Direct Messaging 

Communicating directly with potential clients and conveying them simple messages is a sure way to persuade them to try your product which is why companies use texting. It’s proven that using mass texting to generate more sales is a very effective way to achieve your goals. Make sure the message you send out is direct and on point. Also, be sure to ask for a response from the customer so you can gauge their interest.

This is way better and more efficient than calling customers one by one. You can easily send direct messages to a large number of people at the same time which will save you a lot of time and energy. Not to mention, customers appreciate this type of communication because it makes them feel special and important.

Content Marketing 

This approach to content marketing is all about creating and sharing content that your target audience will find useful, informative, or entertaining. As a business, you can use content marketing to establish yourself as an expert in your field, build relationships with customers and attract new ones. When done correctly, content marketing can help increase sales by driving traffic to your website and converting those visitors into customers.

There are many different types of content you can create for your marketing campaigns, including blog posts, articles, infographics, videos, social media posts, and more. The key is to produce content that is relevant to your target audience and provides value. You also need to distribute it in a way that makes it easy for people to find and share it.

Here are the steps towards a successful campaign:

• Define your target audience and create content that is relevant to them.
• Produce high-quality content that provides value.
• Distribute your content in a way that makes it easy for people to find and share.
• Measure the results of your campaign and adjust as needed.

Social Media Marketing 

Millions of people all over the world use social media platforms like Facebook, Twitter, and LinkedIn to communicate with friends and family, stay up-to-date on current events, and share their thoughts on a variety of topics. What many businesses don’t realize is that social media can also be used as an effective marketing tool to increase sales. 

If your content is interesting, people will start sharing it with their friends, which can result in an increase in website traffic and brand awareness. In addition, social media platforms offer a variety of advertising options that you can use to reach your target audience.

SEO 

Search engine optimization, or SEO, is one of the most important business strategies companies can implement in their marketing campaigns to increase sales. When done correctly, SEO can help a company’s website rank higher in search engine results pages (SERPs), which can result in more website visitors and increased revenue.

There are many different factors that go into SEO, and it can be tricky to optimize a website on your own. That’s why it’s important to partner with an experienced SEO agency that knows what they’re doing. An SEO agency can help you identify the right keywords to target, create effective campaigns, and track your progress over time.

Referral Programs 

Referral programs are a great way to increase sales for your business. When someone refers a friend or family member to your company, they are more likely to buy from you because they trust the referral.

There are many different ways to set up a referral program. You can offer rewards like discounts or free products for referrals, or you can simply give the referrer a credit on their account.

Whatever method you choose, make sure it is easy for customers to participate. Put referral information prominently on your website and in all of your marketing materials.

Call To Action 

This method has been proven to be successful for companies when it comes to increasing their sales. A call to action is basically a directive given by the company to the customer, telling them what they should do in order to purchase the product or service. It can be something as simple as “click here to buy now” or “call us today for a free consultation.” Having a call to action included in your marketing campaign will help you see an increase in conversions and sales.

Generating sales is essential for any business to grow and keep working which is why you need to personally convince people to buy your product by texting them. Also, you need quality content on all fronts to keep people engaged and take full advantage of social media. Search engine optimization is also very important while referral programs get you, loyal customers, for a small price. Finally, try the call to action method and see how much you’ll grow. This will make sure you beat the competition in every way!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Business Strategies Companies Should Implement in Marketing Campaigns to Increase Sales appeared first on OpenBusinessCouncil Directory.

The world has changed. People have grown tired of traditional advertising techniques like billboards and radio spots. They don’t want to be sold anything anymore; they want solutions – products that will improve their lives by solving problems they know exist but haven’t found an answer for (yet).

When you create content, especially video marketing content, that resonates with your target audience, they will become more engaged and loyal customers. This blog post will explore how you can achieve rapid customer growth.

Start with a small, targeted customer base

When starting a new business, it’s important to focus on a small, targeted customer base. This will help you to achieve rapid customer growth. One great way to reach these customers is through animated videos. Animated videos are a great way to engage and educate your target audience. They’re also a great way to build brand awareness and create a strong connection with your customers.

Identify the problem they are facing and how you can solve it

Too often, startups focus on acquiring new customers without taking the time to understand their current customers and what they need. To achieve rapid customer growth, you first need to identify the problem your targeted customers face and how your products or services can solve it.

Once you’ve identified the problem, you need to create a strategy for reaching your target customers. This may include building or optimizing your website, developing a marketing plan, and contacting potential users through social media or other channels.

Create an engaging and interactive experience

When it comes to customer growth, it’s important to create an engaging and interactive experience. This will help keep them coming back, and it will also help build a relationship with them. Some ways to do this include:

• Offering free trials or samples
• Having a loyalty program
• Holding contests or giveaways
• Offering discounts for referrals

These are all great ways to keep your customers coming back and building a relationship with them. It will be easier to acquire new customers, and it will also be easier to keep them.

Focus on quality content that will attract the right audience

By publishing and distributing high-quality content, you’ll not only attract more users, but you’ll also be able to engage them better. This will help you build a loyal following and encourage them to return to your site and/or app time and again.

Use the internet to create viral content

One way for every startup to grow their customer base rapidly is to create viral content. The internet and video marketing through YouTube specifically are ideal for creating this viral content. Creating viral content can be achieved by following these steps:

• Stay up to date on the current trends and what your audience likes
• Document what you research and learn about in relation to trends and your audience so you can keep coming up with creative ideas
• Work on one or two videos at a time that can take anywhere from 30-40 minutes to create and then release consistently
• Share the videos on every social media channel you have access to and keep your audience involved

Once you begin to see results, work on creating more videos for more effective long-term growth.

Create an effective website that is easy to navigate

Your website should be easy to browse and navigate, even if you don’t know much about it. This will reassure customers that they can find what they need without searching extensively. Your website must be accessible for mobile browsers and the latest technology.

Offer incentives to encourage people to share experiences

For example, I have an idea for one of my startups that involves meditation. This is a fantastic method to get individuals to share their experiences. I know that I want to offer incentives to encourage people to share their experiences, but it’s hard because they are very personal.

I think there are three potential ways to create incentives for people who share their meditation experiences with the world:

• A free month of meditation sessions by providing an incentive so they can try it out before committing
• Create a reward system for those that share publicly, like giving them tokens or points that can be redeemed later with our service
• Offer discounts on the monthly subscription fee for those who would like to share their feedback

One of the best ways to test a model like this is through a Minimum Viable Product (MVP) that is as simple as possible. There definitely needs to be some kind of structure or guidelines for offering incentives, but the MVP will help to iron out this aspect.

Conclusion

You need to start with a small and targeted customer base to get your startup off the ground. Identify what problem they are facing and how your company can solve it. Create an engaging, interactive experience that will focus on quality content that attracts the right audience. Use the internet to create viral content or leverage social media as much as possible.

Once you have created some momentum, use incentives like discounts or coupons to encourage sharing of experiences which will help grow awareness about your business from those who already know about it through word-of-mouth marketing efforts. And lastly – hire video marketing experts – marketing agencies and design agencies to create cost-effective content for your startup.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How can every startup achieve rapid customer growth? appeared first on OpenBusinessCouncil Directory.

There is a direct relationship between user interface, marketing, and experience that can get overlooked by website developers. However, all three are integral pieces to the UX puzzle. A proper user interface can enhance your ROI, so it’s important to know how UX/UI designs can impact your digital marketing strategy.

UI Elements

One of the most important elements a UX/UI designer can implement is a beautiful external shell of a site (its face). User experience begins once the customer looks at your website and can visually scan its features based on appearance. UI designers know that “judging a book by its cover” is essential because it’s the first impression your customers have of you. 

Color

The psychology of color is vital in marketing and web design. We form an assumption of an item based on the colors we associate with a product. For example, blue and white are used for confidence and security. It’s no wonder PayPal chose these colors because it makes the customer feel trusting and safe (which is good for a business that safe-keeps money).

Value

In this case, the product or service needs to have value to your audience, and this value tends to be shown visually on the websites. Rule number one of the digital product strategy is understanding what your audience wants and needs. Using attractive CTA buttons around your website that is linked to Google Analytics will give you a better understanding of the number of satisfied customers you have on a daily basis.

Reliability

No one wants to browse a website that constantly crashes or re-directs you to a location you’re sure you didn’t click to. Each button needs to have a place that meets the expectations of the user. Otherwise, the connection between navigation, functionality, and marketing will become severed. Your marketing strategy leads users to the site, but the proper navigation keeps them there. If you make the website difficult to navigate, that customer will likely disappear forever.

UX Elements

UX, or user experience, is how successful your customer can navigate the website (but don’t forget about the overall appeal, which is where UI comes in). The marketing component here may not be as apparent as UI elements. Let’s take a look at some examples.

Mobile Experience

Websites that don’t have a mobile equivalent lose over 50% of their user base. Unless you want to lose more than half your potential customers, it’s crucial to have a reliable, modern, and working desktop and mobile version. It’s easy to see why not having a mobile version of a website will kill marketing. It makes your product and business look outdated. Users should be able to make purchases and send emails effortlessly from their smartphones.

Speed

47% of users expect a website to load in two seconds. Five seconds is too slow. If a user attempts to interact with a site that is slower than that, they’re going to click off and likely never return. Sometimes, the issue may not be on your end – it could be that your customers’ internet connection is too slow. Still, if your customers want to leave immediately, that will kill your marketing strategy. What’s the point of marketing a website when it doesn’t even load? To combat this, many website owners try to reduce the amount of data their site uses to load by reducing videos, pictures, and effects on the front page. 

Content

In the blogging world, the customer is king, and content is queen. The content on your website is another brilliant way to market your website because it brings in people who want value from your writing. Creating and delivering content has evolved into another industry called content marketing, and it’s possible to sell anything with the help of the written word. If you can convince users that what they’re buying will improve their lives and then use clever ways to direct them to the payment page or landing page, you’ll generate more sales.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 6 Ways UX/UI Design Impact Digital Marketing Strategy appeared first on OpenBusinessCouncil Directory.

When done correctly, pay per click (PPC) is one of the most effective and measurable marketing options available. It helps brands gain higher visibility on search engines like Bing or Google and attract visitors who are more likely to convert.

However, PPC is still a concept that eludes many marketers and business owners. If you are struggling with your PPC marketing, this guide will help you grasp PPC marketing in its entirety so you can make the most out of it. Read on!

Five PPC management tips you should know.

1.     Perform keyword research

Keyword research is critical when running a PPC campaign, particularly when running a Google AdWords campaign. Keywords refer to a set of words or phrases used when creating an ad with the search terms your desired audience is searching for.

A simple way of doing keyword research includes typing a relevant keyword on the Google or Quora search bar to see what your audience is searching for from the list of results showing at the bottom of your keyword. Additionally, you may use other effective keywords research tools such as Google keyword planner, SEMrush, and KWFinder.

2.     Track and test your PPC campaign

There is no telling if your PPC campaign is yielding its desired results unless you track its performance. Keeping track of your campaigns will help you determine how specific ads, keywords, and platforms are performing so you can plan future campaigns.

Manual tracking of your PPC campaign results can be time-consuming, resulting in increased costs of doing business. But you do not have to do it manually. Automating your PPC reporting by incorporating a software solution that provides customizable PPC report templates can be a time-saver and ensure accuracy in your reporting.

3.     Improve your content

Even with the right keywords for your PPC campaigns, your efforts may not amount to much if the content of your ad isn’t appealing. Ensure that your content addresses your audience’s pain points. When your audience gets value from your content, they will be inclined to buy from you because informative content portrays you as an authority in your field.

Make sure you follow content creation best practices. For example, you may need to avoid keyword stuffing which can make your content hard to understand. If you can’t create content on your own, you can hire a freelance copywriter to do it for you.

4.     Negative keywords

A negative keyword is a keyword targeting strategy offered by search engine advertising platforms such as google ads which allows you to filter out keywords you don’t want to be ranked for. For example, if you specialize in high-end jewelry, you may want to filter keywords like cheap jewelry. This means that your ad will not show to a person searching for cheap jewelry.

You don’t want your ad to appear to everyone because every click means more spending for you. If the wrong audience keeps clicking on your ad, your PPC campaign will cost you much but give low ROI.

5.     Fine-tune your campaign

When running a PPC campaign, you want your ads to reach a very specific audience. The best way to achieve this is by fine-tuning your PPC campaign to reach your target audience. For example, you may select your ad to appear on sites your target audience may visit or people with a certain behavior.

Some of the available targeting options include placement targeting, contextual targeting, audience targeting, and topic targeting. With these targeting options, you can be sure that your ads will be seen only by individuals most likely to buyyour product or services.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post 5 Essential PPC Management Tips to Boost Your ROI appeared first on OpenBusinessCouncil Directory.

Website capability is a big deal in the modern world. It’s where the majority of today’s businesses pull their clients from, and as such, a lot of focus is steered towards it. As a business owner, you’re always going to want to be aware of how effective your company site is: whether it’s attracting users and keeping them around, whether it’s got the space for adverts and actual content in equal measure, and whether it’s designed properly with a good bandwidth and low latency to streamline the customer experience.

So if you’re not too sure how to answer any of the above queries, this is your chance to learn the ins and outs of the capability of your website.

Does it Highlight What’s on Offer?

Your website needs to have plenty of content on it, to make sure that any visitor to your site has plenty of idea about what it is you do and what you offer, but it also needs the space to allow visitors to focus on what you have to offer. You don’t want to inundate anyone who comes across you with images and colors and information they don’t need or want to see – make sure you’ve got some white space on your side.

You’re going to need a good design, one that reads left to right and becomes less heavy as it goes down, and some blank space that allows your content to speak for itself. If you’ve got a top article you want people to pay attention to, make sure it’s at the top, and has nothing around it that allows for an intentional click away!

Can it Cope with the Traffic?

If you ever do get high streams of user traffic, what do you analytics look like afterwards? Maybe you have plenty of peak times on your charts, but how long do they last for? The thing is, even when you’ve got traffic streams on your side, you need to have a similar amount of user retention. And if your site is loading too slowly, or has too many images, embedded videos, and other design elements slowing it down, people are going to click away in seconds.

So look into the best web hosting that’s available to you in your current state. You need more bandwidth, you need a faster ping, you want more storage for an article or product archive that people can peruse at their leisure – simply put, your website records the users that click on and click off again, and that doesn’t tell you whether they liked your content or not! Give customers a better base for indulging in what you have to offer, and watch your interest go up and up.

Your website needs to be capable of all kinds of things, but most of all, it needs to stand up to the weight the modern age puts on it. Make sure you use tips like these.

This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.
Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post What’s Your Website Capable Of? appeared first on OpenBusinessCouncil Directory.

More and more businesses are using blogs as a way to boost their business’ profile and engage with customers. The power of a business blog is actually surprising, helping everything from improving your SEO to securing better lead generation for your business.

Whatever the reason your business has a blog, you need to make the most of the opportunity in front of you. Your blog has a lot of potential to do big things for your business, but you have to put the effort in.

Want to make your business blog a must-read? Get some tips on how it’s done below.

Make it look good

Your blog, like the rest of your website, should have a modern, attractive design that will hook people in. While you might think that the words on the screen are what’s important, the truth is that people are into looks, and they care about what your website looks like. If it’s poorly designed, unclear or difficult to use, you’re not going to hold someone’s attention long enough for them to read a post. Take a look at the top web design trends to give you some inspiration for making your website look its best.

Create regular content

Blogging is very much in the now, and if you want to stay one step ahead, you’re going to need to keep on top of things. By posting regular content to your blog, you’ll keep readers engaged and give them something new to read when they visit your site. Aim to post 1-2 a week to keep your blog fresh, but feel free to post more if you have something to say.

Make a content plan

Making a content plan is something that every blogger should do, so in the same way that personal bloggers plan their content out for months in advance, you too can make a content plan that will drive what you create over the coming months.

You can make a content plan that covers weeks, months or even a year in advance. It makes sense to plan certain types of posts at certain times of the year, with Christmas, Halloween, New Year and other big holidays providing opportunities for interesting, engaging and timely content. Get your team together to brainstorm some ideas and to start looking at the year ahead.

Remember to use visuals

Long walls of text are off-putting, particularly for generations who have a limited attention span and only so long before they move to the next page. Therefore, adding some visuals to your blog can be a good way to break things up and keep it interesting. Video and photos are easy to add to your blog, while infographics make useful content for businesses. You don’t need fancy or expensive equipment to create good visuals for your blog, as you can take some incredible high-quality photos using just your phone.

Use real language

Business blogs can suffer when they take on too much of a corporate angle. The jargon and long sentences do not appeal to the majority of readers, so if your blog reads too much like a college thesis, it’s time to re-think your content. There’s no shame in Googling ‘how to write better blog posts’ to develop your writing skills, and your blog will be stronger for it if you’re willing to learn.

When writing blogs, it’s best to keep things simple, clear and concise. Break things up by using different paragraph lengths, ask questions and include links to other content. It might take some time to learn to write for a blog, but your perseverance will pay off.

Create headlines that people want to click

Headlines are powerful, they are what sell newspapers after all. When someone sees an eye-catching headline, they want to find out more. When creating your content, think outside the box to help create fun, attention-grabbing headlines that will make people want to click through. Avoid clickbait-style headlines designed to mislead – it shouldn’t be too difficult to design a fresh title for your blog post that makes someone think ‘what’s that about?’

Educate your readers

Knowledge is power, and the internet generation loves to know more about things, how to do things and where to get things. By making your posts informative so that they teach the reader something, you’re providing them with value and a reason to trust your expertise. Look at what other businesses are doing to engage their readers. The Freo Group is a crane hire company with an excellent blog. They post informative articles on subjects such as how to hire a crane and offer health and safety tips that are exactly what their audience needs. Think about how you can help your readers and design content that caters to their needs.

Promote your posts

Promoting your blog posts can help you attract more readers to your blog so that they can then be encouraged to look at other parts of your website. Blog posts offer valuable promotional content, so you can make a lot of use out of your archived blog to generate some interest. Some things you can do to promote your blog include:

• Use Facebook and Twitter to post links to your blogs, using graphics and images which offer a bit more detail about the content.
• Use Instagram’s ‘swipe up’ feature on your stories to lead people immediately to your blog post.
• Promote your posts using Pinterest by creating some fantastic graphic assets that will help you push your content.
• Use tools such as StumbleUpon or Medium to generate some further links to your blog.
• Post snippets or brief versions of your blog on LinkedIn and link back to the full article.

There are plenty of great ways to promote your blog that you might not have thought of, so start enhancing your strategy to help you attract even more readers to your blog.

Try guest blogging

Guest blogging is a great way for you to build your following online and encourage other readers to check out your blog. Guest blogging can work in two ways. The first is where you write content for other people’s blogs, featuring a topic that is related to both yours and their niche, to introduce yourself to their readers.

The second is where you host blog content from other writers on your own blog. This is a good way to invite someone influential to collaborate, giving you the opportunity to benefit from their profile and encourage more readers to check out your blog. Start reaching out to people you think might be interested and start adding some guest posts to your blog.

Build up your subscribers

Having subscribers means that you already have a bunch of readers who are signed up to read your posts as they’re published. The more subscribers you have, the better, and it’s easier to increase your numbers than you think. Different ways to increase your blog subscribers include hosting competitions and promotions for signing up, which can be highly effective when promoted properly. Remember to stick to European GDPR rules when collecting data, as you won’t want to get in trouble for accidentally misusing data or using it without consent.

Ask your readers what they want

Is your blog hitting the right note with your readers? How do you know if you don’t ask them? By asking your readers about the kinds of things they want to read about, you can help design content that fits around their wants and needs. How can you go about this? There are lots of different ways from surveys to Facebook conversations that can help you find out more about what your audiences want to read, as well as what they think about your existing content.

Keep it light

There’s a lot of seriousness happening in the world, and it’s easy to see it on the news, on social media and everywhere else. With so much darkness, people deserve a bit of light, so try to keep your blog content as upbeat as possible. Humor and lists prove to be popular types of blog post, and their content is generally light in tone and easy to read.

Find out what others are doing

Want to know if you’re hitting the right notes with your blog? Why not check out the competition. See how other businesses, both within and outside of your industry, are doing their blogs to give you some ideas and to help you stay current and relevant. A bit of market research now and then can give you a lot of new ideas to take your blog to the next level.

Your blog can be a valuable asset to your business when you put the time and energy into making it a success. There are many benefits to running a business blog to consider, so if your business doesn’t already have one – get started now. With the right content and a good strategy in place, you can make your business blog a must-read and use it to generate some excellent results for your business.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Making Your Business Blog A Must-Read appeared first on OpenBusinessCouncil Directory.

It’s become increasingly clear over the last decade that social media is not some kind of fad or trend that’s going to disappear anytime soon. Instead social media has fundamentally changed a lot of things about the way in which human being interact with the world both on and offline. Because of this there are few businesses out there who don’t realise that social media is something that they need to be adopted when it comes to marketing themselves. However, since it’s still a relatively new medium when compared to other forms of marketing, there are plenty of businesses who don’t seem to understand the full potential of social media as a new and exciting method of interacting with customers. They use it to post updates and adverts about their products sure, but they tend to ignore the thing that makes social media so interesting: the social aspect. Your ability to communicate directly with customers has the potential to completely change the dynamic between you and them. Here are a few things that you can do to really make the most of this exciting new marketing method.

Create dynamic and engaging content

The worst thing that you can do with your social media pages is to use them as a method of simply spreading your existing advertising methods. With a new platform, you should use new methods and techniques. Content is king in the world of social media marketing. Don’t just post ads and special offers. Use interesting content to make people actually care about your business. One of the best things that you can use is video content to engage customers and humanize your business as much as possible. No matter what kind of industry you’re in, from manufacturing to private aviation to marketing, being able to engage customers in this way is incredibly important. Sure, this might take a lot of time and effort but it’s always going to be worth it.

Make things personal

One thing that social media does that no other marketing method has really done before is offer you the chance to really get up close and personal with your customers. You’re able to reply to comments that they’ve made on your posts, engage in humorous conversation and really make them feel as though you value them as a customer. This way, rather than feeling as though you’re just talking to a large audience, each customer feels directly connected to your business in a way that no other marketing technique has ever allowed before.

Be consistent

One of the biggest mistakes that a lot of people tend to make is that they tend to only really post things on their social media pretty sporadically. The problem with that is that time moves incredibly fast online and if you’re not careful then there’s a pretty good chance that you’re going to end up getting forgotten about. The truth is that if you’re not updating and posting to your social media accounts consistently then your customers are going to forget about you much more quickly than you might expect. This is why having someone in your business who is specifically tasked with posting to social media or having your posts queued up in advance are such important factors when it comes to creating the best possible social media presence.

Use customer service as marketing

Not only can you use your social media sites to connect more directly with your customers, but you can also turn every interaction into its own piece of marketing. Even something as simple as customer services can become marketing opportunities. If a customer contacts you via a site like Facebook or Twitter with an issue or a complaint, you can publicly reply to their tweet as a part of your customer services. This means that the support and help that you’re offering a customer is something that all of their followers can see. This way you’re able to demonstrate the quality of your business’s customer service, and how much it cares to a massive audience. Things that might once have gone on behind the scenes are now entirely public, meaning that you can turn just about anything into a marketing opportunity.

Sure, social media obviously isn’t the only thing that you should be concerned about in your business, but it’s simply too useful a tool for you to ignore. Make sure that you’re putting in the right amount of effort to making sure that your business’s social media presence is as well curated as possible.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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