, and whether or not your current ads work with potential customers.<\/span><\/p>\nThanks to this tool, you can see how many people visited your website, how often they do this, and how long they stick around to see what you have to offer. By leveraging such information, you can form better practices to convert them into prospects.<\/span><\/p>\nNot to mention, analyzing your current strategies can do wonders for your budget. By detecting what doesn\u2019t work, you can eliminate unnecessary costs. By learning what does, you can make the right investment that will bring you profit.<\/span><\/p>\nContent management systems (CMS)<\/b><\/h2>\n A content management system is a tool that companies use to track and organize their marketing strategy. Any content that you create, which is probably a lot if you\u2019ve gone digital, needs to be organized properly. There are decisions to be made in terms of:<\/span><\/p>\n\n \u00a0 \u00a0 \u00a0 \u00a0 <\/span>What type of content you will publish<\/span><\/li>\n \u00a0 \u00a0 \u00a0 \u00a0 <\/span>What platforms you\u2019ll publish it on<\/span><\/li>\n \u00a0 \u00a0 \u00a0 \u00a0 <\/span>Where you\u2019ll source all of your content<\/span><\/li>\n \u00a0 \u00a0 \u00a0 \u00a0 <\/span>When will you publish your content<\/span><\/li>\n \u00a0 \u00a0 \u00a0 \u00a0 <\/span>What keywords you\u2019ll use, etc.<\/span><\/li>\n<\/ul>\nWhether you are working on blog posts, a website, or a landing page for your business, this is<\/span> the staple<\/span> of your technology stack. Thanks to a good CMS, you can optimize the lead-generating capabilities of the website and maintain high levels of consistency. These are essential for gaining and maintaining trust in your audience.<\/span><\/p>\nWith many<\/span> great options for CMS<\/span> available these days, you\u2019d be saving money, not spending them. Tools like<\/span> WordPress<\/span> and<\/span> Squarespace<\/span> are used by millions these days. <\/span><\/p>\nHow is it possible to save money if you’re charged to use these?<\/span><\/p>\nA good CMS will provide you with the consistency your brand needs, it will help promote your business, and reduce many of the errors that occur without proper organization and tools. It\u2019s a win-win situation.<\/span><\/p>\nSearch engine optimization tools<\/b><\/h2>\n Marketers have two big goals \u2013 to attract organic traffic and turn those people into leads. To achieve this, you need original content designed for the <\/span>buyer persona<\/span>.<\/span><\/p>\nIt is hard to keep track of Google\u2019s algorithms and updates. To be more, this takes more time than marketers have at their disposal. With that in mind, a smart idea for your business is to select and use a quality SEO tool.<\/span><\/p>\nTools like<\/span> MozPro<\/span> and<\/span> SEMRush<\/span> can do wonders for your SEO strategy. By using such tools, you can save loads of time on creating content that adheres to the demands of Google and search engines. Not to mention, it will boost your chances of getting higher places in results, which is definitely something you need to pursue.<\/span><\/p>\nMarketing automation tools<\/b><\/h2>\n Automation is the central component of how most businesses nurture leads these days. It\u2019s what makes your life easier and your strategies more effective. It can reduce costs for businesses significantly since automating processes means reduced employment costs, fewer expensive mistakes, etc.<\/span><\/p>\nWhether it is a tool that organizes your meeting schedules, allows you to keep track of employees, publishes content on social media, or provides you with email templates \u2013 the choices are virtually unlimited these days. Some<\/span> excellent tools<\/span> to use this year are:<\/span><\/p>\n\n \u00a0 \u00a0 \u00a0 <\/span>Hubspot<\/span><\/li>\n<\/ul>\nThe pricing of Hubspot can range from around $50 per month up to thousands depending on the scale and features offered. This tool makes any investment worth it. It’s different from other tools because of its fierce focus on inbound marketing such as search and content marketing. To be more, you can use this tool to keep track and organize the team thanks to the Service and Sales hubs.<\/span><\/p>\n\n \u00a0 \u00a0 \u00a0 <\/span>Omnisend<\/span><\/li>\n<\/ul>\nOmnisend has amazing features and comes with a free basic email marketing plan. The paid plan starts at $16 a month. You can use it to track and use several channels through a single automation workflow including emails, push notifications, Facebook messenger, etc.<\/span><\/p>\n\n \u00a0 \u00a0 \u00a0 <\/span>Marketo<\/span><\/li>\n<\/ul>\nMarketo was acquired by Adobe and ever since, the features this tool offers have multiplied. It\u2019s now a full-feature software tool that can help you handle everything from account-based marketing to digital advertising to different social media platforms.<\/span><\/p>\nClouds and storage platforms<\/b><\/h2>\n Free tools like<\/span> Google Drive<\/span> and<\/span> Dropbox<\/span> can potentially help you save a fortune by providing you with the options to collaborate on files with team members, as well as clients. Online storage platforms and collaboration tools give instant access to important resources in real-time \u2013 to many people at once.<\/span><\/p>\nIf you need more space, you can always opt for the paid versions. Once you realize how beneficial this can be for your company and your team, you can choose to expand your membership on Dropbox.<\/span><\/p>\nGoogle Drive has Google Docs attached, including word processing options and spreadsheets. This literally means that you can limit your expenses on Microsoft Office licenses. In companies with many employees, this can be extremely cost-effective.<\/span><\/p>\nProcess Mining Tools<\/h2>\n Process mining software, like Apromore<\/a>, enhances your business performance by analyzing the structure and performance of business processes based on the data produced during their execution which help you understand the next step you’re going to make based on the data provided by the software<\/p>\nMarket research tools<\/b><\/h2>\n In addition to analytics tools like Google Analytics, marketers and business people these days can also try market research tools like<\/span> Survey Monkey<\/span> and<\/span> Zoho Survey<\/span>. Such tools will allow you to get to know your audience. With the right surveys, you can learn what it is that makes customers tick.<\/span><\/p>\nCommunication tools<\/b><\/h2>\n Now more than ever, businesses need tools to communicate with their employees, managers, team members, and customers. During the pandemic, a lot of the work was done online. This is when communication tools like<\/span> Airtable<\/span> and<\/span> Slack<\/span> truly got to shine.<\/span><\/p>\nIn these past couple of months, the business world realized how helpful such tools can be. You can use such tools to set up channels and manage work responsibilities, communicate with your staff, and provide real-time information when they need it. They make projects visible to everyone included, even if you have a remote team or people currently working from their home because of the pandemic.<\/span><\/p>\nSpeaking of remote teams, opting to <\/span>hire remote talent <\/span>is a great way to cut down on expenses. Communication tools like these can make it run smoothly and efficiently.<\/span><\/p>\nDedicated money-saving tools<\/b><\/h2>\n Investing in a good tool for your business will save you money eventually. Even though the remaining tools in this list don\u2019t have your budget as their main focus, you\u2019ll realize that they can be amazing for your it because of their effectiveness.\u00a0<\/span><\/p>\nBut, in addition to them, you should know about some tools that are created for exactly this purpose such as:<\/span><\/p>\n\n \u00a0 \u00a0 \u00a0 <\/span>MintIntuit<\/span> \u2013 a free mobile banking app that allows you to connect the business account to set-up goals and budgets, analyzes the bank statements, checking accounts, and savings.<\/span><\/li>\n \u00a0 \u00a0 \u00a0 <\/span>TravelNotes<\/span> \u2013 takes care of getting your airline money if you need new flights or they are delayed.<\/span><\/li>\n \u00a0 \u00a0 \u00a0 <\/span>GoodBudget<\/span> \u2013 helps you monitor your personal and business finances, and allows you to share your budget with partners.<\/span><\/li>\n<\/ul>\nFinal thoughts<\/b><\/h2>\n As a business owner who works in today’s market, you have many benefits that can boost your success and that of your business. But, you need to know what to leverage to achieve this. Smart businesses know where to invest and which costs to eliminate. Thanks to tools like the ones in this list, you can do both.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"No business owner wishes for a day without an income. However, today\u2019s industries are as competitive as they can get, and the economy does not help either. This is why, if you want your business to survive, first and foremost, you need to be proactive and smart with your decisions. With many great options for […]<\/p>\n","protected":false},"author":7,"featured_media":14570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[],"acf":[],"yoast_head":"\n
The Best Software Tools to Help Grow Your Business and Cut the Internal Costs - OpenBusinessCouncil Directory<\/title>\n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n