Metaverse Archives - OpenBusinessCouncil Directory https://www.footballthink.com/tag/metaverse/ Openbusinesscouncil Thu, 06 Oct 2022 08:13:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.6 https://www.footballthink.com/wp-content/uploads/2017/04/faviopen-63x63.png Metaverse Archives - OpenBusinessCouncil Directory https://www.footballthink.com/tag/metaverse/ 32 32 Will the Metaverse stifle our human instincts? https://www.footballthink.com/will-the-metaverse-stifle-our-human-instincts/ Tue, 04 Oct 2022 08:05:29 +0000 https://www.openbusinesscouncil.org/?p=22205 Will the Metaverse stifle our human instincts? We are heading at a great speed toward an extremely nebulous future in which we will almost completely forget the beauty of human contact, of close looks, of conversations between human beings sitting at a small table, with nothing but a couple of cups sharing their bodies. The […]

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Will the Metaverse stifle our human instincts?

We are heading at a great speed toward an extremely nebulous future in which we will almost completely forget the beauty of human contact, of close looks, of conversations between human beings sitting at a small table, with nothing but a couple of cups sharing their bodies. The Metaverse is no longer just the name of a digital oddity concocted by some nerd, but a distinct and delineated reality, with a kind of physicality that is bursting forth and clearly noticeable, and that will in all likelihood decisively influence our present and future lives.

Will the Metaverse stifle our human instincts?

The prospect of creating a second virtual life for ourselves, punctuated by the rhythms of social networks and algorithms, seems to be permanently distancing what for centuries has represented the essence of relationships and interactions between human beings, namely the close and authentic contact between two people, formed by a silent complicity that is triggered even through imperceptible gestures and glances, which more than anything else contribute to constitute the main identifying characteristics of our species.

We are not saying that these elements have already been completely forgotten, fortunately we have not yet reached this point, but the clues at our disposal are too obvious to be ignored: thanks to the glittering and unpredictable universe of social media, the new generations (and the old ones as well) are becoming accustomed to a new kind of reality in which relationships between people are almost exclusively virtual, made possible through the power of an Internet connection.

New ways of working

The metaverse will not only affect our social and family lives, but also our work lives. In a sense, the most drastic change is bound to take place in the very field of work, in the world of work, which has already been put to the test by the terrible two-year global pandemic. For the past two years, due to force majeure, people have in fact become increasingly accustomed to working remotely, to smart working, spending less and less time in close contact with their colleagues.

Nowadays, meetings take place online, thanks to one of the many software programs that make such meetings and encounters possible, thus paving the way for what may happen with the Metaverse: a series of meetings and work encounters in which participants, now veritable ghosts of themselves, exchange opinions and considerations behind the virtual mask of their avatar, which is almost certainly destined to replace entirely the person it represents, rarefying him or her into a spectral image composed of extremely cold pixels and totally devoid of a human spark.

To avoid this drift there is an antidote, a digital remedy to be exploited whenever one has the opportunity, and that consists precisely in increasing one’s opportunities to interact with real people, possibly in real time and without the annoying mask of an avatar, even online. The Internet was not created to replace people with avatars, but to bring them closer together, keeping their human characteristics unchanged. It is in this spirit that the use of video calls and other virtual means of communication should be encouraged, without ever losing sight of the exquisitely human characterization with which all existing people in the world are endowed.

The value of people

To mistake the Web for a virtual dimension in which to build an alternative reality, different and according to some more exhilarating than the real one, is not only a very serious mistake, but also a blatant misunderstanding of the potential of the Web, which possesses the great ability to convey extremely positive messages and to transmit the best human characteristics, keeping them substantially unchanged and preserving their inestimable richness.

It is no coincidence that some brands have begun to offer virtual services or experiences in which human presence is absolutely crucial to consumer satisfaction: Just think of some of the best online portals dedicated to gambling, which, in addition to offering wide selections of online casino games and slot machines, allow players to play online roulette in India and experience a revolutionary mode of play such as that related to live dealer casinos, which make possible real-time interaction between the player and a live dealer, as if both were in a land-based land-based casino. The human presence is also intensely felt in the many guides on the site, which help each player begin his or her online adventure in a simple and extremely intuitive way.

The monstrous power of the Web may lead us to forget our true nature, projecting us into an unreal dimension that we have constructed, and that will provide us with all the illusions we need.

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The Metaverse Revolution in the Fashion Industry https://www.footballthink.com/the-metaverse-revolution-in-the-fashion-industry/ Mon, 19 Sep 2022 11:33:54 +0000 https://www.openbusinesscouncil.org/?p=21988 The Metaverse is an immersive simulation of the real world that is powered by cutting edge technologies like Blockchain, AI, Digital Twins, AR, VR, and Machine Learning. As the fashion industry accelerates its digital transformation, the metaverse promises a cultural and behavioural revolution. Learn more in this new video by Dinis Guarda and produced by […]

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The Metaverse is an immersive simulation of the real world that is powered by cutting edge technologies like Blockchain, AI, Digital Twins, AR, VR, and Machine Learning. As the fashion industry accelerates its digital transformation, the metaverse promises a cultural and behavioural revolution. Learn more in this new video by Dinis Guarda and produced by citiesabc.com and openbusinesscouncil.org. 

The Metaverse is a real-time alternate reality that holds a promise to bind together all the versions of the virtual worlds where users can: 

• socialise with friends and meet with work colleagues.

• travel around the world using VR and AR technologies.

• create and share content. 

• and of course, shop for clothes, bags, shoes, and accessories to enhance the appearance of your digital avatars.

The Metaverse offers a unique opportunity for the fashion industry, especially as an innovator driver for designers, brands and consumers. From new ways to create clothes, new virtual spaces to buy/sell, to creating an engagement between brands and consumers never seen before. All of it under a more democratic, transparent and sustainable metaversive universe.

Designer Anifa Mvuemba, of the curve-inclusive brand Hanifa, presented a collection of 3D rendered clothes in 2020.

So, while designers can create customised products based on the specific demands of their customers, these customers can also select from the limitless designs, fabrics, and prints with the help of their digital identities or avatars based on their needs and comfort, creating a more personal interaction between designer, brand and customer

Consumers are at the centre of this metaverse experience

In this regard, consumers are at the center of this Metaversive experience. 

NFT profile pictures (PFPs) have recently become a big thing.   Somewhere between a unique SSI and a personal brand, they are a bit like a digital seal, used to represent the authenticity of their owner.  

An increasing number of celebrities and other famous personalities are using them on channels such as Opensea, Discord, Twitter, and Instagram to authenticate their communications. 

PFPs can be any unique visual representation.  As such, they are not without the cachette of ownership or the value of style and brand.  A PFP may be a portrait, actual, realistic, or fictional; it may be a stylisation; alternatively, it may be a famous NFT.  It simply needs to be used by an owner as their moniker.  

Metaverse also allows the creation of digital assets in the form of Non-Fungible Tokens or NFTs, like we mentioned before. Examples include Sydney-based start-up, Neuno, which has partnered with some of Asia’s biggest games and major luxury fashion houses for their NFT launch. 

This NFT/blockchain-based system makes transactions easier. It makes the payment and exchange of these digital assets transparent while increasing the profit margins for designers and businesses.

NFTs in the metaverse is a perfect fit for fashion and retail as it provides certification and uniqueness to creators. It also helps in establishing the true value and digital ownership of the product.

A myriad of business opportunities

The Metaverse is the virtual representation of a real-life land. This means real estate opportunities too.

These spaces could be rented out for organising events, like the fashion show that took place in Second Life and Decentraland.

Major fashion brands that appeared at the Metaverse Fashion Week in Decentraland include Dolce & Gabbana, Tommy Hilfiger, Elie Saab, Nicholas Kirkwood, Perry Ellis, Imitation of Christ, and Estée Lauder. 

Real estate in the metaverse could also be utilised for establishing virtual stores to provide a range of experiences for the customers and, even, workplaces.

Companies such as the global systems integrator DXC Technology have re-invented their workspaces, creating their own virtual worlds where customers, staff, suppliers and all other stakeholders can interact.  

DXC is at the forefront of this movement.  They recently hosted their annual sales conference – with 1000 staff, together with customers and motivational speakers – in DXC Virtual World, one of the most advanced business Metaverse environments. The campus is set on an island and contains exposition halls, auditoriums, classrooms, meeting spaces, and even a soccer field, theatre, music venue and a beach.

Participants moved around, visited project stalls, seminars, and keynote speeches, and interacted socially, much as they would in real life, all without leaving home.

Sustainable fashion? The metaverse could make it possible

And the possibilities are huge, the Metaverse can make the fashion industry more accessible, transparent and, more importantly, sustainable. 

According to the UN Alliance for Sustainable Fashion, the fashion industry alone is reported to consume around 215 trillion litres of water per year, while emitting approximately 2-8% of the world’s greenhouse gases. Adding to the concerns, textiles account for an annual discharge of 9% microplastic to the oceans. 

Besides impacting our environment, the global economy has also suffered approximately US$100 billion in capital loss due to the underutilisation of raw materials.

Therefore, when the metaverse facilitates the alterations in our shopping and manufacturing processes with its unique solutions, it is in a way introducing us to a remarkable cultural shift that is more sustainable. Reduced carbon emissions, better shopping experiences, and many other unimagined options: the metaverse presents multi-dimensional benefits that we haven’t even dreamt of yet.

For centuries, fashion has been a language, a social and cultural expression, that has driven humankind towards what is new and what could invigorate our society. It has always defined the way we lived, guarding the forefront of societal changes.  

With Metaverse, the industry finds endless possibilities, opening new business opportunities, economic growth and blurring all the boundaries that have been limiting the expansion of the fashion industry. 

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4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)

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Personal Data Protection With A Robust Policy Framework: European Business And Technology Centre https://www.footballthink.com/personal-data-protection-with-a-robust-policy-framework-european-business-and-technology-centre/ Thu, 01 Sep 2022 16:18:39 +0000 https://www.openbusinesscouncil.org/?p=21765 European Business and Technology Centre, a trusted partner in the Europe-India Business Corridor, recently organised a dialogue to discuss emerging technologies in the corridor. The event was led by Dinis Guarda, Founder and CEO of Ztudium. Impactful education, productive regulations, and an inclusive policy framework were the key highlights of the event. European Business and […]

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European Business and Technology Centre, a trusted partner in the Europe-India Business Corridor, recently organised a dialogue to discuss emerging technologies in the corridor. The event was led by Dinis Guarda, Founder and CEO of Ztudium. Impactful education, productive regulations, and an inclusive policy framework were the key highlights of the event.

Personal Data Protection With A Robust Policy Framework: European Business And Technology Centre

European Business and Technology Centre, a project advisory and facilitation organisation, recently organised an invite-only talk about the emerging technologies in the Europe-India Business Corridor. Led by Dinis Guarda, author, influencer, thought leader, a serial entrepreneur in emerging technologies, and Founder and CEO of ztudium, thought leaders from the corridor discussed the possibilities, key trends, potentials, applications and policy action that would boost these technologies in the corridor.

The event was an invite-only talk organised to harness the potentials that lie within emerging areas such as the 4th Industrial Revolution (4IR), Artificial Intelligence (AI), Fintech, digital transformation, and blockchain.

As Web 3.0 and Metaverse make swift ingression in the global industrial scenario, the event ensures its efficient catalysis by raising awareness amongst all the stakeholders. Amongst many challenges and issues discussed, personal data protection was the key highlight.

European Business and Technology Centre: Building a robust and sustainable business relationship

EBTC facilitates smart collaborations that are focused on sustainable solutions, based on the expertise and strong network of the two regions. Harnessing the academic strength and capital in Europe and the entrepreneurial spirit and large market in India, the corridor creates a strong bond of trust between the complementary partners.

“EBTC assesses the local demands, ground zero work in action, and curates projects and clusters for private and public sectors. Within this ecosystem that is made by our partners and stakeholders, we play a complementary role of bridging the ends together with our solutions. This dialogue is our way to bring technology and policy experts together and create a knowledge pool from where new dimensions off-shoot into the mainstream.”, said Mr. Poul V. Jenson, Managing Director of EBTC.

By organising programmes, projects, and clusters, EBTC builds actionable intelligence to provide innovative solutions that promise a greener and carbon-neutral future for the corridor.

Society 5.0, Metaverse, 4IR tech

Our new technologically enabled society will be called Society 5.0. It represents a significant shift to a just and sustainable society, achieved by a high degree of convergence between cyberspace and physical space. And the Metaverse is the perfect place to make it happen.

Immersion in the Metaverse will significantly extend the span of our conscious existence, limited only by our imagination.  Our real-world presence can be enhanced, enriched, facilitated and augmented with a virtual overlay that allows us to explore beyond our physical and social boundaries.

Digital twinning and mapping of real and virtual objects, entities, and people will enable us to do so. Soon, our avatars will be able to move through and interact with the physical and virtual worlds concurrently interchangeably in real time.  We can, for example, travel and visit present and remote physical and virtual buildings, homes, workspaces, places of worship and cultural centres.

The fundamental differences between the virtual and the physical worlds present plenty of opportunities for contrasting and complementary forms of engagement.  The Metaverse might foster large numbers of direct participation and interaction with peer-to-peer experiences that offer jobs, volunteering opportunities, financial empowerment, lending, and trading with time.

Case study: ztudium, the maker of industry 4IR tech to ensure smart cities

ztudium is a global leading maker of industry Fourth Industrial Revolution (4IR) technologies and research. Their digital transformation DNA is leveraged by emergent technologies like blockchain, AI, Machine Learning, and AR, and VR to provide unique solutions for businesses, enterprises, governments, public institutions, and individuals. The global ecosystem reaches more than 1 million people a month, focussing on empowering the economies and societies that are still not digitally transformed.

Appreciating the initiative, Dinis Guarda, Founder and CEO of Ztudium said,

“With individuals at the core, we envision creating smart cities across the globe that are sustainable in their true essence. Emerging technologies, like AI, and blockchain are giving new horizons to the creators and innovators in our society. The immersion and interactions that the metaverse promises will enhance our cultural and societal experiences. The world needs to be ready for this revolution. We need more corridors like this that create the global channels of information and research while tackling the challenges that arise with time.”

Another frontier of 4IR: Personal Data Protection Framework, ensuring inclusion and sustainability

The Personal Data Protection (PDP) Bill of 2019 was recently rolled back in India. The new framework is still awaited and is still in discussion. As an expert himself and the leader at the event, Dinis Guarda shared his insights on the policy framework that is needed to create a robust PDP in India.

According to him, the key to achieving this is to create awareness among the people. Discussion groups from universities and academic societies and also the industry world from across the country can participate to present fresh ideas and challenges in framing the policy.

“It should be done in a way that empowers the people on one hand and creates simple solutions that can be implemented easily by the organisations that deal with data”, he said. Sharing his recommendations for the regulators, he added, “Be smart in how you take it forward, and how you implement it in public.”

To find out more about EBTC’s Knowledge Hub and Initiatives, visit European Business and Technology Centre (EBTC).

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How Will the Metaverse Change The Way We Work In Digital Workspaces? https://www.footballthink.com/how-will-the-metaverse-change-the-way-we-work-in-digital-workspaces/ Fri, 19 Aug 2022 14:54:29 +0000 https://www.openbusinesscouncil.org/?p=21597 Remember Michael Jackson’s posthumous performance on his hit number “Slave To The Rhythm“? It resurrected him from the dead. Amazing, isn’t it? The hologram performance was the first insight into how our lives are going to be reinvented, transforming our traditional ways of living and working. Now as the world recuperates itself from the damages […]

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Remember Michael Jackson’s posthumous performance on his hit number “Slave To The Rhythm“? It resurrected him from the dead. Amazing, isn’t it? The hologram performance was the first insight into how our lives are going to be reinvented, transforming our traditional ways of living and working. Now as the world recuperates itself from the damages of the pandemic, these topics are becoming more relevant in their existence.

How Will the Metaverse Change The Way We Work In Digital Workspaces?

Although VR took a little longer than a decade to get into the mainstream, many new technologies like Machine Learning, Artificial Intelligence, Augmented Reality, and biometric sensors are already gaining traction, with big businesses innovating with their applications.

The world faced some grave challenges during the last few years, especially as the pandemic roped in. In light of recent advancements, it is finding respite with sustainable technological solutions.

Metaverse is now emerging to open vast opportunities, that were even unimagined until recently:- making friends and acquaintances, designing architectural structures, touring through virtual real estate, rearing virtual pets, and engaging in virtual concerts and events in the metaverse, besides simply earning money from digital assets.

Exploring these dimensions, we realise how technology and businesses are impacting the velocity of evolution of the metaverse in our lives.

Technological advancements accelerating the ingression of the metaverse

The current metaverse solutions do not even require establishing a sophisticated infrastructure, like a computer, a desktop, a mouse, or a keyboard. In fact, the rapid progress made in computer-generated holograms replaces any need for VR headsets with windows to create holograms from computer images or pods to project people and images in the physical space.

Haptic gloves enable the users to interact better in the 3D space based on parameters, like motion, pressure, and texture. Avatar-based platforms can offer immersion by focussing on interactive and collaborative working as well as learning opportunities.

“With the shift to remote working from the pandemic, keeping employees engaged has become a top challenge for many companies. You can’t keep 20 people engaged in the flat 2-D environment of a video call; some people don’t like appearing on camera; you’re not simulating a real-life scenario. That is why companies are turning to metaverse-based platforms.”, Pushpak Kypuram, Founder and Director of NextMeet, a platform that offers social connection, mobility, and collaboration at virtual workspaces.

The digital avatars can perform several activities in real-time: live presentations in the boardrooms, networking with fellow digital colleagues in a lounge, or approaching a virtual helpdesk. For instance, a company can make an onboarding process virtually interesting by facilitating it with a walk around the virtual office space or a gallery to explore the company.

Further, these experiences can be enhanced with special features, like creating well-being and leisurely spaces, instances of informal and spontaneous conversations, and live status tracking of every individual digital element in the scene.

Businesses providing impetus to the metaverse

Well-demarcated work hours right from the comforts of home is a key concept that metaverse offers for improved productivity and better communications among teams. Virtual workspaces can be designed specifically to match the organisations’ vision and mission statements, highlighting their basic character.

A research lab in a Zen Garden or an art class at the beach could provide a fresh perspective on the innovation taking place there.

The creation of digital humans has been one of the most innovative advancements that have taken place in recent times. Nearly-human-like bots could create an array of digital colleagues in these specially designed virtual workspaces. These are powered by special AI systems like conversational AI, one that can understand text and voice conversations, understand and interpret context, make decisions, gesture like humans, show emotions, and converse in natural language.

These digital humans are skilled to take up diverse roles like COVID health advisor, attorney, career counselor, general wellbeing expert, diet consultant, real estate agent, etc. It is also opening doors to a whole new digital economy with fresh avenues for users in the metaverse. Besides creators, meshers will design 3D templates that can be customised and tailored by others to create digital assets and designs.

Virtual realtors, metaverse-native enterprises, cybersecurity professionals, and policymakers could be some of the roles that we can imagine. There could be many others that would still need to be explored.

Simulation is the key feature that can be used for training and skill development purposes, be it for medical research and surgery, manufacturing a new automobile, high-pressure firefighting, or dealing with a challenging bank customer.

The interactive nature facilitated in the metaverse-based learning model could also be beneficial for the disabled populations globally using sensorial cues including touch, vision, and hearing. Further, by ensuring a safe and encouraging metaverse environment, we can look towards a more inclusive society with better well-being.

Serious concerns that will need to be looked

Despite a promising future, the metaverse faces notable hurdles on its way to seamless adoption at a global level. We still have to figure out the computing and power infrastructure that needs to be put in place for a full-fledged metaverse. Its segregated nature and regulatory compliance issues are some of the prime reasons of concern, besides risks like IP theft, unethical behaviour, and addiction.

Although highly scalable and efficient, digital humans bring with them their own share of risks. Increased automation could possibly lead to a decline in human effort in many areas, limited to only those where there are fewer opportunities to grow and innovate. What’s more, it could also cause possible erosion of cultural and behavioural benchmarks and identity theft.

Looking forward to the metaversive opportunities

Metaverse is an opportunity that enhances authenticity, cohesiveness, and interaction in remote and hybrid work cultures. It is ready to reshape our work with better ways of team collaboration, AI-enabled digital colleagues, modelled learning and skill acquisition, and newer work roles. But, is the world ready to take on the challenges it poses to humanity?

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An Overview Of A Holistic Metaversive Environment: The Ultimate Infographic https://www.footballthink.com/an-overview-of-a-holistic-metaversive-environment-the-ultimate-infographic/ Mon, 15 Aug 2022 15:56:15 +0000 https://www.openbusinesscouncil.org/?p=21543 By 2024, the metaverse market size is expected to reach US$800 billion. The existing resources within Web 2.0 infrastructure will have to be readjusted to shape Web 3.0, an iterated version that facilitates lowering the entry barriers and making this space accessible to all. Creator economy, fintech, technological framework, decentralisation….. What are the other key […]

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By 2024, the metaverse market size is expected to reach US$800 billion. The existing resources within Web 2.0 infrastructure will have to be readjusted to shape Web 3.0, an iterated version that facilitates lowering the entry barriers and making this space accessible to all.

Metaverse, NFTs, Web 3.0, Infographic by Dinis Guarda, Metaversive environments
Metaversive Environments NFTs Web 3.0 Infographic by Dinis Guarda

Creator economy, fintech, technological framework, decentralisation….. What are the other key elements that contribute to an immersive environment in the metaverse? Still, in its infancy, what will the metaverse environment be like? Three basic dimensions that will define its characteristics can be clubbed into three main areas: the creator economy, layers of the metaverse, and tech architecture.

The creator economy

Everyone is born creative. Creativity is the key element that builds up a metaverse. This encompasses includes all kinds of creativity, whether expressed in art or innovation. A metaverse without creators, artists, designers, gamers, technologists, or innovators will be a bland space. Metaverse is an opportunity for creators to showcase their talents and create business opportunities. The basic objectives here are creating digital assets of their creation and building a sustainable community.

Digital certificates of the assets in the form of Non-Fungible Tokens (NFTs) establish ownership in the space. With the transparency of blockchain, these immutable certificates provide the necessary authentication. NFTs are the key to the immersive nature of the metaverse, as we have seen previously, where various artists have made exemplary contributions to the space.

However, for metaverse to be a trustworthy space, platform providers would need to put clear IP arrangements like licensing, copyrights, royalties, trademarks, patents, etc. to order. Similarly strict measures to remove plagiarised and infringing content would also be necessary to guarantee authenticity and facilitate a thriving space for innovation.
“Whatever we grow into, people know that they were actually a part of the building of the Intellectual Property, and the assets that they have are going to increase the value of. Because they are a part of the building of it, they are loyal, they stick, they share, they participate. We all grow together, where people get back the value for what they put in and create.”Jason Michael Primrose, COO of Cluster Chronicles LLC and the author of the Lost Children of Andromeda series.

An immersive metaverse can only be ensured by enhancing the User Interface (UI) and User Experience (UX) seamlessly. Recent technological advancements like Artificial Intelligence (AI), Machine Learning (ML), and Big Data play a pivotal role here. Integrating the creative space with fintech payment options is a way to reward the creators and the consumers for creating engagements.

Layered Structure of the metaverse

The conceptual framework of the metaverse is constructed of six basic layers. Essentially, these describe the value chain of the metaverse. Covering the innovations, opportunities, and solutions that metaverse offers for all of us, the layers are based on the processes and technology at the core.

Experience (virtual and real), discovery, spatial computing, decentralisation, human interface, and digital infrastructure are the basic categories.

Tech architecture

Blockchain, of course, is the central principle around which the metaverse is built. In other words, the entire framework is based on the concept of decentralisation. The layers of the digital economy are thus glued with Application Programming Interfaces (APIs).
When we talk about APIs in the metaverse, we find a plethora of applications. For instance, APIs can power financial transactions. It is a wonderful mechanism to create a bridge between the traditional system of banking and the fintech alternatives that exist today. As a measure to enhance digital commerce, APIs can be synchronised to establish marketplaces. They can also be used to enable logins and social media integration.
Enabling this architecture with measures to ensure cybersecurity is another dimension of this multi-faceted space. This key factor would establish the trust to overcome the apprehensions that exist today about the metaverse, in order to build trusted ecosystems.

“As a society, we need to understand that there are enough resources for everyone if we re-adjust a bit. I think that blockchain shows us that we all need not possibly give our data and let others profit from that. We can take control of the data we generate.” – Andrea Bonaceto, artist, technologist, and founder partner at Eterna Capital.

Ensuring a metaverse with diversity, inclusion, and equity

Utilising the Virtual Reality gears and augmenting them into a mixed reality kind of environment, a consortium of industries can create a multi-functional platform where a virtual office space could be transformed into a gaming contest or an innovation lab to engage the team collectively. An interactive place, our future metaversive environments will be inclusive and prolific in nature.

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The New Metaverse Should Work For All, And Businesses Should Lead The Change https://www.footballthink.com/the-new-metaverse-should-work-for-all-and-businesses-should-lead-the-change/ Fri, 12 Aug 2022 17:18:21 +0000 https://www.openbusinesscouncil.org/?p=21534 We now live in a world where interacting daily, moment by moment, on global digital platforms has become a natural, expected and essential part of our lives. Today, we assemble and zoom in on each other in virtual offices, make and share digital art in virtual galleries and museums, play games together, and have a […]

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We now live in a world where interacting daily, moment by moment, on global digital platforms has become a natural, expected and essential part of our lives. Today, we assemble and zoom in on each other in virtual offices, make and share digital art in virtual galleries and museums, play games together, and have a well-being workshop, all online. This can be seen as a growing Metaverse. This Metaverse, however, is still in its infancy. And as Mark van Rijmenam, author and tech expert, warns in a recent interview with Dinis Guarda: “we need to make sure the Metaverse works for us, as humans, not the other way around”.

First steps in the Metaverse

The Metaverse is estimated to reach over $1.53 trillion by 2030 (source: Cointelegraph, PwC) and will grow to include communication and trust from one blockchain to another, expanding over multiple cross-chain-related technologies and virtual world platforms. These will multiply the experiences available to us in our daily lives, which have only ever existed so far in sci-fi movies like Blade Runner, Star Wars, or Star Trek.

What experiences, specifically? These can range from meeting a friend in the Metaverse who lives across the world; to increasingly interactive virtual work calls that transport you into the office without you having to leave the house; taking up a sport from the comfort of your own home and without having to pay a gym membership, or even visiting a new country through immersive online travel. The Metaverse will make all these possible.

This is especially important for the creator community. As Mark van Rijmenam, Metaverse speaker and Tech expert mentioned in a recent interview with Dinis Guarda, it is time that we move to a system of value creation where if someone is putting an effort to create something, they should be rewarded for that content.

“That’s where NFTs are so important. Because they allow us to have a different perspective and monetize whatever we create in ways that we want. It’s a lot of hard work in an open metaverse to create a fan following, build a community, and market yourself to create a brand. But at least in the open metaverse, those efforts are fully rewarded, instead of handing over 50-70% of the money that you make”, he added.

The goal: embodied the Internet?

In a more futuristic vision of a global, “real” Metaverse, this could be called an “embodied Internet” where we would experience a continuous sense of presence within the digital realm. We would be able to hop seamlessly from one activity to another, and from online environments to offline ones. We could embody a whole new persona online, and demonstrate our creativity and originality through our avatar. Furthermore, we would be able to interact with other people, play music, chat, and buy virtual goods, while inside the virtual space. Additionally, we will be able to interact with other avatars or colleagues as if we are in the same room, and seamlessly shift back to the physical world.

Despite reservations from sceptics, it is not far-fetched to prefigure the Metaverse as an embodied internet. Indeed, the Metaverse will just be a part of our physical world, as real as anything else. We will soon be living, working, laughing, exercising, building relationships, and playing games in this simulated reality.

Digital twins in the embodied Internet of the future

One company, DXC Technology is at the forefront of this movement.  They recently hosted their annual sales conference – with 1000 staff, together with customers and motivational speakers – in DXC Virtual World, one of the most advanced business Metaverse environments. DXCVirtualWorld is one of the most advanced business Metaverse environments. The campus is set on an island and has exposition halls, auditoriums, classrooms, meeting spaces and even a soccer field, theatre, music venue and beach. Participants moved around, visited project stalls, seminars, and keynote speeches, and interacted socially, much as they would in real life, all without leaving home.  This area of the Metaverse will only grow as it progresses.

The dangers

Rijmenam also warned about the dangers that come with the Metaverse still being in its infancy. We have the responsibility to develop it in an accessible, responsible, open way.

“With the Metaverse, we sort of have this unique opportunity, this one shot, to create an Internet which is there for us, for you, for you and me, for us as humans, and not there for the Big Tech controlling us.

So my book is really meant as a blueprint on how to create this Open Metaverse. What do we need to do to achieve that? And we have to be really careful when we build the Metaverse because don’t forget, when the Internet first arrived, it was very much an Open Internet. When we talk about Web1, the early, early days of the Internet.”

Further, Dinis Guarda has echoed the sentiment that the new Metaverse really needs to work for all.

“An Open Metaverse is where your identity is protected so it can’t be deleted, it’s private it’s about you, it’s specific and persistent, community-driven, it’s portable, you can take it from one platform to another, and has a self-sovereign identity. I think those are the crucial elements of how you can create an open metaverse.

With the Internet and other technologies still inaccessible to quite a large proportion of global populations. This is the challenge: how are we going to achieve this? We need to make that next shift, the next iteration to make it accessible for everyone.”

Conclusion

We have become the subjects in the great ongoing experiment of virtual society.  Across Facebook, TikTok, YouTube, to more niche platforms like Fortnite, Second Life, Decentraland and countless others, we are readily communicating and stimulating each other remotely, through interactions that are, for the most part, emotionally indistinguishable from experiences in the ‘real’ physical world. What we need to do next, is to make sure this new Metaverse works for us, as humans. Not for the Big Tech companies.

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Our Cities, Now More Digital Than Ever Before: Welcome to the Metaverse https://www.footballthink.com/our-cities-now-more-digital-than-ever-before-welcome-to-the-metaverse/ Thu, 11 Aug 2022 15:18:06 +0000 https://www.openbusinesscouncil.org/?p=21511 The rapid advancement of video technologies, social media platforms, artificial intelligence, virtual reality, and augmented reality has shown that we can create a lifelike simulation of existence, real and imagined.  That simulation is called the Metaverse. This Metaverse has the potential to fully change how our cities approach architecture, tourism, education, and even healthcare. All […]

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The rapid advancement of video technologies, social media platforms, artificial intelligence, virtual reality, and augmented reality has shown that we can create a lifelike simulation of existence, real and imagined.  That simulation is called the Metaverse. This Metaverse has the potential to fully change how our cities approach architecture, tourism, education, and even healthcare. All of this is leading us to a new era; the era of Society 5.0.

Our Cities, Now More Digital Than Ever Before: Welcome to the Metaverse

Our cities, now more digital than ever before

While there is undoubtedly a lot of hype and speculation about what the Metaverse is and is not and what it might become, there are some very studied interpretations of what it might mean. One such is Society 5.0, proposed as a future society that Japan should aspire to:
“A human-centred society that balances economic advancement with the resolution of social problems by a system that highly integrates cyberspace and physical space.”

And now, the leadership of various cities is becoming interested in how to utilise this idea for the common good. In a recent interview, Lena Geraghty, Director of Sustainability and Innovation at the National League of Cities (NLC), explained that:

“The metaverse is definitely the new buzzword in a long list of emerging technology buzzwords, but that doesn’t mean it’s not worthwhile for city leaders to get familiar and comfortable about what it could mean for their communities.”

“The metaverse has real potential to improve city services and the lives of residents if deployed well. For that to happen, city leaders need to be at the forefront of the conversation,” she noted.

Cognitively-enabled spaces

Immersion in the Metaverse will significantly extend the span of our conscious existence, limited only by our imagination.  Our real-world presence can be enhanced, enriched, facilitated and augmented with a virtual overlay that allows us to explore beyond our physical and social boundaries. Seoul was one of the first cities to announce that it will increasingly provide its public services through its own Metaverse platform. Soon after, various Chinese cities followed. So what services could be provided in the Metaverse in the cities of the future?

Virtual tourism

Seoul’s famous tourist attractions, such as Gwanghwamun Square, Deoksugung, and Namdaemun Market, are meant to be virtually created on the platform as a “special zone for a virtual tour.” Even the no longer existent, historical sites such as Donuimun can be renominated – or reincarnated – in this new virtual space. What is more, other tourist attractions, such as the Seoul Lantern Festival, will be held in the Metaverse so that everyone – no matter their location, disability status, or health status – can enjoy it.

“Metaverse is evolving into different forms based on technological levels and user demand. In particular, it is gaining traction as a new paradigm for post-COVID-19,” said Park Jong-Soo, Director General of Smart City Policy Bureau in Seoul.

He continued, “The SMG will pioneer a new continent called the Metaverse Seoul where public demand and private technologies are combined. For all age groups to enjoy the benefits, we will work on the Metaverse Seoul and make Seoul a smart, inclusive city.”

Virtual Education

Metaverse-enabled VR technology is already transforming the education industry in many cities.  The 2015 Virtual, Augmented and Mixed Reality: 7th International Conference mentioned Google Classroom as an example of augmented reality that can replace the physical classroom.  With an estimated 2.4 billion mobile Augmented Reality users worldwide by 2023, this is a viable channel for many more people to access training and education.

How does it work? AR technologies can help learners explore the real world and subjects interactively, often by displaying related information such as text and videos.  For a child exploring a local park, AR glasses could allow them to identify and learn more about each plant they encounter.  This type of practical learning is highly beneficial for children’s development.

Virtual Healthcare

Metaverse-adjacent technologies will provide new and innovative ways of looking after our health. Shanghai has recently allocated $1.5B to a Metaverse development fund, a part of which is to be spent on healthcare.

A study by Luma Tabbaa et al. (2019) evidenced how VR can help patients with Alzheimer’s disease.  VR tours provide a simulation that has helped dementia patients tap into old memories, resulting in positive mental stimulation and improved social interaction.  Patient recovery of earlier memories has also helped caregivers learn more about their patients’ past lives.  VR environments allow patients to experience things that they would not be able to otherwise, improving their overall well-being and mental health in the process.
In other patients with loss or lack of mobility, VR offers the possibility of exploring the world, and the cities they inhabit, on their terms.

Virtual Architecture

The challenge with the ‘Great Art’ has always been the limitations of turning ideas into reality, both physically and financially. VR changes that and unlocks a new world of possibility.  Architects and designers can play with, test, refine and gauge interest in design concepts in virtual space before physical construction.

3D and VR have been used to bring design concepts to life before they are built and manufactured, and virtual worlds offer new opportunities for very different design concepts.  This has been a popular approach with architects, property developers, and self-builders, who have built walk-though versions of their plans.

In March 2021, ‘Mars House‘ designed in May 2020 by Artist Krista Kim, became the first Metaverse home to be sold (for $500k).  The transparent virtual building was created using the 3D rendering platform Unreal Engine and “can be built in real life by glass furniture-makers in Italy,” according to Krista.

Mars House is a standalone virtual reality experience, which does not classify as virtual real estate per se.  However, the owner can have the design built in the physical world and an infinite number of virtual ones.

Conclusion

We live now in a world where interacting daily, moment by moment, on global digital platforms has become a natural, expected and essential part of our lives.  Today, we assemble and zoom in on each other in virtual offices, make and share digital art in virtual galleries and museums, play games together, and have a well-being workshop, all online. This can be seen as a growing Metaverse. Our cities can – and will – adjust to this new reality, creating augmented spaces that are more accessible, fair, disability-friendly, and above all, democratic.

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Data Ownership And Open Metaverse: Author Of “Stepping Into The Metaverse”, Dr. Mark van Rijmenam, Discusses the Future of the Tech with Dinis Guarda https://www.footballthink.com/data-ownership-and-open-metaverse-author-of-stepping-into-the-metaverse-dr-mark-van-rijmenam-discusses-the-future-of-the-tech-with-dinis-guarda/ Wed, 10 Aug 2022 15:30:19 +0000 https://www.openbusinesscouncil.org/?p=21501 Future-tech strategist, entrepreneur, and the author of ‘Stepping Into The Metaverse’, Dr. Mark van Rijmenam was featured in the latest episode of Dinis Guarda YouTube Podcast, powered by ciitiesabc.com, opensbuisnesscouncil.org, and fashionabc. Dr. Van Rijmenam highlighted the framework of an open metaverse and explained how it empowers the creators and the consumers with ownership of […]

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Future-tech strategist, entrepreneur, and the author of ‘Stepping Into The Metaverse’, Dr. Mark van Rijmenam was featured in the latest episode of Dinis Guarda YouTube Podcast, powered by ciitiesabc.com, opensbuisnesscouncil.org, and fashionabc. Dr. Van Rijmenam highlighted the framework of an open metaverse and explained how it empowers the creators and the consumers with ownership of their own data.

Dr. Mark van Rijmenam is a speaker and best-selling author on the future of work and technology. He has deep expertise in how AI, big data, blockchain, the Internet of Things, and other digital technologies disrupt your business, government, and society.

At the beginning of the interview, Van Rijmenam told Dinis that starting his career in the hospitality sector after his Bachelor’s in Hospitality Management, he landed up in banking and finance after a Master of Science in Marketing Management. However, his apprehension to work in the corporates led him to leave the job. During this time, he went on a big adventure to cycle around Australia, covering 14,000 Km in exactly 100 days.

After taking his life into his own hands, Mark told Dinis, he launched Datafloq, the one-stop source for big data, offering information, insights, knowledge, and opportunities to drive innovation with data.

“I did not have much time to learn before launching it, but I knew it was going to be a hot topic, and I’m going to learn while being at it.”, he recalled.

A month later, Mark said, he was invited as a keynote speaker at a conference on Big Data. He learned the technology and wrote enough content about it to be published in the form of his first book, Think Bigger. “From then on, I went down to explore the technology, and I found out that I really enjoy exploring emergent technologies about how these technologies have been changing the society.”, he said.

Grabbing an opportunity to pursue Ph.D., Mark spent his initial time researching Big Data and Design Thinking, when he came across the blockchain. “I thought it is such a fundamental technology that is going to change society, and I thought of incorporating it into my thesis, and restarted my Ph.D. I wrote my second book during this time, Blockchain. It is all about how blockchain can be used for social good with Dr. Philippa Ryan.”, he mentioned.

After finishing his Ph.D., he converted his thesis into the third book, The Organisation of Tomorrow. He took up the path of a keynote speaker. But when the pandemic happened, he re-invented himself and founded The Digital Speaker. He made an avatar of himself and created a podcast with it. And that’s when he wrote his latest book, Stepping Into The Metaverse.


More Interviews

James Zhang, CEO The Concept Art House – Games, Art And NFTs

Adam Hollander, Serial Entrepreneur, Pack Leader at Hungry Wolves – NFT, Gamification

Interview with Rishi Kapoor, Founder & CEO of paus.tv – The Revolutionary Streaming Platform For Independent Creators

Interview Kireet Khurana, Filmmaker & Creator Of Animation Film “Toonpur Ka Superhero” – Homelessness In India: The “Invisible Visible”

Pedro Gadanho – Architecture, Arts, Cities & Society – Former MoMA & MAAT Curator, Architect

Susan Oh, Future of AI, Blockchain; Blockchain For Impact Global Summit @ UN HQ, Top 10 Frontier Women in Digital


Exploring the foundations of an open metaverse

Being an expert himself, Dinis facilitated Mark to peel the layers that form the open metaverse for all. Explaining the basic features that he has mentioned in an entire chapter dedicated to this in his book, Mark said, “An open metaverse is where your identity is protected so it can’t be deleted, it’s private it’s about you, it’s specific and persistent, community-driven, it’s portable, you can take it from one platform to another, and has a self-sovereign identity. I think those are the crucial elements of how you can create an open metaverse.”

Both the experts agreed that this is very difficult to achieve all these characteristics as they need a shift in behaviour and perspective, Gestalt shift, as Dr. Mark named it. With the internet and other technologies still inaccessible to quite a large proportion of global populations, he said, “This is the challenge how are we going to achieve this? We need to make that next shift, next iteration to make it accessible for everyone.”

An open metaverse is a utopian reality for the creator community

Referring to his book, Dinis asked Mark about the ways in which an open metaverse can be beneficial for creators around the world. Dr. Rijmenam said it is time that we move to a system of value creation where if someone is putting an effort to create something should be rewarded for that content.

“That’s where NFTs are so important. Because they allow us to have a different perspective and monetize whatever we create in ways that we want. It’s a lot of hard work in an open metaverse to create a fan following, build a community, and market yourself to create a brand. But at least in the open metaverse, those efforts are fully rewarded, instead of handing over 50-70% of the money that you make.”, he added. He also insisted on transitioning from the shareholder model to a stakeholder model where every stakeholder contributes to building a thriving space.

The two experts also discuss the dangers associated with the metaverse and the emergent technologies. Sharing a staggering number to explain the gravity of the situation, Mark said, “While we all enjoyed web 2.0 with free services, platforms, and social media, we all were at risk. It is estimated the amount of expenditure in data breaches will be 10 trillion USD per year to put data security and data privacy matters in place.”

Referring back to his book, he shares that he has described the three possible ways to solve this problem- verification, education, and regulation. “It’s not a happy story, but I wanted to include it in the book because it is important to tell the whole story of what the metaverse would bring to us.”, he concluded.

About citiesabc.com
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https://www.openbusinesscouncil.org/

4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)

Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on

Apple Podcasts: https://podcasts.apple.com/us/podcast/dinis-guarda-citiesabc-openbusinesscouncil-series/id1510330391

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Dubai’s Crown Prince Vows to Add 40,000 New Jobs to Its Economy, in a New Metaverse Strategy Overhaul https://www.footballthink.com/dubais-crown-prince-vows-to-add-40000-new-jobs-to-its-economy-in-a-new-metaverse-strategy-overhaul/ Mon, 08 Aug 2022 12:58:20 +0000 https://www.openbusinesscouncil.org/?p=21475 Dubai is quickly emerging as one of the Metaverse industry frontrunners. In a recent tweet, the Crown Prince of the Emirate announced that the city’s new strategy will support more than 40,000 virtual jobs by 2030 and will add $4 billion to Dubai’s economy in five years. All this is making Dubai stand out as […]

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Dubai is quickly emerging as one of the Metaverse industry frontrunners. In a recent tweet, the Crown Prince of the Emirate announced that the city’s new strategy will support more than 40,000 virtual jobs by 2030 and will add $4 billion to Dubai’s economy in five years. All this is making Dubai stand out as a truly modern, “smart”, Metaverse-driven city.

Dubai’s Crown Prince Vows to Add 40,000 New Jobs to Its Economy, in a New Metaverse Strategy Overhaul

The Metaverse will make Dubai’s economy smarter

There are currently over 1,000 companies in the metaverse and blockchain sector that are based in Dubai; a considerable number indeed. As the city modernises its virtual sector laws, it aims to support more than 40,000 virtual jobs by 2030 and add $4 billion to Dubai’s economy in five years.

For this reason, the emirate has recently announced the formation of a Higher Committee for Future Technology and Digital Economy chaired by His Highness the Crown Prince of Dubai. 

“We are working as a team to enhance Dubai’s position as a global birthplace and research laboratory for future technologies and one of the world’s top 10 metaverse economies, in line with the Dubai Metaverse Strategy,” said the Prince.

The Committee’s main goals will be to design policies and supervise the implementation of strategies related to the metaverse, AI, blockchain, Web3, virtual reality (VR), augmented reality (AR), the Internet of Things (IoT), data centers, and cloud computing.

The Metaverse companies

Dubai’s strategy has already started to pay off. Just recently, the crypto exchange Bybit has moved its global headquarters to Dubai, while Crypto.com and FTX have both announced that they would also move to the city.

What is more, some of Dubai’s largest companies are starting to enter the Metaverse market.

Amongst others, according to Fortune

“Dubai-based airline Emirates said in April that it would expand its use of the metaverse and NFTs. Damac Group, a conglomerate of businesses including global property development company Damac Properties and fashion house Roberto Cavalli, said in April it would invest $100 million to build digital cities in the metaverse. And UAE health care firm Thumbay Group plans to release a metaverse hospital by October of this year, where patients can consult with a doctor virtually”.

Beyond the Metaverse, the strategy that the Prince is promoting aims to support 5 main pillars: extended reality (which combines the physical and virtual worlds), augmented reality, virtual reality, mixed reality, and digital twins (a virtual representation of an object or system).

“The technology pillars of the strategy are data, network, cloud, and edge computing, which focus on real-world data acquisition, validation, storage, processing, and management. Other pillars include promoting full 5G network deployment to enable edge computing and provide on-demand computer system resources. Instead of using the cloud, edge computing allows data to be collected, stored, and processed locally via smart devices and local networks.”

The smart-city revolution in the Metaverse

All of the past year’s achievements have enabled Dubai to, for the second year in a row, ve ranked as the smartest cities in the Middle East and North Africa region, as per the Smart City Index 2021. Compared to 2020, the Emirati city climbed up 14 places globally. 

Apart from the Metaverse strategy, the recent Dubai Plan 2021 aims to make Dubai a smart and sustainable city. The strategy’s goal is the transformation of about 1000 government services which focus on six key sectors namely: transportation, infrastructure, communications, economic services, urban planning and electricity.  

As His Highness the Crown Prince of Dubai has planned, the main products which will be supported include:

“Smart life, which deals with health, education, transport, communications, public utilities, and energy services. Smart economy, which deals with developing smart companies, port services, smart stock exchanges, smart jobs. Smart tourism, which deals with providing a smart and convenient environment for visitors to the emirate, including visa, flight, smart gates, and smart hotel services.”

Beyond the technology tools, Dubai has a happiness agenda. According to the official Digital Dubai website:

“We want to make Dubai the happiest city on earth. As we transform the future of Dubai through smart technology and innovation, we have prioritised happiness as our primary goal. By addressing the fundamental needs of our residents and visitors, we can enhance everybody’s short- and long-term happiness and wellbeing, and create a global benchmark for other cities to follow our lead.”

The Metaverse regulations

Dubai is the world’s first and only jurisdiction which has set up a dedicated virtual assets regulator. In March 2022, the Crown Prince introduced Dubai’s Virtual Assets Law (VAL) and established the VARA; a clear example of Dubai’s leadership in this sector. 

As he explained:

“The VARA regime is structured to catalyse collaboration and prioritise public protection. Our mission is to provide a progressive regulatory framework that can securely enable borderless economic opportunity across the global virtual assets Industry. Dubai is a global leader in adopting and adapting to new technologies. With VARA, the emirate is well-positioned to lead the global adoption and regulation of digital assets.”

The law manages to provide some clarity, investor and economic protection, as well as transparency, so companies can operate lawfully whilst at the same time complying with AML-CFT considerations in this rapidly growing domain.

His Excellency Helal Al Marri, Director General of the Dubai World Trade Centre Authority that is home to VARA, explained

“Virtual assets are transforming the financial world and are set to be the primary drivers of the future global economy. Establishing the world’s only independent regulator for virtual assets is symbolic of Dubai’s confidence in the potential of this sector.”

If Dubai indeed manages to increase its number of virtual jobs by fourth-fold by 2023, that is yet to be seen. Regardless, the groundwork has already been laid. There is no city currently (or country) that is taking the Metaverse so seriously which will likely allow it to reap the rewards in the future. It will be interesting to see if other countries will follow suit. Above all, Dubai can be called a truly “smart” city.

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Dinis Guarda YouTube Podcast: Chris Cummings, CEO Of Iconic Moments, On Building Storytelling Platforms For Museums And Cultural Institutions https://www.footballthink.com/dinis-guarda-youtube-podcast-chris-cummings-ceo-of-iconic-moments-on-building-storytelling-platforms-for-museums-and-cultural-institutions/ Wed, 27 Jul 2022 15:22:11 +0000 https://www.openbusinesscouncil.org/?p=21306 Chris Cummings, Founder and CEO of Iconic Moments: the first NFT Marketplace for museums and cultural institutions around the world, featured in the latest episode of Dinis Guarda YouTube podcast series in collaboration with citiesabc, openbusinesscouncil, and fashionabc to discuss the role of Web 3.0 in leveraging the art of storytelling. Chris Cummings is an […]

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Chris Cummings, Founder and CEO of Iconic Moments: the first NFT Marketplace for museums and cultural institutions around the world, featured in the latest episode of Dinis Guarda YouTube podcast series in collaboration with citiesabc, openbusinesscouncil, and fashionabc to discuss the role of Web 3.0 in leveraging the art of storytelling.

Chris Cummings is an entrepreneur who has founded the storytelling platform Pass It Down and a former attorney in Louisiana. As a strong believer in technology, Chris founded Iconic Moments as a digital exhibit design platform transforming how museums and cultural institutions engage their visitors, where he is currently the CEO.

Being from a family of entrepreneurs, Chris was passionate since his early career days to find solutions and build businesses. Chris told Dinis that his first exposure to technology was at a Venture Capital firm, SwiftWing, in Tennessee.

“The best part about being a Venture Capitalist is your exposure to all these very passionate entrepreneurs- they have ideas and businesses in different parts of the world you have never seen and you get every day to learn something new, it was really fun,” he recalled in the new chapter of Dinis Guarda YouTube Podcast Series.


More Interviews

James Zhang, CEO The Concept Art House – Games, Art And NFTs

Adam Hollander, Serial Entrepreneur, Pack Leader at Hungry Wolves – NFT, Gamification

Interview with Rishi Kapoor, Founder & CEO of paus.tv – The Revolutionary Streaming Platform For Independent Creators

Interview Kireet Khurana, Filmmaker & Creator Of Animation Film “Toonpur Ka Superhero” – Homelessness In India: The “Invisible Visible”

Pedro Gadanho – Architecture, Arts, Cities & Society – Former MoMA & MAAT Curator, Architect

Susan Oh, Future of AI, Blockchain; Blockchain For Impact Global Summit @ UN HQ, Top 10 Frontier Women in Digital


The interview soon turned a little serious when Chris shared with Dinis that the idea of storytelling first crossed his mind when his mother developed early dementia at the age of 43. This powerful event was the motivational moment in his life that inspired him to bring up a solution where people could share their stories that are otherwise archived in a basement or an attic.

“I would say storytelling is the most powerful way to communicate an idea into the world, it is the original form of communication. We told stories before we could write. It is literally hardwired into our body through received stories better than any other form of information. So, we designed a platform to digitally enable people to tell stories and it was amazing just the amount of ventures we gathered so quickly.”, he explained, stating that there are over 50 million artifacts of content that are archived.

He explained to Dinis how there is a huge opportunity for major brands to collaborate with museums. Such collaborations, he said, have been a huge component behind NFT drops, and Iconic Moments is a big proponent of it.

“These museums that we have possessed some of the most interesting themes in the world that big brands can build businesses today. So, our market includes not just traditional marketing and Web 3.0 marketing but big brands have specifically theme drops that can utilize these social channels as well. We are looking forward to bringing Web 3.0 to new audiences worldwide that never really knew museums- through storytelling.”, he added.

The inception of Iconic Moments

Dinis was interested to know the story behind the revolutionary idea of establishing the first NFT marketplace for museums and cultural institutions. Chris explained these institutions of cultural heritage primarily engage local patrons and their stories are literally inaccessible to the rest of the world. Further, according to him:

“When you look at the product pages- the NFTs and the platforms, you see a JPEG, maybe some transaction history, that’s it. You don’t see the story behind the NFT, you don’t see the artist behind the curation.”, he said.

So, transforming these art pieces into digital collectibles that tell the story behind the curation was the idea behind Iconic Moments.

Iconic Moments has outreached 140 museums and cultural institutions across 13 countries to this day. The company is witnessing cultural institutions interested in engaging communities on Web 3.0.

“We are definitely not selling the original ownership of any museum, but what we are doing is that we are tying tickets, membership, and a variety of experiences to the NFT to function as its utility mechanism. We have tons of utility to work with, in terms of being able to blend physical and digital worlds together and to be able to build some very compelling experiences connected in these things.”, he told Dinis.

Storytelling in Web 3.0

When Dinis asked Chris about creating space in the metaverse, Chris replied that the world is at the early stages of this technology. This is the area where the technology needs to grow a little bit faster as possible, particularly on the rendering front. He explained some of the areas that would need development would be seamless transactions and hassle-free wallet management.

“I think once we can really hide what’s going on behind the scenes of technology, you’ll start to see mainstream adoption,” he said.

When asked what makes Icon Moments a unique platform, Chris said that the utility of Iconic Moments is to create a global “passport” between museums and cultural institutions.

“Imagine buying an NFT from one of our clients at the Universal Hip-Hop Museum that’s in New York, and then, that’s going to increase your experience of another music museum around the world and vice versa. Individually, this won’t be possible, but because we are bringing these institutions together to be able to collaborate and be really able to create a space for museums to engage in Web 3.0, we can create really unique value that isn’t possible anywhere else in the world.”, he concluded.

About citiesabc.com
https://www.citiesabc.com/​​​​​​​​​​​
https://twitter.com/citiesabc__​​​​​​

About openbusinesscouncil.org
https://www.openbusinesscouncil.org/

4IR: AI Blockchain Fintech IoT Reinventing a Nation by Dinis Guarda and Rais Hussin (4irbook.com)

Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on

Apple Podcasts: https://podcasts.apple.com/us/podcast/dinis-guarda-citiesabc-openbusinesscouncil-series/id1510330391

On Spotify: https://open.spotify.com/show/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&dl_branch=1

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==

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