Artist, performer, musician, entrepreneur, and visual artist Amrita Sen has launched Amrita Sen Music to compose for different subjects such as commercials, feature films, television and live special events.

Amrita Sen is probably best known for her performance at the 2009 Academy Awards with music legend AR Rahman, singing “Jai Ho” from the Oscar-winning movie, Slumdog Millionaire. She has also performed on The Tonight Show with Jay Leno and The Oprah Winfrey Show. Sen is the founder of the Indian-inspired fashion line BollyDoll and an accomplished entrepreneur. She has found composing as an immediate way to connect music to visuals and work in the metaphorical. In her opinion music composition with pictures is very prominent and remains like a combination of music and dialogue. In commercials, the music doesn’t have to be so literal, it just needs to help to represent the emotion of the brand. For composing music, Sen likes to first work out the basics on a harmonium, a type of free-reed pump organ.

Visual artist and musician; Education in music

Sen passed voice and music lessons and was taught classical Indian music and Western opera at a young age. She continued with rigorous training in classical piano, playing the harmonium, and went to India to learn music. In India, Amrita was schooled in the Indian classics from the late Gaan Prakash Ghosh, a celebrated singer, and from her own aunt, the late Geetika Sen. Therefore, she became a composer and performer with a unique sensitivity. She has received degrees from The Wharton School of Business and an MBA from Harvard. Sen’s music has Indian influences but it also has a lot of influences from western classical; because she has trained in piano and western opera. The audience follows her for Indian music but finds her as a very versatile artist. She writes both Indian music and English pop songs. Furthermore, Sen is a well-known entrepreneur, and has launched the successful Amrita Sen line of products including designs from her brands “BollyDoll” and “Cosmic and Eternal Love.” Sen debuted her BollyDoll illustrations at Art Basel in Miami. As a visual artist, she created “BollyDoll”, a live event combining immersive visual worlds with vocal performances spanning East Indian, African and R&B influences. This event of music and art launched an entire fashion and lifestyle brand.

Amrita Sen as a storyteller

As adult colouring books became popular and prevalent, Amrita Sen as a storyteller and visual artist, released an interesting colouring book as a gift collection, called Cosmic and Eternal Love. Sen’s first story BollyDoll” was originally created as a series of illustrations and later evolved into a soundtrack, a live show and eventually a fashion and accessories line that is distributed in department stores worldwide. This amazing book is inspired by the tale of Radha and Krishna from Hindu mythology and contains 15 original compositions. She Chose classic Indian mythology for her newly released colouring book as the idea of a series of illustrations and a girl’s perspective. She is best known for her performance of “Jai Ho” at the 2009 Academy Awards. Sen went on to collaborate with various artists such as Weezer, and Justin Timberlake.  In an interview with Living Out Loud – Los Angeles, she talks about her inspiration behind Cosmic and Eternal Love. At first, she didn’t know much about adult colouring books and the big market for them. Once she decided to start making adult colouring books, she made something, not like other mandala books and have a story behind the pictures. she wanted to have a story from a girl’s perspective because every myth is always from a guy. Sen was involved in numerous projects, so the synchronization of the music and illustrations of Cosmic and Eternal Love took a year to complete.

Amrita’s unique concepts

Wellness, healing and mindfulness are Amrita’s unique concepts in terms of stories from Indian mythology. She tries to present a new attitude about the potential of music to soothe her inner self and does this by taking a representation of the Buddha’s life. Amrita, which is fascinated by the sheer cacophony of pure health and mindfulness concepts, stores excerpts from her books about Buddha and its reports in music and art, and claims that this had been the constant procedure of merging writing with art. Amrita Sen is Originally from India, a designer, singer, manufacturer and entrepreneur who lives in the United States. As a musician, she has tried to combine visual arts with music. As an entrepreneur, she produces original Indian-themed art in a successful line of fashion and home products. Amrita Sen combines the creation of original artistic content with extensive business experience to commercialize unique products at retail. Amrita is a Hollywood-Bollywood crossover producer in the marketplace and has India’s largest vertically integrated studio, Pooja Entertainment. She works as a US-based designer, singer and film producer of Indian-themed products and entertainment for global markets.

Making podcasts

After the success of their previous podcast series “Music For”, Amrita Sen and Dinis Guarda discuss mindfulness, sustained happiness and world peace at “Finding Your Atom” another YouTube podcast series. In episodes of “Finding Your Atom” commits the dynamic boundaries of the most basic principles of humanity are discussed. Finding Your Atom is focused on the primary idea of recognizing unique characteristics, to motivate the audience towards concepts such as mindfulness, sustained happiness, and world peace. The podcast is available on the Amrita Sen YouTube Podcast and Dinis Guarda YouTube channels. Amrita Sen as one of the presenters of this podcast tries to reveal the constantly battling to find success. This podcast shows the heroic journey of negating the cacophony of needless thoughts in life, in order to redirect oneself to find the fundamental ‘particle’ of happiness and peace in life. Amrita and Dinis worked on the journey of meditation and wellbeing with music in this podcast. They discuss the principles and practices for making the world a healthier and happier place. Amrita, as a reservoir of knowledge and deep thoughts, has gained its share of experiences in a rogue path of turmoil. Her strong belief is that the identification of one’s self is half of the way to winning the battle of life.

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post From the Oscars to Mindfulness: Amrita Sen, Singer-Songwriter, Entrepreneur, and Visual Artist appeared first on OpenBusinessCouncil Directory.

• Film, retail and music are just some of the industries the multitalented Amrita Sen has left her mark on.

• She worked as CEO of The Vault Agency, a consumer product licensing company, for eight years. After the company was dissolved in 2011, she reinvented herself as a Bollywood singer and musician, working with leading figures in film and music for over ten years. Today, she is producing the Indian adaptation of John Le Carre’s The Night Manager, starring A-list actor Hrithik Roshan, for Disney Plus Hotstar; and has founded her own line of fashion and furniture design inspired by Indian art: Amrita Sen Designs. 

• Dinis Guarda’s interview with Amrita Sen continues in the tradition of the citiesabc openbusinesscouncil YouTube interview series with thought leaders and personalities at the top of their fields.

In the latest Dinis Guarda citiesabc openbusinesscouncil YouTube Podcast Series, Amrita Sen started by recounting her move from India to the USA in the 1980s. She described her experience as an immigrant as being profoundly marking, in a 1980s America more hostile to foreigners than it is today. It is this fortifying experience, she explains, that nurtured the pride for her Indian heritage she still feels (and is inspired by) today – a chip of her shoulder of sorts, as her parents chose to invest much of what they had in her education.

The need to earn a living and gain independence profoundly shaped who she is today. After a brief stint at Goldman Sachs, she worked at Capitol Records in order to launch herself into a career in the creative industries. With a B.S. from the Wharton School of the UPenn and an MBA from HBS on her resume, she founded The Vault Agency in 2003. Serving as CEO of the company until 2011, she brokered deals for brands to department stores and mass retailers, representing celebrity clients such as Beyonce, Prince and Kanye West, as well as corporations like Universal Music Publishing, Sony Music Publishing and Nintendo, in consumer product licensing.

More Interviews 

From The Oscars to Bollywood: Dinis Guarda Interviews The Multitalented Amrita Sen On Her Career In Music, Film And Design

Interview with Calvin NG, General Partner at Plutus VC – How To Successfully Manage a $200 Million Blockchain And Innovation Fund

Interview with Prof Xiaolan Fu, Director of the Technology and Management Centre for Development TMCD – University of Oxford, Founder OxValue.AI

Interview with Deyan Georgiev – Forbes 30U30 Winner, CEO at NitroPack – Digital Marketing & Website Optimization Solutions For Today’s Businesses

Interview with LaMondre Pough, CEO of Billion Strong, Mentor, Recognized Leader for the Community of People with Disabilities

Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer – “Bridging The Gap Between Marketing And Finance”

Intrigued by a career as winding as it is impressive, Guarda asked her about the pivotal experiences and decisions that have defined her path, and what kind of cosmic energy she has embraced to find her footing in something she really loves. Sen responded that she did not believe in cosmic energy as a fact of life, but rather that ‘cosmic energy is something you create for yourself.’ Claiming agency over her own narrative, she argued that her departure from CEO lifestyle was part of a wider, slow burning movement. ‘I think I was signaling to people, very strongly, that I was just bored,’ she explained. Not what you might expect from a former CEO.

But Sen is no classic CEO – she’s a free, independent thinker with a knack for finding niches where even she didn’t expect to find them. The fact that Sen does not play by the book has paid off hugely in happiness, fulfilment and career progression; she used a dying business in which her interest was flagging as a springboard to relaunch herself:

Vault was my main strategic alliance [because of the partnerships I had forged as CEO], and when the firm dissolved, I didn’t aggressively chase after the new entity. I was open to it but I didn’t chase […] my previous owners and say “Hey, you’re starting a new company, let me come with you.” Instead, I went home. I took naps. […] I felt like my time was opening up. I still had clients, of course, who were keen to see where I was going to take my practice next. But, [not succumbing to the pressure, I found that in those crucial moments of silence which I cultivated],  you learn to shorten your lines. What I mean by that is that when I was running my business with these big strategic alliances making me busy 24/7, my lines were very long: it would take forever to organise a meeting with me because I was just fully booked. I barely had time to call people back. But then, as I chose not to join CNA or UTA, I was suddenly calling people back faster; responding to emails faster; because I had more time. In the process of just being more available, I was able to practice singing, play the piano, and enjoy doing things I never had the time to do. And these amazing opportunities started to show themselves to me [in this newfound free time]. That’s when ‘Slumdog Millionaire’ came along. […] That 20% extra spare time allowed me to appreciate the film [in a  way that I wouldn’t have if I were still working as hard as I used to].

Shifting From The Corporate World To The #CreativeIndustries

Interview Amrita Sen – Singer, Musician, Artist, Producer, Designer#AmritaSen #Wiki https://t.co/XMlNq3tn6B pic.twitter.com/NBMqzsx9TZ

— openbusinesscouncil (@openbusinesshq) July 28, 2021

Sen allowed herself to be profoundly marked by the film and, upon hearing that the score’s composer, Oscar-nominee A. R. Rahman, was in town to hold auditions for backing singers at the Academy Award Ceremony performance, auditioned for the part. ‘There’ll be a thousand women in this line, but in this community no one knows I’m an executive or a Harvard MBA’. With this unprecedented degree of anonymity, Sen was able to cast a new role for herself as a Bollywood singer. She called her first meeting with A. R. Rahman ‘the most pivotal moment of [her] life’.

Sen has gone on to perform and record with several major recording artists and musical groups, including Justin Timberlake, Weezer, Timbaland, Pitbull and the LA Philharmonic. Most recently, Amrita scored and performed in Leonardo DiCaprio’s HBO climate change documentary ‘Ice on Fire’.

Inspired by her Indian heritage, Sen has also ventured into furniture and fashion design, drawing on ornate patterns from her home country to create intricate pieces for homes and outerwear. Products from Amrita Sen Designs have retailed at Wayfair, Walmart, Barnes & Noble, Bed Bath and Beyond, Shop NBC, Dillard’s, and Nordstrom. Amrita Sen Designs also houses Sen’s own cosmetics brand, BollyDoll; she has created collections with MAC Cosmetics.

Guarda and Sen also touch on her colouring book, Cosmic and Eternal Love (Chronicle Books), which was featured prominently at Barnes & Noble, Amazon and Walmart; as well as on her production slate deal with Roth Kirschenbaum films, which include projects the WWE, John Cena, Tiger Shroff, among other high budget Hollywood Bollywood films slated for release in 2022.

Closing the discussion, Guarda asked Sen to draw on her experience in production, business development, and merchandise rights to share her thoughts on technology in the creative industries.

‘I work primarily with musicians, digital artists, e-commerce artists – a highly creative business format – and screenwriters,’ she explained. ‘Fundamentally, [what all artists want to do] is control their IP.’ Sen believes new technologies like NFTs may help solve what she sees as a deluge of online art which never rewards the artist due to a lack of authenticity certification. She criticised ‘the concept of overposting everything we do, including high res versions of our own digital art, on Instagram, so that anyone can take a screenshot and print it’. NFTs are a solution because they ensure that any screenshot trying to pass as the real thing is invalidated by the lack of authentication.

Overall, Sen advocated for more restraint. She underlined the distinction between promotional platforms and consumer platforms, highlighting how important it is for them to work together:

There are teaser platforms out there designed to be promotional [of art], and then there are platforms, I believe, which are truly meant for consumption. A YouTube link to a trailer, for example, is a great promotional vehicle for the consumption of a full miniseries on a subscription service like Netflix or Amazon Prime.

But, even more crucially, she highlighted the role of the artists themselves: ‘You have to be very intelligent [when deciding what to do with your art],’ she said, explaining that there is a time to share art but also a time to guard it. ‘You shouldn’t be vomiting out content,’ she playfully concluded. ‘That’s no way to actually sustain a living [as an artist].’

Watch the interview with Amrita Sen now on Dinis Guarda’s YouTube Channel.

Read Amrita Sen’s full biography on openbusinesscouncil.
Read more about Amrita Sen Designs.
https://amritasen.demoriver.com/
https://www.instagram.com/amritasendesigns/
https://amritasen.shop/pages/about

Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Oscars Performer Amrita Sen Interviewed By Dinis Guarda: “You Have To Be Very Intelligent With Your Art, There Is A Time To Share It And A Time To Guard It” appeared first on OpenBusinessCouncil Directory.

Prior to working in the design and film industries, Sen worked for Goldman Sachs and then Capitol Records, before becoming CEO of Vault: a licensing firm focused on brokering deals for brands to department stores and mass retailers. Clients included 50 Cent, Paul Frank, Prince, Beyonce, Kanye West, Mr. Cartoon, Sony Music Publishing, Universal Music Publishing, EMI Music Publishing, Christian Audigier and Fredericks of Hollywood.

After Vault was dissolved in 2011, Sen took a leap of faith into the music industry by successfully auditioning as a backing vocalist for Slumdog Millionaire scoremaker A.R Rahman, and performing ‘Jai Ho’ with him at the Academy Awards in 2009. This launched Sen’s career as a prominent Bollywood playback singer and musician, during which she performed and recorded with several major artists and musical groups, including Justin Timberlake, Weezer, Timbaland, Pitbull and the LA Philharmonic. Most recently, Amrita scored and performed in Leonardo DiCaprio’s HBO climate change documentary Ice on Fire.

Amrita Sen Interview Focus

1. Introduction: Guarda and Sen discusses her youth in India and formative experiences.

2. Education: Sen describes her time at UPenn and Harvard and how her alma maters prepared her for a career in business.

3. Mentorship: Guarda and Sen discuss the prominent people who have shaped her life.

4. First career highlights: Guarda and Sen discuss the highlights from the first half of her career, focused especially on Vault, the product licensing firm with high-profile celebrity clients, where she was CEO.

5. Music and entertainment: Amrita Sen shares her background in the music and entertainment industries.

6. Slumdog Millionaire: Guarda and Sen discuss her unexpected national debut at the 2009 Oscars, performing the hit song ‘Jai Ho’ from the Slumdog Millionaire soundtrack by music legend A. R. Rahman. The number won the Academy Award for Best Original Song later that evening.

7. New horizons: Guarda and Sen discuss how this pivotal life event opened up new directions for Sen’s career, in the music industry in particular. She explains how she went on to work with household names such as Timbaland and Justin Timberlake.

8. Design: Guarda and Sen then turn the discussion to her equally impressive career in furniture and fashion design, sharing the origin stories of her brand.

9. Books: Guarda asks Sen about her book ‘Cosmic and Eternal Love: An Everlasting Story’ (Galison: September 2016), which she wrote and illustrated herself.

10. Present paths: Guarda and Sen discuss where she stands now in relation to her overall career.

11. Thoughts for the future: Guarda asks Sen about her views for the future of the creative industries, focusing in particular on technological trends and how these might be used appropriately by artists to increase their visibility and remuneration.

12. Last words: Guarda and Sen discuss how society needs to change in order to incorporate technology for a beneficial social impact on art and creativity.

More Interviews

Interview with Calvin NG, General Partner at Plutus VC – How To Successfully Manage a $200 Million Blockchain And Innovation Fund

Interview with Prof Xiaolan Fu, Director of the Technology and Management Centre for Development TMCD – University of Oxford, Founder OxValue.AI

Interview with Deyan Georgiev – Forbes 30U30 Winner, CEO at NitroPack – Digital Marketing & Website Optimization Solutions For Today’s Businesses

Interview with LaMondre Pough, CEO of Billion Strong, Mentor, Recognized Leader for the Community of People with Disabilities

Interview with Richard Haigh, Managing Director at Brand Finance, BA from University of Oxford, Lecturer – “Bridging The Gap Between Marketing And Finance”

Amrita Sen Interview Highlights

• About her transition into Music and Film

Vault was my main strategic alliance [because of the partnerships I had forged as CEO], and when the firm dissolved, I didn’t aggressively chase after the new entity. I was open to it but I didn’t chase […] my previous owners and say “Hey, you’re starting a new company, let me come with you.” Instead, I went home. I took naps. […] I felt like my time was opening up. I still had clients, of course, who were keen to see where I was going to take my practice next. But, [not succumbing to the pressure, I found that in those crucial moments of silence which I cultivated],  you learn to shorten your lines. What I mean by that is that when I was running my business with these big strategic alliances making me busy 24/7, my lines were very long: it would take forever to organise a meeting with me because I was just fully booked. I barely had time to call people back. But then, as I chose not to join CNA or UTA, I was suddenly calling people back faster; responding to emails faster; because I had more time. In the process of just being more available, I was able to practice singing, play the piano, and enjoy doing things I never had the time to do. And these amazing opportunities started to show themselves to me [in this newfound free time]. That’s when ‘Slumdog Millionaire’ came along. […] That 20% extra spare time allowed me to appreciate the film [in a  way that I wouldn’t have if I were still working as hard as I used to].

• About her thoughts for the future of the creative industries

‘I work primarily with musicians, digital artists, e-commerce artists – a highly creative business format – and screenwriters,’ Sen explained. ‘Fundamentally, [what all artists want to do] is control their IP.’ Sen believes new technologies like NFTs may help solve what she sees as a deluge of online art which never rewards the artist due to a lack of authenticity certification. She criticised ‘the concept of overposting everything we do, including high res versions of our own digital art, on Instagram, so that anyone can take a screenshot and print it’. NFTs are a solution because they ensure that any screenshot trying to pass as the real thing is invalidated by the lack of authentication.

Overall, Sen advocated for more restraint. She underlined the distinction between promotional platforms and consumer platforms, highlighting how important it is for them to work together:

There are teaser platforms out there designed to be promotional [of art], and then there are platforms, I believe, which are truly meant for consumption. A YouTube link to a trailer, for example, is a great promotional vehicle for the consumption of a full miniseries on a subscription service like Netflix or Amazon Prime.

But, even more crucially, she highlighted the role of the artists themselves: ‘You have to be very intelligent [when deciding what to do with your art],’ she said, explaining that there is a time to share art but also a time to guard it. ‘You shouldn’t be vomiting out content,’ she playfully concluded. ‘That’s no way to actually sustain a living [as an artist].’

Amrita Sen Biography

Born in India, Amrita Sen studied Finance at the Wharton School of the University of Pennsylvania 1988 to 1992, before obtaining an MBA from Harvard Business School which qualified her for the position of CEO at Vault, a product licensing company which nurtured her professional relationships with eminent music performers and producers. At heart, Sen was always more of a performer than a performer’s product licensing manager: she grew up with a mother and aunts who were all classical Indian singers and, as a child, she performed extensively at major venues like Madison Square Garden.

Her transition into professional musicianship in 2009 has been met with critical acclaim: for her career-making performance of Jai Ho at the 2009 Academy Awards to her work in electronic music. Widely regarded as one of the chief singers of Indian music in the United States, Amrita has provided music for major film soundtracks, television shows and pop albums, making appearances on The Tonight Show with Jay Leno and The Oprah Winfrey Show. In addition, Amrita was the featured Hindi singer in the song “Love is the Answer” performed by the band Weezer, in their album ‘Ratitude’ (2009). She has also performed and co-written two songs with Ozomatli for their album ‘Fire Away’ (2010). Finally, since February 2010, Sen and her brother Ananda have been the featured Indian musicians for Sprite’s worldwide music campaign alongside chosen performers from Africa, South America, and China.

Since then, Sen has ventured into other types of creative work, notably visual art and design, for which she combines the creation of original artistic content with her extensive business experience to commercialize unique products at retail and on-the-air. As owner and director of Amrita Sen Designs, Sen creates original Indian-themed art on successful lines of fashion and furniture products, which have retailed at Wayfair, Walmart, Barnes & Noble, Bed Bath & Beyond, NBC Store, Dillard’s, and Nordstrom so far. Many of these have been exciting collaborations, for example when Sen partnered with MAC cosmetics and with Dillard’s and Nordstrom on a loungewear collection.

Sen has also ventured into illustrations: her illustrated picture book, ‘Cosmic and Eternal Love’, was launched through a Barnes & Noble end-cap program nationwide, and featured prominently at Barnes & Noble, Amazon and Walmart. In addition, Amrita debuted a project named BollyDoll at Art Basel Miami in 2011, where she exhibited 26 colourful back-lit illustrations.

Finally, thanks to her background in film scores, Sen has carved a niche for herself in the film industry as well. Her Indian adaptation of John Le Carre’s The Night Manager, currently in production, stars A-list actor Hrithik Roshan, for Disney Plus Hotstar. Amrita also has a production slate deal with Roth Kirschenbaum films, which include projects the WWE, John Cena, Tiger Shroff, among other high budget Hollywood Bollywood films slated for release in 2022.

Amrita Sen References

https://www.linkedin.com/in/amrita-sen-8128934/

https://amritasen.shop/pages/about

https://www.instagram.com/amritasendesigns/

http://syncsummit.com/amrita/

https://mim.org/leadership/amrita-sen/

https://ourstage.com/profile/amritasen

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Hernaldo Turrillo

Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

The post Amrita Sen – Singer, Musician, Artist, Producer, Designer – From Wall Street To Hollywood Bollywood appeared first on OpenBusinessCouncil Directory.