{"id":15893,"date":"2021-07-26T10:04:39","date_gmt":"2021-07-26T10:04:39","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15893"},"modified":"2022-09-20T10:43:53","modified_gmt":"2022-09-20T10:43:53","slug":"how-technology-is-changing-the-way-people-consume-sports-and-media","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-technology-is-changing-the-way-people-consume-sports-and-media\/","title":{"rendered":"How Technology Is Changing The Way People Consume Sports and Media"},"content":{"rendered":"
Technological advancements over the years have impacted every single aspect of our lives. It has changed our accessibility, the way we make certain products, the manner in which we communicate, how we spend our free time and so much more.<\/span><\/p>\n Chief among the aspects of life affected by technology is media consumption. Whether it\u2019s live sports, our favorite TV and radio shows or articles we want to read, the increasing shift to mobile devices and bite-sized content has left a huge imprint.<\/span><\/p>\n With sports specifically, it used to be that you sat down and watched your favorite team\u2019s latest game in its entirety. Maybe you recorded it, but you were more likely than not going to watch the entire thing. Now, though, there are so many other different ways to watch sports\u2014and things that you can be doing while you do. Maybe you\u2019re on social media talking about the game. Or maybe you\u2019re punching in the <\/span>latest BetUS promo code to place some live wagers<\/span><\/a>. Heck, perhaps you\u2019re not even watching the game live but instead looking at condensed highlights after the fact. Sportsbooks continue to grow in popularity, with people looking to find the best sites for sports betting arizona<\/a>, or wherever they are, in the hope that they may make some money from their love of sports. Heck, perhaps you\u2019re not even watching the game live but instead looking at condensed highlights after the game, or checking the sportsbooks to see if your wager was successful.<\/span><\/p>\n If this all sounds confusing, it\u2019s supposed to be. Professional leagues are grappling with the way their fans want to consume their sport. And a huge step to understanding that is taking a look at how the tech landscape changed sports and media consumption<\/a> in the first place.<\/span><\/p>\n <\/p>\n Cable and satellite used to be our only options when it came to watching TV. But no more.<\/span><\/p>\n Television is now compartmentalized. Every network has its own bundle or app. You can have a subscription to ESPN or CBS specifically without paying for all the other extras that cable attaches to it.<\/span><\/p>\n On the flip side, this also means that non-sports fans have the capacity to opt out of paying for these sports media networks. They can subscribe to the networks and apps that carry their entertainment content outside the sports bubble, which in turn costs sports properties the huge subset of customers who paid for their offerings through cable without ever actually using it.<\/span><\/p>\nCord-Cutting<\/b><\/h2>\n