{"id":11664,"date":"2020-05-15T16:20:51","date_gmt":"2020-05-15T16:20:51","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=11664"},"modified":"2022-07-26T11:50:30","modified_gmt":"2022-07-26T11:50:30","slug":"how-to-market-your-small-business-through-youtube","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/","title":{"rendered":"How To Market Your Small Business through Youtube"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-11666 size-large aligncenter\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2020\/05\/maxresdefault-1024x576.jpg\" alt=\"\" width=\"900\" height=\"506\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/maxresdefault-1024x576.jpg 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/maxresdefault-300x169.jpg 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/maxresdefault-768x432.jpg 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/maxresdefault.jpg 1280w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>Are you trying to find alternative forms to promote your business online?<\/strong><\/p>\n<p>If so spend no time looking further: as\u00a0<a href=\"http:\/\/youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube<\/a> is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. As it is:<\/p>\n<ul>\n<li>Phenomenal to create video marketing strategies<\/li>\n<li>It also launches your strategy with video tips and ideas<\/li>\n<li>Also helps manage your YouTube channel<\/li>\n<li>And lastly it&#8217;s vital when optimising your videos for the YouTube search engine<\/li>\n<\/ul>\n<h2>Is YouTube marketing the right solution for your business?<\/h2>\n<p>IT SHOULD BE!<\/p>\n<p>As previously acknowledged, YouTube is one of the biggest websites in the world \u2013 to be more specific, it\u2019s at the moment the\u00a0<a href=\"https:\/\/www.alexa.com\/topsites\" target=\"_blank\" rel=\"noopener noreferrer\">second most<\/a><a href=\"https:\/\/www.alexa.com\/topsites\">\u00a0popular website<\/a>\u00a0in the world.\u00a0Another big reason why YouTube is such an elegant place for marketing purposes is due to it being about videos \u2013 and\u00a0<a href=\"https:\/\/www.lilachbullock.com\/video-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">video marketing<\/a>\u00a0is all the rage right now.\u00a0 As for the issues with video production, it isn&#8217;t as hard as it may seem to create marketing videos. You don\u2019t need a huge budget and you don\u2019t even need to make substantial investments in equipment.<\/p>\n<h2>Commit to a schedule<\/h2>\n<p>Another key method for success is consistency which is a very important factor on YouTube if you want to keep growing your channel. But with blogging, the more content you put out there, the better the chances that you\u2019ll reach a wider audience.<\/p>\n<p>Most successful YouTubers have a very strict publishing schedule \u2013 and they stick to it. \u00a0These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven\u2019t subscribed to their channel can still know when a new video is coming out. While you\u2019re setting up a YouTube marketing strategy for your business, it&#8217;s crucial to consider how often you can realistically commit to posting new content and make sure you can stick to it.<\/p>\n<p>But when the time arrives for your determination on how often you can post, you should also consider when you release your videos. Which according to\u00a0<a href=\"https:\/\/www.oberlo.com\/blog\/best-time-post-social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Oberlo<\/a>, is the best method to have the most viewers to watch your YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.<\/p>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"8031f202-8fd5-48b3-be12-2617a591fd4a\" data-langcode=\"en\">\n<div><\/div>\n<\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-11673 size-large\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2020\/05\/Youtube-engagement-by-hour-1024x649-1024x649.png\" alt=\"\" width=\"900\" height=\"570\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Youtube-engagement-by-hour-1024x649.png 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Youtube-engagement-by-hour-1024x649-300x190.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Youtube-engagement-by-hour-1024x649-768x487.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Plus, at this stage, make a note of all the holidays and events coming up that are relevant to your audience so you\u2019ll know in advance about any opportunities to create any special content.<\/p>\n<h2>Types of marketing videos<\/h2>\n<p>So, now that you know what your goals are and when you want to publish, the question is, what types of videos can you create?<\/p>\n<p>It\u2019s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it\u2019s worth experimenting early with different types of videos so you can understand which ones work best and which ones don\u2019t.<\/p>\n<p>Here are a few ideas to get you started:<\/p>\n<ul>\n<li><strong>Listicles<\/strong>: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services \u2013 like \u201cThe 10 most innovative ways you can use (your product)\u201d \u2013 or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences\u2019 interests and your business niche.<\/li>\n<li><strong>How-to videos<\/strong>: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series.\u00a0<a href=\"https:\/\/www.youtube.com\/user\/jetblue\" target=\"_blank\" rel=\"noopener noreferrer\">JetBlue<\/a>\u00a0has a series of \u201cFlight Etiquette\u201d videos that emphasize how\u00a0<em>not\u00a0<\/em>to travel<\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"videos\" data-entity-embed-display=\"view_mode:media.embed_video\" data-entity-type=\"media\" data-entity-uuid=\"fc405aab-2e28-43bb-a003-f984fad56795\" data-langcode=\"en\"><\/div>\n<ul>\n<li><strong>Behind-the-scenes videos<\/strong>: YouTube is a social network \u2013 the keyword here being \u201csocial.\u201d One of the ways to humanize your brand and show that you\u2019re more than just a product or service is to share some behind-the-scenes videos. For example,\u00a0<a href=\"https:\/\/www.youtube.com\/user\/SproutSocial\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a>\u00a0has an entire collection of videos with members of their team:<\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"4f025771-1f3f-4577-b19b-881adfe451e1\" data-langcode=\"en\">\n<article>\n<div><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/youtube-marketing-team-sprout.jpg?jUvphNf9w3YWAun8T1hTahpkclFkZt9F&amp;itok=fY-Jyitw\" alt=\"YouTube marketing team sprout\" width=\"1377\" height=\"665\" \/><\/div>\n<\/article>\n<\/div>\n<ul>\n<li><strong>Product videos<\/strong>: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business.\u00a0<a href=\"https:\/\/www.youtube.com\/user\/MailChimp\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a> often publishes videos talking about their products.<\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"videos\" data-entity-embed-display=\"view_mode:media.embed_video\" data-entity-type=\"media\" data-entity-uuid=\"4c6a5a44-fb13-4890-b25d-971fb4f8ea8a\" data-langcode=\"en\"><\/div>\n<ul>\n<li><strong>Case studies<\/strong>: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don\u2019t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future.\u00a0<a href=\"https:\/\/www.youtube.com\/user\/hootsuite\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>\u00a0publishes videos of their work with different brands:<img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-11674 size-large\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05-1024x371.png\" alt=\"\" width=\"900\" height=\"326\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05-1024x371.png 1024w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05-300x109.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05-768x278.png 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05-220x80.png 220w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.18.05.png 1088w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"46b5b47d-4584-46fb-9b7e-feb805a1115d\" data-langcode=\"en\"><\/div>\n<ul>\n<li><strong>Interviews<\/strong>: Interviewing well-known\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/03\/21\/social-media-influencers\">experts and influencers from your niche<\/a>\u00a0is another good way to attract new viewers. These experts will have their own following, so if they\u2019re promoting the video as well, they can help drive traffic to your YouTube channel.<\/li>\n<\/ul>\n<h2>Managing your YouTube channel<\/h2>\n<p>Now that you have a YouTube marketing strategy and some video ideas to get started, you want to focus on managing your channel. Engagement is a big part of YouTube, so it\u2019s extremely important to take the time to not only respond to any comments you get, but also to drive engagement in other ways.<\/p>\n<p>A good way to manage your account is to use a tool to help automate the process.\u00a0Agorapulse\u00a0lets you pre-moderate your comments, check and respond to comments from your dashboard\u2019s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.<\/p>\n<p>Another good option for channel management is\u00a0<a href=\"https:\/\/vidiq.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">VidIQ<\/a>,\u00a0which you can use to keep track of comments and respond when necessary, to collaborate with your team members, and to discover useful keywords and tags for optimizing your videos.<\/p>\n<p>To learn more about your audiences and the videos and channels they follow, use\u00a0<a href=\"https:\/\/stevesie.com\/apps\/youtube-api\" target=\"_blank\" rel=\"noopener\">a Youtube scraper like this one from Stevesie<\/a>\u00a0that would allow you to collect the data you need for your video marketing. strategy.<\/p>\n<p>Here are a few more\u00a0YouTube tips\u00a0to boost your engagement and views:<\/p>\n<ul>\n<li>Check your comments every day so you can respond promptly<\/li>\n<li>Use monitoring to find other mentions of your brand and identify engagement opportunities<\/li>\n<li>Ask questions of your viewers in your videos, as well as in your video descriptions to encourage them to leave a comment<\/li>\n<li>Use the \u201cCommunity\u201d tab (located in your channel\u2019s main page) to post images, GIFs, and video previews, as well as to poll your subscribers. For example,\u00a0<a href=\"https:\/\/www.youtube.com\/user\/ModelingTheMasters\" target=\"_blank\" rel=\"noopener noreferrer\">Evan Carmichael<\/a>\u00a0regularly posts polls asking his subscribers what they want to see in his upcoming videos:<\/li>\n<\/ul>\n<div class=\"embedded-entity align-center\" data-embed-button=\"images\" data-entity-embed-display=\"view_mode:media.simple_image\" data-entity-type=\"media\" data-entity-uuid=\"4275475f-817f-44b4-96ba-c0e13fccddce\" data-langcode=\"en\">\n<article><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-11675\" src=\"https:\/\/www.openbusinesscouncil.org\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.20.51.png\" alt=\"\" width=\"1107\" height=\"321\" srcset=\"https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.20.51.png 1107w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.20.51-300x87.png 300w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.20.51-768x223.png 768w, https:\/\/www.footballthink.com\/wp-content\/uploads\/2020\/05\/Screen-Shot-2020-05-18-at-16.20.51-1024x297.png 1024w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/><\/article>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you trying to find alternative forms to promote your business online? If so spend no time looking further: as\u00a0YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. As it is: Phenomenal to create video marketing strategies It also launches your strategy [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":11667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585,3666],"tags":[3468,5471,4662,10395,14358],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v19.7.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Market Your Small Business through Youtube<\/title>\n<meta name=\"description\" content=\"If so spend no time looking further: as\u00a0YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Market Your Small Business through Youtube\" \/>\n<meta property=\"og:description\" content=\"If so spend no time looking further: as\u00a0YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"OpenBusinessCouncil Directory\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T16:20:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-26T11:50:30+00:00\" \/>\n<meta property=\"og:image\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/\"},\"author\":{\"name\":\"Hernaldo Turrillo\",\"@id\":\"https:\/\/www.footballthink.com\/#\/schema\/person\/b9610afd0759dc701187a7f622375c23\"},\"headline\":\"How To Market Your Small Business through Youtube\",\"datePublished\":\"2020-05-15T16:20:51+00:00\",\"dateModified\":\"2022-07-26T11:50:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.footballthink.com\/how-to-market-your-small-business-through-youtube\/\"},\"wordCount\":1199,\"publisher\":{\"@id\":\"https:\/\/www.footballthink.com\/#organization\"},\"keywords\":[\"business\",\"Digital Marketing\",\"Marketing\",\"videos\",\"Youtube\"],\"articleSection\":[\"Business 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He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. 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