{"id":16040,"date":"2021-08-03T13:40:21","date_gmt":"2021-08-03T13:40:21","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=16040"},"modified":"2022-05-04T21:37:23","modified_gmt":"2022-05-04T21:37:23","slug":"oscars-performer-amrita-sen-interviewed-by-dinis-guarda-you-have-to-be-very-intelligent-with-your-art-there-is-a-time-to-share-it-and-a-time-to-guard-it","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/oscars-performer-amrita-sen-interviewed-by-dinis-guarda-you-have-to-be-very-intelligent-with-your-art-there-is-a-time-to-share-it-and-a-time-to-guard-it\/","title":{"rendered":"Oscars Performer Amrita Sen Interviewed By Dinis Guarda: \u201cYou Have To Be Very Intelligent With Your Art, There Is A Time To Share It And A Time To Guard It\u201d"},"content":{"rendered":"

Before founding her own fashion and furniture design company<\/a>, Amrita Sen was a Harvard Business School graduate working as the CEO of a product licensing company with high-profile clients. After taking some time out to reflect on her life and ambitions, she used her network as a launchpad for an impressive career in music and art, performing at the Oscars in 2009.<\/strong><\/p>\n

\u2022 Film, retail and music are just some of the industries the multitalented Amrita Sen has left her mark on.<\/strong><\/p>\n

\u2022 She worked as CEO of The Vault Agency, a consumer product licensing company, for eight years. After the company was dissolved in 2011, she reinvented herself as a Bollywood singer and musician, working with leading figures in film and music for over ten years. Today, she is producing the Indian adaptation of John Le Carre\u2019s The Night Manager, starring A-list actor Hrithik Roshan, for Disney Plus Hotstar; and has founded her own line of fashion and furniture design inspired by Indian art: Amrita Sen Designs.\u00a0<\/strong><\/p>\n

\u2022 Dinis Guarda\u2019s interview with Amrita Sen continues in the tradition of the citiesabc openbusinesscouncil YouTube interview series with thought leaders and personalities at the top of their fields.<\/strong><\/p>\n

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Amrita Sen is a successful designer, singer, producer and entrepreneur, with particular expertise in the entertainment sector.<\/figcaption><\/figure>\n

In the latest Dinis Guarda citiesabc openbusinesscouncil YouTube Podcast Series, Amrita Sen started by recounting her move from India to the USA in the 1980s. She described her experience as an immigrant as being profoundly marking, in a 1980s America more hostile to foreigners than it is today. It is this fortifying experience, she explains, that nurtured the pride for her Indian heritage she still feels (and is inspired by) today – a chip of her shoulder of sorts, as her parents chose to invest much of what they had in her education.<\/p>\n

The need to earn a living and gain independence profoundly shaped who she is today. After a brief stint at Goldman Sachs, she worked at Capitol Records in order to launch herself into a career in the creative industries. With a B.S. from the Wharton School of the UPenn and an MBA from HBS on her resume, she founded The Vault Agency in 2003. Serving as CEO of the company until 2011, she brokered deals for brands to department stores and mass retailers, representing celebrity clients such as Beyonce, Prince and Kanye West, as well as corporations like Universal Music Publishing, Sony Music Publishing and Nintendo, in consumer product licensing.<\/p>\n

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More Interviews\u00a0<\/strong><\/h2>\n

From The Oscars to Bollywood: Dinis Guarda Interviews The Multitalented Amrita Sen On Her Career In Music, Film And Design<\/a><\/p>\n

Interview with Calvin NG, General Partner at Plutus VC \u2013 How To Successfully Manage a $200 Million Blockchain And Innovation Fund<\/a><\/p>\n

Interview with Prof Xiaolan Fu, Director of the Technology and Management Centre for Development TMCD \u2013 University of Oxford, Founder OxValue.AI<\/a><\/p>\n

Interview with Deyan Georgiev \u2013 Forbes 30U30 Winner, CEO at NitroPack \u2013 Digital Marketing & Website Optimization Solutions For Today\u2019s Businesses<\/a><\/p>\n

Interview with LaMondre Pough, CEO of Billion Strong, Mentor, Recognized Leader for the Community of People with Disabilities<\/a><\/p>\n

Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer \u2013 \u201cBridging The Gap Between Marketing And Finance\u201d<\/a><\/p>\n

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Intrigued by a career as winding as it is impressive, Guarda asked her about the pivotal experiences and decisions that have defined her path, and what kind of cosmic energy she has embraced to find her footing in something she really loves. Sen responded that she did not believe in cosmic energy as a fact of life, but rather that \u2018cosmic energy is something you create for yourself.<\/em>\u2019 Claiming agency over her own narrative, she argued that her departure from CEO lifestyle was part of a wider, slow burning movement. \u2018I think I was signaling\u00a0to people, very strongly, that I was just bored,\u2019<\/em> she explained. Not what you might expect from a former CEO.<\/p>\n

But Sen is no classic CEO – she\u2019s a free, independent thinker with a knack for finding niches where even she didn\u2019t expect to find them. The fact that Sen does not play by the book has paid off hugely in happiness, fulfilment and career progression; she used a dying business in which her interest was flagging as a springboard to relaunch herself:<\/p>\n

Vault was my main strategic alliance [because of the partnerships I had forged as CEO], and when the firm dissolved, I didn\u2019t aggressively chase after the new entity. I was open to it but I didn\u2019t chase […] my previous owners and say \u201cHey, you\u2019re starting a new company, let me come with you.\u201d Instead, I went home. I took naps. […] I felt like my time was opening up. I still had clients, of course, who were keen to see where I was going to take my practice next. But, [not succumbing to the pressure, I found that in those crucial moments of silence which I cultivated],\u00a0 you learn to shorten your lines. What I mean by that is that when I was running my business with these big strategic alliances making me busy 24\/7, my lines were very long: it would take forever to organise a meeting with me because I was just fully booked. I barely had time to call people back. But then, as I chose not to join CNA or UTA, I was suddenly calling people back faster; responding to emails faster; because I had more time. In the process of just being more available, I was able to practice singing, play the piano, and enjoy doing things I never had the time to do. And these amazing opportunities started to show themselves to me [in this newfound free time]. That\u2019s when \u2018Slumdog Millionaire\u2019 came along. […] That 20% extra spare time allowed me to appreciate the film [in a\u00a0 way that I wouldn\u2019t have if I were still working as hard as I used to].<\/em><\/p>\n

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Shifting From The Corporate World To The #CreativeIndustries<\/a> <\/p>\n

Interview Amrita Sen – Singer, Musician, Artist, Producer, Designer#AmritaSen<\/a> #Wiki<\/a> https:\/\/t.co\/XMlNq3tn6B<\/a> pic.twitter.com\/NBMqzsx9TZ<\/a><\/p>\n

— openbusinesscouncil (@openbusinesshq) July 28, 2021<\/a><\/p><\/blockquote>\n