{"id":14682,"date":"2021-03-16T06:03:02","date_gmt":"2021-03-16T06:03:02","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=14682"},"modified":"2021-03-16T06:34:45","modified_gmt":"2021-03-16T06:34:45","slug":"using-data-to-market-your-business","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/using-data-to-market-your-business\/","title":{"rendered":"Using Data to Market your Business"},"content":{"rendered":"
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The digital economy is continuing to evolve into the future and is dependent upon data for profit. Data is the driving force behind the digital economy. Not only does it inform advertising and marketing, data has become a business all its own. Some have deemed data the new oil\u2014meaning that it will become just as valuable if it hasn\u2019t already.<\/span><\/p>\n Data is sold from tech company-to-company. Everything from harmless exchanges to Facebook selling user data to Donald Trump\u2019s 2016 Presidential campaign marketers<\/span> Cambridge Analytica<\/span><\/a>, the practice has become controversial. While privacy is always a concern when it comes to data sales, modern tech companies must utilize it to make their business successful. Here are a few ways that businesses can use data to improve their marketing.<\/span><\/p>\n While it depends on what your digital business is involved in, gathering data is key to advanced digital marketing. Your company may already be gathering data in its operations, but you can also buy it from other companies. Big businesses are dealing in data more than ever before. While the morality of the issue can be dubious, if you are purchasing data that doesn’t violate privacy you can feel good about it. What matters is how you are using the data and where you are getting it from.<\/span><\/p>\n When your company is a digital business, you should determine what kind of data storage you should use. Whether you choose to utilize Cloud services or store the information on a private server, there are benefits and drawbacks to both. If you store data onto a Cloud service, you have the option to manage it yourself or pay a third-party to do so.<\/span><\/p>\n Paying a third-party to organize your data on the Cloud can make it more secure, but you will give another company access to the information. This alleviates the work associated with the IT needs surrounding data, but when you manage it yourself you will have more control. Doing it yourself requires a lot more work, but you\u2019ll have better access to it and gain the ability to utilize data more effectively.<\/span><\/p>\nGathering Data<\/b><\/h2>\n
The Cloud vs. Private Server<\/b><\/h2>\n
Customer Data Platform<\/b><\/h2>\n