The platform executives know that a new internet era, Web 3.0, is coming. It has the potential to revolutionise the virtual world. The same way Facebook’s Mark Zuckerberg and Amazon’s Jeff Bezos have become successful billionaires during the Web 2.0 era, Web 3.0 presents new opportunities for those who are savvy enough to utilise them. Facebook’s rebranding to Meta is one example. YouTube’s quest to modernise its platform is another. Why YouTube Is Moving For A Web3.0 Integration?

Why YouTube Is Moving For A Web3.0 Integration?

The technicals: Web 3.0 runs on a blockchain

The distributed ledger of blockchain provides an exquisite solution to protect and maintain the transparency of transaction data. It also provides numerous opportunities to reward the user in various ways. Blockchain-powered protocols have the capacity to leverage communities, creators, artists, developers, designers, and organisations and businesses to experiment and evolve.

Right now, new projects like citiesabc.com (creating a Metaversefor entire cities) and LynKey are creating virtual and real experiences with NFTs in property and smart tourism.

YouTube’s revolution

YouTube is known as the biggest content creator platform. Now, it is arguably the right time to grow the connection between creators and their fans, through NFTs. The top celebrities, including the social media artists, are constantly looking for innovative ways for expanding their reach with new audiences, and better engagement for the existing ones, thereby creating sustainable ways of generating revenue streams. Web 3.0 offers this new playground ecosystem for them.

The company is currently not only hiring an executive to lead its Web 3.0 strategy but also looking to add NFT integration, as per the CEO, Susan Wojcicki’s recent comments.

A recent open letter by Wojcicki seems to outline the direction in which the company is headed.

“The past year in the world of crypto, non-fungible tokens, and even decentralised autonomous organisations has highlighted a previously unimaginable opportunity to grow the connection between creators and their fans,” said Wojcicki. “We’re always focused on expanding the YouTube ecosystem to help creators capitalise on emerging technologies, including things like NFTs while continuing to strengthen and enhance the experiences creators and fans have on YouTube.”

A roadmap is not yet published, but it is likely that YouTube could allow content creators to issue their own NFTs and sell them to their audiences as an improved monetization model for the “Join” feature.

YouTube gaming

YouTube had over 800 billion gaming-related views, over 90 million hours of live streaming, and over 250 million uploads in the first half of 2021. The potential for Web 3.0 integration here is huge.

Immersive gaming experiences have come a long way. As Dinis Guarda, the CEO of Ztudium and a Digital influencer wrote:

“Since its first presence in platforms like Second Life (2003), it has come a long way to today’s global-scale multiplayer online games like Fortnite, and even more popular Facebook’s rebranded, Meta. Many experts consider these platforms to be the pioneers in the world of multiverse gaming.

New players, like the Polygon ecosystem, use Blockchain to expand transparency for the community, deploy new reward systems, and offer possibilities to scale communities.”

For the gaming space, YouTube’s Chief Product Officer, Neal Mohan, has admitted that “We’re thinking big about how to make viewing more immersive. The first area in which you can expect to see an impact in gaming, where we’ll work to bring more interactions to games and make them feel more alive”.

As far as the Metaverse is concerned, Mohan wrote, “It’s still early days, but we’re excited to see how we can turn these virtual worlds into a reality for viewers.” All of these are just plans, so we will have to wait and see what YouTube has in store for us.

Although YouTube’s plans are not fully finalised yet, one thing is certain: with Facebook’s rebranding to Meta, other “traditional” Web 2.0 companies are going to try and keep up the pace. YouTube is just one platform that is looking to modernise. And modernise means surviving, with how fast the digital revolution is progressing.

References

https://finance.yahoo.com/news/believe-3-0-next-internet-125712525.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADcVHK7k0PHbqH5u2OBwmdqheGcB9p-OEsWiPBbsQwzlfeggrCnCEIuAfmS6E4U5cVpNAJstpI5tTvTSmKXLucBYCP7Qco5DJ7DUvN1Tp3-XH-HieZK60wXVBh0pmLnTDhhHz3oUvvwehRXNVRSOTjghikG0LXPdOGi5EYxZLc2e

https://coinscreed.com/youtube-to-explore-nfts-and-web-3-0.html

https://www.cnbctv18.com/cryptocurrency/youtube-sees-incredible-potential-in-web-30-nfts-12458752.htm

https://cryptobriefing.com/youtube-is-hiring-an-executive-to-lead-web3-strategy/

https://www.notebookcheck.net/YouTube-is-looking-to-add-NFT-integration.595650.0.html

https://thecoin.news/articles/youtube-explore-nft-features-creators-1643206193135

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Why YouTube Is Moving For A Web3.0 Integration? appeared first on OpenBusinessCouncil Directory.

Tribe Africa live event will bring together experts in blockchain and digital transformation, and will take place on February 28 at 6 p.m. GMT + 1 on Dinis Guarda YouTube channel.

openbusinesscouncil, the leading digital business directory and unique integrated App, Communication and Marketplace, DigiClan, a community of Digital Marketers in Africa, and Loose Media, a values-driven Digital Marketing and Media Agency has announced the live event Tribe Africa to be aired on February, 26 at 6 p.m. GMT + 1.

Bringing together digital experts and entrepreneurs, the live conference will focus on how digital, blockchain and 4IR can make an impactful difference in Africa.

A young and diverse continent, Sub-Saharan Africa is home to more than 1 billion people, half of whom will be under 25 years old by 2050. Latest developments in blockchain and 4IR technologies can spur digital transformation in the region. Technologies can make better and a fairer use of the continent’s human and natural resources, which have the potential to yield inclusive growth and wipe out poverty in the region, enabling Africans across the continent to live healthier and more prosperous lives. With the world’s largest free trade area and a 1.2 billion-person market, the continent is creating an entirely new development path, harnessing the potential of its resources and people.

Jewel Okwechime, Lolita Ejiofor, Ized Uanikhehi, Hilton Supra and host Dinis Guarda will make up the lineup of experts and industry leaders who will shed some light on how blockchain and 4IR can effectively make an impactful difference for African people.

The Speakers

Jewel Okwechime is a global environmental leader, expert in change management strategies for Oil and Gas companies. Jewel Okwechime is a fellow & chartered engineer with over 20 years’ experience assisting businesses such as Schlumberger, Woodside Energy, BP, Shell and ExxonMobil. Jewel is the Non Executive Director & Chairman of the Remuneration Committee and Investor relations for the VFD Group Plc. Jewel is also an Oil and Energy Consultant Business Development Manager for Deltic Energy Limited.

Lolita Ejiofor is the General Manager Group Head of IT & Resources at Abbey Mortgage Bank. An ISO 27001 (Information Security) Lead Implementer, with over 20 years of PRINCEII certified Project Management experience in diverse public and private industries ranging from the Government, Transport and Financial Institutions in the UK. She is also an Honorary Member of the Chartered Institute of Banking Nigeria.

She said about the event: “My first passion is leadership and mentoring, especially as a returnee to Nigeria where colleagues are eager to learn and be inspired by progressive changes. I believe we can make a difference with live events like Tribe Africa.”

Ized Uanikhehi is co-founder, MD/CMO of Loose Media, an experiential and digital marketing​ and tech solutions company. With 15 years post-college experience in Technology, Marketing and Digital media, Ized has spent the last 7 years changing the digital marketing landscape of Africa​.

Hilton Supra is a business and financial industry veteran and thought leader. Hilton has more than 30 years of Finance, Investment, Banking and Asset Management experience in international markets namely London, Europe, Africa and Asia. This while having a passion for growing businesses, for fashion and new technologies, especially fintech and blockchain where he has been deeply involved since these technologies inception. Now, Hilton is co-leading the fashion directory fashionabc as well as technology startup Ztudium and techabc.

Host Dinis Guarda is an author, writer, artist, academic, B2B2C tech influencer, inventor and serial entrepreneur. Dinis is a world-renowned thought leader,  strategist, futurist and speaker, an International Bestselling Author, and a media personality who covers the present and future of business, technology and society. Dinis is a World Class Leader in multiple fields and has a passsion to push ideas, action and technology together to create better solutions, narratives and paths.

The Tribe Africa How Digital, Blockchain and 4IR Can Make an Impactful Difference event is due to go live on Dinis Guarda YouTube channel on February, 28 at 6 p.m. GMT + 1.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Live Event On Dinis Guarda YouTube Channel: Tribe Africa – How Digital, Blockchain and 4IR Can Make an Impactful Difference Debuts February 28 appeared first on OpenBusinessCouncil Directory.

Are you trying to find alternative forms to promote your business online?

If so spend no time looking further: as YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful marketing tool. As it is:

• Phenomenal to create video marketing strategies
• It also launches your strategy with video tips and ideas
• Also helps manage your YouTube channel
• And lastly it’s vital when optimising your videos for the YouTube search engine

Is YouTube marketing the right solution for your business?

IT SHOULD BE!

As previously acknowledged, YouTube is one of the biggest websites in the world – to be more specific, it’s at the moment the second most popular website in the world. Another big reason why YouTube is such an elegant place for marketing purposes is due to it being about videos – and video marketing is all the rage right now.  As for the issues with video production, it isn’t as hard as it may seem to create marketing videos. You don’t need a huge budget and you don’t even need to make substantial investments in equipment.

Commit to a schedule

Another key method for success is consistency which is a very important factor on YouTube if you want to keep growing your channel. But with blogging, the more content you put out there, the better the chances that you’ll reach a wider audience.

Most successful YouTubers have a very strict publishing schedule – and they stick to it.  These YouTubers also promote new videos to their audience on other social media platforms so that even those who haven’t subscribed to their channel can still know when a new video is coming out. While you’re setting up a YouTube marketing strategy for your business, it’s crucial to consider how often you can realistically commit to posting new content and make sure you can stick to it.

But when the time arrives for your determination on how often you can post, you should also consider when you release your videos. Which according to Oberlo, is the best method to have the most viewers to watch your YouTube videos in the evenings and on weekends. The best time to post your content is early afternoons during the week or early Saturday and Sunday mornings so that your videos will be indexed by the time your potential viewers are searching.

Plus, at this stage, make a note of all the holidays and events coming up that are relevant to your audience so you’ll know in advance about any opportunities to create any special content.

Types of marketing videos

So, now that you know what your goals are and when you want to publish, the question is, what types of videos can you create?

It’s important to keep things varied in order to keep your audience entertained and coming back for more. Plus, it’s worth experimenting early with different types of videos so you can understand which ones work best and which ones don’t.

Here are a few ideas to get you started:

• Listicles: Listicles are a very popular content format, both as blog posts and as media (videos, images, infographics, etc.). You can create listicles that highlight your products or services – like “The 10 most innovative ways you can use (your product)” – or they can be educational, informational, or entertaining. Just remember, the lists should always be relevant to your audiences’ interests and your business niche.
• How-to videos: How-to videos tend to perform very well because they provide a lot of value to the viewer. For example, if you were selling social media software, you could create how-to videos showing your viewers how to get started with Twitter marketing or how to grow your Facebook following. You can look to top performing blog posts for material for these videos, or you can develop a plan for a recurring series. JetBlue has a series of “Flight Etiquette” videos that emphasize how not to travel

• Behind-the-scenes videos: YouTube is a social network – the keyword here being “social.” One of the ways to humanize your brand and show that you’re more than just a product or service is to share some behind-the-scenes videos. For example, Sprout Social has an entire collection of videos with members of their team:

• Product videos: Video is a great way to showcase your own products or services. These product videos could walk viewers how to use certain features, highlighting new product updates, or announce new offerings for your business. Mailchimp often publishes videos talking about their products.

• Case studies: Another way you can promote your business and your products or services is to create video case studies of your clients. These case studies don’t need to deal exclusively with your product: they can focus on client origin stories, recent achievements, or plans for the future. Hootsuite publishes videos of their work with different brands:

• Interviews: Interviewing well-known experts and influencers from your niche is another good way to attract new viewers. These experts will have their own following, so if they’re promoting the video as well, they can help drive traffic to your YouTube channel.

Managing your YouTube channel

Now that you have a YouTube marketing strategy and some video ideas to get started, you want to focus on managing your channel. Engagement is a big part of YouTube, so it’s extremely important to take the time to not only respond to any comments you get, but also to drive engagement in other ways.

A good way to manage your account is to use a tool to help automate the process. Agorapulse lets you pre-moderate your comments, check and respond to comments from your dashboard’s social inbox (which you can do as part of a team + you can assign tasks), as well as monitor YouTube for mentions of your brand in videos and comments. Other useful management features include saved replies (to respond to comments with a few clicks) and a social CRM tool to help keep track of your subscribers and connections.

Another good option for channel management is VidIQ, which you can use to keep track of comments and respond when necessary, to collaborate with your team members, and to discover useful keywords and tags for optimizing your videos.

To learn more about your audiences and the videos and channels they follow, use a Youtube scraper like this one from Stevesie that would allow you to collect the data you need for your video marketing. strategy.

Here are a few more YouTube tips to boost your engagement and views:

• Check your comments every day so you can respond promptly
• Use monitoring to find other mentions of your brand and identify engagement opportunities
• Ask questions of your viewers in your videos, as well as in your video descriptions to encourage them to leave a comment
• Use the “Community” tab (located in your channel’s main page) to post images, GIFs, and video previews, as well as to poll your subscribers. For example, Evan Carmichael regularly posts polls asking his subscribers what they want to see in his upcoming videos:

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How To Market Your Small Business through Youtube appeared first on OpenBusinessCouncil Directory.