Consumers churn for two main reasons — they don’t have an understanding of your product and they don’t get any benefit from it.

Each of these concerns can be resolved through digital client onboarding. There’s no doubt that you’ve produced an excellent product for your target audience. Customers only need some assistance getting started.

The good news is, your consumers already appreciate you and believe in your goods or services, which is why they purchased it. It is your responsibility to keep the status quo.

You can accomplish this by ensuring that their experience with your item is as decent as your buying process and that the commitments delivered during your marketing initiatives are met.

Finally, you would like to create a unified consumer experience from the starting point of contact all the way through your post-purchase phase.

8 Strategies to ensure a seamless online onboarding process for your new customers

Your mission is to encourage and empower your consumers by giving them all of the information they need.

This implies your digital process will need unique attributes to guide clients from setup to the first purchase.

In this article, we will give you all you need to remember about online client onboarding and demonstrate how to incorporate it into your customer care routine.

1.    Automate your welcome email series

To begin with, you must integrate email into your customer induction program — although you believe emails are an antiquated mode of communication.

Second, digitize your email campaigns. It’s not only about creating a more seamless customer experience. It is also about keeping things simple for you!

One of the finest ways to help in smoothly onboarding your clients is to automate your email series.

When you use automation tools, you have more time and resources to devote to being imaginative and resolving issues.

Don’t be concerned about losing your brand’s human touch by digitizing your emails. Even when you employ automation, you still can retain an approachable brand.

Remember: You do not really need to be a large corporation to benefit from automated onboarding. If you’re just beginning, you can start by putting structures in place, which will enable you to scale-up right away.

2.    Use A/B testing

As you start to assemble the elements of your onboarding program, you may become swamped with alternatives.

Should you give a product visit or enable an user to explore your app on their own? How lengthy must your support blog posts be?

What should be the number of  emails in your welcome email series and how far apart should they be forwarded?

A/B testing is really an efficient method to make such difficult decisions confidently. A/B testing compares the performance of two choices with users.

You will be capable of moving forward with confidence if you run aspects of your onboarding process via A/B testing.

3.    Explore in-app messaging

Let’s start with — what is in-app messaging?

In-app notifications are highly alerts that are delivered to users when they are interacting with a desktop or mobile application.

You can use this technology to facilitate new client onboarding as well. Let’s see how.

As we already mentioned, client onboarding is a procedure that encourages users to get the most out of an item as quickly and efficiently as possible.

It varies in appearance from one product to the next. Some brands use persona-based routes to direct users to the appropriate features, whereas others utilize steered product tours to provide a bird’s-eye perspective of the key aspects.

Your in-app messaging for customer induction should be able to achieve two goals:

• It should greet consumers and allow them to feel at ease about making the right choice by purchasing your product.
• It should compel users to proceed towards the next stages and take measures.

A simple, insightful welcome message plus a concise product tour can be presented to the user. By focusing the tour on a few key tasks, you can guarantee that implementation is quick rather than slow.

Again, you can employ a conversational tone and a colorful, cheerful logo to render an otherwise tedious experience enjoyable and memorable.

4.    Gradually highlight your offerings

Be careful not to bombard your new consumers with detailed information right away. You should ideally show them whatever they require to get started with NOW.

So, consider your distinguishing characteristics. Consider how you might guide your client to their “wow” moment.

To give you a  reminder, the “wow” moment defines the point at which your buyer realizes the benefits of the product through direct personal experience.

It’s at this moment when a lamp goes off in their minds — the juncture where they realize the value of your offering in their personal life. This should be an exhilarating experience.

Your job during the client onboarding process is to create this point in time as soon as is practicable for two purposes.

First, since you truly want to help your customers and make their lives better. And second, you need them to keep returning as well as using your merchandise. To put it another way, you would like to keep them interested in your offerings.

5.    Personalize the experience as per client needs

Understanding real customer needs is essential both for the success of your business and onboarding strategy. After all, the modern buyer is extremely selective about their specific requirements.

People nowadays aren’t searching for cookie-cutter options. Consumers want to know that they have been heard. And you can use this insight to customize your onboarding process.

Then, how can you personalize your consumer experience? If you are in the tech industry, each app will have a unique appearance.

Your technology could then be programmed to adapt to the required specification with each use.

Take the example of Netflix: the OTT platform gives recommendations based on past browsing history. Other apps may require a preference menu from the start.

Even though the user can launch a software and view their identity, it’s still a customization that they’ll appreciate. Again, you may be able to check personalization via A/B testing.

6.    Keep the process simple

Make things as simple as possible. The induction program ought to be straightforward and simple. Remember that your consumer signed up for your services to simplify their work and lives.

When the onboarding process is plagued with tough terminology, several steps, or other intricacies, the client may end up deciding that it’s more hassle than it’s worth.

While directing new customers through the usage of your product, narrow it down to critical parts so that the customer can instantly start to reap the advantages of your incredible product.

7.    Pay attention to how you use words

All of the phrases plus words in your greeting emails, multimedia tutorial scripts, and help articles are regarded as copies.

Now, your copy has a significant impact on your customers’ experience with the client onboarding process.

When you start writing and reviewing your onboarding material, consider the following:

• Are there any technical jargons which I can remove?
• Am I using any phrases or words that could cause a schism between the consumer and the delivery?
• Is my brand tone appropriate?
• Is it fair to value the user’s hours by creating brief as well as to content?
• Am I being overly verbose and including information that isn’t necessary?

Don’t be satisfied with just lovely codes and designs. Using  the same quality of care, fine-tune your copy. This guarantees that your customer can contact you.

8.    Provide a diverse range of onboarding materials

Even when you’re marketing to a very specific person, keep in mind that no two people are entirely the same.

This is why it’s critical to offer a mix of short and long written forms, tutorial videos, live training classes, and other resources.

Some consumers may be content to explore your merchandise through their own eyes and discover things as they go.

Others may prefer to immerse themselves in your article catalog and learn everything there is to know about your product. Provide for both categories of consumers so that you get the best of two worlds!

Conclusion

To summarize, new client onboarding is a critical component of the overall consumer journey.

The purpose of this phase is to get new customers up and running with the good or service, which often entails transmitting their information from their old system to the new structure and providing materials plus content that teach new clients about using the product.

Customer onboarding is critical since it diminishes churn (the rate at which consumers discontinue utilizing your service or product), which is among the best metrics for determining your success.

Keep in mind that an effective onboarding process is the foundation for a customer — focused approach. As a result, ensure that your online client onboarding process is simple and meets all of your buyers’ needs.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 8 Ways to Make the Digital Onboarding Process Smooth for Your New Clients appeared first on OpenBusinessCouncil Directory.

Direct Messaging 

Communicating directly with potential clients and conveying them simple messages is a sure way to persuade them to try your product which is why companies use texting. It’s proven that using mass texting to generate more sales is a very effective way to achieve your goals. Make sure the message you send out is direct and on point. Also, be sure to ask for a response from the customer so you can gauge their interest.

This is way better and more efficient than calling customers one by one. You can easily send direct messages to a large number of people at the same time which will save you a lot of time and energy. Not to mention, customers appreciate this type of communication because it makes them feel special and important.

Content Marketing 

This approach to content marketing is all about creating and sharing content that your target audience will find useful, informative, or entertaining. As a business, you can use content marketing to establish yourself as an expert in your field, build relationships with customers and attract new ones. When done correctly, content marketing can help increase sales by driving traffic to your website and converting those visitors into customers.

There are many different types of content you can create for your marketing campaigns, including blog posts, articles, infographics, videos, social media posts, and more. The key is to produce content that is relevant to your target audience and provides value. You also need to distribute it in a way that makes it easy for people to find and share it.

Here are the steps towards a successful campaign:

• Define your target audience and create content that is relevant to them.
• Produce high-quality content that provides value.
• Distribute your content in a way that makes it easy for people to find and share.
• Measure the results of your campaign and adjust as needed.

Social Media Marketing 

Millions of people all over the world use social media platforms like Facebook, Twitter, and LinkedIn to communicate with friends and family, stay up-to-date on current events, and share their thoughts on a variety of topics. What many businesses don’t realize is that social media can also be used as an effective marketing tool to increase sales. 

If your content is interesting, people will start sharing it with their friends, which can result in an increase in website traffic and brand awareness. In addition, social media platforms offer a variety of advertising options that you can use to reach your target audience.

SEO 

Search engine optimization, or SEO, is one of the most important business strategies companies can implement in their marketing campaigns to increase sales. When done correctly, SEO can help a company’s website rank higher in search engine results pages (SERPs), which can result in more website visitors and increased revenue.

There are many different factors that go into SEO, and it can be tricky to optimize a website on your own. That’s why it’s important to partner with an experienced SEO agency that knows what they’re doing. An SEO agency can help you identify the right keywords to target, create effective campaigns, and track your progress over time.

Referral Programs 

Referral programs are a great way to increase sales for your business. When someone refers a friend or family member to your company, they are more likely to buy from you because they trust the referral.

There are many different ways to set up a referral program. You can offer rewards like discounts or free products for referrals, or you can simply give the referrer a credit on their account.

Whatever method you choose, make sure it is easy for customers to participate. Put referral information prominently on your website and in all of your marketing materials.

Call To Action 

This method has been proven to be successful for companies when it comes to increasing their sales. A call to action is basically a directive given by the company to the customer, telling them what they should do in order to purchase the product or service. It can be something as simple as “click here to buy now” or “call us today for a free consultation.” Having a call to action included in your marketing campaign will help you see an increase in conversions and sales.

Generating sales is essential for any business to grow and keep working which is why you need to personally convince people to buy your product by texting them. Also, you need quality content on all fronts to keep people engaged and take full advantage of social media. Search engine optimization is also very important while referral programs get you, loyal customers, for a small price. Finally, try the call to action method and see how much you’ll grow. This will make sure you beat the competition in every way!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Business Strategies Companies Should Implement in Marketing Campaigns to Increase Sales appeared first on OpenBusinessCouncil Directory.

For any small business, marketing is about connecting your business’ value with the right customer. You want to invest in strategies that enable you to take hold of your market share and increase sales.

As you try out different methods to achieve your goals, it’s important to consider the digital marketing space. 

Why? 

Because B2B buyers start their search online before reaching out physically.  

Traditional marketing methods are fin, but incorporating a healthy mix of digital marketing tactics may help you maximize sales in this landscape. Here are five digital marketing strategies small businesses can consider.

1. Facebook Advertising

Nearly 3 million businesses advertise on Facebook. This social network is an inexpensive and highly effective strategy for promoting your business. 

Facebook ads are easy to create, run, and test. They offer excellent targeting that allows you to zero in on specific audiences that fit your ideal buyer.

Here’s why you should consider Facebook advertising:

• Maximizes reach beyond your Facebook followers. Your business page allows you to connect with followers, but ads expand your reach to the world beyond. Depending on what you pay for, the ads can appear as sponsored content or alongside your target audience’s newsfeed.

• Facebook advertising lets you target prospects (companies) based on their field of industry and location. This can be quite useful when you want to introduce your company to entirely new prospects. 

• The ads can help in lead generation by getting your audience to visit your website or sign up for gated content like eBooks, cheatsheets, or reports. addresses in exchange and use them in email campaigns.

• Facebook ads are great for retargeting lost prospects. They may help encourage customers who visited a particular URL to go back and complete the purchase or sign up.

2. Email Marketing

It’s exciting to generate leads—whether through Facebook advertising or any other channel. But what do you do with the email address you’ve collected?

Email marketing provides the perfect platform for you to build a relationship with your audiences, promote your offerings and convert new customers.

It’s fast, convenient, low cost, and easily accessible. You can segment your audiences depending on their needs, automate the campaigns, and measure success.

Here are tips to help you maximize email marketing conversions:

• Clean up your email list. You’ll have all kinds of people on your list, some who may not be interested in your offerings, and many not open your emails. 

• Understand what your audiences are looking for. Part of creating an effective email marketing campaign involves understanding your target audience’s needs so you can send relevant information. 

• Vary the content. Experiment with different content types. Blog posts are great, but why not consider sending a cheat sheet, hosting a 30-minute webinar, or a Q & A session? You’ll be creating emails that readers want to interact with.

• Study data. Look for patterns. Are there emails that received higher open rates? What was unique about them (content, the form, time sent out, etc).

3. Run Promotions

Both customers and marketers love promotions. 

Customers love a bargain because they believe they are getting an awesome deal while marketers appreciate the additional traffic and spike in sales.

From a business perspective, there are three main objectives for running promotions:

• To create awareness about the products/services

• To increase demand for the offerings

• To highlight key differentiators between your offerings and those of your competitors.

Some practices to consider with this strategy include:

• Offer sample products or free demos/trial periods to acquaint prospects with your products/services. By allowing them to test, you’ll be nudging them towards making a purchase.

• Design promotional products with your company logo on them like key chains, pens, or mug coasters and “gift” them to potential customers. It will help keep you top of mind long after your initial conversation is over.

• Offer attractive limited-time offers to compel buyers to make purchases. The offers may be discount codes, free shipping, or gifts available for a limited period. 

• Have a trade-in program where customers secure discounts when they exchange older models for newer or upgraded versions. 

4. Cold Calling

The cold calling strategy has evolved tremendously.

We no longer call strangers and badger them until they give in or hang up. 

Today’s sales teams call to establish personal connections. The first call is about creating awareness. It’s about providing enough valuable information to get listeners to agree to follow conversations.

Here are some tips to make cold calling effective:

• Know your prospect. Research the prospect in advance to pinpoint their motivations, challenges, decision-makers, and how your solutions will benefit them. You can find this information on their website and social pages.

• You typically have about 15 seconds to impress or lose the prospects. Make them count by opening with a pain point framed within a customer-focused story. This often strikes a nerve and you’re likely to have their attention.

• Script the first few sentences (your opening line) only. Have a list of questions on hand to help guide the conversation and keep the call sounding natural. 

• Show genuine interest in your prospect. Avoid dominating the call, rather encourage your prospect to talk about themselves and their business. 

• The first call is about building trust and generating interest—not selling. People rarely ever buy on the first call. Focus on getting them to agree to a meeting where you’ll now sell your solutions.

• Understand that rejection will come. Some people are really busy, others can’t afford your solutions, and others simply don’t want to buy. It’s not really a loss—with every call, you’re building resilience, sharpening your skills, and learning ways of dealing with “nos.”

5. Run Virtual Events

As the world slowly goes back to in-person meetings and other established routines, virtual events still have a place in business. 

These events opened a priceless opportunity for conversations to happen on a global scale only in a cheaper and more comfortable way.

Businesses can create events that suit different customers and prospects. Some audiences prefer hour-long expert panels while others want a 30-minute webinar, etc. 

Virtual events provide instant feedback businesses can use to improve future interactions, nurture leads, and make sales.  

Some of the more popular virtual events include:

• Webinars. These events are perfect for brand awareness. You can use them to hold discussions, make presentations, or educate audiences. They typically run for 60 to 90 minutes and are available on-demand for audiences.

• Virtual conferences or summits. During these events, audiences chat with you, view keynote speakers in real-time, and ask questions. You can provide valuable content and build the foundation needed for nurturing leads.

• Live streams. Live broadcasts are excellent choices for increasing outreach and maximizing interactions with your audiences. You can also record them and offer them at a later date to your audiences.

• Sales demos. Showing your audiences how your product works helps stimulate interest and dispel concerns over the product’s abilities. You can answer questions during the demo and discuss features and benefits that may help drive sales.

As with any other strategy, you’ll first need to define the reason why you want to host a virtual event.

Is it to drive sales, educate your audience, or build awareness? Knowing the “why” will help you choose the right event and measure its success when the curtains come down.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Emerging Digital Marketing Strategies for Small Businesses appeared first on OpenBusinessCouncil Directory.

Opening your own coffee shop is a dream come true for many people, which is reasonable given that it is one of the tastiest business areas one can think of. Nevertheless, its popularity also makes it a highly competitive industry, meaning you will have to put all of your efforts into making your coffee shop stand out from the crowd.

Creating an efficient marketing strategy can help you in fulfilling this challenging endeavor. If you do not know where to start, you can search for some helpful articles on the topic online. For instance, the article 14 Ideas to Promote Your Coffee Shop in 2020 can be a great starting point for crafting your marketing campaign.

However, if you are willing to sail in uncharted waters, you need to think outside the box. Below, you will find a list of several unique marketing strategies you can utilize for your new coffee shop business. They include but are not limited to offering a reliable Wi-Fi connection, hosting creative events such as slam poetry contests and clothing swap meets, and crafting seasonal beverages. Continue reading to discover more marketing strategies for your business.

Connect to the Other Businesses in Your Area

The first unique marketing strategy you can use is networking with other businesses in your area. If you are starting a coffee shop business in a strip mall, for instance, you can reach out to the other tenants in the building and offer them some of your best products at low prices.

In exchange for additional exposure for your brand, you can repay them by promoting them on your website or your social media accounts. This strategy is best for new businesses that have just opened their doors.

Consider Making Furniture Yourself

Another tremendous unique marketing strategy is making furniture yourself. Coffee shops are often seen as cozy locations where people can spend time with friends or lovers while sipping on a delicious cup of coffee, so your furniture should reflect this image.

Having customized or upcycled furniture will not only make your customers feel more at home but will also help you save money on furniture rentals.

Use SEO Marketing Strategies

Search engine optimization (SEO) marketing strategies are an exceptional way to increase the visibility of your coffee shop online. You can do this by optimizing your website, especially your About Us page, while also creating titles and meta descriptions for each of the pages of your website. And as the specialists from SearchLogistics say, a proper SEO strategy can increase your traffic by more than a factor of two.

Below, you can find a list of some SEO tips you can utilize for your new coffee shop business:

• Google recommends using keywords in your page titles. For instance, if you are selling Italian coffee, make sure to include “Italian” in your page title.
• Avoid too many numbers in your page title. Google will not rank pages with multiple numbers in their titles high in its search results.
• Include keywords in the content body of your pages to make sure that search engines can easily find them.

Use Social Media Marketing Strategies

Social media marketing strategies are another great way to market your business online. They can significantly improve online visibility and attract new customers to your coffee shop.

Here are some effective social media marketing strategies:

• Use social media platforms to provide promotions and discounts to existing customers who engage with you on social media platforms.
• Use Facebook ads to target a specific audience and promote your business online.
• Use Twitter to share coupons or discounts with loyal customers, enhancing customer loyalty and increasing sales.

Craft Seasonal Beverages

Having a seasonal beverage on your menu is another outstanding strategy for promoting your coffee shop. For instance, if you live in a region where it snows during the winter season, you can promote hot chocolate as your unique beverage for that time.

Creating and selling unique beverages will help you stand out from the crowd and differentiate yourself from other coffee shops that do not offer seasonal drinks.

Here are some ideas you can incorporate into your coffee shop’s offer:

• Create a new menu based on the seasons.
• Use summer fruits for your smoothies or strong spices for your hot chocolate.
• Decorate your coffee shop accordingly. For instance, you can use vines to make your coffee shop interior look more like a forest in the fall.

Host Creative Events

Hosting creative events at your coffee shop is another unique marketing strategy that has received quite a lot of praise from both customers and business owners alike. For instance, you can host slam poetry contests or fashion shows to lure new customers to your coffee shop. Alternatively, you can organize book readings or get-togethers for mothers and their children.

Hosting such events can attract new customers to your business, leading to increased sales and profits.

Have a Reliable Wi-Fi Connection

Nowadays, it is necessary to have a reliable Wi-Fi connection in your coffee shop at all times. Your customers will most likely want to scroll through their Facebook feed or do some work on their laptops while awaiting their order.

Still, a stable internet connection might not only be beneficial for your clients, but you can also use it to your advantage. For instance, if you are hosting a poetry event, you may want to broadcast the event live. It can help you attract more new customers to your coffee shop.

Final Words

Opening a coffee shop business is a challenging endeavor as it requires a lot of time, patience, and effort. To make the process of attracting customers more effective, you can use various marketing strategies. Yet, if you want to ensure that your business will succeed, you need to think outside the box and develop unique methods to promote your coffee shop.

Use our list of marketing strategies as an inspiration to come up with your own remarkable ideas! If you manage to do this, it will help you stand out from the crowd and attract new customers to your coffee shop. Good luck!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 7 Unique Marketing Strategies for a New Coffee Shop Business appeared first on OpenBusinessCouncil Directory.

Research shows that marketing firms that achieve beyond their revenue goals are able to do so by applying personalization techniques 83% of the time.

Gone are the days when marketers used to plan and execute a campaign based on mere assumptions or a gut feeling about audiences. Today, marketing campaigns are driven by a more reliable method – audience data.

What does your target audience want? What do audiences think about your brand? Is your marketing campaign in alignment with your audience’s needs?

These are some key aspects that you need to know to make your marketing campaign a success.

There is no better way than getting the answers from the audiences themselves.

Businesses are now relying on big data resources to get accurate customer insights that can add value to their marketing efforts.

Why not give your marketing campaigns the power of such big data?

Here are some ways in which audience data can elevate your marketing strategies:

Helps you reach your target audience at the right time

A major proportion of your marketing success depends on timing. Your product/ service may be efficient at addressing an existing customer problem or may make their lives better in some way. To enable your product/service to attain its goal, it has to reach the target audience at the right time.

In traditional marketing, marketers leverage limited market research data accessible at that point of time, and their beliefs regarding the target audience, to make marketing decisions. This method may yield results, but not with consistency. There is a risk of failure in this trial-and-error-based approach.

Data-driven marketing businesses, on the contrary, support their marketing decisions with data. They may use the services of big data companies or employ in-house big data systems to get accurate, deeper, and comprehensive information about target audiences.

What’s more? They can even get access to real-time customer data that can be a complete game-changer for the campaign.

Gives you valuable insights for personalization

Successful marketing campaigns are those that engage with their audiences. Engagement is possible only when your marketing is customer-focused and relevant to their lives. You cannot inspire trust for your brand or marketing message in audiences unless you personalize.

Audience data helps you overcome the drawback of insufficient or inaccurate audience data by giving you key insights such as audience demography, online behavior, purchase history, and pain points.

These insights, among others, enable you to personalize your marketing message and convert it into a one-to-one brand communication with your target audience.

Does this strategy work?

Research reveals that companies that conceive marketing strategies based on their audience data earn anywhere from 5 to 8 times more revenue on their allotted budgets. With fact-based personalization, you can expand the potential of your strategies for maximum marketing success.

Gives you access to customer information across marketing channels

Data-driven marketing strategies are based on data collection from multiple channels where your customers may have a presence. You get access to streams of data across sources. These include television, radio, and news sources; search engines; social media; apps; and media such as videos and podcasts.

This is high-quality data because it is coming straight from your target audience. You can convert this huge volume of data into crucial intelligence for your marketing campaigns. For example, you can identify channels that have the best customer presence.

You can apply your marketing campaigns to these channels. Your marketing will have the maximum possible reach.

Data-driven campaigns will be more in tune with your customer expectations. With efficient big data planning, you can even create a highly one-to-one marketing experience for your customers. 

Provides insights into your most valuable customers

The beauty of data-driven marketing is that the marketing and brand success you experience is not temporary. Big data systems can be integrated with your existing CRM systems or predictive analysis systems to create customer profiles and predict their purchase behaviors.

The entire infrastructure gives you critical customer insights, such as their purchase patterns and sales potential. You can identify customer profiles that mean revenue for your business and those that are superficial leads.

This is critical business intelligence that helps you focus on your most important customers. Data-driven insights also enable you to acquire new customers and strengthen relationships with existing customers.

Helps you deliver super-performing products/services

There is no better marketing than a high-quality product/service.

Deliver the best product/service that your customers are happy about, and watch your customers become your brand ambassadors.

Audience data empowers you with insights required to develop such products or services. Inputs such as target audience needs, demography, and expectations can help you improve your product development. You will increase your chances of product or service success with a fact-based approach to development.

Helps deliver outstanding customer experiences

With data-driven marketing, you can predict your customers’ brand expectations. You can reach out to them with the right marketing message at the right time. You can communicate brand messages that you know will make the right impact.

This is also an opportunity to upsell or cross-sell other products/services. But you will be doing so knowing that your customers are in need of a specific product/service. As a result, the experience will be outstanding for your customers.

When you do so consistently, you create loyal brand followers.

In conclusion

87% of marketing professionals believe that their organization’s data assets are poorly utilized. 64% believe that marketing efforts based on data are critical to their organization’s success.

These insights are an opportunity to realize the value of your data assets. Leverage your company’s big data assets for developing well-planned marketing strategies. It is a valuable opportunity to make your brand stand out!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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