{"id":19838,"date":"2022-04-28T10:24:41","date_gmt":"2022-04-28T10:24:41","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=19838"},"modified":"2022-05-04T21:36:19","modified_gmt":"2022-05-04T21:36:19","slug":"5-ways-to-become-the-most-trusted-brand-in-your-industry","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/5-ways-to-become-the-most-trusted-brand-in-your-industry\/","title":{"rendered":"5 Ways to Become the Most Trusted Brand In Your Industry"},"content":{"rendered":"
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You can\u2019t put it in your pocket. You can\u2019t take it home with you. You certainly can\u2019t download it. And you can\u2019t buy it, sell it or trade it. Yet it\u2019s one of the most integral parts of any successful brand.<\/strong><\/p>\n Trust may be a hard-to-define intangible, but without it, you won\u2019t be able to build relationships with clients, customers and others in your industry. You may have the most amazing product on the market. You personally may have stellar credentials and unique past experiences. But without the basic fiber of trust coursing through every facet of your brand, success will remain elusive.\u00a0<\/strong><\/p>\n How important is trust in business?\u00a0 According to a recent survey, 31% of customers say trust is the most important thing they look for in a brand. That\u2019s more than all other attributes in the study, including creativeness, intelligence, confidence, and authenticity.<\/p>\n That same survey revealed that 77% of brand conversations on social media are people looking for advice, information, or help.<\/p>\n All this adds up to one important point; people in need buy from brands they trust.<\/p>\n Cultivating a culture of trust in your brand, however, can be as elusive as defining trust. One place to start is to first understand the times we live in. The emotional stress and upheaval of the pandemic literally wiped the business landscape clean. People looking to buy products and services are no longer moved by the loudest and funniest pitches. They want to hear from authentic voices that speak to their current needs. They want solutions to their problems.<\/p>\n