{"id":17020,"date":"2021-11-18T16:44:22","date_gmt":"2021-11-18T16:44:22","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=17020"},"modified":"2022-05-10T08:12:46","modified_gmt":"2022-05-10T08:12:46","slug":"how-audience-data-can-help-your-company-with-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-audience-data-can-help-your-company-with-marketing-strategies\/","title":{"rendered":"How Audience Data Can Help Your Company with Marketing Strategies"},"content":{"rendered":"
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Research<\/span><\/a> shows that marketing firms that achieve beyond their revenue goals are able to do so by applying personalization techniques 83% of the time.<\/span><\/p>\n Gone are the days when marketers used to plan and execute a campaign based on mere assumptions or a gut feeling about audiences. Today, marketing campaigns are driven by a more reliable method \u2013 audience data.<\/span><\/p>\n What does your target audience want? What do audiences think about your brand? Is your marketing campaign in alignment with your audience’s needs?<\/span><\/p>\n These are some key aspects that you need to know to make your marketing campaign a success.<\/span><\/p>\n There is no better way than getting the answers from the audiences themselves.<\/span><\/p>\n Businesses are now relying on <\/span>big data resources<\/span><\/a> to get accurate customer insights that can add value to their marketing efforts.<\/span><\/p>\n Why not give your marketing campaigns the power of such big data?<\/span><\/p>\n Here are some ways in which audience data can elevate your marketing strategies:<\/span><\/p>\n A major proportion of your marketing success depends on timing. Your product\/ service may be efficient at addressing an existing customer problem or may make their lives better in some way. To enable your product\/service to attain its goal, it has to reach the target audience at the right time.<\/span><\/p>\n In traditional marketing, marketers leverage limited market research data accessible at that point of time, and their beliefs regarding the target audience, to make marketing decisions. This method may yield results, but not with consistency. There is a risk of failure in this trial-and-error-based approach.<\/span><\/p>\n Data-driven marketing businesses, on the contrary, support their marketing decisions with data. They may use the services of big data companies or employ in-house big data systems to get accurate, deeper, and comprehensive information about target audiences.<\/span><\/p>\n What’s more? They can even get access to real-time customer data that can be a complete game-changer for the campaign.<\/span><\/p>\n Successful marketing campaigns are those that engage with their audiences. Engagement is possible only when your marketing is customer-focused and relevant to their lives. You cannot inspire trust for your brand or marketing message in audiences unless you personalize.<\/span><\/p>\n Audience data helps you overcome the drawback of insufficient or inaccurate audience data by giving you key insights such as audience demography, online behavior, purchase history, and pain points.<\/span><\/p>\n These insights, among others, enable you to personalize your marketing message and convert it into a one-to-one brand communication with your target audience.<\/span><\/p>\n Does this strategy work?<\/span><\/p>\n Research reveals that companies that conceive marketing strategies based on their audience data earn anywhere from <\/span>5 to 8 times more revenue<\/span><\/a> on their allotted budgets. With fact-based personalization, you can expand the potential of your strategies for maximum marketing success.<\/span><\/p>\nHelps you reach your target audience at the right time<\/strong><\/h2>\n
Gives you valuable insights for personalization<\/strong><\/h2>\n
Gives you access to customer information across marketing channels<\/strong><\/h2>\n