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Tips For Small Business Owners On How To Double Their Sales

Hernaldo Turrillo — Tue, 08 Feb 2022 18:48:48 +0000

Small businesses in comparison to some bigger ones are exposed to greater risks because they need to come a long way to grow. Sometimes, they will lose more than gain and therefore it lessens their chances to go out on some greater markets. The first step in obtaining the sources for growth is sales growth. This is the key element for growth and success, and if you wonder if there are some specific things you can do for your business rocketing, this is the right place. Here is a small manual on how to double your sales.

Your Products and Services Visuals

Whatever is the concern of your small business, a good visual representation will increase your chances to grow the sales. Truth to be said, good and striking images will sell both the product and service. Try to tell the story about your business visually. This means that you need to come up with a concept that is unique. You can use all the visual means to deliver your message. Things like videos, whiteboards, and high-quality images will present your customers with how you solve problems and will give them insight into the products you are selling.

Live Streams

It is important to take advantage of all contemporary digital means and live streams, and video conferencing are definitely one of the main ones. If you are asking yourself how this will help you sell your products and increase selling rates, well, it is quite simple. This is done by using some of the live streaming platforms, and regularly live stream of your products and service presentations will make a huge difference. How so? You will show and present your customers how your products actually look, what are available alternatives and how you can use them. If you’re offering a service, on the other hand, you may show how the problem is fixed and the pros who manage the entire process.

Reviews

Work on getting positive reviews. Believe it or not, positive reviews are the first thing that your potential customers will search for before they even consider getting any of your products. Therefore, you must make sure that your services and products are on the highest possible level. Negative reviews do not mean that you should let yourself regret it, on the contrary, that is your room for improvement. If you find objections to be truthful and realistic, those are the things that you can turn into your own advantage. Most business owners choose to disregard them; don’t be one of them; instead, utilize objections to improve, and use the live streams and graphics described earlier to convey the improvement based on the objection.

Marketing

Marketing has been described so many times as a strategy that it has become a cliche. It is, nonetheless, effective. There is no business and sales growth without good-quality marketing. It is even simplified nowadays because you do not have to use only real-life space for showing off your products, virtual space is an even bigger area for product marketing. Consider investing some money into a marketing campaign that will have its own space and will certainly reach a great number of people. A perfect place for this is a social network. Most people today have accounts on social networks and people getting interested in your product and service have a possibility to reach out and purchase it directly or by using a website. Anyway, marketing can help you breakthrough and increase your sales. For instance, you can use this service to get likes on your TikTok videos and help your engagement rate!

Stretch Goals

Your employees are the key to your business’s success and you must make smart choices when it comes to employee engagements. Applying pressure and asking them to improve their performance can only lead to frustration and overall dissatisfaction. This is why you need to create stretch goals. These are basically parts of some bigger aspirations. Stretch goals, when achieved, are the beginning of some other, a greater goal that will bring you closer to the ultimate destination. This is more effective than chasing and putting all effort into achieving the final stage. By completing the process of achieving the stretch goal, you will make your sales greater with every new step.

Calendar

Your presence on the market is one of the key elements for growing your target audience and increasing your sales. Make a calendar that will assist you in keeping track of new releases, ad placements, social media updates, and any other ways of remaining visible and accessible to your clients. This will increase your chances of growing your company and sales at the same time.

Growing sales is a dark place to be for businesses of every size. Small business owners need to be focused and apply strategies that will promote their business and put it in the spotlight. This will make them level up and improve their operations and even implement some innovations that will make them stand out.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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Only The Best: Trade With Confidence On The Top-Rated Platforms In The U.K.

Hernaldo Turrillo — Thu, 02 Dec 2021 01:57:24 +0000

Trading options and other securities can be a lucrative and rewarding pursuit, especially if you are adequately prepared with the tools required for success.

Depending on your goals, finding the best tools for your trading demands research and understanding of your trading style and the brokerages available to you.

If you have been wondering how to find the best trading platform, look no further. This article will detail how you can identify features and software that will benefit you over the long term and help you work towards trading success.

Know Your Trading Partner

Your brokerage is much like a business partner because everything they bring to the table has the potential to make or break your strategy. Whether you need lightning-fast execution speed, a robust securities selection, or access to quick funding, clearly articulating your trading needs will enable you to make an informed decision when searching for the best broker.

Listen To The People

Your search for a top-rated trading platform begins with research, and fortunately, many other traders paved the way by providing feedback.

Consumer Reviews

Reviews go a long way for rating a trading platform. Unlike other apps and software, trading tools have an immense impact on your finances and any funds you invest in. Poor reviews for a trading platform indicate others should steer clear, and a host of positive reviews will help the best platforms stand apart.

Industry Standing

Financial publications and syndicated investment news sources are another excellent well of information when you are trying to find the best trading platform to meet your needs. If you debate between a few different choices, see what the experts are saying and use their parameters to aid your decisions.

Match Make

Sometimes being picky is helpful. Trading styles are not one-size-fits-all. They are uniquely personal, and you should work with a brokerage that fits your style and objectives.

Compatible Features

Do you want to trade stocks or forex? What about both? Different platforms specialize in various securities, while other larger brokerages enable you to trade everything from options to CFDs. As you search for the best brokerage for your trading style, make a list of the top features and securities you want at your disposal.

Features like cryptocurrency and access to margin should also be included in your research since they may not be available on all platforms.

Financial Transparency

Ask yourself if the brokerages you are looking at are trustworthy. Many regulatory requirements and licenses issued by the FCA indicate a platform has been vetted and conforms to the legal, operational requirements. Searching for reputable exchanges and brokerages takes extra time, but knowing you trust your finances to a trustworthy platform will be well worth it.

Final Thoughts

Finally, take a step back and make a checklist for everything you require from your brokerage. If you want access to cryptocurrency, stocks, forex, and options, plenty of choices are available to you.

The most important factor is to take your time and perform due diligence; it will be well worth it when you can implement your ideal trading strategies on a platform that fits your style the best.

Hernaldo Turrillo

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Big Mistakes You Don’t Want To Make When You Own A Hotel

Hernaldo Turrillo — Thu, 09 Aug 2018 09:38:13 +0000

Big Mistakes You Don’t Want To Make When You Own A Hotel

If you’re a hotel owner, you have the opportunity to make a lot of money. However, so many owners are making the same mistakes again and again, and hotels are closing down and changing hands because of it.

If you’re a hotel owner, or you’re thinking of owning a hotel at some point, being aware of these mistakes will help you to avoid them and ensure your establishment is as successful as possible. Read on to find out some of the biggest mistakes hotel owners are making today…

Getting The Pricing Wrong

First of all: your pricing. Getting the pricing right is so important, and there are a few things you need to consider to do this. You need to make sure you’ve done ample research on your competition, so you can be sure that you’re not pricing yourself out of the market. That being said, you can’t base your pricing solely on your competitors, as the value a customer gets when staying with you must be considered, too. For instance, if you have a gym and a pool but your competitors don’t, then that adds value to your customers and should be considered in pricing. If your competitors have facilities you don’t, you can hardly price your services the same as them.

Treating Your Staff Badly

Happy staff are staff that are loyal to you and go above and beyond for your customers. Staff that are being treated poorly tend not to give off the best impression. Customers will be able to tell, and they won’t enjoy staying at your hotel because of it. If your staff forget basic manners, are rude, or clearly don’t want to help them, it’s all going to go against you.

You need to make sure that you develop a strong company culture, and that you do everything you can to keep your team happy. Regular training is also important, as it helps them to keep their skills fresh. Going out of your way for your staff will lead to staff going out of their way for your customers, which always helps to get great reviews and returning custom.

Ignoring Reviews

Reviews will tell you a lot about your hotel. Don’t get so precious about it that you don’t listen to them. If people are telling you your pool and furniture are dangerous or dirty, look at getting new hotel pool furniture. If they tell you that your customer service just isn’t up to scratch, do something about it. These people are important and should be treated as such.

Poor Customer Service

Poor customer service is one of the worst things in the hospitality industry. If a customer comes to you with a problem and you believe they are wrong, the least you can do is pretend to listen to them and do something about it. Trying to win an argument with them won’t look very good on your hotel, although it might make you feel good for all of 30 seconds. You need to make the customers feel special. This should be from the second they walk in to the second they leave. Not just when dealing with issues, but in general. How can you make them want to come back to your hotel?

Have you been making these mistakes?

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Contributed content

Hernaldo Turrillo

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