{"id":16519,"date":"2021-10-01T00:15:13","date_gmt":"2021-10-01T00:15:13","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=16519"},"modified":"2021-10-01T01:16:18","modified_gmt":"2021-10-01T01:16:18","slug":"5-signs-you-arent-sufficiently-engaging-your-customers","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/5-signs-you-arent-sufficiently-engaging-your-customers\/","title":{"rendered":"5 Signs You Aren\u2019t Sufficiently Engaging Your Customers"},"content":{"rendered":"
Do your customers see you as a brand to which they expect to stay loyal for months or even years? Unfortunately, many customers might only opt to buy your business because it happens to offer the specific product they need at the specific time they want it.<\/p>\n
You could struggle to develop a strong and easily sustainable model on the back of such fleeting customers. So, how can you tell when you or your staffers aren\u2019t doing enough to tempt these people into becoming regular customers of your business?<\/p>\n
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Naturally, everyone wants to be on a winning team \u2013 and, when things are indeed going well, this can have a snowball effect on your workers\u2019 optimism. Conversely, though, their enthusiasm could dissipate if they find themselves constantly having to deal with rude or dissatisfied customers.<\/p>\n
If many of your staffers seem somewhat lethargic, consider training them in customer service essentials on a bi-weekly or monthly basis, as SmallBizClub suggests<\/a>. When you show stronger dedication to your workers, they could easily start doing likewise to customers.<\/p>\n If you often attract customers but stumble in attempts to keep them, your customer service system could be to blame. If it\u2019s a bad one, with workers mistreating customers or showing little interest in them, the customer will likely pick up on this quickly.<\/p>\n As you train your workers in customer service skills, you should get across how important it is that customers are treated well and made to feel as though they matter to your business.<\/p>\n It\u2019s natural to want to blame someone else for something bad you are accused of being responsible for. However, in the corporate world, playing this kind of blame game can be disastrous in the long run \u2013 as it means that many customer complaints could simply be left unheeded.<\/p>\n Even when a customer seems overly dramatic, you should focus on doing what you can to address their concerns. After all, without customers, you won\u2019t have a business.<\/p>\n Yes, you obviously want to make money with your business. However, you don\u2019t want customers to perceive you as so financially driven that you are more interested in aggressively pushing a product into their hands than explaining how this product could genuinely help the customer.<\/p>\n Try to keep your marketing materials informative and educational rather than just, well, spammy. Using a digital platform from a brand like ON24<\/a>, you could hold online events like webcasts and webinars \u2013 events that your target audience probably doesn\u2019t readily associate with salespeople.<\/p>\n Whether or not you ascribe to the philosophy that \u2018all publicity is good publicity\u2019, you should be concerned if your customers aren\u2019t reporting back to you about their experiences \u2013 whether positive or negative \u2013 with your company.<\/p>\nYou are struggling with customer retention<\/h2>\n
A blame culture has taken root<\/h2>\n
You are being overly \u2018salesy\u2019<\/h2>\n
Customers aren\u2019t leaving feedback<\/h2>\n