{"id":15906,"date":"2021-07-27T10:09:24","date_gmt":"2021-07-27T10:09:24","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15906"},"modified":"2022-05-04T21:37:23","modified_gmt":"2022-05-04T21:37:23","slug":"amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood\/","title":{"rendered":"Amrita Sen &#8211; Singer, Musician, Artist, Producer, Designer &#8211; From Wall Street To Hollywood Bollywood"},"content":{"rendered":"<p><strong>Based in the US, India-born Amrita Sen is a successful designer, singer, producer and entrepreneur, with particular expertise in the entertainment sector. Currently producing the Indian adaptation of John Le Carre\u2019s \u2018The Night Manager\u2019, she also creates original Indian-themed art, furniture and clothing as the head of Amrita Sen Designs. With a B.S. from UPenn and an MBA from Harvard Business School, Amrita serves on the Board of Overseers of the Weitzman School of Design at UPenn.<\/strong><\/p>\n<p>Prior to working in the design and film industries, Sen worked for Goldman Sachs and then Capitol Records, before becoming CEO of Vault: a licensing firm focused on brokering deals for brands to department stores and mass retailers. Clients included 50 Cent, Paul Frank, Prince, Beyonce, Kanye West, Mr. Cartoon, Sony Music Publishing, Universal Music Publishing, EMI Music Publishing, Christian Audigier and Fredericks of Hollywood.<\/p>\n<p>After Vault was dissolved in 2011, Sen took a leap of faith into the music industry by successfully auditioning as a backing vocalist for Slumdog Millionaire scoremaker A.R Rahman, and performing \u2018Jai Ho\u2019 with him at the Academy Awards in 2009. This launched Sen\u2019s career as a prominent Bollywood playback singer and musician, during which she performed and recorded with several major artists and musical groups, including Justin Timberlake, Weezer, Timbaland, Pitbull and the LA Philharmonic. Most recently, Amrita scored and performed in Leonardo DiCaprio\u2019s HBO climate change documentary Ice on Fire.<\/p>\n<p><iframe loading=\"lazy\" title=\"Amrita Sen - Singer, Musician, Artist, Producer, Designer - From Wall Street To Hollywood Bollywood\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/78xCgM7kGYQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>Amrita Sen Interview Focus<\/h2>\n<p>1. Introduction: Guarda and Sen discusses her youth in India and formative experiences.<\/p>\n<p>2. Education: Sen describes her time at UPenn and Harvard and how her alma maters prepared her for a career in business.<\/p>\n<p>3. Mentorship: Guarda and Sen discuss the prominent people who have shaped her life.<\/p>\n<p>4. First career highlights: Guarda and Sen discuss the highlights from the first half of her career, focused especially on Vault, the product licensing firm with high-profile celebrity clients, where she was CEO.<\/p>\n<p>5. Music and entertainment: Amrita Sen shares her background in the music and entertainment industries.<\/p>\n<p>6. Slumdog Millionaire: Guarda and Sen discuss her <a href=\"https:\/\/www.upenn.edu\/gazette\/0709\/pro04.html\">unexpected national debut at the 2009 Oscars<\/a>, performing the hit song \u2018<a href=\"https:\/\/www.dailymotion.com\/video\/x8i9mn\">Jai Ho<\/a>\u2019 from the Slumdog Millionaire soundtrack by music legend A. R. Rahman. The number won the Academy Award for Best Original Song later that evening.<\/p>\n<p>7. New horizons: Guarda and Sen discuss how this pivotal life event opened up new directions for Sen\u2019s career, in the music industry in particular. She explains how she went on to work with household names such as <a href=\"https:\/\/www.shootonline.com\/node\/71683#:~:text=In%20music%2C%20Sen%20is%20probably,Justin%20Timberlake%2C%20Weezer%20and%20Timbaland\">Timbaland and Justin Timberlake<\/a>.<\/p>\n<p>8. Design: Guarda and Sen then turn the discussion to her equally impressive career in furniture and fashion design, sharing the origin stories of her brand.<\/p>\n<p>9. Books: Guarda asks Sen about her book \u2018<a href=\"https:\/\/parentingpatch.com\/cosmic-eternal-love-everlasting-love-story-coloring-book-review\/\">Cosmic and Eternal Love: An Everlasting Story<\/a>\u2019 (Galison: September 2016), which she wrote and illustrated herself.<\/p>\n<p>10. Present paths: Guarda and Sen discuss where she stands now in relation to her overall career.<\/p>\n<p>11. Thoughts for the future: Guarda asks Sen about her views for the future of the creative industries, focusing in particular on technological trends and how these might be used appropriately by artists to increase their visibility and remuneration.<\/p>\n<p>12. Last words: Guarda and Sen discuss how society needs to change in order to incorporate technology for a beneficial social impact on art and creativity.<\/p>\n<hr \/>\n<h2>More Interviews<\/h2>\n<p><a href=\"https:\/\/www.intelligenthq.com\/interview-calvin-ng-general-partner-plutus-vc-successfully-manage-200-million-blockchain-innovation-fund\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interview with Calvin NG, General Partner at Plutus VC \u2013 How To Successfully Manage a $200 Million Blockchain And Innovation Fund<\/a><\/p>\n<p><a href=\"https:\/\/www.intelligenthq.com\/interview-prof-xiaolan-fu-director-technology-management-centre-development-tmcd-university-oxford-founder-oxvalue-ai\/\">Interview with Prof Xiaolan Fu, Director of the Technology and Management Centre for Development TMCD \u2013 University of Oxford, Founder OxValue.AI<\/a><\/p>\n<p><a href=\"https:\/\/www.intelligenthq.com\/interview-deyan-georgiev-forbes-30u30-winner-ceo-nitropack-digital-marketing-website-optimization-solutions-todays-businesses\/\">Interview with Deyan Georgiev \u2013 Forbes 30U30 Winner, CEO at NitroPack \u2013 Digital Marketing &amp; Website Optimization Solutions For Today\u2019s Businesses<\/a><\/p>\n<p><a href=\"https:\/\/www.citiesabc.com\/interview-lamondre-pough-ceo-billion-strong-mentor-recognized-leader-community-people-disabilities\/\">Interview with LaMondre Pough, CEO of Billion Strong, Mentor, Recognized Leader for the Community of People with Disabilities<\/a><\/p>\n<p><a href=\"https:\/\/www.citiesabc.com\/interview-richard-haigh-managing-director-brand-finance-ba-university-oxford-lecturer-bridging-gap-marketing-finance\/\">Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer &#8211; \u201cBridging The Gap Between Marketing And Finance\u201d<\/a><\/p>\n<hr \/>\n<h2>Amrita Sen Interview Highlights<\/h2>\n<p><strong>\u2022 About her transition into Music and Film<\/strong><\/p>\n<p>Vault was my main strategic alliance [because of the partnerships I had forged as CEO], and when the firm dissolved, I didn\u2019t aggressively chase after the new entity. I was open to it but I didn\u2019t chase [&#8230;] my previous owners and say \u201cHey, you\u2019re starting a new company, let me come with you.\u201d Instead, I went home. I took naps. [&#8230;] I felt like my time was opening up. I still had clients, of course, who were keen to see where I was going to take my practice next. But, [not succumbing to the pressure, I found that in those crucial moments of silence which I cultivated],\u00a0 you learn to shorten your lines. What I mean by that is that when I was running my business with these big strategic alliances making me busy 24\/7, my lines were very long: it would take forever to organise a meeting with me because I was just fully booked. I barely had time to call people back. But then, as I chose not to join CNA or UTA, I was suddenly calling people back faster; responding to emails faster; because I had more time. In the process of just being more available, I was able to practice singing, play the piano, and enjoy doing things I never had the time to do. And these amazing opportunities started to show themselves to me [in this newfound free time]. That\u2019s when \u2018Slumdog Millionaire\u2019 came along. [&#8230;] That 20% extra spare time allowed me to appreciate the film [in a\u00a0 way that I wouldn\u2019t have if I were still working as hard as I used to].<\/p>\n<p><strong>\u2022 About her thoughts for the future of the creative industries<\/strong><\/p>\n<p>\u2018I work primarily with musicians, digital artists, e-commerce artists &#8211; a highly creative business format &#8211; and screenwriters,\u2019 Sen explained. \u2018Fundamentally, [what all artists want to do] is control their IP.\u2019 Sen believes new technologies like NFTs may help solve what she sees as a deluge of online art which never rewards the artist due to a lack of authenticity certification. She criticised \u2018the concept of overposting everything we do, including high res versions of our own digital art, on Instagram, so that anyone can take a screenshot and print it\u2019. NFTs are a solution because they ensure that any screenshot trying to pass as the real thing is invalidated by the lack of authentication.<\/p>\n<p>Overall, Sen advocated for more restraint. She underlined the distinction between promotional platforms and consumer platforms, highlighting how important it is for them to work together:<\/p>\n<p>There are teaser platforms out there designed to be promotional [of art], and then there are platforms, I believe, which are truly meant for consumption. A YouTube link to a trailer, for example, is a great promotional vehicle for the consumption of a full miniseries on a subscription service like Netflix or Amazon Prime.<\/p>\n<p>But, even more crucially, she highlighted the role of the artists themselves: \u2018You have to be very intelligent [when deciding what to do with your art],\u2019 she said, explaining that there is a time to share art but also a time to guard it. \u2018You shouldn\u2019t be vomiting out content,\u2019 she playfully concluded. \u2018That\u2019s no way to actually sustain a living [as an artist].\u2019<\/p>\n<h2>Amrita Sen Biography<\/h2>\n<p>Born in India, <a href=\"https:\/\/www.openbusinesscouncil.org\/wiki\/amrita-sen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amrita Sen<\/a> studied Finance at the Wharton School of the University of Pennsylvania 1988 to 1992, before obtaining an MBA from Harvard Business School which qualified her for the position of CEO at Vault, a product licensing company which nurtured her professional relationships with eminent music performers and producers. At heart, Sen was always more of a performer than a performer\u2019s product licensing manager: she grew up with a mother and aunts who were all classical Indian singers and, as a child, she performed extensively at major venues like Madison Square Garden.<\/p>\n<p>Her transition into professional musicianship in 2009 has been met with critical acclaim: for her career-making performance of Jai Ho at the 2009 Academy Awards to <a href=\"https:\/\/www.positionmusic.com\/track\/NjQzMTE5LTVhZWNkMQ\">her work in electronic music<\/a>. Widely regarded as one of the chief singers of Indian music in the United States, Amrita has provided music for major film soundtracks, television shows and pop albums, making appearances on The Tonight Show with Jay Leno and The Oprah Winfrey Show. In addition, Amrita was the featured Hindi singer in the song \u201cLove is the Answer\u201d performed by the band Weezer, in their album \u2018<a href=\"https:\/\/www.allmusic.com\/album\/raditude-mw0001379979\">Ratitude<\/a>\u2019 (2009). She has also performed and co-written two songs with <a href=\"https:\/\/ozomatli.com\/\">Ozomatli<\/a> for their album \u2018Fire Away\u2019 (2010). Finally, since February 2010, Sen and her brother Ananda have been the featured Indian musicians for Sprite\u2019s worldwide music campaign alongside chosen performers from Africa, South America, and China.<\/p>\n<p>Since then, Sen has ventured into other types of creative work, notably visual art and design, for which she combines the creation of original artistic content with her extensive business experience to commercialize unique products at retail and on-the-air. As owner and director of Amrita Sen Designs, Sen creates original Indian-themed art on successful lines of fashion and furniture products, which have retailed at <a href=\"https:\/\/www.wayfair.co.uk\/\">Wayfair<\/a>, <a href=\"https:\/\/www.walmart.com\/\">Walmart<\/a>, <a href=\"https:\/\/www.barnesandnoble.com\/\">Barnes &amp; Noble<\/a>, Bed Bath &amp; Beyond, <a href=\"https:\/\/www.nbcstore.com\/\">NBC Store<\/a>, <a href=\"https:\/\/www.dillards.com\/?facet=dil_shipinternational:Y\">Dillard\u2019s<\/a>, and <a href=\"https:\/\/www.nordstrom.com\/\">Nordstrom<\/a> so far. Many of these have been exciting collaborations, for example when Sen partnered with <a href=\"https:\/\/www.maccosmetics.co.uk\/\">MAC cosmetics<\/a> and with Dillard\u2019s and Nordstrom on a loungewear collection.<\/p>\n<p>Sen has also ventured into illustrations: her illustrated picture book, <a href=\"https:\/\/parentingpatch.com\/cosmic-eternal-love-everlasting-love-story-coloring-book-review\/\">\u2018Cosmic and Eternal Love\u2019<\/a>, was launched through a Barnes &amp; Noble end-cap program nationwide, and featured prominently at Barnes &amp; Noble, Amazon and Walmart. In addition, Amrita debuted a project named <a href=\"https:\/\/bollydoll.com\/\">BollyDoll<\/a> at Art Basel Miami in 2011, where she exhibited <a href=\"https:\/\/choprafoundation.org\/performers\/bollydoll\/\">26 colourful back-lit illustrations<\/a>.<\/p>\n<p>Finally, thanks to her background in film scores, Sen has carved a niche for herself in the film industry as well. Her Indian adaptation of John Le Carre\u2019s The Night Manager, currently in production, stars A-list actor Hrithik Roshan, for Disney Plus Hotstar. Amrita also has a production slate deal with Roth Kirschenbaum films, which include projects the WWE, John Cena, Tiger Shroff, among other high budget Hollywood Bollywood films slated for release in 2022.<\/p>\n<h2>Amrita Sen References<\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/amrita-sen-8128934\/\">https:\/\/www.linkedin.com\/in\/amrita-sen-8128934\/<\/a><\/p>\n<p><a href=\"https:\/\/amritasen.shop\/pages\/about\">https:\/\/amritasen.shop\/pages\/about<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/amritasendesigns\/\">https:\/\/www.instagram.com\/amritasendesigns\/<\/a><\/p>\n<p><a href=\"http:\/\/syncsummit.com\/amrita\/\">http:\/\/syncsummit.com\/amrita\/<\/a><\/p>\n<p><a href=\"https:\/\/mim.org\/leadership\/amrita-sen\/\">https:\/\/mim.org\/leadership\/amrita-sen\/<\/a><\/p>\n<p><a href=\"https:\/\/ourstage.com\/profile\/amritasen\">https:\/\/ourstage.com\/profile\/amritasen<\/a><\/p>\n<p><strong>About citiesabc.com<\/strong><br \/>\n<a href=\"https:\/\/www.citiesabc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.citiesabc.com\/\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b<\/a><br \/>\n<a href=\"https:\/\/twitter.com\/citiesabc__%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B%E2%80%8B\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/citiesabc__\u200b\u200b\u200b\u200b\u200b\u200b<\/a><\/p>\n<p><strong>About openbusinesscouncil.org<\/strong><br \/>\n<a href=\"https:\/\/www.openbusinesscouncil.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.openbusinesscouncil.org\/<\/a><\/p>\n<p><strong><a href=\"https:\/\/www.4irbook.com\/\">4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)<\/a><\/strong><\/p>\n<p><strong>Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on<\/strong><\/p>\n<p><em><strong>Apple Podcasts:<\/strong><\/em> <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/dinis-guarda-citiesabc-openbusinesscouncil-series\/id1510330391\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/podcasts.apple.com\/us\/podcast\/dinis-guarda-citiesabc-openbusinesscouncil-series\/id1510330391<\/a><\/p>\n<p><em><strong>On Spotify:<\/strong><\/em>\u00a0<a href=\"https:\/\/open.spotify.com\/show\/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/open.spotify.com\/show\/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&amp;dl_branch=1<\/a><\/p>\n<p><em><strong>Google Podcasts: <\/strong><\/em><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==<\/a><\/p>\n<p><em><strong>Amazon Music:<\/strong><\/em>\u00a0<a href=\"https:\/\/music.amazon.com\/podcasts\/953a5156-823c-4e86-baeb-4fda1128e44c\/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/music.amazon.com\/podcasts\/953a5156-823c-4e86-baeb-4fda1128e44c\/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Based in the US, India-born Amrita Sen is a successful designer, singer, producer and entrepreneur, with particular expertise in the entertainment sector. Currently producing the Indian adaptation of John Le Carre\u2019s \u2018The Night Manager\u2019, she also creates original Indian-themed art, furniture and clothing as the head of Amrita Sen Designs. With a B.S. from UPenn [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585,3666],"tags":[20340,20344,20345,7553,7511],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amrita Sen - Singer, Musician, Artist, Producer, Designer - From Wall Street To Hollywood Bollywood - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amrita Sen - Singer, Musician, Artist, Producer, Designer - From Wall Street To Hollywood Bollywood\" \/>\n<meta property=\"og:description\" content=\"Based in the US, India-born Amrita Sen is a successful designer, singer, producer and entrepreneur, with particular expertise in the entertainment sector. Currently producing the Indian adaptation of John Le Carre\u2019s \u2018The Night Manager\u2019, she also creates original Indian-themed art, furniture and clothing as the head of Amrita Sen Designs. With a B.S. from UPenn [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T10:09:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T21:37:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2021\/07\/Amrita-Sen-Singer-Musician-Artist-Producer-Designer-From-Wall-Street-To-Hollywood-Bollywood.png\" \/>\n\t<meta property=\"og:image:width\" content=\"645\" \/>\n\t<meta property=\"og:image:height\" content=\"642\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/amrita-sen-singer-musician-artist-producer-designer-from-wall-street-to-hollywood-bollywood\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"Amrita Sen &#8211; 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