{"id":14819,"date":"2021-03-26T15:19:26","date_gmt":"2021-03-26T15:19:26","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=14819"},"modified":"2021-03-29T12:43:55","modified_gmt":"2021-03-29T12:43:55","slug":"should-i-pay-for-backlinks","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/should-i-pay-for-backlinks\/","title":{"rendered":"Should I Pay for Backlinks?"},"content":{"rendered":"
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If you are building a website, whether you are just starting or you’ve had a struggling site for a while, there are things that you can do to improve your SEO rankings and gain more site traffic\u2014one of the most essential things to build high-quality backlinks.\u00a0<\/span><\/p>\n The issue is that many people have trouble building a good network of backlinks. It’s not that it’s not possible, but it can be difficult. On a side note, if you have no idea how many backlinks your site has or how high-quality they are,\u00a0 you can do <\/span>backlink analysis<\/span><\/a>.\u00a0<\/span><\/p>\n This will analyze what is going on with your site regarding the number and quality of backlinks. If you are having trouble getting backlinks on your own, you might be tempted to buy backlinks. So, is this a good idea? Should you buy backlinks?\u00a0<\/span><\/p>\n Although it has become less popular over time, buying backlinks is a practice that many still engage in, and yes, it’s a double-edged sword. We’ll explain why. Buying or paying for backlinks is dangerous because of Google’s webmaster guidelines and other search engines’ guidelines.\u00a0<\/span><\/p>\n Google frowns upon paid and sponsored links. The issue is that paid backlinks have nothing to do with quality or authority. If you pay for a backlink, there is no reason to assume that the article you are linked to or that your own site is valuable or authoritative.<\/span><\/p>\n The reason people backlink to you is not due to quality but simply because you paid them. Google is not stupid, and it knows this, and therefore, if Google catches you buying backlinks, they may destroy you in terms of your SEO <\/span>ranking<\/span><\/a> or even take action against you. Either way, the chances that buying backlinks turns out bad are relatively high.\u00a0<\/span><\/p>\n If you buy backlinks in the right way, Google might not detect it, and we emphasize MIGHT.\u00a0<\/span><\/p>\n For instance, if you pay a blog to add a guest post with a backlink to your site in it, and the blog post is actually a high-quality one with good value, Google may see it as a simple editorial post with a backlink.\u00a0<\/span><\/p>\n There is no real way for Google to know that you paid for it, at least not in that sense. Therefore, buying backlinks is something that you may consider if you are confident that Google won’t figure it out.\u00a0<\/span><\/p>\n That said, it’s a dangerous game to play, and we don’t recommend it. There are plenty of ways to get high-quality backlinks, and at no cost to you. It’s not worth risking paying for backlinks only to have Google bring the hammer down on you.\u00a0<\/span><\/p>\nBuying Backlinks \u2013 A Double-Edged Sword\u00a0<\/b><\/h2>\n
If Google Catches You<\/b><\/h3>\n
If Google Doesn’t Catch You\u00a0<\/b><\/h3>\n
Better Ways to Get Backlinks<\/b><\/h2>\n