{"id":20029,"date":"2022-05-02T18:51:46","date_gmt":"2022-05-02T18:51:46","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=20029"},"modified":"2022-07-31T11:29:24","modified_gmt":"2022-07-31T11:29:24","slug":"6-important-benefits-of-using-product-testing-before-your-launch","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/6-important-benefits-of-using-product-testing-before-your-launch\/","title":{"rendered":"6 Important Benefits of Using Product Testing Before Your Launch"},"content":{"rendered":"
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Have you ever experienced using a product that hadn\u2019t been well-tested before a launch? Think about all the technology, software, kitchen gadgets, and even hair styling tools you\u2019ve used over the years. Some were amazing, and others were less than stellar. It\u2019s like when Microsoft does an upgrade and there are bugs and problems in the new software that could\u2019ve been worked out with better product testing.<\/span><\/p>\n For businesses who are getting ready to launch a service or product, it\u2019s critical to be sure you\u2019ve done your due diligence when it comes to product testing. Just because it looks good, doesn\u2019t mean it works well and that it\u2019s ready for the masses. Here are the biggest benefits of using product testing before you launch anything.<\/span><\/p>\n Improves User Experience<\/b><\/p>\n At the end of the day a happy customer is worth its weight in gold. Waiting in agony for the launch of a new piece of technology only to discover that it\u2019s filled with problems is a recipe for disappointment. Trying a new face cream because you\u2019ve heard it can work wonders and then realizing it\u2019s an expensive dud is more than a little frustrating. As a business, it\u2019s your responsibility to work out all the bugs before a new product is launched. This can improve the overall user experience which in turn leads to better press for your company.<\/span><\/p>\n Backs up Product Claims<\/b><\/p>\n Are you making claims about what your product can do? You better have the data to backup your claims. Product testing companies like<\/span> The Benchmarking Company<\/span><\/a> know that it\u2019s critical to have hard data that reveals the truth about how well a product works. They provide testing for cosmetic companies to help them determine the safety and efficacy of all their products. While it might feel like one more expense before you can recoup any money from product development, the testing stage is where your product is validated and your claims are backed up.<\/span><\/p>\n Reduces the Risk of Litigation<\/b><\/p>\n