{"id":18601,"date":"2022-02-15T15:16:22","date_gmt":"2022-02-15T15:16:22","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=18601"},"modified":"2022-08-04T11:04:36","modified_gmt":"2022-08-04T11:04:36","slug":"is-2022-the-year-of-the-podcast-businesses-turn-to-audio-to-tap-new-customers","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/is-2022-the-year-of-the-podcast-businesses-turn-to-audio-to-tap-new-customers\/","title":{"rendered":"Is 2022 The Year Of The Podcast? Businesses Turn To Audio To Tap New Customers"},"content":{"rendered":"
\u2022 81% of listeners have taken action after hearing audio ads during a podcast.<\/strong><\/p>\n \u2022 55% of businesses are saying they were working on internet video projects over the last couple of years.<\/strong><\/p>\n \u2022 The number of worldwide podcast listeners is estimated to increase further to over 800 million users by 2025.<\/strong><\/p>\n \u2022 In the United States, the most popular genres are comedy, news, and true crime.<\/strong><\/p>\n \u2022 44% of those aged between 26 and 35 said that they listen to podcasts.<\/strong><\/p>\n