Introduction

Apple has always been a company that focuses on customer loyalty. They have some of the most loyal customers in the world, and they are able to maintain this loyalty by offering great products and excellent customer service. The company first made it a habit that if you want to sell iPad Pro, you don’t have to form an ad on eBay, just bring your device to Apple. In this blog post, we will explore the reasons behind Apple’s customer loyalty and discuss some of the marketing strategies that they use to keep their customers happy. Thanks for reading!

What is NPS?

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company’s products or services to their friends or colleagues. NPS is calculated by asking customers to rate their likelihood of recommending a company on a scale of 0-10, and then categorizing them as Promoters (9-10), Passives (7-8), or Detractors (0-6). The final NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

NPS has become one of the most popular customer loyalty metrics because it is simple to calculate and provides valuable insights into customer behavior. Additionally, NPS can be used to track customer satisfaction over time and compare performance across different customer segments. Ultimately, NPS can help companies make better decisions about how to improve their products and services and drive long-term growth.

What Are the Reasons Behind Apple’s NPS?

1. A Focus on Relieving Purchasing Anxiety

It’s no secret that Apple is one of the most successful companies in the world, and a big part of their success is due to their focus on customer satisfaction. One way they measure this is through their Net Promoter Score (NPS). Apple consistently ranks at the top in terms of customer satisfaction. 

So, what’s the reason behind their high NPS? A big part of it has to do with their focus on relieving purchasing anxiety. When customers are worried about making a purchase, they are less likely to be satisfied with their purchase. However, Apple makes sure to address these concerns head-on. For example, they offer a 14-day return policy and free returns, which helps to ease any anxiety that customers might have about making a purchase. In addition, they offer extensive product warranty coverage and 24/7 customer support. These policies help to ensure that customers are always satisfied with their purchase, no matter what. As a result, Apple’s focus on relieving purchasing anxiety is a big part of why they have such a high NPS.

2. An Obsessively High Attention to Details

Any successful company obsesses over the details, and Apple is certainly no exception. Every aspect of their products, from the design to the user experience, is minutely scrutinized in order to ensure that it meets the high standards that their customers have come to expect. This attention to detail extends to their customer service as well. Apple’s NPS (Net Promoter Score) is consistently high because they go above and beyond to take care of their customers. Their employees are well-trained and always ready to help, whether it’s solving a technical issue or simply providing advice on which product would be best for a particular need. It’s this combination of superior products and outstanding customer service that has made Apple one of the most successful companies in the world.

3. A focus on employee satisfaction

• Apple puts a strong focus on employee satisfaction. Happy employees are more likely to provide excellent customer service, and this creates a positive feedback loop that benefits both the company and its customers. 
• Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company. 
• Apple provides an exceptional user experience that keeps customers coming back for more. By focusing on these three key areas, Apple has been able to achieve an NPS that is the envy of the business world.

Conclusion

Apple’s focus on customer satisfaction is the primary reason behind their high NPS. By relieving purchasing anxiety, providing outstanding customer service, and focusing on employee satisfaction, Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company and helps to ensure continued growth for the company.

What do you think is the most important reason behind Apple’s high NPS? Let us know in the comments below!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Reasons Behind Apple’s Customer Loyalty: Insights from a Marketing Expert appeared first on OpenBusinessCouncil Directory.

Spring is upon us, which means it’s time to get out the dusters and spruce up the workplace to get ready for summer. The long-awaited spring clean is the perfect opportunity to breathe life into the office and de-clutter after the winter months. Having a clean office is vital to promoting employee health and safety, and productivity levels will soar simultaneously. If your team is working hard on projects, you should consider hiring a professional cleaning service to get the job done. If you don’t believe in the benefits of the office spring clean, continue reading below.

Good for the Company’s Image

Having a neat and tidy workplace is fantastic for your overall company image, and spring is the perfect time to get the job done. When visitors, clients, and business partners visit your office building, they will be impressed with how clean the space is; prospective clients will never agree to do business with you if the office is full of unnecessary clutter. The quality of your workplace is an indication of the level of service you provide.

While you’re busy cleaning the inside of your office, make sure the exterior is clean as well. Hire a dumpster service in Miami to come and collect your bins, such as Waste Connections. When your exterior is clean of rubbish, you are less likely to find unwanted pests entering your workplace.

Reduce Workplace Accidents

When the workplace is a mess with wires and trash trailing everywhere, there’s a higher chance that someone will slip or trip, which can result in a costly lawsuit coming your way. Spring cleaning is the perfect time to rearrange the office and make sure everywhere is clean and tidy. When you create your health and safety plan, keeping the office clean and tidy should form part of your risk assessment. Again, if you cause an accident due to negligence, you will waste time and money dealing with the fallout.

Improve Air Quality

Employee health is important in any workforce, and spring is the perfect time to make sure your office is hygienic. Having dusty carpets and work surfaces harbors bacteria and can be detrimental to your health. Scrubbing away the germs will improve air quality and prevent staff from falling ill because of the office environment.

Promote Productivity

Having a neat and cleaned office helps to increase productivity in the workplace. When everything is organized, there are fewer pointless jobs to distract your staff, which means they’ll be focused on their work. When searching for important documents, a clean and tidy workplace will make the job a breeze; your employees will thank you for making their life easier.

Stress Reduction

Working in a dusty office can get extremely depressing and stressful, so take the time to brighten the place up. If your workers need to reach around clutter just to get to a filing cabinet, it will only add to their stress levels. Employees will have a much smoother experience at work if they can access the necessary tools with ease. Keeping your employees as stress-free as possible is the only way to make sure they don’t have to take time off work to recover from stress, which will boost productivity.

Keeps Machinery Safe

Equipment management is an essential part of keeping your workforce safe, and dusty parts can cause serious injuries. Even in the office, simple machinery, like photocopiers, can fail because they become too dusty. Keeping your equipment clean will save you money because you won’t need to consistently purchase replacements.

Encourages a Clean Culture

With the spring cleaning out of the way, your staff is more likely to clean up after themselves. When your workforce takes ownership of keeping the office tidy, the task won’t be so intense next time around. If you want to cement the behavior, you can offer rewards for teams that keep their areas clean. Most importantly, you need to clean up after yourself because positive behavior trickles down from the top of the company.

Creates a Homely Environment

When your employees enter the office and it’s clean and tidy, they will instantly feel less stress. Carrying out the spring cleaning will make your workplace feel welcoming and ‘homey’, which will encourage your staff to be more productive. Employees are more likely to stay at work to finish projects if the office is clean. Furthermore, a tidy office will help you nurture employee relationships and create a positive environment.

Working in an office, it’s easy to let things get cluttered — especially during the winter months. Therefore, you should take the opportunity, as spring approaches, to carry out a little spring clean. Your workers will be more productive, you’re more likely to win new clients, and you’re less likely to be spending money on avoidable lawsuits. If you want to get the job done right, you should hire a team of professionals to set the office straight.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 8 Reasons to Spring Clean Your Office appeared first on OpenBusinessCouncil Directory.

Property owners can make money through holding and renting a property while it appreciates and then sells it for profit. A property rental can be a lucrative investment. If you want it to make money, you need to take location, the age of the property, property condition, and market trends into account. For example, the neighborhood you choose and property taxes can vary widely. Here are some of the reasons to consider property rental as a lucrative investment .

5 Reasons for Considering Property Rental as a Lucrative Investment

1. You are in charge of your investment

Affordability, access to financing, and your expected return on investment are key factors to consider when selecting an investment property. The advantages of investing in a property for rental purposes are that real estate tends to be more stable than the stock market, and you have more control over your investment. 

When you invest in property, you decide on which property to invest in. Picking the right cities and neighborhoods can make a difference in how lucrative your investment will be. You can take factors like schools, crime, property taxes, etc., into account when making a choice. You can also choose your tenants and decide how to manage and maintain the property while renting it out. 

Dealing with tenants can be a problem if you want to make money from a property rental. Using a property management company can help to find and service long-term renters. When looking for well qualified property managers in Little Rock or other U.S. cities, Evernest, KeyRenters, Fletcher, and others are the answer. The companies use a screening process that ensures you only get the best tenants, maintain your property, and make sure you receive your rent in full and on time. 

2. Your property appreciates in value

One of the advantages of investing in real estate is that you can use a small amount of your own money and borrow the rest. If you can pay cash for a property and its value increases over the years, your investment could be very profitable. 

If you take out a mortgage for the full amount, you have to pay back the amount plus interest over a certain time period. The rent you receive should cover the monthly mortgage payments. If they don’t, you will have to pay a certain amount each month, but you will still own an asset that appreciates over time. 

3. You can earn passive income

When you first take out a mortgage, more money will go towards interest than to principal, but eventually, this will change. If you can hold onto your property for over 15 years, your tenants will pay down more of the principal, and you will create more wealth for yourself. When you eventually pay off your loan, you can sell the property for a profit or refinance the loan. 

If you manage to pay cash for a property or put down a large deposit, the scenario is different, and you could start earning a passive monthly income from the start. The money you have leftover after you receive your rent and pay off all your expenses is money in your pocket. For example, if your mortgage is $700 a month and you receive $1000 in rent from a tenant, you will have $300 to pay other expenses, and the rest is monthly passive income for you. The more passive income you earn, the more time and energy you can spend elsewhere. 

4. You qualify for tax deductions

There are certain tax deductions you may qualify for as the owner of a property rental. For instance, interest on an investment property loan is tax-deductible. You may be able to deduct property maintenance, legal and professional fees, insurance, and other expenses. 

On top of this, the government allows you to depreciate the purchase price of your property according to a depreciation schedule. This can reduce the amount of tax you have to pay on rental income. 

5. You can take advantage of market trends

When considering buying a property to rent out, you can look at a few key market trends. Is the population in the area growing? Who is likely to want to live in the area in the coming years? Are there any new developments coming? Is the area being revitalized? What are jobs and wages like in the area, and is this like to change? 

You can consult the local planning department for information about planned developments. Make sure that you look into the average rent you can charge in the area. By doing some research into what an area looks like currently and what it is likely to look like in the next 5 to 10 years, you can avoid making a costly mistake. For example, a significant tax increase on an affordable property could mean your investment doesn’t pay off. 

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Reasons for Considering Property Rental as a Lucrative Investment appeared first on OpenBusinessCouncil Directory.

A lot of business owners are reluctant to change their current phone system and go for something more sophisticated like VoIP for a variety of reasons. Some people might assume that legacy systems are more reliable and offer better quality, but that is a myth. The reality is that most people who don’t make the switch to VoIP simply don’t know what they’re missing and assume that their current system is okay when it might be severely limited. Let’s take a look at a few reasons your business should be making the switch to VoIP right now.

Reasons Your Business Should be Making the Switch to VoI

Reasons Your Business Should be Making the Switch to VoIP

More Convenience and Mobility

If you’re in a business where you have to move a lot and can’t afford to stay at the office or have many people on the road or different sites, then going with VoIP is a no-brainer. VoIP allows you to redirect calls from your main business line directly to any device of your choice. And, with a non-fixed VoIP number, you can appear as if you’re calling from the office from wherever you are in the world as long as you have an internet connection. If you want to know more about how a non fixed VOIP number works, we suggest you check out the linked blog post by OpenPhone. They explain what they are exactly and how they can benefit your organization. In addition, they provide a few tips on how to find a good non-fixed VoIP provider fast.

Scalability

Another beautiful thing about VoIP systems is how easy to scale they are. It doesn’t matter if you have one, 12, or a hundred locations around the world; you’ll be able to easily extend your network across all of your locations fast. With a cloud-based service, anyone can log in and use the main office’s phone number and all you need is to have internet installed in any location to make calls if you want to use VoIP phones. This means less money spent on installation and one less provider to deal with.

More Features

You can also expect to get much more features from your average VoIP service provider than from landline providers. Things like video conference capabilities, custom-made voicemail, and chat capabilities all come standard. You’ll also be able to do things like dialing in on your reps’ calls, recording them, and assisting them without the person on the other side of the call knowing. Not only that, but most systems will also record transcripts of your calls and allow you to read them via email or fax.

Better Customer Service

Having a VoIP system is the key to providing stellar customer service. Being able to record and keep transcripts of phone calls could be extremely useful if you’re using a CRM system. This means that your reps will be able to get a clear view of the last conversation a client had with you and every conversation they had before that. They’ll be able to pool information from previous calls fast and make the client feel like they’re really on top of things. This will go a long way in establishing trust and might get you some open praise.

The other benefit of VoIP for customer service is that it will allow you to record the performance of your reps better. Advanced data mining will help allow you to find out how much time reps spend on average on calls and gather a full repository of conversations they had with clients in audio or written form. You will then be able to take that information and use it for formation or evaluations.

A Must for Remote Teams

If you are thinking of taking your business remote, then VoIP is a great option. VoIP lines don’t necessarily have to be tied to a physical location, so you don’t need a physical office to have a business line. You’ll also be able to relay calls between team members easily while staying in the same ecosystem. Everything will feel organic and communications between clients and employees or between employees will become much simpler and more efficient.

Lower International Call Costs

Last, but not least, switching to VoIP will allow you to save a lot of money if you want to make international calls. Calls made to other countries will cost you a fraction of what it would cost through any other regular phone provider. Not only that, but if you receive a lot of calls from a specific country, you could get a VoIP account in that country, get a local number, and receive calls from this country for free.

As you can see, there are tons of reasons why more businesses should consider switching to VoIP. VoIP is one of the best options for any company with a vast operation or a smaller one with lots of moving parts.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 6 Reasons Your Business Should be Making the Switch to VoIP appeared first on OpenBusinessCouncil Directory.

Every business owners’ worst nightmare is the idea of their hard work going down the drain. However, with trends in business constantly changing, and demands from customers never sticking to one path, it can be difficult to keep up with the bigger and better companies. So how can you resolve this? More often than not, your business will have a few things that need changing before you begin to see any turnaround in business. Take a look at these reasons that your business could be failing so that if needs be, you can make necessary changes before it’s too late.

You’re not using the right marketing techniques

Marketing is everything in this day and age, and with pretty much every corner we turn, we have some sort of marketing thrown in our faces. This makes it hard to break in as a business because other brands have already done so. However, with a few clever marketing techniques, you could see massive changes sooner than you think:

• Use bright colours – the human eye can’t resist it.
• Create a catchy jingle for radio adverts so your brand is stuck in people’s heads.
• Have a short, concise, and clever tagline. Everytime you hear those words uttered, you instantly think of the brand, and that’s why it works so well.
• Make your adverts ‘out there’ and daring so that the shock factor also intrigues new audiences.

Your website just doesn’t fit the bill

It’s simple enough to create a website these days, but to make a lasting impression on current and potential customers, you need to have a kickass website that’s easy to use, attractive, and offers something that competing brands don’t. Creating a website by yourself just won’t achieve what you’re desiring, and that’s why it’s important to hire a professional web designer to help draw in the customers you need. It can be difficult choosing the right kind of web designer, as there are so many on the market (ironic, right?), so why not take a look at web design reviews so that you can take advice from the customers themselves?

You’re not using social media enough

Social media is a massive part of everyone’s lives, and it’s now pretty much the easiest way of reaching people. With that thought in mind, it’s time to step up your social media game so that you’re able to further your reach, become a more recognisable company and ultimately, prevent your business from failing.

Your staff aren’t trained right!

It’s easy as the head honcho to pin the blame on everyone else. However, your staff are only as capable as you let them be. So, if you haven’t provided sufficient training, you can’t expect them to produce incredible products or services. Consider investing in further training for your staff members so that the quality and possibly quantity of work is increased overall.

You’re products or services aren’t worth the price tag.

Finally, it’s understandable that you want to make plenty of profit within your business. However, the simple fact is, people won’t spend more than they have to, especially if they don’t think that your products or services aren’t worth the price tag. Running on from the idea above, take a look at what you’re selling and for how much. Then ask yourself if you’d pay that much? If the answer is a no, it might be time to make some changes with either pricing or your products.

This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.
Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Reasons Your Business Could Be Failing appeared first on OpenBusinessCouncil Directory.