Google Ads have been around for a while now, and almost everybody has heard of them. It’s the online advertising service from Google that allows you to promote your business or website on Google search results pages, by adding marketing messages from advertisers. But what many people don’t know is that their platform has a lot more features than just promoting a website or a product on Google SERPs (search engine results pages). For this reason, it’s important to be aware of these other great benefits provided by their platform so you can maximize the potential behind using this tool. As a business or service, it’s important to manage your Google Ads properly to get the most out of your marketing efforts. This guide will teach you everything you need to know about how to do just that and Manage Your Google Ads .

Manage Your Google Ads

Manage Your Google Ads

Building an audience

One of the best ways to start managing your Google Ads is by building a targeted audience – just like you would for search engine optimization. The only real difference between these two techniques is that one is organic and the other isn’t. 

After all, you can’t exactly spend money on SEO, but you can do so with their advertising platform. All it takes from you is some time and effort, as well as dedication to learning how everything works. Another option is to consider hiring a Google ads agency like Edge, a Google Ads management company. These are the people that can help you get started with this platform and educate you on the best strategies to use.

If you want people to find your ads worthwhile, then they have to be relevant. In this situation, relevance means targeting your ads towards what people are searching for. This way, when somebody types in something like “best tablets” or “buy laptops online”, they will see your ad pop up alongside their search results. This is a great advantage because it will offer you the chance to create brand-new potential customers who are searching for exactly what you have to offer.

You can do this through Google Ads’ automatic targeting feature, which allows you to target ads to people that are most likely going to be interested in buying your products or services. 

Managing your bids

Another great way to get more out of your Google ads is by understanding how bidding works within their advertising platform. Bidding is the act of determining how much you’re willing to pay for a certain ad by setting a price accordingly. There are two different types of bidding available through their service. 

Automatic bidding 

This form of bidding allows you to set up an automatic system that sets the ideal bid based on each specific advertiser’s past performance. You can usually find this option when creating new campaigns for an account, but it also has some limitations depending on factors like your ad group or the device you’re using.

For this option to work, there are a few things that have to be considered. This includes how much traffic a particular advertiser has generated in the past, and how many people have clicked on their ads. You can then determine if their average bid is higher or lower than your own depending on these factors. This will tell Google Ads whether they should increase or decrease the bids of other advertisers based on your settings, which usually works to help even out competition between marketers.

Manual bidding 

This form of bidding lets you manually set what you want your bid amount to be per click instead of relying on Google’s automatic system to make changes for you. It also means that you can set different bid amounts for specific keywords or ad groups.

This is the option that most marketers go with since it gives them more control over how their ads are performing. This also makes it easier to monitor what’s working and what isn’t, which will allow you to adjust your bids accordingly based on this information. 

Campaigns vs Ad Groups

There are two main components to creating new campaigns within Google Ads, which include campaign targeting options along with budgeting choices. On the other hand, there is also another thing called ad group targeting which allows you to determine exactly who sees your ads based on various interests like demographics or geographical location. Then they can change where your ads show up using their placement network feature – whether you want it to show up on Google’s search results or partner websites.

You can also use dynamic targeting to create ads that will appear for specific demographics like age, gender, parental status, and household income levels among others. This helps you further narrow down your target audience so that you can focus more on converting them into customers instead of wasting time and money clicking on ads that aren’t relevant to what you’re offering.

Manage Your Google Ads

Google Ads is a great way to target potential customers who are already interested in what you have to offer. Through their automatic bidding system, you can let Google Ads make adjustments for you so that your ads are always performing at their best. You can also use manual bidding if you want more control over how much you’re willing to spend on each click. 

Additionally, understanding how ad groups and campaigns work will help create a better overall strategy for your business. This includes using dynamic targeting to create ads that are relevant to the specific demographics of your audience. With this guide, managing your Google Ads like a pro is now a few steps closer, so you have to keep learning.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Manage Your Google Ads Like A Pro With This Ultimate Guide appeared first on OpenBusinessCouncil Directory.

The world has changed. People have grown tired of traditional advertising techniques like billboards and radio spots. They don’t want to be sold anything anymore; they want solutions – products that will improve their lives by solving problems they know exist but haven’t found an answer for (yet).

When you create content, especially video marketing content, that resonates with your target audience, they will become more engaged and loyal customers. This blog post will explore how you can achieve rapid customer growth.

Start with a small, targeted customer base

When starting a new business, it’s important to focus on a small, targeted customer base. This will help you to achieve rapid customer growth. One great way to reach these customers is through animated videos. Animated videos are a great way to engage and educate your target audience. They’re also a great way to build brand awareness and create a strong connection with your customers.

Identify the problem they are facing and how you can solve it

Too often, startups focus on acquiring new customers without taking the time to understand their current customers and what they need. To achieve rapid customer growth, you first need to identify the problem your targeted customers face and how your products or services can solve it.

Once you’ve identified the problem, you need to create a strategy for reaching your target customers. This may include building or optimizing your website, developing a marketing plan, and contacting potential users through social media or other channels.

Create an engaging and interactive experience

When it comes to customer growth, it’s important to create an engaging and interactive experience. This will help keep them coming back, and it will also help build a relationship with them. Some ways to do this include:

• Offering free trials or samples
• Having a loyalty program
• Holding contests or giveaways
• Offering discounts for referrals

These are all great ways to keep your customers coming back and building a relationship with them. It will be easier to acquire new customers, and it will also be easier to keep them.

Focus on quality content that will attract the right audience

By publishing and distributing high-quality content, you’ll not only attract more users, but you’ll also be able to engage them better. This will help you build a loyal following and encourage them to return to your site and/or app time and again.

Use the internet to create viral content

One way for every startup to grow their customer base rapidly is to create viral content. The internet and video marketing through YouTube specifically are ideal for creating this viral content. Creating viral content can be achieved by following these steps:

• Stay up to date on the current trends and what your audience likes
• Document what you research and learn about in relation to trends and your audience so you can keep coming up with creative ideas
• Work on one or two videos at a time that can take anywhere from 30-40 minutes to create and then release consistently
• Share the videos on every social media channel you have access to and keep your audience involved

Once you begin to see results, work on creating more videos for more effective long-term growth.

Create an effective website that is easy to navigate

Your website should be easy to browse and navigate, even if you don’t know much about it. This will reassure customers that they can find what they need without searching extensively. Your website must be accessible for mobile browsers and the latest technology.

Offer incentives to encourage people to share experiences

For example, I have an idea for one of my startups that involves meditation. This is a fantastic method to get individuals to share their experiences. I know that I want to offer incentives to encourage people to share their experiences, but it’s hard because they are very personal.

I think there are three potential ways to create incentives for people who share their meditation experiences with the world:

• A free month of meditation sessions by providing an incentive so they can try it out before committing
• Create a reward system for those that share publicly, like giving them tokens or points that can be redeemed later with our service
• Offer discounts on the monthly subscription fee for those who would like to share their feedback

One of the best ways to test a model like this is through a Minimum Viable Product (MVP) that is as simple as possible. There definitely needs to be some kind of structure or guidelines for offering incentives, but the MVP will help to iron out this aspect.

Conclusion

You need to start with a small and targeted customer base to get your startup off the ground. Identify what problem they are facing and how your company can solve it. Create an engaging, interactive experience that will focus on quality content that attracts the right audience. Use the internet to create viral content or leverage social media as much as possible.

Once you have created some momentum, use incentives like discounts or coupons to encourage sharing of experiences which will help grow awareness about your business from those who already know about it through word-of-mouth marketing efforts. And lastly – hire video marketing experts – marketing agencies and design agencies to create cost-effective content for your startup.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How can every startup achieve rapid customer growth? appeared first on OpenBusinessCouncil Directory.

Research shows that marketing firms that achieve beyond their revenue goals are able to do so by applying personalization techniques 83% of the time.

Gone are the days when marketers used to plan and execute a campaign based on mere assumptions or a gut feeling about audiences. Today, marketing campaigns are driven by a more reliable method – audience data.

What does your target audience want? What do audiences think about your brand? Is your marketing campaign in alignment with your audience’s needs?

These are some key aspects that you need to know to make your marketing campaign a success.

There is no better way than getting the answers from the audiences themselves.

Businesses are now relying on big data resources to get accurate customer insights that can add value to their marketing efforts.

Why not give your marketing campaigns the power of such big data?

Here are some ways in which audience data can elevate your marketing strategies:

Helps you reach your target audience at the right time

A major proportion of your marketing success depends on timing. Your product/ service may be efficient at addressing an existing customer problem or may make their lives better in some way. To enable your product/service to attain its goal, it has to reach the target audience at the right time.

In traditional marketing, marketers leverage limited market research data accessible at that point of time, and their beliefs regarding the target audience, to make marketing decisions. This method may yield results, but not with consistency. There is a risk of failure in this trial-and-error-based approach.

Data-driven marketing businesses, on the contrary, support their marketing decisions with data. They may use the services of big data companies or employ in-house big data systems to get accurate, deeper, and comprehensive information about target audiences.

What’s more? They can even get access to real-time customer data that can be a complete game-changer for the campaign.

Gives you valuable insights for personalization

Successful marketing campaigns are those that engage with their audiences. Engagement is possible only when your marketing is customer-focused and relevant to their lives. You cannot inspire trust for your brand or marketing message in audiences unless you personalize.

Audience data helps you overcome the drawback of insufficient or inaccurate audience data by giving you key insights such as audience demography, online behavior, purchase history, and pain points.

These insights, among others, enable you to personalize your marketing message and convert it into a one-to-one brand communication with your target audience.

Does this strategy work?

Research reveals that companies that conceive marketing strategies based on their audience data earn anywhere from 5 to 8 times more revenue on their allotted budgets. With fact-based personalization, you can expand the potential of your strategies for maximum marketing success.

Gives you access to customer information across marketing channels

Data-driven marketing strategies are based on data collection from multiple channels where your customers may have a presence. You get access to streams of data across sources. These include television, radio, and news sources; search engines; social media; apps; and media such as videos and podcasts.

This is high-quality data because it is coming straight from your target audience. You can convert this huge volume of data into crucial intelligence for your marketing campaigns. For example, you can identify channels that have the best customer presence.

You can apply your marketing campaigns to these channels. Your marketing will have the maximum possible reach.

Data-driven campaigns will be more in tune with your customer expectations. With efficient big data planning, you can even create a highly one-to-one marketing experience for your customers. 

Provides insights into your most valuable customers

The beauty of data-driven marketing is that the marketing and brand success you experience is not temporary. Big data systems can be integrated with your existing CRM systems or predictive analysis systems to create customer profiles and predict their purchase behaviors.

The entire infrastructure gives you critical customer insights, such as their purchase patterns and sales potential. You can identify customer profiles that mean revenue for your business and those that are superficial leads.

This is critical business intelligence that helps you focus on your most important customers. Data-driven insights also enable you to acquire new customers and strengthen relationships with existing customers.

Helps you deliver super-performing products/services

There is no better marketing than a high-quality product/service.

Deliver the best product/service that your customers are happy about, and watch your customers become your brand ambassadors.

Audience data empowers you with insights required to develop such products or services. Inputs such as target audience needs, demography, and expectations can help you improve your product development. You will increase your chances of product or service success with a fact-based approach to development.

Helps deliver outstanding customer experiences

With data-driven marketing, you can predict your customers’ brand expectations. You can reach out to them with the right marketing message at the right time. You can communicate brand messages that you know will make the right impact.

This is also an opportunity to upsell or cross-sell other products/services. But you will be doing so knowing that your customers are in need of a specific product/service. As a result, the experience will be outstanding for your customers.

When you do so consistently, you create loyal brand followers.

In conclusion

87% of marketing professionals believe that their organization’s data assets are poorly utilized. 64% believe that marketing efforts based on data are critical to their organization’s success.

These insights are an opportunity to realize the value of your data assets. Leverage your company’s big data assets for developing well-planned marketing strategies. It is a valuable opportunity to make your brand stand out!

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post How Audience Data Can Help Your Company with Marketing Strategies appeared first on OpenBusinessCouncil Directory.

Companies focus on the pros of marketing. With the right amount of investment and the correct target audience, you can increase traffic one-hundred percent. This will lead to a better lead generation and a boost to sales and profits. Usually, this is how bosses think when they consider advertising, but the cons go under the radar.

Yes, being witty and creative and unique can raise brand awareness; however, there is a dark side to the industry which turns off customers. Slip into this category and the firm’s reputation may take a hit from which it can’t come back.

Here’s how adverts destroy businesses and the solutions.

Too Annoying

In the past, shoppers used to have to walk past billboards and fliers before they saw a company’s message. Even if they were everywhere, they were unobtrusive because the advertising was passive. You saw it, but you never had to engage. Today is different thanks to the internet. Now, one click can result in endless pop-up ads which relate to nothing whatsoever. The result is an annoyed and frustrated shopper that would rather leave than continue with the experience.

The solution is simple: think before you accept advertisements. If it’s vital for monetary reasons, then keep it to space on the pages. Avoid pop-ups at all costs.

Not Trustworthy

There are millions of adverts on the Worldwide Web, and all of them look the same. So, it’s difficult to tell which are real and which ones are fakes. As a result, online consumers avoid them like the plague because the risk isn’t worth the reward. Sure, they may get 10% off their next order, but they may give a hacker access to their bank account.

One way to attract attention while being trustworthy is through SEO. www.vistacomm.com shows that shoppers are more likely to click-through on a search engine rather than an ad. So, pleasing Google can lead to a better conversion rate.

They’re Plain Bad

Ads are annoying, but only if they’re bad. It turns out customers don’t have them equally; just the ones which waste their time. www.vieodesign.com puts this into perspective by saying 91% of people are bothered by intrusive ads, 87% by too many of them, and 79% by trackers. However, none of the samples were bothered if the quality was high because it added value.

The obvious thing to do is make sure the marketing effort correlates with the audience beforehand. To do this, set up a focus group and ask for feedback.

Misleading

Also known as click-bait, it’s when a title refers to a search term but redirects them to a different page. As soon as they land and read a few sentences, people tend to bounce. Okay, the traffic rate is high but the conversion rate is way down, and that’s what counts. 15% of all ads trick people into clicking so you can imagine a person’s frustration.

As tempting as it is, you have to avoid clickbait. Be real and genuine because that’s what counts.

Wouldn’t that get you to click on something if the shoe was on the other foot?

This is an article provided by our partners’ network. It might not necessarily reflect the views or opinions of our editorial team and management.

Contributed Content 

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post The Dark Side Of Marketing: How Adverts Destroy Businesses appeared first on OpenBusinessCouncil Directory.