The Art Of Performance: The Scientific Guide To Cultivating Greatness

The Art Of Performance: The Scientific Guide To Cultivating Greatness
The Art Of Performance: The Scientific Guide To Cultivating Greatness
  • New book by strategy execution expert and keynote speaker Jeroen De Flander – Jeroen has advised more than 36,000 managers in 40+ countries.
  • Anyone can become talented, regardless of their genes – Greatness isn’t something that is born to us, it’s something we choose to grow.
  • Strategies rooted in 6 decades of research across 20 countries – and backed up with scientific studies. Three proven principles to boost your performance – the power of purpose, logic of mastery, necessity of grit are essential areas to conquer.

Talent isn’t a lottery ticket you win at birth. It’s something anyone can achieve through motivation, purpose and practice.

Jeroen De Flander is a strategy execution expert and the author of The Art of Performance: The Surprising Science Behind Greatness – a new guide to developing skills and cultivating greatness. Encouraging readers to challenge everything they thought they knew about talent, the book offers a break away from the assumption that IQ and genetics determine our greatness.

The Art of Performance is packed full of all the tools needed to develop yourself and become a talented performer. The scientific strategies take readers step-by-step through the essential elements to master – including cultivating interests, learning how to practice and finding your ‘why’.

Unlocking the secrets of world-class performers

Packed full of scientific studies, startling statistics, cutting-edge insights – The Art of Performance is a tried and tested product of Jeroen’s successful career advising brands across the world.

By the end of the book, readers’ will understand:

  • What lifelong interest is and why we need it
  • The simple rules to follow that can triple a learning cycle
  • Why having a purpose is essential in life
  • How to unlock hidden energizers

No matter where we currently stand, we are all travelling along the same performance curve. The Art of Performance is an essential guide for anyone looking to give themselves a boost and become a talented performer.

The Author

Jeroen De Flander is one of the world’s most influential thinkers on strategy execution and a highly regarded keynote speaker. He is the number 1 bestselling author of Strategy Execution Heroes and The Execution Shortcut and has shared the stage with prominent thinkers such as Michael Porter, Costas Markides, Roger Marting, Robert Kaplan and David Norton. He has helped more than 36,000 managers in 40+ countries master the necessary leadership skills, and his popular blog has 45,000 weekly readers.

Jeroen has also worked with numerous business schools including London Business School, IMD, Vlerick, Solvay and Tias. He has advised 75+ companies including Atos Worldline, AXA, Bridgestone, Brussels Airport, CEMEX, Credit Suisse, GDFSUEZ, Honda, ING, Johnson & Johnson, Komatsu, Nike, and Sony, and is co-founder of the performance factory – a leading research, training, and adisory firm.

The Art of Performance






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Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of,,, and writes regularly for, Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.