{"id":15526,"date":"2021-06-10T14:59:03","date_gmt":"2021-06-10T14:59:03","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=15526"},"modified":"2021-06-11T13:40:05","modified_gmt":"2021-06-11T13:40:05","slug":"why-personalisation-leads-to-conversions-within-e-commerce","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/why-personalisation-leads-to-conversions-within-e-commerce\/","title":{"rendered":"Why Personalisation Leads To Conversions Within E-commerce"},"content":{"rendered":"

Nowadays, online retailers must work hard to ensure the shopping experience is personal for customers. With the pandemic <\/span>shifting shoppers towards a digital world<\/span><\/a>, providing meaningful, relevant and unique experiences and content is crucial for retailers that want to stand out from the crowd and retain their high-value customers.\u00a0<\/span><\/p>\n

\"online<\/p>\n

Why is personalisation so important in retail?\u00a0<\/b><\/p>\n

Shopping in your favourite retail store comes with a level of personalisation. Perhaps the manager knows you by name, recommends products you may like, or the staff simply make the shopping experience tailored to your needs.\u00a0<\/span><\/p>\n

Online shoppers have also come to want and need the same level of personalisation. A <\/span>recent survey found that nearly half (48%)<\/span><\/a> of all consumers have left a business\u2019s website and made a purchase on another site (or in-store) simply because the shopping experience was poorly curated.\u00a0<\/span><\/p>\n

Further still, <\/span>91% of consumers<\/span><\/a> are more likely to shop with brands who recognise and remember their customers, providing relevant offers and recommendations.<\/span><\/p>\n

Thant’s why personalisation is one of the top e-commerce trends<\/a> in 2021 and beyond.<\/p>\n

Online retailers cannot offer the same experiences physical retailers can, so it\u2019s even more important that brands get their personalisation strategy right.\u00a0<\/span><\/p>\n

So, how can brands improve their personalisation strategy?\u00a0<\/b><\/p>\n

Brands that update their personalisation strategies to meet customer expectations are more likely to see an increased number of sales and retain their valued customers.\u00a0<\/span><\/p>\n

But how exactly can they do that?\u00a0<\/span><\/p>\n