{"id":16361,"date":"2021-09-03T14:32:41","date_gmt":"2021-09-03T14:32:41","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=16361"},"modified":"2022-07-31T07:07:03","modified_gmt":"2022-07-31T07:07:03","slug":"facebook-dominates-app-market-during-lockdown","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/facebook-dominates-app-market-during-lockdown\/","title":{"rendered":"Facebook Dominates App Market During Lockdown"},"content":{"rendered":"
\u2022 With 850 million downloads last year, TikTok is the world\u2019s most popular app<\/strong><\/p>\n
\u2022 However, four Facebook-owned social platforms appear among the top six, with a combined figure of more than two billion downloads<\/strong><\/p>\n
\u2022 This accounts for almost half of the Top 10\u2019s global download figures<\/strong><\/p>\n
<\/p>\n
A new study shows that while TikTok has been revealed as the world\u2019s most popular and downloaded mobile app, social media giant Facebook dominates the market with four of its platforms.<\/p>\n
Assessing a number of the most popular social platforms, the United States \u2013 which has the third largest population count in the world \u2013 ranks as the country with the highest active user counts for Tiktok, Instagram and Snapchat. India, with the second highest population in the world, has the largest amount of users of both WhatsApp and Facebook.<\/p>\n
Country with highest users counts for Apps (raw user figures)<\/h2>\n
\n\n
\n
App<\/strong><\/td>\n
Country with highest user count<\/strong><\/td>\n
# of users, in millions<\/strong><\/td>\n
% of population<\/strong><\/td>\n<\/tr>\n
\n
TikTok<\/td>\n
United States<\/td>\n
\n
65.9<\/p>\n<\/td>\n
\n
19%<\/p>\n<\/td>\n<\/tr>\n
\n
Whatsapp<\/td>\n
India<\/td>\n
\n
390<\/p>\n<\/td>\n
\n
27%<\/p>\n<\/td>\n<\/tr>\n
\n
Facebook<\/td>\n
India<\/td>\n
\n
320<\/p>\n<\/td>\n
\n
22%<\/p>\n<\/td>\n<\/tr>\n
\n
Instagram<\/td>\n
United States<\/td>\n
\n
140<\/p>\n<\/td>\n
\n
42%<\/p>\n<\/td>\n<\/tr>\n
\n
Snapchat<\/td>\n
United States<\/td>\n
\n
108<\/p>\n<\/td>\n
\n
32%<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
However, analysing an app\u2019s number of users as a percentage of each country\u2019s population reveals that TikTok has the highest penetration in the Netherlands with 22% of its population using TikTok. This is followed by the US (19%) and Norway (18%).<\/p>\n
TikTok triumphs once again as the world\u2019s highest-grossing app, with reported revenue of 540 million USD last year. Despite lockdown restrictions limiting face-to-face contact, online dating platform Tinder lands in second place with 513 million USD, and streaming video giant YouTube rounds off the top three, snatching up 478 million USD.<\/p>\n
Highest grossing app of 2020 (Global)<\/h2>\n
\n\n
\n
\n
App<\/strong><\/p>\n<\/td>\n
\n
Revenue, millions USD<\/strong><\/p>\n<\/td>\n<\/tr>\n
\n
\n
TikTok<\/p>\n<\/td>\n
\n
540<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Tinder<\/p>\n<\/td>\n
\n
513<\/p>\n<\/td>\n<\/tr>\n
\n
\n
YouTube<\/p>\n<\/td>\n
\n
478<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Disney<\/p>\n<\/td>\n
\n
314<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Tencent Video<\/p>\n<\/td>\n
\n
300<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Piccoma<\/p>\n<\/td>\n
\n
289<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Line Manga<\/p>\n<\/td>\n
\n
249<\/p>\n<\/td>\n<\/tr>\n
\n
\n
iQIYI<\/p>\n<\/td>\n
\n
240<\/p>\n<\/td>\n<\/tr>\n
\n
\n
Netflix<\/p>\n<\/td>\n
\n
209<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
<\/p>\n
Commenting on the findings, a spokesperson for Bacancy Technology said: \u201cLockdown restrictions and the \u2018stay at home\u2019 mantra of 2020 caused many of us to turn to the internet and various apps for entertainment and to indulge in some level of human interaction. TikTok\u2019s seemingly endless library of entertainment has clearly captured the attention of millions of people, while the staple social media apps continue to be an integral part of our daily lives.\u201d<\/p>\n