{"id":15678,"date":"2021-06-29T07:45:39","date_gmt":"2021-06-29T07:45:39","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15678"},"modified":"2022-02-11T08:43:22","modified_gmt":"2022-02-11T08:43:22","slug":"6-key-reasons-why-you-should-protect-your-customers-data-in-2021","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/6-key-reasons-why-you-should-protect-your-customers-data-in-2021\/","title":{"rendered":"6 Key Reasons Why You Should Protect Your Customers\u2019 Data in 2021"},"content":{"rendered":"

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Now more than ever, privacy on the internet is becoming a thing of the past. Personal information fills the digital space, giving cybercriminals and fraudsters a playground and potential minefield for data breaches to occur.<\/p>\n

People are becoming wary of quickly handing over their data to online entities and companies because of the regularity of data breaches that puts them at risk. Nevertheless, data remains one of the most valuable resources for companies today.<\/p>\n

Access to customers\u2019 data makes it easy to ditch the guesswork and make accurate decisions based on data you have gathered. Without customers\u2019 data, many companies would be at a loss as to what their customers need and how best to provide it for them.<\/p>\n

With more people closing off access to their information and the unrelenting cybercriminals making matters worse, how can you reassure your customers that you will keep their data safe? An IT Security course<\/a> and training will guide you on how to protect your data from cybercriminals.<\/p>\n

Data protection is the answer you seek.<\/p>\n

What is data protection?<\/h2>\n

Data protection is simply taking measures to ensure that customers\u2019 data is not corrupted, compromised, stolen, or lost. It is also ensuring that if a data breach ever occurs, you are primed to recover the data quickly with little to no casualties.<\/p>\n

You can define it as the strategies and procedures you use to protect your consumers\u2019 data integrity, availability, and privacy. You may also know it as data security or information privacy.<\/p>\n

If you own a business and collect, store, or handle any form of sensitive data from your customers, having a working data protection strategy is vital for you. However, a strategy is only successful if it can effectively shield data from theft, corruption, and damage if a breach occurs.<\/p>\n

Your strategy should also have measures that can minimize the data damage in the case of any disasters.<\/p>\n

Because of the importance of data protection for businesses due to the spike in sensitive information they have access to, the Government has started to issue some laws in different states to guide consumer data gathering and protection.<\/p>\n

Customers\u2019 Data Protection Act (CDPA)<\/h2>\n

The CDPA<\/a> for the state of Virginia was passed into law in March 2021 and grants Virginia consumers rights over their data.<\/p>\n

The Act also ensures that companies who are under this law \u201ccomply with rules on the data they collect, how it’s treated and protected and with whom it’s shared.\u201d<\/p>\n

A few other states are interested in the protection of data for their residents, like California. The various Data Protection Acts all carry similar messages for companies that collect and store data.<\/p>\n

These include:<\/p>\n