Gen Z’ers, also known as Digital Natives, are more obsessed with brand loyalty than any other generation. Their loyalty to brands is largely centered around the incentives and social capital they receive from identifying with a brand – which is something the crypto/web 3 space encompasses.

Cryptocurrencies have given users a new way to earn without actually working. One of these methods of passive income through crypto are crypto reward programs, which reward users with crypto for small tasks like signing up, watching ads, or anything else that usually involves microtransactions. 

On that note, let’s learn how crypto rewards help win and maintain Gen Z brand loyalty;

What Are Crypto Reward Programs?

Crypto reward programs are systems set up by businesses to encourage customer engagement in cryptocurrency by introducing crypto incentives.

Crypto reward programs offer customers multiple avenues of earning crypto; this is especially popular with those that are interested in holding crypto for the long term.

Types Of Crypto Reward Programs

Crypto reward programs can take on different forms, here are a few;

Crypto Reward Card 

Another crypto reward program comes with the crypto credit card which offers users a percentage back based on the transactions made with the card. Reward cards are not a new concept but are now introduced into crypto with the crypto rewards cards. 

Crypto credit cards work like other credit cards the main difference being that transactions are made in cryptocurrency and crypto reward cards offer users crypto rewards for crypto spent on the card.

Staking

Staking involves committing your crypto assets to a blockchain as a means of verifying transactions. As a reward for staking you are offered cryptocurrency. It helps maintain the blockchain and is an easy way to earn interest on your crypto, it is also less complex when compared to mining.

Referrals

Another crypto reward program is the referral program, a lot of crypto exchange apps in order to bolster user engagement offer referral programs where you get crypto as a benefit of registering, getting people to register, and carrying out transactions on the platform, some also offer you free crypto transactions as rewards due to the fact that the charges for transferring cryptocurrency can be outrageous.

Crypto Games

Crypto games that allow players to earn crypto are also growing massively in popularity. Titles like Axie Infinity and Plant vs Undead can net players the occasional payout for playing their games. In these games, you can earn virtual NFTs (non-fungible tokens), which can be cashed out to a player’s crypto wallet.

Crypto Rewards and Gen Z Brand Loyalty

Brand loyalty is an important aspect of any industry. Over the years people have discovered that brands are built on loyal customers so what businesses do is offer their customers incentives so that they keep coming back. Loyal customers tend to purchase more and even refer other customers to the brand. 

Gen Z has been at the forefront of emerging technology and makes up most of the engagement in blockchain and decentralized finance. Therefore, it becomes imperative for brands to maintain the activities of Gen Z, and the best way to do so is through crypto rewards.

Start-ups use crypto rewards as a means of advertisement to increase brand awareness and consumer engagement, the benefit of crypto rewards which is earning without putting in so much work has been a major source of attraction to Gen Z ‘the generation of the future’ who love the idea of remote work and making money from home.

Crypto rewards have bolstered the usage of cryptocurrency, introduced new users, and has grown the crypto market while at the same time maintaining current Gen Z users. 

Interestingly enough, crypto rewards also encourage people in other generations to start using crypto. 

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How Crypto Rewards Help Win and Keep Gen Z Brand Loyalty appeared first on OpenBusinessCouncil Directory.

How’s your digital footprint looking these days?

Whether you’re looking to burnish your personal brand or optimize (and widen) your corporate sales funnel’s ingress, you probably have work to do. That’s okay — you’re far from alone.

Don’t revel in that company, though. Use these five straightforward strategies to improve your digital footprint and take control of the assets upon which you rely to build buzz for your personal or corporate brand.

1. Make Sure Your Contact Details Are Complete and Up to Date

How difficult is it to make sure your contact details are accurate and up to date?

For some professionals, pretty difficult, apparently. Your social media profiles and online directory listings exist first and foremost to remind the world that, well, you exist. Putting them out there without ensuring that visitors can act on them verges on malpractice.

2. Add Social and Website Links to Your Directory Profiles

There are literally dozens of well-trafficked, highly search-visible business directories on which you could plausibly list your company for free.

Whether you actually need to claim or create listings on them all is another story, but you’ll certainly want to attack those popular with your target audiences. This Crunchbase profile for entrepreneur David Mimran is a model for how that attack should look; in particular, you’ll want to embed outbound links to your top social media properties and website.

3. Burnish Your Value Statement — Or, Why Should Anyone Care?

Why should anyone care about you, indeed. Make the limited space in your social and directory bios count with a concise statement of value that advances your case. This isn’t quite an elevator pitch; think of it as a spark for further conversation around your personal or corporate brand.

4. Spring for a High-Res Professional Photo (And Not a Cheesy School Headshot, Either)

Give your personal properties a quasi-personal touch with a photo that doesn’t curdle milk. Yes, of course keep those pics you wouldn’t want your parents or kids to see where they belong, but know that a work-appropriate candid never hurt anyone either.

5. Add a Low-Key Call to Action

Let’s be clear: your digital properties are sales collateral. You’re selling a distinct personal or corporate brand, here.

Just understand that not all sales collateral needs bright flashing neon lights. Where appropriate, your social media profiles and online directory assets should gently encourage visitors to take the next step, whether that’s to reach out to you with ideas for collaboration or click through to your website. Be hospitable, in other words — and solicitous, too.

Your Digital Footprint Works for You — Not the Other Way Around

Never forget that your digital footprint works for you. If you ever feel as if you’re hostage to your web assets, you’re doing something wrong. And while this may not be your fault — the Internet is a scary place, after all — it demands corrective action. You simply can’t afford to divert your attention from the pressing matters that demand it.

This is an article provided by our partners network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Optimizing Your Online Footprint – 5 Things to Include in Your Business & Professional Profiles appeared first on OpenBusinessCouncil Directory.

If you’re new to the world of business, you probably want to learn as much as you possibly can. Regardless of the business you’re looking to start, you need to make sure that it looks the part. The way your business looks is one of the key deciding factors in whether a person works with you or not. In this case, looks really do matter. So how can you make your business look the part? Read on:

Build Your Brand

Start by building your brand, even if it’s on paper. You need to know the following:

• What colors represent your business? What mood would you like to convey?
• What fonts help to give the right impression of your business?
• Who do you want to work with?
• What is your brand story and message?

When you ask yourself as many of these questions as possible, you begin to get a feel for what your business should look like both offline and online. The image should be consistent!

Build A Website

A website always points to a professional business that is serious about what they are doing. It doesn’t matter if you plan on being a mostly offline store; a website gives people information about your business that they might want before coming to visit. Try not to build it yourself – it should give a great first impression. It is your 24/7 storefront after all!

Have An Attractive Sign Made

Having an attractive sign for the outside of your business will draw people to you and make you more memorable. Ensure you don’t cut corners when it comes to this and visit a professional signage business to do it for you.

Make Sure Your Curb Appeal Is Up To Scratch

Curb appeal usually refers to how attractive a home for sale is to a potential buyer, but you want your store to be appealing on the outside to your customers, too. Curb appeal will include making sure everything is clean, that you have CCTV for your customer’s safety and security, and even looking into commercial landscaping to create a suitable outdoor area.

Introduce A Suitable Uniform

You want your staff to look the part, so make sure you pick a suitable uniform that helps to convey your brand image. Bear in mind that your staff should also look the part by smiling and offering the best customer service imaginable. This is why ongoing training is important.

Create A Clever Lay Out

The way you lay out your store can make it look professional and help you to achieve sales goals. Make sure you know and understand why customers make the choices that they do and use it to your advantage.

Focus On A Unique Window Display

A unique window display can also catch the eye of customers, so think outside the box. Make sure you keep it fresh and exciting!

Making your business look the part is an ongoing process. Make sure you’re giving the right impression!

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed content

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Making Your Business Look The Part: What To Do appeared first on OpenBusinessCouncil Directory.