{"id":14944,"date":"2021-04-08T12:30:43","date_gmt":"2021-04-08T12:30:43","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=14944"},"modified":"2022-02-25T06:33:52","modified_gmt":"2022-02-25T06:33:52","slug":"4-effective-strategies-for-managing-your-real-estate-business-amid-covid-19","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/4-effective-strategies-for-managing-your-real-estate-business-amid-covid-19\/","title":{"rendered":"4 Effective Strategies for Managing Your Real Estate Business Amid COVID-19"},"content":{"rendered":"
We live in a digital age where access to the internet is easier than ever before and anyone can go online to find information on just about every topic out there. This, coupled with the aftermath of the COVID-19 pandemic, has discouraged many from leaving their homes which has had a sizable impact on all industries, particularly real estate.\u00a0<\/span><\/p>\n The COVID-19 pandemic might have stopped or limited traditional methods of real estate marketing<\/a> and sales but it has brought rise to the world of digital marketing for realtors. In this blog post, we present some effective strategies on how you can manage your real estate business during the COVID-19 pandemic.<\/span><\/p>\n Social media is a great platform for marketing that is used by businesses across all industries. For real estate business owners, social media platforms provide an opportunity to reach out to and engage with large audiences, rather than just sending pictures or videos to individuals who ask for them.\u00a0<\/span><\/p>\n Here is a quick guide on how to build your online presence:<\/span><\/p>\n <\/p>\n A picture is worth a thousand words<\/span><\/i>, they say. This is a quote everyone\u2019s heard once in their life but in the real estate business, it makes so much more sense. You can never <\/span>describe <\/span><\/i>property as well as you can show <\/i>it and this is the reason high-quality, professional photographs can be the make-or-break factor for your real estate business when you go online. In 2019, a survey conducted by the National Association of Realtors concluded that 87% of people<\/a><\/strong><\/span>\u00a0found pictures to be the most useful when searching for property online.<\/span><\/p>\n But what you need to be careful of is to make sure that you don\u2019t use blurry, low-quality photos that were taken with your phone. You want to leave the impression that you are a professional and since you cannot actually meet-and-greet with your customers, the best way to achieve that is through the photographs you share and use. Customers are much more likely to remember you (and even get in touch with you) after they see a breathtaking picture that you shared of one of your properties than a blurry picture with a bad angle taken from your phone.<\/span><\/p>\n Our recommendation is that you either hire a professional photographer to help you out or get yourself a good camera and learn some editing skills to showcase your listings. The goal is to take amazing pictures of your property that answer all the questions that you normally get as a realtor (like how big is the bathroom, are there tiles installed, what is the front view like). Once you have the pictures, share them on your social pages like Instagram <\/span>and use them in your digital marketing material for better chances of conversion. To know about IG promotion strategies, see the Jarvee reviews<\/a><\/p>\n Distributing real estate flyers<\/a> online is a proven strategy <\/span>for advertising real estate listings. The good thing about flyers is that they allow you to show all the relevant information in a compact space which helps you earn the attention of your customers. Think of it like this: what do my customers need to know when they are searching for a property? This can include:<\/p>\n You can answer all of these questions and do much more with a single flyer which is what makes them a powerful tool for real estate marketing. On top of that, who doesn\u2019t love a beautifully designed flyer that gives you all the information you need at a glance? Not just this, for realtors, it is also a great tool because flyers are remarkably simple and economical to produce as well.<\/span><\/p>\n With the help of graphic design tools like PosterMyWall, you can design your own flyer in a few simple steps as described below:<\/span><\/p>\n <\/p>\n Real estate businesses, like many others, heavily rely on customer interactions to generate sales and market what they are selling i.e. property. Open houses, walkthroughs, and one-on-one meetings are all common interaction methods for realtors but most of these are no longer possible. This is partly due to the pandemic and partly because the younger, tech-savvy generations prefer digital means of exploring and consuming content. Because of this, <\/span>virtual tours <\/i><\/b>have started becoming quite popular among realtors.<\/span><\/p>\n Virtual tours are one of the recent developments in the industry and they allow clients to view and explore a site exactly like they would in real life. They can move around in the \u2018virtual\u2019 location, see what they want, and decide whether they like the property or not – all without having to leave the sofa at their house. The convenience and appeal to the younger generation coupled with the benefit that customers no longer need to risk exposure to the coronavirus make virtual tours a great addition to any realtor’s arsenal.<\/span><\/p>\n Most real estate agents typically avoid virtual tours because they feel that it needs high-end, complicated software and photography equipment to build one. But that is no longer true because technology has advanced so much, you can build your own virtual tour with an online tool and a panoramic\/360-degree camera.\u00a0<\/span><\/p>\n Here is a simple guide on how you can get started with your own virtual tours for your real estate properties:<\/span><\/p>\n You can preview an excellent example of a\u00a0 real estate virtual tour from Melbourne Real Estate that was made using Google\u2019s Tour Creator <\/span>here<\/a><\/strong>.<\/span><\/p>\n The COVID-19 pandemic might have stopped or limited traditional methods of real estate marketing and sales but it has brought rise to the world of digital marketing for realtors. With the strategies that we have shared in this blog post, you can take the edge over your competitors and start reaching out to larger and wider audiences than ever before by taking your real estate business online.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" We live in a digital age where access to the internet is easier than ever before and anyone can go online to find information on just about every topic out there. This, coupled with the aftermath of the COVID-19 pandemic, has discouraged many from leaving their homes which has had a sizable impact on all […]<\/p>\n","protected":false},"author":7,"featured_media":14947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[3468,7317],"acf":[],"yoast_head":"\nBuild an online presence using the social media<\/b><\/h2>\n
\n
Be sure to use high-quality, professional photos<\/b><\/h2>\n
Create beautiful flyers and distribute them online<\/b><\/h2>\n
\n
\n
Offer a virtual tour<\/b><\/h2>\n
\n
<\/h2>\n
Think of it as an opportunity, not a challenge<\/b><\/h2>\n