{"id":15608,"date":"2021-06-21T13:39:02","date_gmt":"2021-06-21T13:39:02","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15608"},"modified":"2022-05-04T21:37:24","modified_gmt":"2022-05-04T21:37:24","slug":"europes-top-500-companies-brand-finance-reveals-auto-mobile-brands-dominate-europe","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/europes-top-500-companies-brand-finance-reveals-auto-mobile-brands-dominate-europe\/","title":{"rendered":"Europe’s Top 500 Companies: Brand Finance Reveals Auto Mobile Brands Dominate Europe"},"content":{"rendered":"
Brand Finance<\/a> has released its list of Europe’s top 500 most valuable and powerful brands. According to the Brand Finance ranking, European retail’s biggest brands are largely consistent with auto mobile brands, with Ferrari and Mercedes being the two largest brands in Europe.\u00a0\u00a0<\/strong><\/p>\n <\/p>\n For the first time, Brand Finance’s list<\/a> has expanded to cover the continent’s 500 most valuable brands, allowing comparisons to the world’s two other main economies – the United States and China. The United States is in a league of its own, with its top 500 companies having a total brand worth of \u20ac3.40 trillion. While Europe comes in second place, the impact of the COVID-19 pandemic has undermined its standing and China is quickly catching up, with its top 500 brands totaling \u20ac1.65 trillion in brand value.<\/p>\n The Coronavirus has decimated Europe and the rest of the world, and the impact on the continent’s leading brands cannot be overstated, with the overall brand value of the top 500 rankings dropping 10% year on year. The epidemic has put Europe’s leading companies to the test; some have genuinely flourished and benefited as customers’ behaviors have radically changed. In addition to measuring overall brand value, Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.<\/p>\nFerrari Impact as Europe\u2019s Strongest Brand<\/strong><\/h2>\n