{"id":16296,"date":"2021-08-25T10:59:38","date_gmt":"2021-08-25T10:59:38","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=16296"},"modified":"2021-08-25T11:11:23","modified_gmt":"2021-08-25T11:11:23","slug":"10-digital-ways-to-engage-with-your-customers-and-generate-new-leads-for-your-business","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/10-digital-ways-to-engage-with-your-customers-and-generate-new-leads-for-your-business\/","title":{"rendered":"10 Digital Ways To Engage With Your Customers And Generate New Leads For Your Business"},"content":{"rendered":"
The path to scaling a business essentially has two activities involved, gaining new customers and retaining existing ones. But more than often, you are to run into problems with both.<\/p>\n
Lead generation and customer engagement are two of the most significant hiccups that any business faces during its lifecycle.<\/p>\n
After all, if you are attracting the wrong sets of people to your business, not only are you missing sales opportunities but are wasting valuable resources simultaneously. But that is not all.<\/p>\n
Even if you are attracting the right kind of traffic, you can’t afford to have a leaky sales pipeline. Customer acquisition costing 6 times more than retention, clearly engaging the existing customer base is a prerequisite.<\/p>\n
So the question of the hour is how to alleviate this problem?<\/p>\n
Enter growth hacking techniques. Unconventional marketing strategies with the potency of creating a viral effect for your product. With these strategies, you not only acquire a customer but earn a loyal fan.<\/p>\n
This post brings you the top 10 growth hacking techniques through which you can create a robust customer base in 2021.<\/p>\n
A high-performance marketing campaign, irrespective of goals, whether lead generation or customer engagement, has fundamentally one core motive. Satisfy your target audience’s needs.<\/p>\n
The path to growth hacking goes through looking beyond the surface and drawing rich, actionable insights to improve the lives of your target audience. The problem is, it is easier said than done, but not impossible.<\/p>\n
All you need to do is be strategic.<\/p>\n
Start with deep audience research. By research, we do not mean only demographics. Tapping into the psychographics and finding the why behind their interests and care will help you create more accurate forecasts about the success of a marketing campaign. Once you understand your audience inside out, devising strategies to generate high-quality leads should not look like walking in the dark.<\/p>\n
But to simplify your growth goals, we bring you the best techniques that can generate high-quality leads and keep your customers tied in the loyalty loop.<\/p>\n
The core of marketing communications is all about building strong, sustainable relationships. This means every opportunity your brand gets to interact with your target audience is an opportunity to establish a sustainable relationship. This can be done via creating an omnichannel networking strategy.<\/p>\n
No matter where you have the 0th point of interaction, you need to continue the conversation.<\/p>\n
If you held an offline networking event for your target audience, do not forget to collect their contact information like emails and phone numbers. If you met your customer on digital media, take them offline or keep in touch with them via email. This will help you to stay in touch with your audience with the maximum level of personalization. The best part? You will stay on the minds of your audience.<\/p>\n
After all, it takes almost 7 interactions for a person to remember a brand leave alone conversions. But just shooting a daily mail will not make the mark. You would need to go deeper. Create an email conversation strategy that takes the conversation forward towards an offering that your brand provides.<\/p>\n
In this Covid-19 situation, if holding an offline event looks impossible, create a virtual event. Take the help of powerful video conferencing tools like Zoom to keep the conversation going.<\/p>\n
PRO TIP: Reiterate your networking strategy based on what works for your unique business.<\/p>\n
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