{"id":13664,"date":"2020-12-30T19:45:52","date_gmt":"2020-12-30T19:45:52","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=13664"},"modified":"2021-06-18T10:47:17","modified_gmt":"2021-06-18T10:47:17","slug":"reasons-why-you-might-need-to-translate-your-website","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/reasons-why-you-might-need-to-translate-your-website\/","title":{"rendered":"Reasons Why You Might Need to Translate Your Website"},"content":{"rendered":"
There are many key factors that define a \u201cgreat website.\u201d For starters, the content must be related to what the company stands for. Another factor is that the website must be easy to navigate and open on various platforms. What many tend to forget though is that websites need to be accessible by people worldwide.<\/span><\/p>\n <\/p>\n Making a website accessible means that it should be understandable and manageable by people from all walks of life. That being said, you should definitely consider translating your website\u2019s content into other languages so that more people are able to use it. However, having a translated website means more than just that.\u00a0<\/span><\/p>\n The baseline benefit of having your website translated into other languages<\/a> is that it helps you increase your reach. If your website is only seen in the English language, you\u2019re creating a barrier between yourself and possibly billions of other people worldwide. You need to understand – not everyone speaks and reads English. Moreover, some people prefer reading in their own language.<\/span><\/p>\n As per Statista, there are 1.27 billion people worldwide that speak English either as a primary or a secondary language. This leaves billions more than don\u2019t.<\/span><\/p>\n People who aren\u2019t fluent in English might also get discouraged from visiting your website. Due to their lack of complete knowledge of the language, they might feel overwhelmed when reading important texts such as the Terms of Agreement. Instead of blindly saying they agree to your terms, they\u2019ll prefer to visit other websites as well.<\/span><\/p>\n By increasing your reach, you are potentially maximizing your profits as well. Whether it’s a blog or a business <\/a>you’re running, more people to reach out to means more people to convert from visitors to consumers. Today\u2019s top websites often support various languages for the sole purpose of reaching out to others.<\/span><\/p>\n On the topic of your competitors, you need to keep in mind that others are doing it as well. Your competitors are already seeing the merits of getting their website translated and you should too.<\/span><\/p>\n In this day and age, it\u2019s tougher to compete with others, let alone standout amongst the endless wave of websites out there. Some of which are your direct competitors. It\u2019s not just about reaching out to a larger market, it\u2019s also about ensuring that you don\u2019t lag behind the competition.<\/span><\/p>\n This can easily be achieved during your web designing phase. The people behind <\/span>Something Design<\/a><\/strong> explained that you should use the same template for all the languages you will use. As a result, visitors will see the same layout, branding, and design elements whatever language they choose.<\/span><\/p>\n You can easily see via trackers if you already have fans abroad. Once you do, then it is a must that you have your website translated already. It will only be a matter of time before people from other countries begin recognizing your website.<\/span><\/p>\n Let\u2019s say you are <\/span>running a business<\/a><\/strong> through your website. E-commerce is all about reaching out to every potential customer via the internet.\u00a0 Your products and services will be more enticing and easy to approach if it is presented in a language that other nationalities understand. Just put yourself in their shoes. Would you buy a product if you aren\u2019t able to fully comprehend what\u2019s written in the description?<\/span><\/p>\n Translating a website isn\u2019t just about marketing or user experience. Sometimes the law would require you to translate your content and legal agreements, as per <\/span>Termsfeed<\/strong><\/span><\/a>. Some parts of the world require translations for websites. Failing to meet such a requirement could result in hefty fines or worse, it could cause your business to close.<\/span><\/p>\n The good news is that you won\u2019t be going to jail for breaking such laws. However, there are other consequences that you might want to consider. If you are going to ignore these laws, then your website might get blocked in other regions. It\u2019s a small step towards making sure your website is accessible everywhere.<\/span><\/p>\nIt Increases Your Reach<\/strong><\/h2>\n
Everyone Else is Doing It<\/strong><\/h2>\n
You Have Fans Abroad Already<\/strong><\/h2>\n
Some Laws Demand It<\/strong><\/h2>\n
Translated Websites Have Better SEO<\/strong><\/h2>\n