• The study, conducted by Rock The Rankings analysed the social media profiles of the most iconic people in the SEO and digital marketing industry.  

• Dharmesh Shah from Hubspot is the most influential figure overall, with the highest number of followers and engagement rate on average. 

• Four influential females make the list including Pam Moore, Aleyda Solis, and Julie Joyce.

As the digital marketing industry continues to evolve, the global market is estimated to be worth $786.2 billion by 2026, with the SEO industry worth currently worth $80 billion alone.

And, as the industry grows, so does the interest in careers, as Google Trends data shows a 76% increase in global searches for ‘SEO jobs’ in the last 12 months.

But who are the industry’s most influential figures? And, who should you be following for the latest industry trends and updates?

To find out, SaaS SEO agency, Rock The Rankings, analysed social media to find the top 20 influencers for 2022.

Using a list of popular figures who are prominent on social media, the SEO experts tracked the number of Twitter and Linkedin followers, number of tweets, engagement rate, and mentions, to create a weighted rank which scores overall popularity.

Here’s what the study found…

• Most influential overall – Dharmesh Shah, Hubspot

• Most followed on Twitter – John Rampton, Due (1,257,792)

• The highest number of Tweets – Pam Moore, MarketingNutz

• The highest engagement rate – Julie Joyce, Link Fish Media

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Study Reveals The 20 Most Influential People In SEO & Digital Marketing appeared first on OpenBusinessCouncil Directory.

Learn More in College

If you’re looking to learn as much as you can, going to college is the best route. Social media has become so big, that most colleges and universities offer degrees in it. In fact, social media has become a career within itself. It’s no longer just a place where people can share pictures and their status. Social media has become the central hub for everyone and almost everything, including business practices. Creating social media strategies isn’t as easy as it sounds, but a college degree can make it so. You can take out a student loan to cover the high expenses of going to college. Student loans don’t only cover tuition costs. You can use it for a number of things, like new equipment and school supplies.

Understand Your Target Audience

The first step to creating a social media strategy is having a keen understanding of your target audience. Some of the reasons behind Apple’s customer loyalty have a lot to do with their initial identification of their target audience. A target audience is always going to differ based on your business’s niche and the demographic. Age demographic is among the most important factors as people of different ages want to see different types of content. The best way to figure out who makes up the majority of your audience, you’ll need to conduct polls and review your KPIs. Key performance indicators show which platforms are performing the best. This information is vital to your strategy as it allows you to maximize engagement.

Create SMART Goals

If there’s one thing businesses should already have a grasp on, it’s coming up with goals. Goals are the main drive of your business; they’re what encourage you and your employees to push the boundaries of success. However, setting goals can be difficult at times, especially when it comes to social media. This is where SMART goals come in. They’re no different than any other goal in hindsight. What makes them unique is that they’re more organized than simply saying you’re going to increase your Instagram’s follower count. SMART goals break the goal in mind down to the smallest detail by listing the following:

• Specifics
• Measurable
• Attainable
• Realistic
• Timeliness

The specifics are the goal itself, measurability is how much you’re aiming for, attainability is whether or not it’s doable, realistic is understanding the potential outcomes and risks, and timeliness is the timeframe you set to accomplish said goal.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How to Create a Social Media Marketing Strategy appeared first on OpenBusinessCouncil Directory.

Introduction

Apple has always been a company that focuses on customer loyalty. They have some of the most loyal customers in the world, and they are able to maintain this loyalty by offering great products and excellent customer service. The company first made it a habit that if you want to sell iPad Pro, you don’t have to form an ad on eBay, just bring your device to Apple. In this blog post, we will explore the reasons behind Apple’s customer loyalty and discuss some of the marketing strategies that they use to keep their customers happy. Thanks for reading!

What is NPS?

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company’s products or services to their friends or colleagues. NPS is calculated by asking customers to rate their likelihood of recommending a company on a scale of 0-10, and then categorizing them as Promoters (9-10), Passives (7-8), or Detractors (0-6). The final NPS score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

NPS has become one of the most popular customer loyalty metrics because it is simple to calculate and provides valuable insights into customer behavior. Additionally, NPS can be used to track customer satisfaction over time and compare performance across different customer segments. Ultimately, NPS can help companies make better decisions about how to improve their products and services and drive long-term growth.

What Are the Reasons Behind Apple’s NPS?

1. A Focus on Relieving Purchasing Anxiety

It’s no secret that Apple is one of the most successful companies in the world, and a big part of their success is due to their focus on customer satisfaction. One way they measure this is through their Net Promoter Score (NPS). Apple consistently ranks at the top in terms of customer satisfaction. 

So, what’s the reason behind their high NPS? A big part of it has to do with their focus on relieving purchasing anxiety. When customers are worried about making a purchase, they are less likely to be satisfied with their purchase. However, Apple makes sure to address these concerns head-on. For example, they offer a 14-day return policy and free returns, which helps to ease any anxiety that customers might have about making a purchase. In addition, they offer extensive product warranty coverage and 24/7 customer support. These policies help to ensure that customers are always satisfied with their purchase, no matter what. As a result, Apple’s focus on relieving purchasing anxiety is a big part of why they have such a high NPS.

2. An Obsessively High Attention to Details

Any successful company obsesses over the details, and Apple is certainly no exception. Every aspect of their products, from the design to the user experience, is minutely scrutinized in order to ensure that it meets the high standards that their customers have come to expect. This attention to detail extends to their customer service as well. Apple’s NPS (Net Promoter Score) is consistently high because they go above and beyond to take care of their customers. Their employees are well-trained and always ready to help, whether it’s solving a technical issue or simply providing advice on which product would be best for a particular need. It’s this combination of superior products and outstanding customer service that has made Apple one of the most successful companies in the world.

3. A focus on employee satisfaction

• Apple puts a strong focus on employee satisfaction. Happy employees are more likely to provide excellent customer service, and this creates a positive feedback loop that benefits both the company and its customers. 
• Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company. 
• Apple provides an exceptional user experience that keeps customers coming back for more. By focusing on these three key areas, Apple has been able to achieve an NPS that is the envy of the business world.

Conclusion

Apple’s focus on customer satisfaction is the primary reason behind their high NPS. By relieving purchasing anxiety, providing outstanding customer service, and focusing on employee satisfaction, Apple has built a loyal customer base that is passionate about its products. This loyalty creates word-of-mouth marketing that drives new customers to the company and helps to ensure continued growth for the company.

What do you think is the most important reason behind Apple’s high NPS? Let us know in the comments below!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Reasons Behind Apple’s Customer Loyalty: Insights from a Marketing Expert appeared first on OpenBusinessCouncil Directory.

Whether big or small, every business needs marketing to reach out to new customers and convince the existing ones to make a purchase again. As it is, marketing is a costly affair, with some companies dedicating a significant portion of their revenue to promote themselves. Fortunately, such high spending is unnecessary. There are ways to reduce your marketing expenses without sacrificing efficiency.

First of all, you might want to consider performance marketing to save money. It would also help to stop using traditional marketing practices, as they are too expensive compared to modern digital marketing methods. Additionally, you might want to engage with micro-influencers instead of macro influencers to both reduce your expenses and see more significant returns.

Here is how to make your marketing effort cheaper and more effective:

Switch to Performance Marketing

Performance marketing is a type of marketing where you only pay for the results you obtain. It means that if a campaign does not produce any positive effects, you do not have to pay anything. This way of marketing is very effective and usually much cheaper than other types of marketing, such as paid ads.

Performance marketing is also an excellent way to track your marketing efforts and determine which ones work and which ones generate negligible results. Thanks to it, you can quickly adapt your marketing strategy and save even more money in the process.

You can learn more about performance and affiliate marketing by visiting sites offering specific software and tools for managing your marketing efforts. For example, under this link https://www.fintelconnect.com/, you can find valuable guidelines to use performance marketing to your advantage and grow your business. Alternatively, contact a marketing professional to explain this method in detail.

Ditch Traditional Marketing

Traditional marketing, such as print ads, TV commercials, and radio ads, is expensive and not nearly as effective as it used to be. Thanks to the internet, people are much more likely to do their research online before making a purchase, making traditional marketing less and less relevant.

Instead of wasting your money on outdated marketing practices, invest in digital marketing methods proven to work in the current market. Search engine optimization, social media marketing, email marketing, and content marketing should all be a part of your digital marketing strategy.

Digital marketing can be cheaper and help you reach out to more customers than traditional marketing channels. For example, you can quickly adapt digital marketing practices to an international level with little to no increase in cost.

Partner With Micro-Influencers

Macro-influencers are people with a large following on social media, such as celebrities or well-known bloggers. While working with such people can be advantageous, it can also be pricey. A single post from a macro-influencer can cost you thousands of dollars.

Luckily, there is a more affordable alternative — micro-influencers. These individuals usually have between 1,000 and 100,000 followers, which is still enough to reach a significant number of potential customers. Moreover, micro-influencer audiences are often more engaged than those following macro-influencers. As a result, working with them makes you more likely to get outstanding results.

Use Automation Software

Automation software can significantly reduce your marketing expenses as it can help you take care of tedious and repetitive tasks quickly and efficiently. For instance, you can use automation software to send follow-up emails to your customers or create social media posts in advance.

Besides, automation software can help you track your marketing efforts and see which ones are working and which need improvement. Some automation software can also help you create reports and analytics, giving valuable insights into your marketing strategy.

Leverage Referral Marketing

Referral marketing is a type of marketing where you encourage your existing customers to recommend your products or services to their friends and family. This type of marketing can be very effective as it is based on word-of-mouth, which is still one of the most powerful marketing tools.

Referral marketing can also be cost-effective as it does not require you to spend any money on advertising. Instead, you can focus on creating a great product or service and providing an excellent customer experience. If you do that, your customers will be more than happy to recommend you to their friends.

Repurpose Your Existing Content

If you have already created some great content, you might use that to your advantage and simply repurpose your existing material. You can turn an old blog post into a new infographic or a video. Other than that, creating an ebook from a series of blog posts is a creative and highly effective idea.

There are many ways to reuse your existing content, so experiment and see what works best for you. Not only will this help you save time and money, but it will also give you a chance to reach out to new audiences as different people prefer different types of content.

Final Thoughts

Marketing is a crucial element of every business but can also be costly. Fortunately, there are ways to reduce your marketing expenses without sacrificing efficiency.

Consider using performance marketing to save money and get actionable results at the same time. You should also ditch traditional marketing practices in favor of digital marketing methods, as they are much more cost-effective nowadays.

Additionally, you might want to focus your efforts on referral marketing to take advantage of word-of-mouth. Finally, you should use your old content to your advantage and leverage automation software to take care of tedious and repetitive marketing tasks quickly and efficiently.

These tips can help you save money on your marketing efforts without sacrificing results. Good luck!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How To Reduce Your Marketing Expenses? appeared first on OpenBusinessCouncil Directory.

Make your company stand out to the people who need what you do.  Then, give them a smooth, simple experience to make it easy for them to hand you over their money.

Networking

The adage “there’s no need to reinvent the wheel” is completely true when it comes to networking.  There is no substitute for having a network of personal contacts in business.  One of the huge benefits of your contacts is that they also have their own contacts that they can pass your name along to, or who you can reach out to for information or help.  Through the power of word-of-mouth, having one good contact can actually be like having ten contacts.

So much of business relies on trust.  You have to trust that the company or individual to whom you are giving your time, money, or resources, will act responsibly and honestly.  The more interaction you have with clients, the more comfortable they will be that they know who you are and that they can trust you.  Face-to-face networking is optimal.

Outsource for Cross-Promotion

When selecting an outside company to handle part of your business needs, consider how that company can actually be part of your networking and promotion.  For example, working with an accountant in your area, or who serves companies in your field of work, can be a great way to gain customers and expertise.  Your accountant wants its business clients to succeed.  A good accountant will also be a match-maker, introducing clients to each other who might benefit from the relationship.

The same can be true for a variety of types of outsourcing companies.  If your outsourcing company knows what you sell, they might pass your name along to another client of theirs who needs what you do.

Community Engagement

Client building is all about building trust.  There is no better way to grow your company’s image as a trustworthy community player than to get out into the community and do good.  When your customer base believes that you care about the same things they care about, they will not only see you as a company to be trusted, they will actually help promote you.

Community engagement is a triple win.  Your company establishes a positive brand image.  Your target demographic will actually help promote you to their networks, for free.  You and your employees get to make the world a little better, which feels good and makes your company feel like a nicer place to work.

Social Media

Although most companies know they should have some social media presence to be current, many are not sure how to effectively use social media.  Badly done social media can really hurt, not help your business. If you are going to do it, do it right. Choose the social media platforms that make sense for what you do.  Not every company should be on Twitter.  Decide in advance what your image and messaging will be.  Stay on brand.  Even when it’s tempting to share a joke or another company’s post, be ruthless about maintaining the integrity of what you put out there for the world to see.  That includes, managing other people’s comments on what you post.  Allowing trolls and bullies to run amok on your social media page can be just as harmful as sharing a joke some people take the wrong way.

Simple, Intuitive Web Design

After you have done all the hard work of finding and persuading your customer to buy what you sell, don’t throw all that effort and time away by allowing it to be too confusing or complicated to complete the transaction.  Keep your website design simple and intuitive to use.  Give your customers a feeling that you are there to support them, even if they are shopping online, with click-to call software. Even if they don’t use it, knowing that they can simply click a button for immediate assistance is a valuable piece of trust and confidence for the customer.  The bonus for you is that, in the event that they have questions about how to make the purchase, you can answer their questions, and thus not lose a lucrative sale.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How to Make Your Business More Visible and Accessible appeared first on OpenBusinessCouncil Directory.

Outsourcing is an excellent way to cut costs and improve the quality of your product or service. In addition, you can focus on what you do best by handing tasks to others outside of the company. After all, you didn’t start your business just to give your dream job to someone else while you worry about behind-the-scenes tasks. So keep reading to discover which tasks you can outsource for company excellence.

Accounting

One of the most critical tasks you should outsource is accounting. Doing so can help you save money during tax time and cut business costs. While bookkeeping software can be beneficial, it’s not the same as hiring a human for the job. Consider outsourcing your accounting needs to a professional firm for the best results. Your accountant will get to know your company and create the best cost-efficient solutions over the years.

Marketing

You may think you can market your own company with a few social media posts and fliers here and there. However, you won’t drive in the business you need to succeed if you aren’t consistent. On the other hand, a marketing company can provide engaging content to attract your ideal customers. Additionally, they know all of the best tactics to make your business look like the best in the game. So, it’s best to leave this one to the pros. That way they can help you make the most money.

Writing

Writing is a difficult task, but it’s crucial for communication. If you have a point to make, but don’t know how to put it into words, consider outsourcing to a freelance writer to do it for you. Many people hire writers to complete tasks like blogging, email writing, copywriting, and even case studies to prove product effectiveness. 

Graphic Design

Depending on the industry, you may need a graphic designer more often than you realize. For starters, you’ll need a logo for your company. A professional can bring a fresh look to the table, creating something that will help you stand out against the crowd. Additionally, you’ll need one for other projects, such as flier creation and social media graphics. 

You may be able to take care of minimal graphic design tasks, but big-ticket items – like a logo that represents your business – should be left to someone with more expertise. 

IT Services

One of the most commonly outsourced tasks nowadays is IT. Technology drives the business world, and you can’t afford delays or downtime. Plus, having an internal department can be costly. You need to consider fair wages, training costs, and equipment. Fortunately, IT services in Corpus Christi are affordable. Most managed service providers offer packaged plans for a low monthly rate. Plus, they’ll stay up-to-date on the latest technology – so you don’t have to worry about falling behind or risking your cybersecurity. 

Project Management

Managing your client base can get tricky as your company grows. If you constantly fall behind and miss deadlines, it may be time to outsource your project management to a professional. They can assist with organizing tasks and communicating goals effectively companywide, improving the quality of work, and ensuring you never miss a due date. Plus, they can offer additional insight on outsourcing specific tasks in other company areas to improve workflow. 

Sales

You are amazing at what you do, but you may not be the best at selling your products. Plus, lead generation and persuasion can be annoying for anyone who isn’t a natural salesperson. Some prefer to avoid trying to “sell” a product or service – regardless of its usefulness. This is especially true for people who may not have the best product or service knowledge. Therefore, to better focus on your business and increase profits, outsource your sales tasks to someone who enjoys the job. 

Administration

Daily administrative tasks can get tedious and irritating. Plus, they take away from you doing what you love most. As a result, many business owners outsource their organizational needs to freelance virtual assistants. These VA’s usually provide social media management, scheduling, data entry, and more. Once you outsource your administrative tasks, your workload is reduced significantly, giving you a better work-life balance. 

Web Design

If you want to look more credible, you’ll need a professionally designed website to showcase your services to your potential clients. Furthermore, having a website can boost your sales when you start a blog that provides valuable information for your readers. There are programs where you can build a website yourself, but the result can be clunky. Plus, one minor UX/Dev issue when publishing can throw your whole site off – so it’s best to have a professional do it.

Conclusion

Many business owners find themselves overwhelmed with tedious tasks that they never expected. In fact, as your client base grows, the clerical work can build up, taking away from working your dream job. To avoid this, you should consider outsourcing specific tasks to make your life easier. 

However, finding reliable freelancers or firms can be tricky. So ensure you do your due diligence in research to find the right people for your company. Read customer reviews and ask for samples of their previous work before handing over your money.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Which Tasks To Outsource For Company Excellence appeared first on OpenBusinessCouncil Directory.

Let’s see how, with an MBA in marketing, you’ll be ready to start your own business and achieve success!

The Education

The education you will receive from an MBA in marketing, whether it is in school or online, can be extremely beneficial for aspiring entrepreneurs. With this degree, you will learn about the essential concepts and strategies involved in marketing. This knowledge can help you create a successful business and reach your target consumers.

In addition, an MBA in marketing can also provide you with the skills and tools you need to manage and grow your business. For example, in an online MBA in Marketing curriculum, you will typically take courses in business administration, finance, and management. This comprehensive education can give you the foundation you need to be a successful entrepreneur. You can learn more about the different aspects of business, such as accounting, human resources, and supply chain management.

The Experience

Not only will you have access to a wealth of theoretical knowledge in an MBA in the marketing program, but you will also gain valuable practical experience. This experience can be extremely beneficial when starting your own business. For example, you may have the opportunity to work on a team and create a marketing plan for a real business. This type of experience can help you apply the concepts you learn in class to the real world.

In addition, you may also have the chance to participate in internships. These internships can give you hands-on experience in the marketing field and allow you to develop your skills. By gaining this experience, you can be better prepared to start your own business.

Another marketing experience you may want to consider is a conference. Attending a conference can allow you to learn from some of the top marketing professionals in the world. You can learn about the latest trends and strategies, and get advice from these experts on how to be successful.

The Networking

One of the best things about earning an MBA in marketing is the networking opportunities available to you. With this degree, you will have access to a network of professionals in the marketing field. You may be able to find a mentor who can help you grow your business. In addition, you can also connect with other professionals who can offer advice and support.

Imagine having a group of people who can help you when you need it the most – that’s what you will have access to when you earn an MBA in marketing. This network can be extremely valuable when starting your own business.

On the other hand, if you are already a business owner, networking with other professionals in an MBA in marketing program can help you take your business to the next level. You can learn from their experiences and get advice on how to grow your business even more.

The Resources

Another great thing about earning an MBA in marketing is the resources available to you. With this degree, you will have access to a variety of resources, such as databases, journals, and books. You can also access online resources, such as websites and chat rooms. 

If you are not sure how to create a business plan or want to learn more about marketing, you can find the resources you need in an MBA in the marketing program. This type of program can provide you with all the tools you need to be successful as an entrepreneur. Also, if you are having difficulty with a certain aspect of your business, you can reach out to the resources available in your program for help.

The Marketing Skills

To be successful as an entrepreneur, it is important to have strong marketing skills. An MBA in marketing can give you the skills you need to reach your target consumers and sell your products or services. You will learn about different aspects of marketing, such as advertising, public relations, and sales.

You will also learn how to create effective marketing campaigns that will reach your target audience. In addition, you will learn how to measure the effectiveness of your campaigns. This information can help you make changes to your campaigns, so they are even more effective.

On the other hand, if you are already a business owner, an MBA in marketing can help you improve your marketing skills. You can learn more about the latest marketing trends and techniques, so you can stay ahead of the competition.

The Possibilities of an MBA in Marketing

There are many possibilities for your career after earning an MBA in marketing. You can start your own business, work for a marketing firm, or become a sales representative. The skills and knowledge you gain in an MBA in marketing program can help you achieve success in any of these careers.

For example, if you want to start your own business, you will learn how to create a business plan, identify your target market, and develop products or services that meet the needs of your customers. You will also learn how to promote your business and measure its success.

If you want to work for a marketing firm, you will learn about different aspects of marketing, such as advertising and public relations. You will also learn how to create effective marketing campaigns. This knowledge can help you land a job at a marketing firm.

If you want to become a sales representative, you will learn about different types of products and how to sell them. You will also learn how to build relationships with customers and close sales. 

An MBA in marketing can help you achieve success as an entrepreneur. You will learn about different aspects of marketing, such as advertising, public relations, and sales. In addition, you will have access to a network of professionals in the marketing field. This network can be valuable when starting your own business. Earning an MBA in marketing can open up a variety of career opportunities for you. So, if you are interested in entrepreneurship, consider earning an MBA in marketing!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Can an MBA in Marketing Help You Become an Entrepreneur? appeared first on OpenBusinessCouncil Directory.

This article discusses how businesses should start using innovative marketing ideas to help improve their advertising. Some of these methods may include using creative slogans, infographic videos, developing eye-catching logos, and employing memorable marketing techniques. By using these ideas, businesses can help set themselves apart from the competition and attract more customers.

Innovative Marketing Ideas

Creative Slogans

The first thing that any company should consider is what they want in a slogan or motto for their business. A good example of a slogan is Nike’s “Just Do It” which has been around since 1988 but continues to be effective because it makes people feel empowered by it while also giving them an idea about what Nike wants its consumers to do – exercise!

A good slogan can do wonders for a business. It can sum up what the company is about in a simple and catchy way, which can help to stick in people’s minds. Additionally, it can be used in advertising and marketing materials to create a unified brand identity. Good slogans are also versatile, meaning they can be adapted to various situations and media platforms.

Infographic Videos

Another innovative marketing idea is to use Infographic videos as a way of sharing information with potential customers that can be easy for them to digest and enjoy. In fact, some businesses even hire animators to create informative animated infographic videos for their websites that teach people how to do certain things such as assembling furniture or putting together a piece of technical equipment. These videos can be extremely useful and can help businesses establish themselves as a leader in their respective field.

An example of a good infographic video is animated and easy to follow, and it manages to communicate a lot of information in a short amount of time.

Creative Logos

Logos are almost always designed by professional graphic designers who will come up with the best design possible in order to represent your company in the best way possible. Some great logos are made when it’s something simple but have meaning behind it, like the Nike Swoosh or Apple’s apple logo which both show movement. Others are just memorable, like the Jolly Green Giant or Tony the Tiger. However, logos should be designed with a purpose in mind so that it enhances your company’s image and attracts more consumers to buy your product or service. Check out Adobe Express to find free logo maker online. 

A good logo needs to be memorable and easy to recognize. It should be designed with purpose and strategy in mind, and it will greatly assist you in marketing your product. 

Memorable Marketing Techniques

Another way for businesses to attract more customers is by using memorable marketing techniques. This could be anything from handing out coupons to customers, using special offers and promotions, to even running contests. One example of a great marketing technique was when KFC ran a contest asking people what their favorite 11 herbs and spices were for its secret recipe. It ended up driving sales exponentially because it gave people something fun to participate in that both made them feel like they were part of something special while also getting them excited about KFC’s product.

Brand Storytelling

Brand storytelling is the process of developing and sharing a story that connects a company’s products or services to the consumer. It can be used as a way to create an emotional connection with the customer, and it can also help to position the company as an authority in its field. Additionally, brand storytelling can also help to humanize the company and make it more relatable to customers.

One example of a brand that does an excellent job of telling its story is Apple. It has a long history dating back to 1976, and it has been able to cultivate a strong emotional connection with its consumers by telling its story in an effective way. Additionally, it has been able to stay ahead of the curve by continuously innovating its products, which has helped it establish itself as a leading brand across many different consumer segments.

Innovative Marketing Ideas

All of the innovative marketing ideas we’ve discussed can be extremely effective in helping businesses to improve their advertising and attract more customers. By using creative slogans, infographic videos, memorable logos, and interesting marketing techniques, businesses can help set themselves apart from the competition and increase their sales. 

Additionally, brand storytelling can be a powerful tool for humanizing a company and making it more relatable to consumers. If you’re looking for ways to enhance your advertising strategy, consider using any of these innovative marketing ideas to get started.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Innovative Marketing Ideas All Businesses Owners Should Start Using in Their Advertising appeared first on OpenBusinessCouncil Directory.

Starting a new business means paying attention to many points, some of which can have far-reaching implications in your operations. You have to be careful not to miss any important details, which can be quite the challenge when you are also trying not to succumb to all the stress this involves. If you’re careful enough, you can avoid most of the common errors people encounter in this stage of their operations. You just need to know what to look out for.  Here are a list of common mistakes to avoid when starting your business .

Common Mistakes to Avoid When Starting Your Business

Don’t Underestimate the Importance of Marketing

One of the biggest mistakes you can make is to neglect marketing when your business is still new. Ideally, you should start putting work into that before you’ve even launched your first product. Take a look at these website reviews to see what you would typically be judged on once you’re live. It’s a good idea to pay attention to it on a regular basis if you want to ensure that you’ll always be in the spotlight – and in a positive way.

Ensure You Can Expand Easily

You must also do your best to ensure that you always have available options for expansion. This can seem easy and straightforward in the beginning, but if you don’t pay attention to how you’re expanding, you can quickly find yourself bottlenecked by certain aspects of your business. This can severely limit your potential, and worse, it may happen at a time when you have some good opportunities in front of you. Do your best to ensure that you’re always in a position to expand more and keep your eyes open for factors that could potentially get in your way. Of course, there’s a reasonable limit to how flexible you can make your business without compromising certain aspects of its operations, so try to find a good balance.

Don’t Overcommit

On a related note, try not to make any significant investments or other types of commitments early on. Sometimes you might have good opportunities in this regard, but it’s important to remember that they might come back to bite you later if you’re not careful. You’ll probably have limited finances to work with in the beginning, and it’s a good idea to preserve them as much as you can at those stages. Having a good financial advisor and/or tax consultant will go a long way in preventing mistakes here.

And that brings us to a good closing point. Always try to get a professional opinion on your current situation and avoid making any large investments that could potentially turn out to have hidden pitfalls. You must take the time to explore the current state of the market and come up with a planned, targeted approach to push through your initial operating stages. After that, you’ll have a bit more flexibility to make your next moves, and you’ll also likely know exactly what you want those moves to be in the first place, which will be just as important.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Common Mistakes to Avoid When Starting Your Business appeared first on OpenBusinessCouncil Directory.

We should always use planning in business – in every aspect of it, including marketing. Here, we’ve composed some of the essentials that you find in successful plans for marketing, as well as a couple of ideas that will make the planning process a bit smoother.

Planning Framework

One thing that can slow the planning for marketing down, and even slow down implementing the plan is language. Teams might use a variety of terms, including things like out of home media, or OOH, for defining the process as well as the success of it all. That can create confusion.

Within the entire process, be incredibly clear about what you mean by both the strategy and the overall plan, and on how it all goes together. Your business might have its own terminology, and this means it’s important to design your structure so that it fits with your internal language.

Audience

It’s critical to anchor the plan you produce in both prospects and customers on a couple of levels. 

First, make sure that you address how the customers and markets are changing. Learn where the specific changes in needs or behavior might impact the way your business considers the tactics for marketing in the coming year. 

Secondly, gain an understanding of what key segments/audiences, both with prospects and customers, will be the focus of the year. These needs have to be mapped to your business mission and strategy. This can assist with sequencing your activities based on your priorities and where the best opportunities are in order to achieve the marketing goals for your organization.

Introspection and Reflection

This step should actually be done before you start planning. Try to involve as much of your team as possible as well as people from the sales, finance, and product departments. Run a retrospective that answers three questions about your previous year:

• What worked well?
• What didn’t?
• What can be done differently?

Work with your leaders to go through and use your findings when planning for the coming year. 

Strategy

Is there a difference between a strategy and a plan? 

Yes. 

You can’t produce a good plan for marketing if you don’t have a strategy. Your strategy needs to set your north star in place. It needs to be completely aligned with your key pillars for the year as well as your business strategy.

Your marketing strategy needs to lay out what your marketing has to do for it to support those moves in the coming year. The plan spells out how you’ll get there and includes which tactics you’ll use. Underlying that will be the who (resources), and the enablers (capability alignment) that show exactly how you’ll execute your plan. Finally, you need to produce a budget, identify your needs for headcount, and have an approach for measurement. With some businesses, it can also be helpful to plan for specific scenarios.

Overplanning

All of us are aware that things don’t always go as planned. Competitors don’t remain static, markets change, and prospects and customers don’t always do as expected, but that keeps things interesting. Plan by the quarter but don’t over plan. Produce a detailed plan for the first quarter, but then focus on your higher-level objectives for subsequent quarters. That allows you to remain flexible.

Come up with a plan that will be able to stick. It’s simple to have a plan that just sits on the shelf and gets ignored. Success is in delivering the numbers and allowing the business to grow. A marketing plan that’s successful will be one that all of your employees are aligned with, helps everyone work efficiently, and gives you room for innovation, to be creative, and to respond to whatever might come your way throughout the course of the year.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Essentials for Successful Marketing appeared first on OpenBusinessCouncil Directory.