{"id":19302,"date":"2022-03-20T09:39:21","date_gmt":"2022-03-20T09:39:21","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=19302"},"modified":"2022-07-31T07:08:40","modified_gmt":"2022-07-31T07:08:40","slug":"unique-ways-to-use-video-to-boost-your-social-media-efforts","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/unique-ways-to-use-video-to-boost-your-social-media-efforts\/","title":{"rendered":"Unique Ways to Use Video to Boost Your Social Media Efforts"},"content":{"rendered":"
A lot has changed over the years when it comes to social media. We\u2019ve seen the growth of OG\u2019s like Facebook and Twitter that helped people connect from around the world. As these social media channels grew, so too did the number of platforms that popped up over the years.<\/p>\n
From Snapchat to Tiktok, YouTube to Instagram, social media shows no signs of slowing down and we\u2019re here for it!<\/p>\n
One of the most popular forms of content via social media is video. It\u2019s highly engaged with. A recent survey found 49% of people<\/a> watch more than five videos per day. That\u2019s plenty of potential for your business to perform well with video content – if it\u2019s done right<\/em>.<\/p>\n In this article, you\u2019ll discover why video content is so popular and five unique ways in which you can use video for social media.<\/p>\n <\/p>\n As consumers, we digest video and imagery a lot better than a page full of text. Why is that? Well, it\u2019s likely down to video content being very accessible and this type of content can be translated universally.<\/p>\n Scientifically, visuals attract attention. They\u2019re processed by the brain around 60,000 times faster<\/a> than text. Video is more enjoyable for viewers and can help communicate a message or intention, much more successfully.<\/p>\n With video content performing very well online, it\u2019s essential that you\u2019re hoping on the bandwagon and getting this type of content out onto your social media channels.<\/p>\n With video content being a highly popular format to use in business, what ways can you use video for social media success? There are a number of unique ways that we\u2019ve found are effective in helping businesses attract new leads and convert customers.<\/p>\n As a starting point, you can use these tips to help inspire your future social media content and hopefully achieve more opportunities for the business in 2022 and beyond.<\/p>\n In order to help boost your engagement and brand awareness, it\u2019s worthwhile repurposing and reformatting content for other platforms. For example, you may have a video on YouTube but you could shorten the length and adapt the layout with editing software to fit it on an Instagram Reel or Tiktok.<\/p>\n By reformatting and repurposing the content, you\u2019re saving yourself time and effort on creating new content for every platform. Instead, you can utilize what you have available already in order to have more content to work with.<\/p>\n Tiktok is undeniably becoming one of the biggest platforms to date when it comes to social media. It\u2019s why many businesses should be taking advantage of it and it\u2019s potential. If you\u2019re looking at how to grow on Tiktok<\/a>, there are some wonderful resources available online that are worth digesting!<\/p>\n <\/p>\n This is a platform that\u2019s certainly useful to repurpose any existing content you have and putting it on this channel to hopefully florish!<\/p>\n Read More: The Most Popular SMEs Industries Booming On TikTok<\/a><\/p>\n Users enjoy watching how-to or instructional videos because it provides them with value. An opportunity to learn something new, whether it\u2019s a skill or knowledge they\u2019ll use in their professional life or useless information that they\u2019ll share at the next pub quiz.<\/p>\n Creating these short videos that have educational value, can often lead to it being cited or re-posted by other profiles, so it\u2019s worthwhile doing. YouTube is a good example of this, creating shorts in which users have reposted the video content on their profiles to share it with their own following.<\/p>\n Try to incorporate some user-centric content where possible. You may already have testimonials from your customers that you could use within your video content. By involving your community, you\u2019re helping create trust in your brand but also a sense of loyalty to those customers who\u2019ve bought from you already.<\/p>\n Your consumers are the best source of inspiration and they\u2019ll often come up with great ideas for the business\u2019 content marketing without you needing to spend a dollar!<\/p>\n Content length is something that will vary from one social media profile to another. Depending on the niche or purpose of the content, so may warrant using long-form content, whereas others may benefit from short-form.<\/p>\n It\u2019s always good to play around with content length to see which works best for your social media handles. A report by Vidyard found that 73% of videos<\/a> will clock in at two minutes or less. Only 2% are around 10 to 20 minutes long.<\/p>\n When you\u2019re creating video content, it\u2019s good to use high-quality editing software. This can be super helpful in showcasing your products in the best light. Whether it\u2019s removing background noise to creating dramatic effects, it pays to invest in this type of software.<\/p>\n <\/p>\n There\u2019s no end to the technology available now that can make highly cinematic video content. It\u2019s the sort of content that will gain plenty of traction and could easily go viral if it\u2019s seen by enough people. There are plenty of editing software options available online or for downloading. We would recommend something like Adobe Premier Pro and Lightworks<\/a>.<\/p>\n There are plenty of ways that you can transform your social media content this year but if you\u2019re looking for impressionable and highly-engaged content, incorporate more video.<\/p>\n Social media is constantly changing but it\u2019s likely that video content will reign supreme when it comes to advertising and marketing<\/a> across all channels. It\u2019s much more interesting to the consumer and engaging, which is important when you\u2019re trying to convince someone to buy from you.<\/p>\n Use video content for your social media channels and get experimental with your content so that it stands out. Thinking outside the box is often the best approach for social media marketing.<\/p>\n <\/p>\nWhy is video content so popular?<\/h1>\n
Five unique ways to use video for social media<\/h1>\n
1.\u00a0 Repurpose and reformat content for different platforms.<\/h2>\n
How to grow on Tiktok<\/h3>\n
2.\u00a0 Create short how-to and instructional videos.<\/h2>\n
3.\u00a0 Incorporate user-centric content.<\/h2>\n
4.\u00a0 Play around with content length to see which works best.<\/h2>\n
5.\u00a0 Showcase products with high-quality editing software.<\/h2>\n
Use video content more this year for your social media efforts<\/h1>\n