{"id":13329,"date":"2020-11-17T09:51:43","date_gmt":"2020-11-17T09:51:43","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=13329"},"modified":"2020-11-17T09:52:07","modified_gmt":"2020-11-17T09:52:07","slug":"5-ways-to-market-niche-businesses-online","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/","title":{"rendered":"5 Ways To Market Niche Businesses Online"},"content":{"rendered":"
\"\"
5 Ways To Market Niche Businesses Online<\/figcaption><\/figure>\n

Propelled by the global health pandemic this past year, the much-vaunted but oft-postponed digital transformation that\u2019s filled reams of thought leadership blogs for the past decade happened in a few months.<\/p>\n

However, it\u2019s easier for some businesses to adapt than others \u2013 for instance, a digital marketing agency which already does much of its business online will find switching to 100% remote working far easier than an artisan sock suspender manufacturer.<\/p>\n

If you\u2019re struggling to work out how to go digital with your own specialist business, don\u2019t panic \u2013 read these 5 erudite ways to market niche businesses online.<\/p>\n

Google My Business<\/h2>\n

Other search engines are available, but with a near-global monopoly Google is the only game in town in many territories.<\/p>\n

And even if you don\u2019t yet have a website, you can stake your claim to a lucrative slice of the search giant\u2019s online real estate with a Google My Business<\/a> account. This is basically a handy free Google listing that contains a business photo, description, opening hours and contact details \u2013 bagging one is a no-brainer.<\/p>\n

Well-designed website<\/h2>\n

If you really want to establish and cement a robust online presence, it\u2019s worth investing in a website. It\u2019s still the best way of showcasing your products and services, introducing customers to your brand values and facilitating online sales by setting it up for eCommerce.<\/p>\n

You\u2019ll need to fill your website with SEO (Search Engine Optimised) content too, so that it ranks highly on the likes of Bing and Google, while disciplines like conversion copywriting and good UX (user experience) will drive conversions like sales once people land on your site.<\/p>\n

Convincing case studies<\/h2>\n

What you do or sell might be a little dry and technical to laypeople, but the results it can deliver for customers are probably really exciting.<\/p>\n

This is where well-written case studies supported by attractive photos or an explainer video are really effective \u2013 for instance, Ormiston Wire<\/a> is a specialist firm with lots of fascinating case studies where its products are used in everything from TV puppetry to architectural art.<\/p>\n

Social media<\/h2>\n

Used properly, social media can be a really effective way of connecting with customers in a relaxed, conversational, yet business-driven manner online.<\/p>\n

But if you expend too much energy on every platform, you\u2019re likely to disappear down a rabbit hole \u2013 find the platforms where your audience actually hangs out and focus on these. For instance, LinkedIn is by far the best option for B2B firms, while Instagram is great for firms with visual products, like tattooists and craftspeople.<\/p>\n

Video content<\/h2>\n

Video content gets lots of traction these days, especially on social media platforms like LinkedIn \u2013 so whether you want to create a short, snappy explainer video clarifying what you offer and why customers need it, or personal branding content that lets new customers put a human face to your firm, it\u2019s worthwhile.<\/p>\n

You don\u2019t have to be an expert either \u2013 take a #MadeOnAMobile<\/a> course with filmmaker Jon Gill and you can be creating your own corporate videos on your mobile in no time at all.<\/p>\n

 <\/p>\n

This is an article provided by our partners\u2019 network. It does not reflect the views or opinions of our editorial team and management.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Propelled by the global health pandemic this past year, the much-vaunted but oft-postponed digital transformation that\u2019s filled reams of thought leadership blogs for the past decade happened in a few months. However, it\u2019s easier for some businesses to adapt than others \u2013 for instance, a digital marketing agency which already does much of its business […]<\/p>\n","protected":false},"author":7,"featured_media":13330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[11726],"tags":[3574,4662,19163,13842,3542],"acf":[],"yoast_head":"\n5 Ways To Market Niche Businesses Online - OpenBusinessCouncil Directory<\/title>\n<meta name=\"description\" content=\"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Market Niche Businesses Online\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T09:51:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-17T09:52:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/11\/share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hernaldo Turrillo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hernaldo Turrillo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"5 Ways To Market Niche Businesses Online\",\"datePublished\":\"2020-11-17T09:51:43+00:00\",\"dateModified\":\"2020-11-17T09:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\"},\"wordCount\":562,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"digital transformation\",\"Marketing\",\"online business\",\"online marketing\",\"Technology\"],\"articleSection\":[\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\",\"url\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\",\"name\":\"5 Ways To Market Niche Businesses Online - OpenBusinessCouncil Directory\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/#website\"},\"datePublished\":\"2020-11-17T09:51:43+00:00\",\"dateModified\":\"2020-11-17T09:52:07+00:00\",\"description\":\"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.footballthink.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Ways To Market Niche Businesses Online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.footballthink.com\/#website\",\"url\":\"https:\/\/www.footballthink.com\/\",\"name\":\"OpenBusinessCouncil Directory\",\"description\":\"Openbusinesscouncil\",\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.footballthink.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Organization\",\"Place\"],\"@id\":\"https:\/\/www.footballthink.com\/#organization\",\"name\":\"openbusinesscounsil\",\"url\":\"https:\/\/www.footballthink.com\/\",\"sameAs\":[],\"logo\":{\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo\"},\"image\":{\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\",\"Friday\",\"Saturday\",\"Sunday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\",\"name\":\"Hernaldo Turrillo\",\"description\":\"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.\",\"url\":\"https:\/\/www.footballthink.com\/author\/hturrillo\/\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo\",\"url\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"contentUrl\":\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png\",\"width\":1161,\"height\":250,\"caption\":\"openbusinesscounsil\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Ways To Market Niche Businesses Online - OpenBusinessCouncil Directory","description":"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/","og_locale":"en_US","og_type":"article","og_title":"5 Ways To Market Niche Businesses Online","og_description":"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0","og_url":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/","og_site_name":"OpenBusinessCouncil Directory","article_published_time":"2020-11-17T09:51:43+00:00","article_modified_time":"2020-11-17T09:52:07+00:00","og_image":[{"width":1380,"height":920,"url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/11\/share.jpg","type":"image\/jpeg"}],"author":"Hernaldo Turrillo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hernaldo Turrillo","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#article","isPartOf":{"@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/"},"author":{"name":"Hernaldo Turrillo","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23"},"headline":"5 Ways To Market Niche Businesses Online","datePublished":"2020-11-17T09:51:43+00:00","dateModified":"2020-11-17T09:52:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/"},"wordCount":562,"publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"keywords":["digital transformation","Marketing","online business","online marketing","Technology"],"articleSection":["Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/","url":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/","name":"5 Ways To Market Niche Businesses Online - OpenBusinessCouncil Directory","isPartOf":{"@id":"https:\/\/www.footballthink.com\/#website"},"datePublished":"2020-11-17T09:51:43+00:00","dateModified":"2020-11-17T09:52:07+00:00","description":"If you\u2019re struggling to work out how to go digital with your own specialist business, read these 5 erudite ways to market niche businesses online.\u00a0","breadcrumb":{"@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.footballthink.com\/"},{"@type":"ListItem","position":2,"name":"5 Ways To Market Niche Businesses Online"}]},{"@type":"WebSite","@id":"https:\/\/www.footballthink.com\/#website","url":"https:\/\/www.footballthink.com\/","name":"OpenBusinessCouncil Directory","description":"Openbusinesscouncil","publisher":{"@id":"https:\/\/www.footballthink.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.footballthink.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Organization","Place"],"@id":"https:\/\/www.footballthink.com\/#organization","name":"openbusinesscounsil","url":"https:\/\/www.footballthink.com\/","sameAs":[],"logo":{"@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo"},"image":{"@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday","Friday","Saturday","Sunday"],"opens":"09:00","closes":"17:00"}]},{"@type":"Person","@id":"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23","name":"Hernaldo Turrillo","description":"Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.","url":"https:\/\/www.footballthink.com\/author\/hturrillo\/"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.footballthink.com\/5-ways-to-market-niche-businesses-online\/#local-main-organization-logo","url":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","contentUrl":"https:\/\/www.footballthink.com\/wp-content\/uploads\/2017\/04\/logo_big.png","width":1161,"height":250,"caption":"openbusinesscounsil"}]}},"_links":{"self":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/13329"}],"collection":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/comments?post=13329"}],"version-history":[{"count":1,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/13329\/revisions"}],"predecessor-version":[{"id":13331,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/posts\/13329\/revisions\/13331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media\/13330"}],"wp:attachment":[{"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/media?parent=13329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/categories?post=13329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.footballthink.com\/wp-json\/wp\/v2\/tags?post=13329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}