{"id":17755,"date":"2021-12-05T17:11:44","date_gmt":"2021-12-05T17:11:44","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=17755"},"modified":"2022-05-04T21:37:21","modified_gmt":"2022-05-04T21:37:21","slug":"emerging-digital-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/emerging-digital-marketing-strategies-for-small-businesses\/","title":{"rendered":"Emerging Digital Marketing Strategies for Small Businesses"},"content":{"rendered":"
Meta:<\/i><\/b> Are you looking for digital marketing strategies to help your small business grow? Here are five online tactics that may help.<\/span><\/i><\/p>\n For any small business, marketing is about connecting your business’ value with the right customer. You want to invest in strategies that enable you to take hold of your market share and increase sales.<\/span><\/p>\n As you try out different methods to achieve your goals, it’s important to consider the <\/span>digital marketing<\/span><\/a> space.\u00a0<\/span><\/p>\n Why?\u00a0<\/span><\/p>\n Because B2B buyers start their search online before reaching out physically.\u00a0\u00a0<\/span><\/p>\n Traditional marketing methods are fin, but incorporating a healthy mix of digital marketing tactics may help you maximize sales in this landscape. Here are five digital marketing strategies small businesses can consider.<\/span><\/p>\n <\/p>\n Nearly <\/span>3 million businesses advertise on Facebook<\/span><\/a>. This social network is an inexpensive and highly effective strategy for promoting your business.\u00a0<\/span><\/p>\n Facebook ads are easy to create, run, and test. They offer excellent targeting that allows you to zero in on specific audiences that fit your ideal buyer.<\/span><\/p>\n Here’s why you should consider Facebook advertising:<\/span><\/p>\n \u2022 Maximizes reach beyond your Facebook followers. Your business page allows you to connect with followers, but ads expand your reach to the world beyond. Depending on what you pay for, the ads can appear as sponsored content or alongside your target audience\u2019s newsfeed.<\/span><\/p>\n \u2022 Facebook advertising lets you target prospects (companies) based on their field of industry and location. This can be quite useful when you want to introduce your company to entirely new prospects.\u00a0<\/span><\/p>\n \u2022 The ads can help in lead generation by getting your audience to visit your website or sign up for gated content like eBooks, cheatsheets, or reports. addresses in exchange and use them in email campaigns.<\/span><\/p>\n \u2022 Facebook ads are great for retargeting lost prospects. They may help encourage customers who visited a particular URL to go back and complete the purchase or sign up.<\/span><\/p>\n <\/p>\n1. Facebook Advertising<\/strong><\/h2>\n
2. Email Marketing<\/strong><\/h2>\n