{"id":18581,"date":"2022-02-11T17:35:36","date_gmt":"2022-02-11T17:35:36","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=18581"},"modified":"2022-02-14T17:38:17","modified_gmt":"2022-02-14T17:38:17","slug":"essentials-for-successful-marketing","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/essentials-for-successful-marketing\/","title":{"rendered":"Essentials for Successful Marketing"},"content":{"rendered":"

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We should always use planning in business \u2013 in every aspect of it, including marketing. Here, we\u2019ve composed some of the essentials that you find in successful plans for marketing, as well as a couple of ideas that will make the planning process a bit smoother.<\/span><\/p>\n

Planning Framework<\/b><\/p>\n

One thing that can slow the planning for marketing down, and even slow down implementing the plan is language. Teams might use a variety of terms, including things like <\/span>out of home media<\/span><\/a>, or OOH, for defining the process as well as the success of it all. That can create confusion.<\/span><\/p>\n

Within the entire process, be incredibly clear about what you mean by both the strategy and the overall plan, and on how it all goes together. Your business might have its own terminology, and this means it\u2019s important to design your structure so that it fits with your internal language.<\/span><\/p>\n

Audience<\/b><\/p>\n

It\u2019s critical to anchor the plan you produce in both prospects and customers on a couple of levels.\u00a0<\/span><\/p>\n

First, make sure that you address how the customers and markets are changing. Learn where the specific changes in needs or behavior might impact the way your business considers the tactics for marketing in the coming year.\u00a0<\/span><\/p>\n

Secondly, gain an understanding of what key segments\/<\/span>audiences<\/span><\/a>, both with prospects and customers, will be the focus of the year. These needs have to be mapped to your business mission and strategy. This can assist with sequencing your activities based on your priorities and where the best opportunities are in order to achieve the marketing goals for your organization.<\/span><\/p>\n

Introspection and Reflection<\/b><\/p>\n

This step should actually be done before you start planning. Try to involve as much of your team as possible as well as people from the <\/span>sales<\/span><\/a>, finance, and product departments. Run a retrospective that answers three questions about your previous year:<\/span><\/p>\n