Chris Cummings is an entrepreneur who has founded the storytelling platform Pass It Down and a former attorney in Louisiana. As a strong believer in technology, Chris founded Iconic Moments as a digital exhibit design platform transforming how museums and cultural institutions engage their visitors, where he is currently the CEO.

Being from a family of entrepreneurs, Chris was passionate since his early career days to find solutions and build businesses. Chris told Dinis that his first exposure to technology was at a Venture Capital firm, SwiftWing, in Tennessee.

“The best part about being a Venture Capitalist is your exposure to all these very passionate entrepreneurs- they have ideas and businesses in different parts of the world you have never seen and you get every day to learn something new, it was really fun,” he recalled in the new chapter of Dinis Guarda YouTube Podcast Series.

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The interview soon turned a little serious when Chris shared with Dinis that the idea of storytelling first crossed his mind when his mother developed early dementia at the age of 43. This powerful event was the motivational moment in his life that inspired him to bring up a solution where people could share their stories that are otherwise archived in a basement or an attic.

“I would say storytelling is the most powerful way to communicate an idea into the world, it is the original form of communication. We told stories before we could write. It is literally hardwired into our body through received stories better than any other form of information. So, we designed a platform to digitally enable people to tell stories and it was amazing just the amount of ventures we gathered so quickly.”, he explained, stating that there are over 50 million artifacts of content that are archived.

He explained to Dinis how there is a huge opportunity for major brands to collaborate with museums. Such collaborations, he said, have been a huge component behind NFT drops, and Iconic Moments is a big proponent of it.

“These museums that we have possessed some of the most interesting themes in the world that big brands can build businesses today. So, our market includes not just traditional marketing and Web 3.0 marketing but big brands have specifically theme drops that can utilize these social channels as well. We are looking forward to bringing Web 3.0 to new audiences worldwide that never really knew museums- through storytelling.”, he added.

The inception of Iconic Moments

Dinis was interested to know the story behind the revolutionary idea of establishing the first NFT marketplace for museums and cultural institutions. Chris explained these institutions of cultural heritage primarily engage local patrons and their stories are literally inaccessible to the rest of the world. Further, according to him:

“When you look at the product pages- the NFTs and the platforms, you see a JPEG, maybe some transaction history, that’s it. You don’t see the story behind the NFT, you don’t see the artist behind the curation.”, he said.

So, transforming these art pieces into digital collectibles that tell the story behind the curation was the idea behind Iconic Moments.

Iconic Moments has outreached 140 museums and cultural institutions across 13 countries to this day. The company is witnessing cultural institutions interested in engaging communities on Web 3.0.

“We are definitely not selling the original ownership of any museum, but what we are doing is that we are tying tickets, membership, and a variety of experiences to the NFT to function as its utility mechanism. We have tons of utility to work with, in terms of being able to blend physical and digital worlds together and to be able to build some very compelling experiences connected in these things.”, he told Dinis.

Storytelling in Web 3.0

When Dinis asked Chris about creating space in the metaverse, Chris replied that the world is at the early stages of this technology. This is the area where the technology needs to grow a little bit faster as possible, particularly on the rendering front. He explained some of the areas that would need development would be seamless transactions and hassle-free wallet management.

“I think once we can really hide what’s going on behind the scenes of technology, you’ll start to see mainstream adoption,” he said.

When asked what makes Icon Moments a unique platform, Chris said that the utility of Iconic Moments is to create a global “passport” between museums and cultural institutions.

“Imagine buying an NFT from one of our clients at the Universal Hip-Hop Museum that’s in New York, and then, that’s going to increase your experience of another music museum around the world and vice versa. Individually, this won’t be possible, but because we are bringing these institutions together to be able to collaborate and be really able to create a space for museums to engage in Web 3.0, we can create really unique value that isn’t possible anywhere else in the world.”, he concluded.

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Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Dinis Guarda YouTube Podcast: Chris Cummings, CEO Of Iconic Moments, On Building Storytelling Platforms For Museums And Cultural Institutions appeared first on OpenBusinessCouncil Directory.

• NFTs bring new possibilities for the Property and Tourism industries, including innovation for certifying, licensing, leasing, and time-sharing holiday properties.

• Blockchain ecosystem LynKey is launching a Tourism and Property NFT Marketplace, allowing for tokens to be exchanged for tourism and timeshare experiences within the ecosystem.

Singapore, Hanoi, London 28th June 2022

The Non-Fungible Tokens (NFTs) industry has been on the rise since 2017, reaching a $12 Billion market cap in June 2022 according to CoinMarketCap. What’s more, NFTs are revolutionizing the tourism and real estate industries, shifting the way people buy, rent, and sell property, and experience tourism.

The revolutionary potential of NFTs is down to its unique features: they are like certificates of authenticity that one receives when buying a digital asset (or a digitized asset). These are traded in marketplaces, and range from digital artwork to exclusive experiences, and even the certification of land ownership.

“NFTs provide an essential building block for the creation of the digital world. They offer a ubiquitous means to securely share ownership, access, and use of a unique set of data.  As such, NFTs are then a key enabler of digital transformation and a much-needed invention, enabling us, for the first time, to certify an ever-expanding digital ecosystem on which we are increasingly dependent,” said Dinis Guarda, Co-Founder of LynKey.

NFTs transform the property industry

Property and tourism are great examples of how NFTs are transforming entire industries. Land is divided into different properties. Each property has a clear boundary, and its title comes with certain rights and obligations. The property may have buildings or permissions to build them, each of which will also have its own set of permissions and licences. Properties are bought, leased, and sold. As assets, they generally have a different dimension of value, as land, for their rights, such as mineral extraction, and their potential use, such as commercial use, and they need insurance against certain risks.

Using NFT and blockchain technology, buying and selling a given property becomes a significantly more straightforward, quicker, and cheaper transaction. And their potential goes beyond that.  Where NFTs have started to enable the capture and leverage of a broader range of value with virtual assets, the same is true with property, potentially also extending the identified value related to a property that can be bought and sold.

A more flexible, transparent and friendly tourism industry

On the side of Tourism, business and leisure travellers can now fly to locations all over the world and finalize the details of their trip from a smartphone. It’s safe to say that travel has come a long way from paper records and the cumbersome process of reservations and itinerary management using smartphones to do these tasks.

However, there are still obvious challenges in the tourism and property industry that persist. Global travellers, for example, often have to deal in local fiat currencies and lose money to high exchange fees, they cannot personalize their experience, or even sell, modify or cancel their “trip”.

NFTs and blockchain can speed up the digitization process and tackle these challenges along the way. They allow for digitally enhancing and gratifying experiences and providing utility through loyalty and rewards programs, games, registration and booking incentives, storytelling, event access, and more.

LynKey NFT Marketplace: Bridging and digitizing property and tourism industries

A marketplace is an actual place where NFTs are bought and exchanged. Consider a situation where a large piece of virtual land is fractionalized and is available for sale. When a person buys a particular fraction of this property, it is in the form of an NFT. This means that the owner will receive a specific number of tokens that represent the percentage share in the asset (land). Now, these NFTs could be minted at a marketplace for many reasons- leasing, licensing, or even timesharing. Similarly, NFTs can be created for unique tourism experiences.

LynKey is becoming a pioneer in this NFT revolution of the Property and Travel industries. Building on that vision, LynKey aims to transform smart tourism, property management, and timesharing, starting with their own token, LynK, which is available on Uniswap; and a new NFT Marketplace.

“We intend to bridge the gap between the tourism and property industry and blockchain, showcasing how blockchain can enable an entire property ecosystem that offers massive advantages over the traditional property, tourism, and time-sharing market. And our recently launched NFT marketplace, along with our strong token, is just the first step towards that,” said Jason H. Jang, advisor and blockchain NFT strategist at LynKey.

LynKey’s NFT marketplace offers a platform where new NFTs can be created for countless unique experiences and tokens can be exchanged for those that are already existing. The marketplace will keep the NFT value guaranteed by an actual product from the providers. It is committed to being converted 1:1. A key feature that reinforces LynKey’s commitment towards creating property and tourism markets to be more transparent and digitised, minimise legal procedures, and not be geographically restricted among the countries where Lynkey operates.

An exclusive event to introduce the NFT Marketplace

LynKey’s NFT marketplace harnesses all the potential that NFTs hold to transform entire industries. The company will hold an offline event in Vietnam to introduce its global tourism and real-estate NFT marketplace as it continues to expand its ecosystem. On 29th June 2022, the blockchain-centred platform will take its efforts to Ho Chi Minh City, Vietnam. The primary aim is to drive blockchain adoption and tokenize the Real Estate and Tourism industries, enabling greater user experience.

“The company is revolutionising the travel and entertainment space with smart tourism and an NFT marketplace for it. LynKey connects the global audience with a Blockchain-powered platform and a token that empowers an ecosystem for time-sharing, and reward solutions at premium luxury tourist spots. With a global token, and now an NFT marketplace, LynKey efficiently overcomes the need for intermediaries, empowering its users to explore the ecosystem that offers real-time solutions and, soon, also Metaverse experiences,” said Cindy Tran, LynKey’s Advisor.

About LynKey

LynKey is a 4IR (Fourth Industrial Revolution), all-in-one utility ecosystem that offers unique blockchain-powered solutions for property booking, investment or property rights to use, time-sharing in resorts, hotels, marinas, holidays, other related services, and utilities. LynKey’s new NFT marketplace is the first of its kind to offer digitised timeshare real estate and tourism solutions, improving customer retention and satisfaction.

By building the first crypto ecosystem in the tourism and real estate industry, LynKey offers robust solutions to handle obstacles that are preventing the growth of the industry. The first milestone for LynKey is the creation of NFT products, such as hospitality products, tickets, shophouses, penthouses, villas, yacht services, etc., that meet the needs of partners and customers in this industry.

LynKey envisions tokenizing the Real Estate and Tourism industries globally, bringing together a community of property developers, buyers, and sellers striving to provide the best, most secure property solutions, resorts, and premium tourism experiences.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post New Global Tourism And Property NFT Marketplace By LynKey Aims To Innovate The $12 Trillion Property And Leisure Industries appeared first on OpenBusinessCouncil Directory.