{"id":15829,"date":"2021-07-21T10:13:15","date_gmt":"2021-07-21T10:13:15","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15829"},"modified":"2022-05-04T21:37:23","modified_gmt":"2022-05-04T21:37:23","slug":"interview-with-richard-haigh-managing-director-at-brand-finance-ba-from-university-of-oxford-lecturer-bridging-the-gap-between-marketing-and-finance","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/interview-with-richard-haigh-managing-director-at-brand-finance-ba-from-university-of-oxford-lecturer-bridging-the-gap-between-marketing-and-finance\/","title":{"rendered":"Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer &#8211; \u201cBridging The Gap Between Marketing And Finance\u201d"},"content":{"rendered":"<p><strong>Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Richard Haigh, Managing Director at Brand Finance - \u201cBridging The Gap Between Marketing And Finance\u201d\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/JQ4vEJUcVsY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Richard Haigh also has a BA in Mathematics from the University of Oxford, qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.<\/span><\/p>\n<h2>Richard Haigh Interview Focus<\/h2>\n<p><span style=\"font-weight: 400;\">1. Education and Professional Career<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Can you tell us about Brand Finance?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Your company \/ companies, organisations and focus<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Can you tell us more about the methodology and technology behind the rankings system?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5. How do you see Society 5.0 &#8211; 4IR and all areas of digital transformation?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6. What are your views on our society, technology and digital transformations?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7. What are your g<\/span><span style=\"font-weight: 400;\">oals and how do you see the future of work and the main trends in tech and society?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8. With Covid-19 what ways do you envision to redesign our society with technology and social impact?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9. What are your visions for the present and future?<\/span><\/p>\n<hr \/>\n<h2><strong>More Interviews<\/strong><\/h2>\n<p><a href=\"https:\/\/www.intelligenthq.com\/interview-calvin-ng-general-partner-plutus-vc-successfully-manage-200-million-blockchain-innovation-fund\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interview with Calvin NG, General Partner at Plutus VC \u2013 How To Successfully Manage a $200 Million Blockchain And Innovation Fund<\/a><\/p>\n<p class=\"entry-title\"><a href=\"https:\/\/www.intelligenthq.com\/interview-prof-xiaolan-fu-director-technology-management-centre-development-tmcd-university-oxford-founder-oxvalue-ai\/\">Interview with Prof Xiaolan Fu, Director of the Technology and Management Centre for Development TMCD \u2013 University of Oxford, Founder OxValue.AI<\/a><\/p>\n<p><a href=\"https:\/\/www.intelligenthq.com\/interview-deyan-georgiev-forbes-30u30-winner-ceo-nitropack-digital-marketing-website-optimization-solutions-todays-businesses\/\">Interview with Deyan Georgiev \u2013 Forbes 30U30 Winner, CEO at NitroPack \u2013 Digital Marketing &amp; Website Optimization Solutions For Today\u2019s Businesses<\/a><\/p>\n<p><a href=\"https:\/\/www.citiesabc.com\/eric-yaverbaum-ceo-of-ericho-communications-communications-and-pr-veteran-bestselling-author-of-leadership-secrets-of-the-worlds-most-successful-ceos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eric Yaverbaum, CEO of Ericho Communications \u2013 Communications and PR Veteran, Bestselling Author of Leadership Secrets of The Worlds Most Successful CEO\u2019s<\/a><\/p>\n<p><a href=\"https:\/\/www.intelligenthq.com\/explaining-wholistic-wellbeing-dinis-guarda-interview-roundglass-ceo-sunny-gurpreet-singh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Explaining Wholistic Wellbeing: Dinis Guarda Interview RoundGlass CEO Sunny Gurpreet Singh<\/a><\/p>\n<hr \/>\n<h2>Richard Haigh Biography<\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.openbusinesscouncil.org\/wiki\/richard-haigh\/\" target=\"_blank\" rel=\"noopener noreferrer\">Richard Haigh<\/a> holds a BA in Mathematics from the University of Oxford and he is qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since graduating from the University of Oxford, he has worked with international companies such as global banking group Standard Chartered Bank. He joined the bank in 2009, in which he was in charge of rotations on the Foreign exchange and commodities trading floor. The desks included the derivatives, spot and metal commodity trading desks to assist in front line support tasks and gaining a taste of the industry. <\/span><i><span style=\"font-weight: 400;\">\u201cIt was at Standard Chartered I gained my first taste of Visual Basic Editor, teaching myself the language to create an information recall macro to enhance the current system of commodity database management,\u201d<\/span><\/i><span style=\"font-weight: 400;\"> Richard Haigh mentioned about that experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In September 2009, Richard joined family business Brand Finance as Brand Analyst. Climbing up the hierarchy ladder, Richard became Managing Director in 2016. Along all these years, Richard Haigh has brought his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, and able to advise their clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Richard mentioned about his role at Brand Finance: \u201cAside from my day to day responsibilities both internal and external facing, I have also been a member of the BSI\u2019s delegation to ISO Technical Committee 289: Brand Valuation, for the creation of the new standard ISO 20671: Brand Evaluation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Richard is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.<\/span><\/p>\n<p>https:\/\/www.openbusinesscouncil.org\/wiki\/richard-haigh\/<\/p>\n<h2>About Brand Finance<\/h2>\n<p><span style=\"font-weight: 400;\">Brand Finance evaluates the strength and value of more than 5000 global brands every year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brandirectory holds all of the Brand Finance rankings, specialist reports and whitepapers published since 2007. With over 40 sectors and industries covered in 46 countries, Brandirectory is the most comprehensive collection of original brand valuations, brand strength analyses and royalty rate calculations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Global Soft Power Index and Nation Brand rankings bring the same rigorous valuation approach to perceptions of soft power, national influence, and the nation-to-nation awareness and attitudes that drive global travel, trade and tourism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand Finance\u2019s brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.<\/span><\/p>\n<h2>Richard Haigh Links and Sources<\/h2>\n<p><a href=\"https:\/\/uk.linkedin.com\/in\/richarddbhaigh\"><span style=\"font-weight: 400;\">https:\/\/uk.linkedin.com\/in\/richarddbhaigh<\/span><\/a><\/p>\n<p><a href=\"https:\/\/brandfinance.com\/about\"><span style=\"font-weight: 400;\">https:\/\/brandfinance.com\/about<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.brandfinanceinstitute.com\/lecturers\"><span style=\"font-weight: 400;\">https:\/\/www.brandfinanceinstitute.com\/lecturers<\/span><\/a><\/p>\n<p><a href=\"https:\/\/twitter.com\/BrandFinance\"><span style=\"font-weight: 400;\">https:\/\/twitter.com\/BrandFinance<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.intelligenthq.com\/europes-top-500-companies-brand-finance-reveals-auto-mobile-brands-dominate-europe\/\"><span style=\"font-weight: 400;\">https:\/\/www.intelligenthq.com\/europes-top-500-companies-brand-finance-reveals-auto-mobile-brands-dominate-europe\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/brandirectory.com\/\"><span style=\"font-weight: 400;\">https:\/\/brandirectory.com\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>About citiesabc.com<br \/>\nhttps:\/\/www.citiesabc.com\/\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b\u200b<br \/>\n<a href=\"https:\/\/twitter.com\/citiesabc__\u200b\u200b\u200b\u200b\u200b\u200b\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/twitter.com\/citiesabc__\u200b\u200b\u200b\u200b\u200b\u200b<\/a><\/p>\n<p>About openbusinesscouncil.org<br \/>\n<a href=\"https:\/\/www.openbusinesscouncil.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.openbusinesscouncil.org\/<\/a><\/p>\n<p><a href=\"https:\/\/www.4irbook.com\/\">4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)<\/a><\/p>\n<p>Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on<\/p>\n<p>Apple Podcasts:<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/dinis-guarda-citiesabc-openbusinesscouncil-series\/id1510330391\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/podcasts.apple.com\/us\/podcast\/dinis-guarda-citiesabc-openbusinesscouncil-series\/id1510330391<\/a><\/p>\n<p>On Spotify: <a href=\"https:\/\/open.spotify.com\/show\/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&amp;dl_branch=1\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/open.spotify.com\/show\/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&amp;dl_branch=1<\/a><\/p>\n<p>Google Podcasts: <a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==<\/a><\/p>\n<p>Amazon Music: <a href=\"https:\/\/music.amazon.com\/podcasts\/953a5156-823c-4e86-baeb-4fda1128e44c\/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/music.amazon.com\/podcasts\/953a5156-823c-4e86-baeb-4fda1128e44c\/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management. From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":16012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585,3666],"tags":[5617,4662],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer - \u201cBridging The Gap Between Marketing And Finance\u201d - OpenBusinessCouncil Directory<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/interview-with-richard-haigh-managing-director-at-brand-finance-ba-from-university-of-oxford-lecturer-bridging-the-gap-between-marketing-and-finance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer - \u201cBridging The Gap Between Marketing And Finance\u201d\" \/>\n<meta property=\"og:description\" content=\"Richard Haigh is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management. 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