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How quantum stocks could supercharge AI for social media, and why that might be problem

Hernaldo Turrillo — Wed, 15 Dec 2021 12:27:52 +0000

Social media platforms like Facebook, Twitter, and Instagram have to cope with floods of data on a daily basis, making artificial intelligence (AI) applications like machine learning (ML) and deep learning (DL) vital for reducing fraud, spotting and blocking fake bot accounts, and generally delivering a better user experience.

Experiments have shown that it can take just a few days for a new social media account to go from innocently participating in Christian parenting groups to seeing QAnon conspiracy theories, or from sharing yoga posts to being showered with anti-vax material. This slide is largely blamed on AI algorithms, but the same algorithms are also used to weed out hate material and help users find new friends and thought leaders.

Like it or not, AI is the engine driving social media. As we grow more familiar with its capabilities and drawbacks and see how emerging quantum computing systems make it more powerful, there’s reason to hope that AI-driven social media of the future will keep improving. Those investing in quantum computing stocks might note the natural alliance of AI/ML and quantum capabilities for social media.

How social media gets to know you

Social media channels and mobile apps gather data about you every time you visit the platform or use the app. We’re talking not just your name and email address, but also the photos you post, tweets you share, posts you like, and which topics you write about. Often this is legal, included in the terms and conditions that you signed when you registered (even if you didn’t read them), but sometimes it is not.

Once they have the data, companies use ML and other AI analytics to discover deep trends in your moods and preferences so they can understand you better.

AI algorithms work by learning from the patterns they detect. If you repeatedly post about yoga, it pushes more yoga content. If you post about cats, it will show you kitten photos and not puppy photos. The more time you spend on the site or app, the better it knows you.

AI and ML are the engine powering your online community

Among other things, social media platforms use AI tools to:

Automatically translate posts in a different language
Suggest people to tag in photos
Spot trending topics and hashtags
Suggest filters and align them with your face
Identify and block hate speech and spam
Spot and delete accounts
Understand intent for search queries (especially voice search)

The primary use of AI is to target users with specific content, whether that’s organic content or paid ads. With AI analysis, social media can suggest other users you might know, accounts or topics to follow, and autoplay videos with related content, helping you create a community that reflects your interests and concerns.

AI is the engine, and your data is the fuel, powering Facebook and Instagram’s popular ad marketplaces too. They offer brands the opportunity to choose specific messaging and images for different segments of their target audience, as well as to find lookalike audiences which match their existing customer profiles.

Although sometimes the algorithm slips up and delivers ongoing ads for toilet seats after you bought one on Amazon, for example, it’s also the way that you might find out about a concert by a little-known band that you fall in love with.

AI can also build a slippery slope to radicalization

Social media companies long believed that all engagement is good engagement. The most polarized and emotive content drives engagement, so AI algorithms quickly learned to push this content. Brands and media personalities likewise produce “clickbait,” leading to a race for the bottom where the most radical content wins the engagement stakes.

Frances Haugen, a former Facebook employee who claimed whistleblower status, leaked material showing that Facebook is fully aware of the dark pattern of its algorithm. It happily allowed its AI to learn from the worst impulses of the human psyche, nudging users towards the junk food of online content, like white supremacism, anti-vaccine and anti-covid disinformation, and conspiracy theories.

Platforms do this by suggesting friends, groups, and articles which overlap with your existing interests and gradually lead you further along the path to radicalization.

Social media’s AI future is in our hands

But it would be as unfair to blame AI for the damage caused by social media as it would be to blame a hammer when you miss a nail and hit your thumb. AI algorithms are as accurate as the data they are fed, and reflect the biases of the people who build them. That’s why tech watchdogs are demanding that platforms use AI to do more to remove hate speech, conspiracy theories, and disinformation, and detect and delete accounts belonging to underage children.

Social media companies are trying to prove that they understand the need to adjust the way they use AI tools and to apply them more effectively. For example, Instagram could use AI to push positive content that builds teen self-esteem, instead of tearing them down.

Quantum computing is bringing social media to a fork in the road

All this debate is especially important when social media is on the cusp of what could literally be called a quantum leap. Facebook CEO Mark Zuckerberg has received a lot of mockery for his decision to rename the Facebook group as Meta, but it’s an important signal about the future of AI. He talks about an AI-powered “metaverse,” where you can interact with friends, make purchases, and enjoy immersive experiences entirely online.

It’s not yet here, but there’s an expectation that quantum computing will make it a reality soon. Quantum computers are far more powerful than today’s binary computers, and it’s predicted that as they become mainstream, they’ll be able to support more advanced AI applications, like Zuckerberg’s metaverse and more relevant social media community building.

As more eyes turn to the future of social media experiences, quantum computing stocks are gaining momentum. People interested in being part of the disruptive future of social media interactions are feeling encouraged to invest in quantum computing. Signs that social media platforms understand the power of quantum and advanced AI, and will be using it for the good, are likely to add weight to the trend.

Important Disclosures:

The Fund’s investment objectives, risks, charges, and expenses must be considered carefully before investing. The prospectus contains this and other important information about the investment company. Please read carefully before investing. A hard copy of the prospectuses can be requested by calling 833.333.9383.

Defiance Quantum ETF:

Investing involves risk. Principal loss is possible. As an ETF, QTUM (the “Fund”) may trade at a premium or discount to NAV. Shares of any ETF are bought and sold at market price (not NAV) and are not individually redeemed from the Fund. The Fund is not actively managed and would not sell a security due to current or projected under performance unless that security is removed from the Index or is required upon a reconstitution of the Index. A portfolio concentrated in a single industry or country, may be subject to a higher degree of risk. The Fund is considered to be non-diversified, so it may invest more of its assets in the securities of a single issuer or a smaller number of issuers. Investments in foreign securities involve certain risks including risk of loss due to foreign currency fluctuations or to political or economic instability. This risk is magnified in emerging markets. Small and mid-cap companies are subject to greater and more unpredictable price changes than securities of large-cap companies.

The value of stocks of information technology companies are particularly vulnerable to rapid changes in technology product cycles, rapid product obsolescence, government regulation and competition. The possible applications of quantum computing and machine learning are only in the exploration stages, and the possibility of returns is uncertain and may not be realized in the near future.

Read more about QTUM here, including performance and holdings: https://www.defianceetfs.com/qtum/. Fund holdings are subject to change and should not be considered recommendations to buy or sell any security.

Opinions expressed are subject to change at any time, are not guaranteed, and should not be considered investment advice.

Defiance ETFs are distributed by Foreside Fund Services, LLC

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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Ken Gibbs – Global Head, Social Media Marketing at Spotify – The Future of Music Creative Industries

Hernaldo Turrillo — Fri, 15 Oct 2021 12:06:35 +0000

Ken Gibbs is the Global Head, Social Media Marketing at Spotify, member of the Adweek Social Media Council and co-host of The Art of Storytelling at Soho House.

Boston, USA, born Ken Gibbs is a senior digital marketing executive with more than 20 years of experience. Gibbs has been working with global leading platforms and brands like AOL, Viacom, Amazon and now Spotify. Ken Gibbs is a forward-thinking executive with industry expertise and leading global strategies and solutions. Along with his extensive career, he has effectively learned how to manage teams remotely, target marketing, content creation, and developed effective social media marketing strategies. Ken is skilled in managing people and processes to ensure measurable growth and impact, creating a culture of engagement and high performance, and crafting comprehensive plans with wide communication and facilitation versatility.

Gibbs is highly recognized by the industry as a respected visionary and change-agent leading companies through the complexities of bridging marketing with technological solutions and identifying innovative ways to increase audience and engagement.

Ken Gibbs Interview Topics

1. An introduction from you – background, overview, education. Career highlights – what you did and what you are doing.

2. What were the main impacts you saw in the last decades when it comes to media?

You have been working in the media, music industry and digital for years. And special working with creators. What do you think are the main challenges for creators, artists to deal with digital?

3. As of the second quarter of 2021, Spotify had 165 million premium subscribers worldwide, up from 138 million in the corresponding quarter of 2020. Spotify’s subscriber base has increased dramatically in the last few years and has more than doubled since early 2017. Spotify is a major platform that offers great tools like https://artists.spotify.com/. Can you tell us about it?

4. How do you see the future of the music industry?

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Ken Gibbs Biography

Boston, USA, born Ken Gibbs is a senior digital marketing executive with more than 20 years of experience.

Gibbs started his career in 2000 in a company called africana.com as an entertainment editor. Founded by Harvard professor Dr. Henry Louis Gates Jr. and Princeton University professor Dr. Anthony Appiah, the Africana.com news and feature Web site on African-American life and culture. There, Gibbs was a witness of the dot com bubble and the rapid digital transformation taking place in the entertainment industry, moving from periodic publications to daily ones and the increasing importance of specific entertainment products to drive growth in that industry.

After moving to New York, Ken Gibbs’ career really took off throughout the entertainment industry, be it visual, audio, and written. He took on the role of Programming Director of the Graphics division at AOL Time Warner in 2004, became the Lead Programming Director at Radio One in 2007 and as Site Development Director/Real Black Network Director at Essence Magazine, a role that he performed until 2009.

From there, Ken Gibbs’ name was attached to that of ViacomCBS, moving between different divisions and platforms of the company. He took the role of Editor at Large at MTV Networks for 2 years, worked as Vice President, Social Media Marketing Strategy at Viacom subsidiary BET and became the Vice President Digital Video and Social Content at ViacomCBS.

After leaving the company, Ken Gibbs moved to Amazon as Head of Series Social in 2020 and finally became the Global Head, Social Media Marketing at Spotify in 2021.

Working with global leading platforms and brands like AOL, Viacom, Amazon and now Spotify, Ken Gibbs has developed himself as a forward-thinking executive with 20+ years of industry expertise and delivering leading global strategies and solutions. Along his extensive career, he has effectively learned how to manage teams remotely, target marketing, content creation, and developed effective social media marketing strategies.

Ken is skilled in managing people and processes to ensure measurable growth and impact, creating a culture of engagement and high performance, and crafting comprehensive plans with wide communication and facilitation versatility.

Vision

In this interview, Ken Gibbs shared his insights on key areas of the entertainment and creative industries and the digital acceleration taking place in new platforms.

Artists need to understand the new digital era to get the most out of it

“I think what artists need to understand today is that while all of the tools that the platforms make available allow for an unprecedented amount of independence, and also, you know, generation of revenue, the other side is that choosing to forego that independent paths means that you won’t have the aid of, quite frankly, professionals like myself, right? Like that’s what the machine provides you. Some of the biggest artists today that have come up through the traditional channels, they didn’t have to learn about any of this. They have PR managers, marketing managers, product managers; if you choose to go the independent route, those are all of the roles that you’re taking on, along with artists, and there are complexities within those roles, there is a reason why people who do those roles get paid salaries. So I do think that artists need to be just honest with themselves about their ability and capacity to take on so much of what the machine has traditionally done in the past and I also think it’s key to understand at what point you can no longer do it yourself.”

Platforms don’t control the artists, they offer opportunities

“At a certain point you’ve got to have a conversation about your business being an artist, right, and your job being to produce music, so if you’re handling the business of music, at what point will that impact your ability to produce the product that is that music as well. And just its overall impact on your creative energy, and what have you. But I would also argue that it’s not the platforms that are controlling the artists, right? The other side of this is, the platform doesn’t know you, the platform doesn’t know your mother, right, in the way that old school record label manager might come and try to woo you to be on their label as opposed to another. The platforms offer opportunities and the platforms also, almost encourage, multi-platform presence.”

Ken Gibbs Links And Sources

https://www.linkedin.com/in/kengibbsjr/

https://www.instagram.com/kengibbsjr/

http://shortlist.hashtagsports.com/

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Dinis Guarda citiesabc openbusinesscouncil Series is also available as podcast on

Apple Podcasts: https://podcasts.apple.com/us/podcast/dinis-guarda-citiesabc-openbusinesscouncil-series/id1510330391

On Spotify: https://open.spotify.com/show/1vA8KaDaRpJ0mAfpNbfTSF?si=H_WngL4RSOyu1W7VAmM41w&dl_branch=1

Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xMDMyMzg4LnJzcw==

Amazon Music: https://music.amazon.com/podcasts/953a5156-823c-4e86-baeb-4fda1128e44c/DINIS-GUARDA-CITIESABC-OPENBUSINESSCOUNCIL-SERIES

Hernaldo Turrillo

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How Technology Is Changing The Way People Consume Sports and Media

Hernaldo Turrillo — Mon, 26 Jul 2021 10:04:39 +0000

Technological advancements over the years have impacted every single aspect of our lives. It has changed our accessibility, the way we make certain products, the manner in which we communicate, how we spend our free time and so much more.

Chief among the aspects of life affected by technology is media consumption. Whether it’s live sports, our favorite TV and radio shows or articles we want to read, the increasing shift to mobile devices and bite-sized content has left a huge imprint.

With sports specifically, it used to be that you sat down and watched your favorite team’s latest game in its entirety. Maybe you recorded it, but you were more likely than not going to watch the entire thing. Now, though, there are so many other different ways to watch sports—and things that you can be doing while you do. Maybe you’re on social media talking about the game. Or maybe you’re punching in the latest BetUS promo code to place some live wagers. Heck, perhaps you’re not even watching the game live but instead looking at condensed highlights after the fact. Sportsbooks continue to grow in popularity, with people looking to find the best sites for sports betting arizona, or wherever they are, in the hope that they may make some money from their love of sports. Heck, perhaps you’re not even watching the game live but instead looking at condensed highlights after the game, or checking the sportsbooks to see if your wager was successful.

If this all sounds confusing, it’s supposed to be. Professional leagues are grappling with the way their fans want to consume their sport. And a huge step to understanding that is taking a look at how the tech landscape changed sports and media consumption in the first place.

Cord-Cutting

Cable and satellite used to be our only options when it came to watching TV. But no more.

Television is now compartmentalized. Every network has its own bundle or app. You can have a subscription to ESPN or CBS specifically without paying for all the other extras that cable attaches to it.

On the flip side, this also means that non-sports fans have the capacity to opt out of paying for these sports media networks. They can subscribe to the networks and apps that carry their entertainment content outside the sports bubble, which in turn costs sports properties the huge subset of customers who paid for their offerings through cable without ever actually using it.

That’s left these networks—and, by extension, leagues—to get more creative as it pertains to finding and appealing to fans. Reaching the widest audience possible is the name of the game, and that’s led to some broadcast deals with streaming companies like Amazon, Hulu, Netflix, etc., in order to ensure the product (i.e. live sporting events) can be accessible even to those who don’t want to pay for it specifically.

Bite-Sized Consumption

Still, even with these tactics, the live-watch ratings for many leagues are down. It isn’t so much a problem for college football or the NFL, because their overall product is scarce; they’re playing fewer than two dozen games per season. But for leagues like the NBA, NHL and MLB, cord-cutting has absolutely had a challenging impact on how they draw in live audiences.

This issue coalesces with another one: waning attention spans. Both millennials and Gen Zers are so used to having so many devices and social media platforms at their disposal, they’re less likely to sit through entire games for sports other than football. (Again: The scarcity of football games matters a ton.)

It has become more and more popular to follow sporting leagues via highlights that get posted on social media platforms like Twitter, Instagram, YouTube and TikTok. Sure, some of these clips get millions and millions of views, but they don’t count towards a league’s overall ratings. They can’t. Not when the target consumer is taking in only a fraction of the product.

Leagues have responded to this by attempting to monetize the condensed highlights. Selling ads, however, is not enough. They’ve forged partnerships with social media influencers and run sponsored events in hopes of creating new streams of revenue.

The Future Of Live Sports

We’d be remiss if we claimed to know beyond a shadow of a doubt what the future holds for live sports.

In many ways, the industry is protected against complete implosion. People will always want to watch live sports.

At the same time, the way they’re getting their live-sports fix has clearly changed. If the leagues wish to continue growing their fan bases and revenue, they need to focus on two major areas of improvement moving forward: making themselves accessible to new fans through creative marketing and product placement, and above all, figuring out how to effectively monetize all the various ways in which established fans consume their content.

Hernaldo Turrillo

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Turmoil in the Media

Hernaldo Turrillo — Tue, 24 Nov 2020 17:22:23 +0000

Turmoil in the Media

In a time where a lot of conventional financial wisdom simply does not apply, some major U.S. media companies are bearing the brunt of an unprecedented downturn. It is now being widely reported that AT&T is desperately trying to untether itself from loss-making cable news channel CNN.

Record Debt

Things could not have come at a worse time for AT&T which is already saddled with losses estimated to be as high as $150 billion. The telecommunications giant might be stuck with CNN for now, though, as an uncertain financial cloud hangs over the financial markets in the midst of the coronavirus pandemic.

CNN was once a world-leading financial news broadcaster and could have broadcast guides to trade cfds, if it was allowed. Instead, in perhaps the most stunning blow, one of its landmarks will soon see the curtains. AT&T has announced the sale of CNN Center itself, the building in Atlanta which is marked by the widely-recognised giant CNN logo sitting outside.

It will be the end of an era that started when Ted Turner began operations there in 1980. The logo and building unfortunately also saw chaos when Black Lives Matter protestors smashed windows and vandalised the structure in May.

Shared Misery

CNN is in good company, though – Disney announced its first annual loss in 40 years this week. Much of the impact has been as a result of the carnage wrought upon its theme parks by the coronavirus lockdowns. The company fired almost 30,000 staff over 2020, compounding what has been an abysmal year.

Some of the blame lies on its over-reliance on the Star Wars movie franchise. The new trilogy, spinoffs, characters and merchandise have proven to possess none of the magic that made the original George Lucas trilogy the classics they are.

The lone bright spot is the company’s launch of the Disney+ app. It was fortuitously launched just when the pandemic began to bite, leading to a sharp increase in home entertainment demand. Whether it can sustain that advantage as more players enter the arena is another question. After 2020, it seems anything is possible.

This is an article provided by our partners’ network. It does not reflect the views or opinions of our editorial team and management.

Hernaldo Turrillo

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Media As An Influencer; Three Media Sources That Can Impact Elections

Hernaldo Turrillo — Thu, 10 Sep 2020 08:00:39 +0000

Since the First Amendment established freedom of the press as a keystone to American democracy, the media has increasingly played an integral and defining role on the political landscape.

Knowledge is power, so goes the old adage. Voters rely on educated guessing a great deal in an election cycle and the media’s job, in principle, is to serve up objective information in aid of the selection process.

However, practice and reality don’t always meet amicably. Even in principle, objectivity is a lofty goal at the best of times but never more so today. When many journalists, news anchors, opinionated talk-show hosts – all those that dominate airwaves barely bother to conceal glaring bias; and when largely unregulated social media platforms act as disrupters in society by allowing filtered and unverified news to slip in between the cracks, creating echo chambers wherein political discourse and diversity of opinions cease to exist.

Is it any wonder, therefore, that trust in the media is at an all-time low? That social media companies have come under fire for the unconscionable disregard of their social responsibility.

In the debate whether media can influence the elections, there’s plenty of evidence that it most certainly can.

Coverage of mainstream media is one of the first ways media has influenced elections in the past and still continues to do so. Coverage is key, specifically which candidate it chooses to cover predominantly irrespective of whether that coverage is positive or negative. And no candidate, arguably, has understood how to better manipulate this dynamic than president Donald Trump. Taking advantage of it in 2016 and continuing to do so ahead of the 2020 US Elections.

Regina Lawrence, executive director of the SOJC’s Agora Journalism Centre and author of Hillary Clinton’s Race for the White House: Gender Politics and the Media on the Campaign Trail, puts it quite simply down to name recognition.

“As hard as it is to believe, the biggest thing that drives elections is simple name recognition,” said Lawrence. Adding that “research has shown that some candidates can be left literally invisible because they can’t win enough interest from the media.”

Lawrence notes this effect as being most noticeable during the 2016 Republican primaries, when Trump generated the lion’s share of media coverage, which in reality is the equivalent of massive advertising buys without actually investing money directly into any advertising.

One can argue whether coverage is inherently motivated by bias or economics, the latter of which encompasses TV ratings and viewership that is intrinsically fundamental in a networks’ business model. But an undercurrent to that debate is the obvious rise of partisan media, making sweeping in-roads in recent years with polarising political bias in its coverage.

Democratic presidential nominee Joe Biden, who’s recently slipped in the race to the White House according to the oddsmakers, is repeatedly being portrayed as “senile” and “incompetent” with media outlets favorable to the Trump administration. Some are going so far as to float the idea he’s a radical “leftist” that will destroy America and the principles it stands for.

Odds by SBR

On the flipside, Trump, who’s nosing ahead of Joe Biden in the odds to win the 2020 US Elections, for the first time since early June, is being described as “unfit” for the presidency and an “ogre” and “bully.”

More recently, the narrative has taken a decidedly sinister twist, as accusations of “racism” have even been levied at the president on account of his controversial response to the on-going social upheaval and Black Lives Matter protests.

When the media sings from the same hymn sheet, perpetuating provocative narrative, and indulges in character-assassinations, the ramifications are bound to have political significance.

Furthermore, the media often exacerbates the juxtaposing ideologies of both parties and their respective candidates by portraying the process of electioneering as some kind of a sports competition. aided along by numerous national polls trotted out to show where a candidate stands in the eyes of the public and, in turn, the race.

“Campaigns get covered a lot like sports events, with an emphasis on who’s winning, who’s losing, who’s up, who’s down, how they are moving ahead or behind in the polls,” said Lawrence.

Finally, social media is a platform that is open to everyone, including political candidates. It’s no secret Donald Trump is active on social media, firing Tweets at regular intervals and engaging with his base as well as the wider public, though it may be to his detriment as calls to ban Trump from Twitter are growing.

But a recent study revealed that American’s are turning more frequently to social media for their daily dose of news, which is a whole other kettle of fish as far as media goes. What news – if it can even be called such because of the overwhelming amount of subjective content floating in its ethers – is viewed on social media is largely influenced by algorithms rather than a concentrated objective dissemination of current news. That in itself has a controlling effect in manipulating the flow of conversation.

Hernaldo Turrillo

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It’s Time Your Business Got Social

Hernaldo Turrillo — Thu, 14 Jun 2018 14:51:29 +0000

It’s Time Your Business Got Social!

It’s become increasingly clear over the last decade that social media is not some kind of fad or trend that’s going to disappear anytime soon. Instead social media has fundamentally changed a lot of things about the way in which human being interact with the world both on and offline. Because of this there are few businesses out there who don’t realise that social media is something that they need to be adopted when it comes to marketing themselves. However, since it’s still a relatively new medium when compared to other forms of marketing, there are plenty of businesses who don’t seem to understand the full potential of social media as a new and exciting method of interacting with customers. They use it to post updates and adverts about their products sure, but they tend to ignore the thing that makes social media so interesting: the social aspect. Your ability to communicate directly with customers has the potential to completely change the dynamic between you and them. Here are a few things that you can do to really make the most of this exciting new marketing method.

Create dynamic and engaging content

The worst thing that you can do with your social media pages is to use them as a method of simply spreading your existing advertising methods. With a new platform, you should use new methods and techniques. Content is king in the world of social media marketing. Don’t just post ads and special offers. Use interesting content to make people actually care about your business. One of the best things that you can use is video content to engage customers and humanize your business as much as possible. No matter what kind of industry you’re in, from manufacturing to private aviation to marketing, being able to engage customers in this way is incredibly important. Sure, this might take a lot of time and effort but it’s always going to be worth it.

Make things personal

One thing that social media does that no other marketing method has really done before is offer you the chance to really get up close and personal with your customers. You’re able to reply to comments that they’ve made on your posts, engage in humorous conversation and really make them feel as though you value them as a customer. This way, rather than feeling as though you’re just talking to a large audience, each customer feels directly connected to your business in a way that no other marketing technique has ever allowed before.

Be consistent

One of the biggest mistakes that a lot of people tend to make is that they tend to only really post things on their social media pretty sporadically. The problem with that is that time moves incredibly fast online and if you’re not careful then there’s a pretty good chance that you’re going to end up getting forgotten about. The truth is that if you’re not updating and posting to your social media accounts consistently then your customers are going to forget about you much more quickly than you might expect. This is why having someone in your business who is specifically tasked with posting to social media or having your posts queued up in advance are such important factors when it comes to creating the best possible social media presence.

Use customer service as marketing

Not only can you use your social media sites to connect more directly with your customers, but you can also turn every interaction into its own piece of marketing. Even something as simple as customer services can become marketing opportunities. If a customer contacts you via a site like Facebook or Twitter with an issue or a complaint, you can publicly reply to their tweet as a part of your customer services. This means that the support and help that you’re offering a customer is something that all of their followers can see. This way you’re able to demonstrate the quality of your business’s customer service, and how much it cares to a massive audience. Things that might once have gone on behind the scenes are now entirely public, meaning that you can turn just about anything into a marketing opportunity.

Sure, social media obviously isn’t the only thing that you should be concerned about in your business, but it’s simply too useful a tool for you to ignore. Make sure that you’re putting in the right amount of effort to making sure that your business’s social media presence is as well curated as possible.

Hernaldo Turrillo

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