{"id":12640,"date":"2020-09-22T13:57:32","date_gmt":"2020-09-22T13:57:32","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=12640"},"modified":"2020-09-30T00:10:04","modified_gmt":"2020-09-30T00:10:04","slug":"5-ways-to-market-your-business-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/5-ways-to-market-your-business-during-covid-19\/","title":{"rendered":"5 Ways to Market Your Business During COVID-19"},"content":{"rendered":"
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If you\u2019re like most businesses, chances are you\u2019ve experienced some hardship due to the coronavirus pandemic. According to data from Ubersuggest, organic traffic was down in nearly every industry at the height of COVID (organic traffic refers to traffic that doesn\u2019t come from paid ads). This is just one insightful statistic that illustrates a much larger picture of what\u2019s happening in the current business landscape.<\/p>\n
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Across the globe, businesses are forced to re-adjust their strategies or risk shutting down shop permanently. Thousands of small businesses are applying for recovery grants<\/a>. Although social distancing rules are slowly being lifted and restaurants and retailers are slowly but surely opening their doors, there\u2019s still plenty of lessons that business owners should keep in mind\u2014especially if some experts suggest a new wave of COVID cases in the next several months.<\/p>\n <\/p>\n Acknowledge the Virus<\/strong><\/p>\n One of the first things you\u2019ll want to do is address how your business is handling the coronavirus pandemic. By now, chances are you\u2019ve already received at least one correspondence from a brand letting you know how they\u2019re handling the coronavirus and what they\u2019re planning on doing in the future.<\/p>\n <\/p>\n Acknowledging the virus can help you infuse empathy in your marketing communications and help you humanize your brand. Without empathizing, it can merely seem like you\u2019re taking advantage of the situation. In doing so, stay relevant and acknowledge how you can still cater to their needs. Most importantly, allow them to let you know what you can do better or what you can do differently.<\/p>\n <\/p>\n Start Getting Creative<\/strong><\/p>\n Now isn\u2019t a time for you to give up on your business. Instead, it\u2019s a time for you to re-evaluate your strategy and go back to the drawing board. Begin brainstorming how you can ramp things up. For instance, if you own a lifestyle brand that sells eco-friendly yoga equipment, how can you work with influencers to help promote your brand? If you have a line of grass-fed beef jerky, why not work with CPG recruiters<\/a> to find marketing talent that can help you revamp your packaging? What about guerilla marketing and co-branding partnerships? The point is\u2014don\u2019t throw in the towel just yet. Even if you\u2019re going through tough times, take this as an opportunity to think outside the box in unique ways you may not have otherwise.<\/p>\n <\/p>\n