{"id":13664,"date":"2020-12-30T19:45:52","date_gmt":"2020-12-30T19:45:52","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=13664"},"modified":"2021-06-18T10:47:17","modified_gmt":"2021-06-18T10:47:17","slug":"reasons-why-you-might-need-to-translate-your-website","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/reasons-why-you-might-need-to-translate-your-website\/","title":{"rendered":"Reasons Why You Might Need to Translate Your Website"},"content":{"rendered":"

There are many key factors that define a \u201cgreat website.\u201d For starters, the content must be related to what the company stands for. Another factor is that the website must be easy to navigate and open on various platforms. What many tend to forget though is that websites need to be accessible by people worldwide.<\/span><\/p>\n

\"need<\/p>\n

Making a website accessible means that it should be understandable and manageable by people from all walks of life. That being said, you should definitely consider translating your website\u2019s content into other languages so that more people are able to use it. However, having a translated website means more than just that.\u00a0<\/span><\/p>\n

It Increases Your Reach<\/strong><\/h2>\n

The baseline benefit of having your website translated into other languages<\/a> is that it helps you increase your reach. If your website is only seen in the English language, you\u2019re creating a barrier between yourself and possibly billions of other people worldwide. You need to understand – not everyone speaks and reads English. Moreover, some people prefer reading in their own language.<\/span><\/p>\n

As per Statista, there are 1.27 billion people worldwide that speak English either as a primary or a secondary language. This leaves billions more than don\u2019t.<\/span><\/p>\n

People who aren\u2019t fluent in English might also get discouraged from visiting your website. Due to their lack of complete knowledge of the language, they might feel overwhelmed when reading important texts such as the Terms of Agreement. Instead of blindly saying they agree to your terms, they\u2019ll prefer to visit other websites as well.<\/span><\/p>\n

By increasing your reach, you are potentially maximizing your profits as well. Whether it’s a blog or a business <\/a>you’re running, more people to reach out to means more people to convert from visitors to consumers. Today\u2019s top websites often support various languages for the sole purpose of reaching out to others.<\/span><\/p>\n

Everyone Else is Doing It<\/strong><\/h2>\n

On the topic of your competitors, you need to keep in mind that others are doing it as well. Your competitors are already seeing the merits of getting their website translated and you should too.<\/span><\/p>\n

In this day and age, it\u2019s tougher to compete with others, let alone standout amongst the endless wave of websites out there. Some of which are your direct competitors. It\u2019s not just about reaching out to a larger market, it\u2019s also about ensuring that you don\u2019t lag behind the competition.<\/span><\/p>\n

This can easily be achieved during your web designing phase. The people behind <\/span>Something Design<\/a><\/strong> explained that you should use the same template for all the languages you will use. As a result, visitors will see the same layout, branding, and design elements whatever language they choose.<\/span><\/p>\n

You Have Fans Abroad Already<\/strong><\/h2>\n

You can easily see via trackers if you already have fans abroad. Once you do, then it is a must that you have your website translated already. It will only be a matter of time before people from other countries begin recognizing your website.<\/span><\/p>\n

Let\u2019s say you are <\/span>running a business<\/a><\/strong> through your website. E-commerce is all about reaching out to every potential customer via the internet.\u00a0 Your products and services will be more enticing and easy to approach if it is presented in a language that other nationalities understand. Just put yourself in their shoes. Would you buy a product if you aren\u2019t able to fully comprehend what\u2019s written in the description?<\/span><\/p>\n

Some Laws Demand It<\/strong><\/h2>\n

Translating a website isn\u2019t just about marketing or user experience. Sometimes the law would require you to translate your content and legal agreements, as per <\/span>Termsfeed<\/strong><\/span><\/a>. Some parts of the world require translations for websites. Failing to meet such a requirement could result in hefty fines or worse, it could cause your business to close.<\/span><\/p>\n

The good news is that you won\u2019t be going to jail for breaking such laws. However, there are other consequences that you might want to consider. If you are going to ignore these laws, then your website might get blocked in other regions. It\u2019s a small step towards making sure your website is accessible everywhere.<\/span><\/p>\n

Translated Websites Have Better SEO<\/strong><\/h2>\n

Believe it or not, a translated website could also help your page appear on top of the results page. <\/span>SEO<\/a><\/strong> plays a huge role, especially in e-commerce sites. It can help your website look more credible, improve user experience, and more. However, it\u2019s not always enough to have content in one language.\u00a0<\/span><\/p>\n

A multilingual website, however, can increase your website\u2019s visibility online, especially now that Google has location services where websites can be ranked depending on their content and location.<\/span><\/p>\n

Translated Websites Mean World-Class Service<\/strong><\/h2>\n

The primary goal of every company and website should be to provide world-class service. Most of today\u2019s top websites support multiple languages already. What this means is that they are willing to give world-class service to their customers.<\/span><\/p>\n

Helps Gain Trust<\/strong><\/h2>\n

Trust also plays a role in a website\u2019s success. Whether you\u2019re running a business-related website or a blog, translation helps a lot in gaining your target market\u2019s trust. Customers need to understand what you\u2019re trying to sell first before making a decision to purchase from you or not.\u00a0<\/span><\/p>\n

Through website translation, it\u2019s easier for users to understand what you\u2019re trying to say or sell, helping them have a better user experience.\u00a0 In return, you can gain their trust, and they will surely come back to your website to browse your content more. For any website, establishing trust between the user and you are crucial.<\/span><\/p>\n

Strengthens Brand<\/strong><\/h2>\n

They say that first impressions last. This doesn\u2019t only apply in real life but on the web too. With a translated website, you can easily appeal to your target market or audience. Your content will easily adapt to the users\u2019 culture. This leads to a better perception of your website.<\/span><\/p>\n

Branding is one of the key aspects that you need to improve on if you are a newcomer. By turning your website into one that supports multiple languages, you\u2019ll be able to show world-class branding immediately.<\/span><\/p>\n

A translated website will do wonders for your profits. There are no downsides to doing so as well. It\u2019s an important investment on your part for your website. Once you get the initial investment done, you don\u2019t have to worry about anything else as people worldwide will be more capable of visiting and understanding the contents of your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There are many key factors that define a \u201cgreat website.\u201d For starters, the content must be related to what the company stands for. Another factor is that the website must be easy to navigate and open on various platforms. What many tend to forget though is that websites need to be accessible by people worldwide. 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