{"id":18829,"date":"2022-03-02T18:13:46","date_gmt":"2022-03-02T18:13:46","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=18829"},"modified":"2022-03-05T08:41:30","modified_gmt":"2022-03-05T08:41:30","slug":"how-intellectual-property-adds-value-to-a-start-up","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/","title":{"rendered":"How Intellectual Property Adds Value to a Start-Up"},"content":{"rendered":"

How Intellectual Property Adds Value to a Start-Up<\/h2>\n

Intellectual property describes intangible assets that are products of the mind \u2013 inventions, trademarks, and original, creative works. In today\u2019s economy, IP commonly represents the large majority of a business\u2019 value. For example, the value of Apple\u2019s patent-protected inventions, its exclusive trademark rights and massive goodwill associated therewith, and its other intangible<\/i> assets could easily outweigh the value of its real estate holdings, inventory and remaining tangible<\/i> assets. How Intellectual Property Adds Value to a Start-Up ?
\n<\/strong><\/p>\n

\"How<\/p>\n

How Intellectual Property Adds Value to a Start-Up<\/span> <\/strong><\/p>\n

How Intellectual Property Adds Value to a Start-Up <\/strong><\/h3>\n

By: Christopher Heer & Annette Latoszewska<\/strong><\/h4>\n

But IP doesn\u2019t just add value to the Apples of the world, IP can add value to any business<\/strong><\/a>\u00a0<\/span>in a few ways, depending on the particular asset in question \u2013 keep reading.<\/span><\/p>\n

Inventions protected by patents allow businesses to price their products embodying those inventions on their own terms. As the owner of a patent has the exclusive right to make, use and sell the invention described therein, a business with a patent for a given invention need not worry about having their price undercut by competitors. While competitors <\/span>may<\/span><\/i> nonetheless decide to make and sell the invention, the business <\/a>will have legal recourse against any that are so bold as to do the same. A patent or patent pending also adds value to a start-up when fundraising \u2013 because the monopoly\/future monopoly it represents reinforces the likelihood that an investor will see a return. Further, once a patent application has been filed for an invention, the applicant may use the term \u201cpatent pending\u201d when marketing the product described in the application for as long as they continue to prosecute the patent application. This shows competitors that you are serious about protecting your product, discouraging them from knocking it off. A patent pending notice can also attract customers as a sign of innovation and novelty.\u00a0<\/span><\/p>\n

Trademarks on the other hand are used to identify products and services as originating from your business, their value is in their association with your business\u2019 goodwill. Trademarks may include, among others, logos, words, phrases, and scents. Thanks to trademarks, consumers know to associate their positive reactions to products and services with your business and will rely on your trademarks to keep coming back to the same source.<\/span><\/p>\n

Finally, copyright ensures that your business and your business alone derives benefit from its successful packaging design, video advertising campaigns, and other creative works.\u00a0<\/span><\/p>\n

Of course, all of the above intellectual property assets are also saleable, transferable assets and have value as such. Any of patents, trademarks and copyright can be sold outright or licensed to generate additional income.<\/span><\/p>\n

Getting a new business off the ground can be overwhelming, mentally and perhaps especially financially. For this reason, intellectual property (IP) protection is often pushed to the backburner as many start-ups associate IP with additional expenditures. While maximally protecting your IP <\/span>will<\/span><\/i> involve expenses, given the <\/span>value<\/span><\/i> IP stands to add to your business, these expenses are profitable <\/span>investments<\/span><\/i> and can be a critical ingredient in a business\u2019 success.\u00a0<\/span><\/p>\n

Protecting your intellectual property rights and, when available, simultaneously monetizing those same rights, can increase the value of your intellectual property and your start-up business.<\/span><\/p>\n

Protection of Your Intellectual Property Assets<\/strong><\/h2>\n

Protecting your start-up\u2019s intellectual property<\/a><\/strong> is critical\u00a0to set the stage for business growth and success in the future and to be able to maximally monetize that property moving forward. Further, formal registration of your business\u2019 intellectual property assets serves as evidence of your ownership thereof which can go a long way toward attracting investors and deterring would-be infringers of your IP rights.<\/span><\/p>\n

Registration of Copyright and Trademarks<\/b><\/h2>\n

Registered and unregistered copyright in a work is often indicated with the help of a copyright notice, comprising, most commonly, the copyright symbol, \u00a9, the owner\u2019s name, and the year of first publication of the work. Trademarks, on the other hand, are indicated by the \u2122 symbol, if unregistered, or the \u00ae symbol, if registered.<\/span><\/p>\n

Registration of any copyright or trademarks owned by your start-up is an important investment for your business as it increases the value of these IP assets. You are not required to register copyright and trademarks to be entitled to a fundamental level of protection for either. However, registration creates a formal record of ownership that your start-up may rely on as evidence thereof. Registration of trademarks broadens the scope of protection to which they are entitled and registration of copyright and trademarks alike tends to facilitate enforcement and increase the availability of certain remedies for infringement.<\/span><\/p>\n

To register copyright and trademarks, your business will need to submit applications to the intellectual property office in your jurisdiction and pay an application fee. These applications are not especially involved but must be completed correctly, and at times, strategically, to ensure the protection sought after is ultimately granted and to expedite the process. Retaining an intellectual property lawyer to assist with these applications is highly recommended.<\/span><\/p>\n

Monetisation of Intellectual Property Assets<\/b><\/h2>\n

Intellectual property assets, like tangible assets, are saleable assets and may be transferred between parties. As a result, your start-up\u2019s intellectual property assets can be monetized in a number of ways including through licensing, collateralization, and sale-leaseback.<\/span><\/p>\n

Licensing<\/b><\/h2>\n

Licensing your intellectual property assets in competing and non-competing industries can be an effective method for establishing market advantage. As the owner of licensed intellectual property, you retain control over the asset(s) while enjoying the benefit of their commercialization by own or more licensees. Generally, as the licensee is the one doing the work, they retain the majority of the profit, but, with the right terms in place, licensing is a great way to generate additional revenue at another\u2019s expense.<\/span><\/p>\n

Note that the terms of licensing agreements vary, as they should. An effective licensing agreement should be tailored and should reflect the intentions of the parties, carefully outlining what is and is not permitted under the agreement (particularly the use to which the asset may be put) and resolving any doubt as to ownership.<\/span><\/p>\n

Dedicating the time to drafting an effective, comprehensive and unambiguous agreement at the outset can help reduce the likelihood of a dispute in the future \u2013 the resolution of which will often come with a much larger price tag than would the attentive drafting.<\/span><\/p>\n

Collateralization<\/b><\/h2>\n

Your intellectual property assets may also be collateralized in an effort to generate capital. Collateralization describes using your intellectual property assets as collateral for loans.\u00a0<\/span><\/p>\n

Sale-Leaseback<\/b><\/h2>\n

Sale-leaseback, as the name tends to suggest, involves the sale and subsequent leaseback of your intellectual property assets. While intellectual property is a huge source of value, it isn\u2019t the same as cold hard cash, and there may come a time when <\/span>that <\/span><\/i>is exactly what your business needs. In a sale-leaseback arrangement, one or more of your start-up\u2019s intellectual property rights would be sold and you would, immediately thereafter, \u201clease\u201d the right(s) from the new owner (i.e., license the rights). In short, sale-leaseback<\/a><\/strong> can be a way to convert your intangible asset value into working capital.<\/span><\/p>\n

In summary, intellectual property assets of all kinds can contribute substantial value to your start-up. By both being aware of the intellectual property assets held by your start-up and by taking steps to protect them, you can maximize that value moving forward.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

How Intellectual Property Adds Value to a Start-Up Intellectual property describes intangible assets that are products of the mind \u2013 inventions, trademarks, and original, creative works. In today\u2019s economy, IP commonly represents the large majority of a business\u2019 value. For example, the value of Apple\u2019s patent-protected inventions, its exclusive trademark rights and massive goodwill associated […]<\/p>\n","protected":false},"author":7,"featured_media":18830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[9792],"acf":[],"yoast_head":"\nHow Intellectual Property Adds Value to a Start-Up - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Intellectual Property Adds Value to a Start-Up\" \/>\n<meta property=\"og:description\" content=\"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-02T18:13:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-05T08:41:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/Startups-and-IP_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"How Intellectual Property Adds Value to a Start-Up\",\"datePublished\":\"2022-03-02T18:13:46+00:00\",\"dateModified\":\"2022-03-05T08:41:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\"},\"wordCount\":1236,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"property\"],\"articleSection\":[\"Business Resources\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\",\"url\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\",\"name\":\"How Intellectual Property Adds Value to a Start-Up - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2022-03-02T18:13:46+00:00\",\"dateModified\":\"2022-03-05T08:41:30+00:00\",\"description\":\"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Intellectual Property Adds Value to a Start-Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Intellectual Property Adds Value to a Start-Up - OpenBusinessCouncil Directory","description":"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/","og_locale":"en_US","og_type":"article","og_title":"How Intellectual Property Adds Value to a Start-Up","og_description":"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013","og_url":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2022-03-02T18:13:46+00:00","article_modified_time":"2022-03-05T08:41:30+00:00","og_image":[{"width":1200,"height":600,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2022\/03\/Startups-and-IP_.png","type":"image\/png"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"How Intellectual Property Adds Value to a Start-Up","datePublished":"2022-03-02T18:13:46+00:00","dateModified":"2022-03-05T08:41:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/"},"wordCount":1236,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"keywords":["property"],"articleSection":["Business Resources"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/","url":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/","name":"How Intellectual Property Adds Value to a Start-Up - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2022-03-02T18:13:46+00:00","dateModified":"2022-03-05T08:41:30+00:00","description":"How Intellectual Property Adds Value to a Start-Up ?Intellectual property describes intangible assets that are products of the mind \u2013","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"How Intellectual Property Adds Value to a Start-Up"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/how-intellectual-property-adds-value-to-a-start-up\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/18829"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=18829"}],"version-history":[{"count":5,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/18829\/revisions"}],"predecessor-version":[{"id":18868,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/18829\/revisions\/18868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/18830"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=18829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=18829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=18829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}