{"id":13628,"date":"2020-12-18T12:06:55","date_gmt":"2020-12-18T12:06:55","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=13628"},"modified":"2022-07-31T07:08:55","modified_gmt":"2022-07-31T07:08:55","slug":"the-best-ways-to-promote-your-business-on-social-media","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/the-best-ways-to-promote-your-business-on-social-media\/","title":{"rendered":"The Best Ways To Promote Your Business On Social Media"},"content":{"rendered":"

\"computer<\/p>\n

The internet is a hugely powerful promotional tool for a business. Whether it\u2019s through the use of clever <\/span>SEO to help grow a website<\/strong><\/span><\/a>, a solid email marketing plan, or a creative and unique promotional video for YouTube, if a business isn\u2019t online in some shape or form, then they\u2019re probably not doing it right. Social media is arguably the most powerful tool of the lot, too.\u00a0<\/span><\/p>\n

Of course, not every business necessarily needs to have an online presence, but the vast majority do. That doesn\u2019t mean that every single business is marketing itself online in the best way possible, though. In fact, we\u2019ve seen several <\/span>horrific social media campaigns<\/a><\/strong> over the years, and even from some of the big boys too. Get it right, though, and a business can essentially tap into a huge and new audience, therefore growing the brand and any creative output they wish to share with the masses. Put bluntly; social media is a vitally important tool in modern-day business.\u00a0<\/span><\/p>\n

There\u2019s an extensive selection of different businesses promoting services, products and the like on social media also. Fitness brands have used platforms like Instagram to get a wealth of influencers on board, gaming companies have YouTubers endorsing the latest FIFA game or <\/span>playing online blackjack at\u00a0slotsheaven.com\u00a0in the UK<\/strong><\/span><\/a> live to the masses, alongside food companies promoting its latest lactose-free milk on Facebook or a local butchers sharing images of its latest rump steaks to its army of local followers. It can be a saturated space, that\u2019s for sure, but do it right and your business could witness impressive growth.\u00a0<\/span><\/p>\n

With that in mind, here are some of the best ways to promote your business on social media.\u00a0<\/span><\/p>\n

Join the right platform\u00a0<\/b><\/h2>\n

The most popular social media platforms are Facebook, Instagram, Twitter and <\/span>the newly emerging TikTok<\/strong><\/span><\/a>. Each platform tends to attract different audiences or perhaps has a mix of people using them. For example, TikTok generally has a younger audience, therefore making no sense for a cruise company promoting senior cruises to use it. Assess your target audience and social media platform they\u2019re likely to use and go from there.\u00a0<\/span><\/p>\n

Read More: The Most Popular SMEs Industries Booming On TikTok<\/a><\/p>\n

Create a content calendar<\/b><\/h2>\n

\"writing<\/p>\n

Content is key, making it crucial for all social media managers to have a plan. Last-minute posts and rushed images can lead to low-quality content which can harm your online community. To avoid this, create a simple content calendar to enable you to feel more organised and essentially deliver better, more thought out content. Plan your posts in advance with the relevant hashtags, images, links and any other content, and you\u2019ll reap the rewards. <\/span><\/p>\n

Encourage engagement<\/b><\/h2>\n

The main aim for a business when joining social media should be to create an online community and therefore encourage engagement around the business and its services, hopefully spreading more awareness in the process and ultimately helping it to grow. To feed into this, though, engagement and interaction are key. Ask questions, obtain for feedback, repost interesting content, and comment on other posts.<\/span><\/p>\n

Don\u2019t be spammy\u00a0<\/b><\/h2>\n

To avoid coming across as spammy with endless promotional plugs that can annoy followers, try implementing the one-in-seven rule, which basically means that for every one directly promotional post, six other posts should be content-based. Don\u2019t sell too much or you\u2019ll lose people. It\u2019s that simple.\u00a0<\/span><\/p>\n

Address problems quickly\u00a0<\/b><\/h2>\n

There\u2019s no use in having a social media presence and hardly using it or not being responsive to your audience, therefore making it vitally important to monitor mentions and reply to any issues accordingly. Always remain professional and be friendly at all times, too.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The internet is a hugely powerful promotional tool for a business. Whether it\u2019s through the use of clever SEO to help grow a website, a solid email marketing plan, or a creative and unique promotional video for YouTube, if a business isn\u2019t online in some shape or form, then they\u2019re probably not doing it right. […]<\/p>\n","protected":false},"author":7,"featured_media":13632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[11726],"tags":[6631,13842,7221,5292],"acf":[],"yoast_head":"\nThe Best Ways To Promote Your Business On Social Media - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"There\u2019s an abundance of businesses promoting their services on social media. 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