{"id":11483,"date":"2020-03-27T12:08:16","date_gmt":"2020-03-27T12:08:16","guid":{"rendered":"https:\/\/www.openbusinesscouncil.org\/?p=11483"},"modified":"2022-05-04T21:37:56","modified_gmt":"2022-05-04T21:37:56","slug":"outsourcing-your-marketing-here-are-4-ways-to-do-more-marketing-internally","status":"publish","type":"post","link":"https:\/\/www.footballthink.com\/outsourcing-your-marketing-here-are-4-ways-to-do-more-marketing-internally\/","title":{"rendered":"Outsourcing Your marketing? Here Are 4 Ways To Do More Marketing Internally"},"content":{"rendered":"
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Outsourcing Your marketing? Here Are 4 Ways To Do More Marketing Internally<\/figcaption><\/figure>\n

Small and gargantuan businesses alike have been through unprecedented changes in the last 20 years. Globalisation, and digital technology, has permeated every layer of each company, and marketing is no exception.<\/p>\n

And while some companies have been through a process of \u2018What\u2019s marketing\u2019, and \u2018Oh \u2013 sort of like advertising, right?\u2019, more and more specialist marketing companies have cropped up and taken on the task of proving how it\u2019s done.<\/p>\n

So, if you\u2019re currently trusting someone else to do the majority of your promotion, here are a few ways you could do a little DIY marketing yourself.<\/p>\n

Acknowledging your fount of knowledge<\/h2>\n

Nobody knows more about your business than the people who work there. If you imagine a pyramid of knowledge that relates specifically to your business and brand \u2013 you\u2019re right at the top. Then, it\u2019s likely to be your customers, clients, and maybe even your competitors.<\/p>\n

Marketers or marketing agencies<\/a>, no matter how much experience they embody, will forever remain further down the pyramid. This is important to remember, as it will help you to recognise that, in an ideal world, you should be doing as much marketing as you can, internally.<\/p>\n

Understanding exactly what\u2019s what<\/p>\n

Many agencies will claim to be able to do the lot; marketing, advertising, PR. And that\u2019s not to say that they aren\u2019t capable of performing each different task. But what you won\u2019t know, unless you ask, is whether they are going to further outsource the tasks they \u2018take\u2019 on your behalf.<\/p>\n

This is where it\u2019s worth you understanding a few basics, such as what separates marketing from PR<\/a>, marketing from advertising, and the many facets of digital marketing. If you already maintain your website, in house, or pay someone else to do this, it\u2019s also worth taking some time to ensure that your pages are ready for digital marketing. It\u2019s likely that an agency could do this on your behalf, but it could be another way to tackle a little more of the work internally.<\/p>\n

Recognising the smaller, bigger picture<\/h2>\n

Let\u2019s say that your annual turnover is (and sorry if this figure is way out \u2013 it\u2019s just an easy figure to remember!) \u00a31 million per annum. If a marketing company were able to increase that by 30% each year, you\u2019d be pretty chuffed with the \u00a31.3 million, right? However, a smaller increase, of say 1%, week by week \u2013 which is achievable in-house \u2013 would actually work out to be far more effective over the year.<\/p>\n

Essentially, by simply taking the time to do a little more yourself, the rewards are there. Plus, you\u2019ve got the time to learn how to improve your strategy, albeit while finding the time to do so. But this is part of seeing the \u2018smaller, bigger picture\u2019. By finding a little more time to concentrate on marketing internally, the overall rewards could be significant.<\/p>\n

Investing in yourself, as opposed to others<\/h2>\n

There are plenty of variables to consider here, including your budget, number of staff, and existing infrastructure of hardware and software. But by understanding the above points, and recognising the simple, hopefully effective things that marketers and agencies have done for you, you\u2019ll be better placed to recognise which areas of your business are worth investing in right now.<\/p>\n

For instance, considering the revenue you now know can be generated, could you hire your own marketing professional, or expand your team? Could you do all your print marketing internally, with a high quality, modern printer by Duplo International<\/a>? And what about paying for internal marketing training \u2013 as opposed to paying someone else to do it, while gaining no new knowledge?<\/p>\n

By taking stock of how much money you\u2019ve spent on external marketing, and knowing that this only meant buying a few hours of another person\u2019s time, imagine what you could do with that money yourself. Plus, at the end of the day, you know more about your business than anyone else \u2013 and that will never change.<\/p>\n

This is an article provided by our partners\u2019 network. It does not reflect the views or opinions of our editorial team and management.<\/b><\/p>\n

Contributed content<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Small and gargantuan businesses alike have been through unprecedented changes in the last 20 years. Globalisation, and digital technology, has permeated every layer of each company, and marketing is no exception. And while some companies have been through a process of \u2018What\u2019s marketing\u2019, and \u2018Oh \u2013 sort of like advertising, right?\u2019, more and more specialist […]<\/p>\n","protected":false},"author":7,"featured_media":11484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":""},"categories":[3585],"tags":[3711,4662,13842],"acf":[],"yoast_head":"\nOutsourcing Your marketing? 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