Provide a Great Office

Optimal executive office design is key to attracting top talent. The office should include well-positioned chairs, tables, cabinets, and other components. An executive office should also get regular updates to align with current interior office design trends. It helps ensure that you provide and value the people who are crucial to the success of your organization.

Businesses may also consider giving their executives a level of control over the layout and design of their offices. Doing so reinforces the belief that execs are trusted with making their own decisions.

Research on Recruitment Trends

The recruitment industry is prone to change, and you must adjust to new developments. You also have to conduct more research on any recent trends in the recruitment industry. You will find it easy to develop customized recruitment for your organization with sufficient research.

The research can include platforms such as social platforms like LinkedIn. You have to use such platforms to gain real-time insight into the possible job benefits that such a person can give you.

Remember to include your competitors’ techniques as part of the research process. The reason is that such information will allow you to gain real-time insight into the current trends that other recruiters use. It’s best to train your recruiters to make sure they keep up with the evolving recruitment industry.

Reform Your Interviewing Process

Job descriptions are an essential resource for the recruitment strategy that your business should use. The reason is that a strategy helps you outline the most appropriate techniques and measures you can use to choose a suitable employee.

You need job descriptions that relate to the specific skills, values, qualifications, and experience that your business requires. The best way to update your guide is to have it written out on a document like Google Docs.

You can place it alongside various checkboxes that you seek out for the outstanding talent to join your organization. The document can also include the grading or qualification system you plan to get the best results.

Consider a Top Recruitment Processing Organization (RPO)

While a job recruitment agency provides services at a cost, they are an excellent solution for attracting top executive talent. The reason being a reputable recruitment agency has cutting-edge insight into the consumer market that can boost your business.

The recruitment agency will also streamline all the procedures, such as interviewing and handling paperwork. You can intervene in this process whenever you feel it’s most convenient and give practical advice to the agency.

You can also consult with the agency to help you develop a customized and concise recruitment strategy that suits your business. Eventually, you will gain access to talent from a reputable service provider based on insight.

Data-Driven Recruitment

The business market has evolved significantly over the years, and recruiters nowadays have better alternatives for recruiting top talent. A good example is the data-driven recruitment approach which has proven to be highly efficient for various settings.

It involves the collection of large amounts of data about a particular job recruitment process. Usually, the data comes from big data analytics firms, which have to process the information in meaningful research metrics.

Big data analytics can come from various fields and undergo artificial intelligence processing measures. The result you will have is high-quality data that appeals to your unique job recruitment needs.

The recruiters can then process the information they can use for various other procedures involved in the process. These procedures can include data storage, screening, onboarding, and talent management techniques.

As you have noticed, there is more to recruiting top executive talent in 2022 than the average person can expect. You have to consider several factors to get employees who are a cut above the rest. With an informed approach, you are sure of excellent results.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How to Recruit Top Executive Talent in 2022 appeared first on OpenBusinessCouncil Directory.

Study the market                                                                                                                        

The IT boom during the pandemic times has opened up the market. Every business embraced tech during the crisis because it was the only way to stay afloat. The trend continues and is here to stay. But the technology needs of companies are different in the new normal. For example, hybrid models are the need of the hour. So organizations require solutions to go hybrid. It is the low-hanging fruit IT startups can grab right now.

Focus on competitive advantage

While the opportunities in the tech domain are alluring, the competition is daunting. Achieving sustainable growth for your startup requires you to focus on gaining a competitive advantage. Think beyond pricing and quality because your competitors will try to win with the same factors. Consider going the extra mile with on-time delivery and after-sales service to give them the extra reason to stick with your company.

Grow on a budget

Startups run on tight budgets, so cost savings are always a concern for them. The issue becomes even more daunting in the new normal when business owners expect to run on sustainable models. Experts recommend scaling on a budget by embracing the outsourcing approach for your startup. Every time you get a new project, check reliable Staff Augmentation Companies to onboard resources on the fly. With this model, you can scale without spending a fortune and cut back after delivering projects. Build a long-term association with a partner to drive long-term growth.

Network with online events

Networking continues to be the key to growth in all industries, and IT is not an exception. Although real-world events are still not running in large numbers, you can network with online opportunities. It is a great way to connect with niche leaders and potential clients to take your business on the growth route. The best part is that attending such events does not cost much, and you can push growth on a budget.

Foster client relationships

Startup growth boils down to robust client relationships. Ensure to go the extra mile with product quality and after-sales services to foster relationships and retention in 2022 and beyond. IT companies should also follow the latest trends to ramp up their offerings and ensure client satisfaction. Showing the clients they matter to you is the key to making them stick around.

IT startup growth requires creative thinking and strategic decision-making besides quality products and services. Follow these easy tips to cover all the fronts and achieve immense growth in the new normal.

Author Bio: Jacob Rose is an in-house content writer of OutreachMonks. Rose has been penning down his knowledge on the tech and business sector while adding his own touch of creativity to make his articles more enjoyable. Jacob beleives in imparting latest knowledge to his readers.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Best Business Growth Advice For IT Startups In 2022 appeared first on OpenBusinessCouncil Directory.

Also, it is when you, your employees, and other outside factors influence the success of your enterprise. Business growth is the dream of every enterprise owner; however, growing a company is no small task.

But with the proper guidance, you can be confident of a significant increase. This article covers some of the best ways to achieve business growth in 2022.

Seven best ways to achieve business growth

Growing a business can be very demanding, but the journey will be less daunting with the following tips.

1.      Incorporate custom flyers in your marketing strategy

If you hope to grow your company significantly in 2022, your marketing strategy must be top-notch. A marketing strategy is a comprehensive plan that you formulate to achieve the marketing objectives of your business.

There are various media forms you can adopt to carry out a marketing plan. These include social media, emails, newsletters, blogs, etc. Another effective channel for promoting a product or service is the use of flyers.

Flyers are still crucial in marketing and advertising, even though businesses have gone digital. They are not old-fashioned or outdated because even in 2022, they still suit all kinds of companies and help you achieve your goals.

An upside to using flyers is that they are so easy to create. Gone are the days when creating professional-looking flyers was not an easy feat. However, thanks to various software and tools, you can create custom flyers from the comfort of your home, office, or while on the go.

There are several reasons to use flyers as a marketing tool in 2022. These include:

• Flyers are very cost-effective
• They give you easy access to customers
• They help you generate leads
• You can use flyers to support your digital marketing
• It becomes easier to track results when you use flyers

2.      Improve customer relations

Customers are the backbone of any business; without them, the company will close down. Since you are looking to grow, that is the last thing you want. So, ensure the relationship between your business and the customers is solid.

When you build strong customer relations, you will secure their loyalty and increase retention. Loyal clients will always return to buy more products and bring more people your way.

On the other hand, if customers do not have an enjoyable experience relating to your business, you can be sure that they will go to the competition. They might also discourage others from patronizing you.

Tips on how to improve customer relations include the following:

• Get to know your customers
• Have an excellent customer service
• Be loyal to clients
• Listen to customers’ feedback, reviews, and suggestions
• Place premium on the core customers you already have
• Protect client records and data
• Use customer relationship management (CRM) software

When you follow these tips, you will strengthen your customer relation, leading to business growth.

3.      Take advantage of social media

Social media has taken the business world by storm, and it is only just the beginning. Social media channels are open to everyone; this allows you to reach more consumers without difficulty.

You can also easily follow the activities of customers and potential buyers, which makes it possible to be more informed about your target audience.

Using social media channels, like Twitter, Instagram, TikTok, etc., to your advantage goes beyond opening an account. You have to post regular and relatable content to encourage engagement.

Social media posts and ads are great ways to drive traffic to a website, increase sales, and generate more leads. Another way you can use social media is by partnering with social media influencers.

Social media influencers have a huge following and influence. These influencers will help you expand your brand’s reach.

For instance, an influencer may record a video talking about your product and its effectiveness. This will cause their followers to head to your social media page and possibly patronize you. Therefore, you get more followers, customers, and sales.

4.      Give back to the community

Giving back to the community is a good idea for increased business growth. It gives a company positive exposure and creates an excellent public image. There are multiple ways you can give back to your community.

Your business can work with a charity organization in sponsoring an event. Occasions like these are good publicity for your brand. They would enable people to know about your products, services, offers, etc.

In addition to this, working with charities can be a good networking opportunity. You might come across other brands that your company can work with and develop long-lasting relationships with them.

5.      Research the competition

Conducting competitive research is a necessary aspect of owning a business. The competitive analysis involves finding relevant information about your competitors and their products or services.

The main idea behind competitive research is identifying what your competitors do and figuring out how to be better. It involves discovering their strengths and weaknesses and how best to get ahead of them.

Understanding the competition will help you comprehend the market. It would also help you improve your brand’s marketing strategies. Also, competitive research can help you make more informed decisions about your company and its future.

6.      Hire the right people

The success of any business is dependent on the workforce. So hiring the right people for your brand is another critical step in ensuring growth.

You should pick people who understand your brand’s vision. It also helps if they have an impressive track record. Similarly, the right people for your company must be able to work well with each other.

It is equally essential to ensure they are the right fit for your business. They should understand the industry, market, audience, competition, etc. Also, it is beneficial if they have more knowledge and experience than you.

7.      Attend and host networking events

Attending and hosting networking events can significantly impact a business’s development. These occasions allow you to connect with and meet key people in your industry who can provide you with unique growth opportunities.

Also, there are allotted times for discussions about the industry at networking events. These discussions will address innovations, new tools, and trends and how to relate them to your business. Staying updated on trends will help your company stay relevant in the market.

Additionally, networking events help bring more exposure and awareness to a brand. As a result, you can meet prospects who might be willing to invest in your business at these occasions. This will, in turn, give your company the necessary boost.

Top business growth tools for 2022

Another great way to achieve business growth in 2022 is to use tools to automate specific processes. Automation will cut down on time spent carrying out tasks, help you save more money, and increase productivity. So, below are the top tools for business growth.

1.      ActiveCampaign for automated marketing

Marketing is a crucial aspect of business growth, and because of this, you need to include the right tools in your marketing strategy for it to be successful. Software like ActiveCampaign helps to automate your marketing.

So, while ActiveCampaign takes care of tasks that no one has time for, you can focus on those activities you love. Automating marketing will lead to better experiences for you, your company, and everyone that matters.

ActiveCampaign’s marketing automation platform is easy to use and automating your marketing requires just a few simple clicks. Also, you can integrate other software to ensure a seamless workflow.

2.      Hootsuite for social media management

There are numerous benefits to incorporating social media into a business. However, you can only partake in these benefits if you use social media the right way.

With Hootsuite, a leading social media dashboard, you can enhance your social media management without any hassles. Social media is your superpower, and Hootsuite will ensure you get the best results on all social channels.

This software has a simple calendar view that automatically schedules content and reviews posts. Also, growing your social following is easier with Hootsuite. This is because the tool helps you produce quality content that will appeal to your audience and reach more people.

Lastly, Hootsuite has a social analytics dashboard that shows top-performing content and gives you insight into why it’s working. This will then inspire you to post more similar materials.

3.      Zendesk for customer relationship management

Zendesk is a software that every business owner should be ready to invest in to improve customer service. This tool ensures you meet customers’ needs, set your team up for success, and keep your company in sync.

Also, Zendesk allows you to provide sophisticated and seamless support for customers across various communication channels. As a result, you can build relationships and manage your pipeline without complexities.

Zendesk is efficient, powerful, easy-to-use, and takes customer relations to the next level.

Conclusion

This article has provided you with the seven best ways to achieve business growth in 2022. These tips are guaranteed to push your company to accomplish incredible feats this year and beyond.

Also, you can use the tools mentioned in this article to make the growth process more straightforward.

Author Bio:
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Seven Best Ways To Achieve Your Business Growth in 2022 appeared first on OpenBusinessCouncil Directory.

In the last year, we’ve seen how our mindset about change can make all the difference. When we develop a growth mindset that helps us recover from setbacks and transform problems into growth opportunities.

During the last year, we’ve seen that when we are ready to embrace change, we can find new and better ways to serve our employees and our customers. When we are poised for change, we can achieve rapid customer growth.

Just think of the ways our work life has evolved. Let’s take a quick overview of three areas. Technology. Customer service. Payroll. Today, we are more flexible and agile in each area than we were even just a year ago. 

Technology

Today, we’re using technology such as Zoom to communicate with clients, employees, and remote teams. We’re no longer shy about having a bad hair day. We no longer feel we must meet in person to be effective. Technology is enabling us to connect on a much more personal level.

Customer Service

Customer service. More businesses are seeing the value of having round-the-clock customer service agents, ready and able to respond to their customer queries. Customer service centers are rapidly filling the needs formerly managed in-house.

Outsourcing Payroll

Outsourcing payroll is growing as a favored solution, especially for companies who are seeking to expand rapidly into new regions, countries. With the rise of remote working, virtual project teams, and independent contractors, more businesses are relying on global services to outsource payroll.

Perhaps you’re wondering what will work best for your company. You may be considering outsourcing payroll risks and benefits. Let’s explore this in closer detail.

Outsourced Payroll Risks

When you’re committed to rapid growth, it helps to understand the risks of working with an outsourced payroll service. The top risks include reactive service, rigid service structures, and poor fit:

• Reactive Service. Some payroll services rely on the client to be an expert in foreign compliance issues. Yet, the logic is faulty. You’re looking for your service to be the expert and offer proactive service. 
• Rigid Service. Many global providers rely on strict service guidelines to protect their client relationships. This can be problematic if you are looking for a personalized approach, and are seeking a collaborative relationship.
• Business Model Fit. If your needs are complex, evolving, and unique, you may have a poor fit with a rigid service provider. Fit is essential as you want to have your global service provider remove headaches, not cause them.

Outsourced Payroll Benefits

While there are many benefits to outsourcing payroll, the top three often emerge as compliance, convenience, and automation:

• Compliance Issues. Many HR departments find that keeping up to date with compliance issues in multiple countries is extremely time-consuming. With local and national laws changing rapidly, it is useful to work with global experts who know local employment rules and regulations.
• Convenience. Working around the globe is challenging with time differences, cultural expectations, and social norms. Workers across the globe will have ongoing requests around the clock. With time differences, you could be spending your nights and weekends answering routine questions or responding to expense requests. 
• Automation for Efficiency. To support an efficient workflow, consider automated payroll. You’ll save loads of headaches and time in paying international employees. You can have peace of mind knowing that your employees are paid salaries, with complete tax filings and end-to-end payroll support.

Maximizing Our Ability to Change

As you face the next year, look at what you can do to lead change. Now is a great time to have some personal conversations with your leadership team, managers, and staff. Explore what you can do to build skills, increase creativity, and evolve your perspective on change.

Often, at the beginning of a year, we review our actions to understand and learn. What worked about last year? What did you learn, discover, and implement that you never imagined you could? What did you share with your team and co-workers?

At the same time, we can look forward. What would we like to accomplish in the year ahead? What can we do to transform our attitudes about change? What can we do to foster a healthy respect for the power of learning, growing, and evolving? 

A year from now, what do you want to be able to say, feel, and experience? Now is the best time to start maximizing our ability to change and respond to changing conditions.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Maximizing Our Ability To Change appeared first on OpenBusinessCouncil Directory.

It is with no doubt that social media has become the ultimate marketing platform for most businesses. Starting from Facebook, Instagram, Twitter, Whatsapp, and other sites, you will find accounts for businesses trying to promote their brands. Why has the platform loved this much? There are many grounds why social media is the most preferred media for growing businesses. It is cost-effective, engaging, has high traffic, improves brand awareness, among other reasons. If your business doesn’t have social media accounts at this age, you are losing a lot to your competitors. Most brands have recorded massive growth through social media. Here are some reasons which make the platform the ultimate path to business growth.

It Improves Brand Awareness

s your business struggling with visibility? Maybe you haven’t tried social media marketing yet. Social media has proved to increase brand awareness for businesses due to its immense and active traffic. You will always be able to find active users on any social media site. In order to succeed, you need to create a detailed account for your business, share information about your products, network with others, and engage with your audience. Moreover, one social media platform that provides a wide range of marketing opportunities is Instagram. If you have a large following on Instagram then you can use this to your advantage by interacting with potential and existing customers. With this in mind, some companies now buy Instagram followers to give their accounts a boost in the early stages of a social media marketing campaign. Accordingly, you can learn more about how to purchase Instagram followers by researching growth services such as Upleap.

According to statistics, companies, and marketers who use social media for marketing their products get as twice sales as those who don’t. The best thing about it is that you don’t have to be present every time, every day. The website associated with Instagram Growthsilo.co mentions that as long as you are networking and putting engaging posts regularly, your brand gains awareness. 

It is cost-effective

If asked to name any cheapest marketing platform globally, social media platforms will definitely come top of the list. Why is it so? Social media is a cost-effective mode of marketing, if not free, and lets you engage with your clients without having to travel or use other related costs. To start with, creating an account and filling in your brand details is free. You can also do some free ads, which might not do as well as the sponsored ads. To get the best out of it, experts recommend using paid social media to drive growth. Even though you will be paying for these ads, its cost is lower than all other forms of advertising and gives you an assured business growth due to the high traffic and engaging audience. By investing in little cash, you are assured of high conversion rates and great returns on your business.

It lets you engage with your clients

In most marketing platforms, you only do the campaign and wait for the results. The case is different with social media accounts. You can run your marketing campaigns and get instant results with your brand or products. Through it, you can answer your clients’ queries, reply to their comments, know their concerns, and understand how your product performs in the market. Only a few platforms let you know this. The more you post and chat with your clients, the more you will create awareness of your business, and the more you will get clients, thus earning more profits. With social media presence, your brand will reach more audiences without much hassle. In most cases, if you market well, the audience will help you promote the brand through sharing and reposting your content.

It Improves Brand Loyalty

Most businesses have created brand loyalty through social media, and you can check this on accounts of the most reputable brands in the world. It makes your clients feel like to be part of the business by commenting, liking, and sharing posts, which leads to further engagements. Customer satisfaction and loyalty go hand in hand, meaning the more you satisfy your clients, the more they will adapt and engage with your brand online. You only need to create engaging posts and let your audience participate in the same. Besides introducing your products, it lets you do promotional campaigns to reward and engage fully with participants.

It provides healthier Customer satisfaction

Through networking and engagements, you can fulfill all your clients’ requests directly and in real-time without waiting for the same information from third parties. With it, you can raise the company’s voice and give your clients all the necessary information without it being distorted or getting lost along the way. A good example is when a client directly messages you, you can give them an accurate answer concerning their query and solve their issue there and then without waiting for any further information from other people. You can also engage your clients through posts, comments, reviews, and also provide your contact details on your social media accounts.

It gives you marketplace awareness

Marketplace awareness helps you engage with your clients, know their needs, and find ways to satisfy them. Social media is one of the consistent ways of doing so. You can observe your account activities and engagements and see your clients’ interests, opinions, online reviews, and any other thing that will help evaluate your business. It helps you get information directly, unlike when there were no social media accounts. You can also use the platform as a research tool to get all the information you need to improve your products and services and understand the industry at large. With a large following, you can apply demographics that let you know the most loyal audiences, their age, and location. With such, you can plan marketing campaigns as per the demographics.

It gives you more traffic to your website

Did you know that most online companies get their website traffic through social media platforms? Yes, and it’s traffic that converts. Here are some strategies to drive online business success. When you share content on social media, clients will want to know more about the company. Most of them follow website redirects or click the company’s website on the biography to find out more about its products. This means the more engaging content you share, the more traffic to your website. You only need to find ways to convert the traffic and get the best out of it.

With social media, you can create a brand authority over your competitors. You might be having a small business, but you might outdo even the giant competitors using social media platforms. That’s how most brands are staying afloat nowadays. You only need to do everything right. You should not open an account and wait for engagements. Be active by creating better content, engage your clients, provide offers, and redirect the traffic to your website to achieve the above benefits.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Why Social Media Is the Ultimate Path to Business Growth appeared first on OpenBusinessCouncil Directory.

Entrepreneurs are being offered free places on an acclaimed workshop to turn their hobbies and dreams into a business.

The popular, two-week-long PopUp Business School, run in partnership with Barnet Council and Brent Cross Shopping Centre, is returning to the district for the fifth year on September 21.

The course, which will be run online, is aimed at everyone, from those with no cash and no business experience to fledgling start-ups that need guidance to keep on track.

PopUp’s events are led by successful entrepreneurs and professionals and can be very sought after, with events regularly attracting over 100 aspiring business owners.

At a similar event held last year, over a quarter of attendees started a new business and gained their first sale within five days.

Simon Paine, PopUp Business School co-founder and CEO, said: “There’s nothing better than meeting someone with no business experience and guiding them through their first sale – it can transform lives.

“You don’t need money, experience or a university degree to start a business. You just need an idea, some passion and a bit of help.

“Many of those attending will leave with a business and a first sale. Though I do expect to see a few familiar faces on the Zoom video as we’ve been coming to Brent for a few years now and have got to know a lot of people. 

“Everyone who attends should gain new business skills, confidence and a sense of direction and purpose. We like to say: ‘this is the best business course money can’t buy’.

The school boasts of offering opportunities to every member of society and welcomes applications from across the board.

The Brent Cross Online PopUp Business School is available free of charge to participants through sponsorship and funding from Barnet Council and Brent Cross Shopping Centre.

Whilst the event is being marketed to those living in or near to the Brent Cross area, anyone in the UK is welcome to attend. You can find out more and book a free place at PopUp Business School website.

Check out more business schools to help grow your business in the OpenBusinessCouncil directory.

Read more about Business Hack Growth & Tips.

PopUp Business School was founded in 2011 by Simon Paine and Alan Donegan and helps people from all walks of life to start their own businesses. Its mission is to change the way entrepreneurship is taught across the world. It has educated over 7500 people in seven different countries through free events and helped launch 967 businesses in 2019 alone. Its work has been backed by organisations including Google, Henley Business School  and the Department for Work and Pensions. The PopUp Business School is the best business advice that money can’t buy – all of its events are free.

In response to the Covid-19 lockdown, PopUp launched a Business Survival Guide and ran twice-weekly, interactive webinars that have been accessed by thousands of entrepreneurs for free. The company is now using innovative live stream technology to bring their workshops to ever-growing audiences around the world. “There’s never been a more important time to teach debt-free entrepreneurship,” said Paine. “I see it as our duty to grow our audience size in the UK, develop our international partners and give practical help, information and inspiration to help people get started.”

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Entrepreneurs And Start-Ups To Enjoy Free Business School Advice In London appeared first on OpenBusinessCouncil Directory.

The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that’s distinctly theirs – their clear defendable territory.

Wild Thinking tears up the rule book and encourages readers to see their business from new perspectives, demonstrating how to solve business challenges and build a brand. The book provides unique access to thinking from the most original organisations in business today.

Why this book matters:

• Success in business requires a combination of luck and invention. The ability to see things others don’t and identify opportunities others can’t is a valuable skill. Failure to evolve will catch your brand out, as we’ve seen this year with recognised brands including HMV and House of Fraser going into administration
• This book is an antidote to run-of-the-mill business books that promise glory in five easy steps
• Wild Thinking contains 25 novel ways to think about business, based on the practical experience of 25 leaders from organisations as diverse as Google, McLaren, Dropbox, Comic Relief, V&A and Wimbledon
• It’s about asking the right questions. And it comes from successful brands, with tangible advice on how to find clear defendable territory and create commercial success

Authors Nick Liddell and Richard Buchanan work with many types of businesses at their award-winning consultancy, The Clearing, from disruptive start-ups to global icons like Tesco, Wimbledon, HSBC and McLaren. In this book, they ask 25 unconventional questions that get to the heart of how a brand thinks, feels and behaves. Featuring interviews with business leaders, it provides readers with the confidence to run their businesses differently, while sharing previously untold stories including:

• Who is McLaren’s nemesis?
• Does Gap think it’s more important to be reliable or innovative?
• What disappoints Ocado about their competitors?
• Do people who work at Ascot see the brand in the same way as their visitors?
• Is Dropbox an orchestra or an improvisational jazz band?

Wild Thinking is packed with invaluable advice, anecdotes and learning for marketers, brand leaders, entrepreneurs, HR and commercial directors and senior decision makers. The questions asked can be applied to organisations and brands of all sizes and sectors with insightful and potentially game-changing results.

The Authors

Nick Liddell is Director of Consulting at The Clearing, helping global brands grow and make a difference. He’s a regular speaker and writer, and has developed brands for Amex, Eurostar, Guinness, Heinz, McLaren, Prada and Samsung

Richard Buchanan is Managing Director and a founding partner of The Clearing, voted the UK’s best branding consultancy at The Drum Network’s Awards for two years running and winners of over 30 industry awards. Richard is a regular contributor to trade press and an industry award judge.

• Wild Thinking: 25 unconventional ideas to grow your brand and your business
• By Nick Liddell and Richard Buchanan
• Out Now
• Published by Kogan Page
• Paperback Version: £19.99

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Wild Thinking: 25 Unconventional Ideas To Help You Grow Your Brand And Business appeared first on OpenBusinessCouncil Directory.

Do you want to know what one of the most powerful tools to help grow your business and expand your outreach is?

Animated videos. While there are many reasons why animated videos are effective at helping grow your business, it really boils down to the fact that they make it easy to share your company’s message with the masses.

As Idea Rocket Animation, one of the largest video animation production businesses, states, “We take your message and boil it down to a story that can capture hearts and minds.”

Here are the top ways an animated video can help your business:

You Can Share Your Message In A Visual Way

Perhaps the first and biggest benefit that animated videos have for your business is that they make it very easy to share your message in a way that anybody can understand.

In other words, animated videos make it easy to communicate with your audience and in a very visual manner. Someone may have difficulty understanding how your business can help them when the read about it, but when they see it through animated video, it can be much easier for them then.

You Can Make Your Business More Visible Online

Marketing videos in general, whether they are animated or not, can do much to boost your business website’s visibility through SEO (search engine optimization).

This means that having videos posted on your website will make your site rank higher and be more visible when people search for relevant keywords, which translates to more people visiting your website over the long run.

You Can Build Your Outreach On YouTube

After Google, YouTube is currently the second biggest search engine in existence. Not posting your animated business videos on YouTube will be a major missed opportunity. In fact, it may very well be that people will find your video (and thus your business) through YouTube and not through other search engines such as Google or Yahoo.

You Can Attract More Attention On Other Social Media Outlets

Shorter videos, in general, are among the most shareable pieces of content there are on social media, especially with Facebook and Twitter. In fact, videos just may be the best way to engage your audience on social media. If your animated video is particularly long, you can split it up into smaller parts that can then be shared individually.

You Can Educate People

Finally, when people visit your website an animated video is one of the most effective ways to educate them about what your business is about. After all, most people tend to enjoy learning from watching rather than reading.

The idea here is that you can have your animated video posted directly on your webpage, so it’s the very first thing that people will see.

Using An Animated Video To Help Your Business

Animated videos, in general, are among the most powerful advertising tools that any business can use, for the reasons that we have just gone over.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Top Ways An Animated Video Can Help Your Business appeared first on OpenBusinessCouncil Directory.

If you’re just starting out as an entrepreneur, there is a reasonable chance you are attempting to learn as much as possible about best practices in the business world. Well done! That shows you have the foresight to plan and try to navigate any stumbling blocks. In this article, there is a wealth of information explaining some of the primary reasons you need to build relationships with experienced lawyers as soon as possible. Failure to do that could mean you never manage to get your business off the ground properly, and you never achieve your ambitions.

Lawyers help with employee disputes

There is no getting away from the fact that you are going to become involved in some employee disputes at some point according to the likes of Chron. Maybe you had to fire someone because they didn’t pull their weight, but that person is now claiming unfair dismissal? Perhaps you argued with a worker who is taking things too far? Regardless of your problem, experienced lawyers can assist you in navigating the situation and ensuring you get the best outcome every time. The professionals will deal with the matter on your behalf, and that means you are free to focus on the growth of your operation

Lawyers help with compensation claims

Injuries happen in the workplace every single day, and most employees will choose to seek compensation. The last thing you want to do is pay over the odds in the courtroom, and so you need expert lawyers fighting your case. You can learn more from Dolman Law and other leading brands in that marketplace if you have the time to conduct some extra research. Insurance policies will only protect your business to a point. You also need a reputable legal team willing to fight any cases brought against your brand in the courts

Lawyers help with business expansions

Growing your business can present lots of different legal challenges. For instance, you might decide that you want to start selling in a different country. Pushing ahead with that idea without getting legal advice and learning about local laws and regulations is a recipe for disaster. If you don’t understand all the ins and outs of the law, there is a reasonable chance you will make mistakes. That could result in it being impossible for your company to make a profit, and nobody wants that to happen, right?

Now you know about the importance of building relationships with business lawyers, it’s time to head out and find the best legal experts on the market today. Read online reviews and testimonials if you struggle to sort the wheat from the chaff, and always ask to see evidence of previous work in the form of portfolios or news articles. Pay your lawyers a monthly fee, so they are always ready to swing into action and protect your business if something adverse happens. When all’s said and done, you are going to fail as an entrepreneur if you ignore the advice from this page. So, get in touch with your chosen legal team right now!

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Why Your Business Needs To Build Relationships With Legal Experts appeared first on OpenBusinessCouncil Directory.

These days, new business owners often lean towards running their company from home. This does make a considerable amount of sense. After all, it’s important to remember that running your company from home is going to be a lot cheaper. You don’t have to worry about the cost of renting or indeed paying for your business property. But you will also miss out on a lot of fantastic opportunities including marketing.

Without a business office or property, you won’t have somewhere that you can bring clients and essentially dazzle them into signing on the dotted line. Unfortunately, there is also the stigma that a business run from home can not afford to pay for an official property. This makes your company look weak in comparison to the rest of the businesses on the market You don’t want to look weak because other companies will smell blood and the sharks will come.

However, if you do decide to set up your business office it’s important to go about it the right way. Mistakes here could limit what can certainly be a very powerful tool for your company.

Choose The Right Location

Location, location, location as they say in the real estate world is absolutely crucial. It’s not just about the value of the property either. It’s about the value of your business. We’ve moved past the days where a company needed to be set up and run from the centre of a city. You can certainly feel free to move into the suburbs these days and that’s largely thanks to powerful tech that allows high internet speeds and connectivity even from the middle of nowhere.

At the same time though, there are factors to consider. For instance, you need to think about transport links. While you don’t have to worry about connectivity, accessibility should certainly be on your mind. Both clients and employees should have no trouble getting to your office when they need to whether that’s daily for work or for important business meetings. If you make things too complicated you’ll have a hard time recruiting and getting the best to work in your business.

Aside from accessibility, security should also be a consideration when you choose a location. While building your business property in the middle of nowhere might seem like an attractive possibility, it will leave it vulnerable to theft and break-ins.

Did We Say Build?

Certainly, because you want your business to immediately stand out and excite those you might be interested in buying from your business. To do this you need to make sure that your company is completely unique and what better way than with a completely fresh architectural structure. You can stand out even more by creating unique branding initiatives, that’s why it’s a good idea to buy commercial flagpoles!

Working with a construction engineer, you will be able to see a 3D rendering of the building before it is constructed. You will then be able to make the changes that you want or need to the original design, improving it until it is something that matches your vision for the future of your company perfectly.

One of the reasons to construct a new property rather than buy an existing one is that architecture has evolved tremendously over the last few years. It’s possible now to create buildings that really are one of a kind while still being practical. If you can do this with the office of your company you are certain to make waves on the market and attract a lot of attention.

Whether or not it is cost savvy to build a new place for your business is open for debate. While it will certainly cost more than buying or indeed renting, one could argue that the media buzz and the chance to build business leads makes that cost one that is certainly worth paying. Ultimately though, this will be a judgment that each business owner must make for themselves.

Killing It With Curb Appeal

The exterior of your business property must look absolutely incredible. It needs to be bright, attractive and indeed welcoming. One of the ways to do this is with lighting. Adding lights to the exterior can ensure that your business property stands out and gains the attention that you need. As well as this, it also adds a certain level of additional security. If your business is well lit it makes it more difficult for someone to sneak around and gain access without your knowledge or permission.

There are lots of ways to add curb appeal to a business building of course. You can think about landscaping, creating a beautiful, stunning lush grass area in front of or around of the property. Alternatively, you can think about adding a sculpture or something equally eye catching to the front of your property. This will again have an effect on the level of foot traffic that your business will receive and could certainly allow you to reach a higher level of sales. Once again, it could also gain the attention of the media and a buzz is all you need to expand your reach.

Investing In The Interior

Finally, there are a few main areas of the interior of your business building that you must get correct as soon as you open your office doors. The first is the reception. This should be a welcoming area where new clients can wait in comfort before they gain access to the rest of your business. It might be worth paying a little extra here to ensure that you generate the right first impression. A first impression is everything for a typical company.

You also need to think about the area in your business where people will be working. This area needs to be set up in a way that maximizes efficiency. Shared work areas are a great idea because they will allow you to allow the strongest workers to help the weaker. Modern art will also brighten up the office environment, ensuring that people love working there and thus provide a higher level of work.

We hope this helps you build your business property up to the right way from the very beginning.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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