{"id":17102,"date":"2021-11-23T20:46:37","date_gmt":"2021-11-23T20:46:37","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=17102"},"modified":"2021-11-23T20:46:37","modified_gmt":"2021-11-23T20:46:37","slug":"5-essential-content-marketing-tactics-to-acquire-new-leads-2","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/5-essential-content-marketing-tactics-to-acquire-new-leads-2\/","title":{"rendered":"5 Essential Content Marketing Tactics to Acquire New Leads"},"content":{"rendered":"
<\/a><\/p>\n Attracting and gaining new leads is essential to grow your business and reach your marketing goals. But to acquire leads, you need to go about it the right way.<\/p>\n For example, untargeted cold calling, salesy posts, and sending your messaging to the wrong audience won’t help your lead generation game.<\/p>\n Your audience wants benefit-driven lead marketing strategies \u2014 targeted and valuable strategies rather than generic and disruptive.<\/p>\n Improving your content marketing strategies and tailoring them to attract and delight the right audience is the game-changing approach to acquiring leads and converting them to your customers.<\/p>\n So, if you are here and you want to find out how to gain new leads, you are in the right place because this article explains five unique tactics to get your leads rolling in.<\/p>\n You will begin to see an exponential increase in your lead generation just by re-strategizing your content marketing strategy with these exceptional lead-generating content marketing tactics, so let’s dive right in.<\/p>\n There are five effective tactics to get your audience to warm up to your brand and become qualifying leads for your business. Let’s discuss them below:<\/p>\n Source<\/em><\/a><\/p>\n If you’ve spent tons of time and effort creating something new for your audience, a new product launch email<\/a> is the way to get your audience to look forward to it. A product launch email is the type of email you send to your subscribers when you want to release a new product, feature, service, or event.<\/p>\n They work well to keep your audience updated about a new release and also to create anticipation.<\/p>\n Product launch mails involve three stages \u2014 the teaser email, announcement email, and product launch email. The teaser email is the first email you send, and it happens two weeks before your release.<\/p>\n So, let’s say you and your team are working on a new product or event; here’s where you will give your subscribers a little teaser on what is happening in the background. You can describe what the new product is or what the event will be about, and you can tell them what to expect.<\/p>\n The announcement email is usually sent three days to one week before your product launch. The point of the announcement email is to remind your subscribers about your new product launch and get them ready to make a purchase.<\/p>\n In your announcement email, you get into the details. You explain your products and features and also send it along with a picture of the product, inviting your subscribers to make a pre-order.<\/p>\n The product launch email is sent on the product launch day. Here, you simply tell them the product is open for sale and emphasize why your subscribers need the product. Include simple instructions on how to order and invite them to reply to your email if they have any questions.<\/p>\n Product launch emails are perfect for building your product awareness, attracting new leads, and getting passive subscribers to take action. Ensure to keep them short and simple and back them up with a powerful call to action.<\/p>\n Source<\/em><\/a><\/p>\n Learning how to grow on Instagram<\/a>, Facebook, Twitter, and other social media platforms is highly effective at helping you generate more leads for your business. We know this because 66%<\/a> of marketers generate leads from social media.<\/p>\n A wide range of your audience uses social media. it gives you a better chance to explore new opportunities, meet a wide range of audiences and attract new customers to your business.<\/p>\n However, you don’t attract and gain new leads just by being present on social media. It takes strategic actions. You need to inform, educate and entertain your audience using relevant content they find useful.<\/p>\n You can do this by conducting market research to understand your audience and their areas of interest. In addition, create a wide range of content forms, and humanize your brand by hosting live events so your audience can interact with you better.<\/p>\n Your audience is constantly evaluating your performance on social media to decide if they want to do business with you.<\/p>\n So, the best way to convince them is to portray your brand in the best light. Do this by dishing out valuable content, showing up consistently, and keeping the communication line two-sided.<\/p>\n This means engaging your audience in the comments and DMs and providing timely and constructive feedback in the DMs.<\/p>\n Social media platforms are excellent places to promote your products and get qualified leads to subscribe to your mail list. You can do this by promoting an offer on your social media platform and directing your customers to your landing page or website to get their emails.<\/p>\n5 Tactics to gain new leads through content marketing <\/strong><\/h2>\n
1.\u00a0\u00a0\u00a0 Send product launch emails <\/strong><\/h3>\n
2.\u00a0\u00a0\u00a0 Connect with your audience on social media<\/strong><\/h3>\n
3.\u00a0\u00a0\u00a0 Optimize your landing page <\/strong><\/h3>\n