Are you getting tired of seeing your competitors rank far above you on the search engine? Flashing their low prices, bragging about their excellent service, and stealing your customers before you even get the chance to show them your cutting-edge website – it should, after all, be you up there on the first page.
Luckily, there are ways to show them who’s the better business and push their name a bit further down by putting yourself first.
Here is a handful of ways on how you can make sure your business ranks higher on Google so that you can get the traffic and the customers you deserve.
Think about your content
Before we get started, it’s important to keep in mind that SEO and increasing the traffic to your website is not a job that’s done overnight. Search engines are smart these days and they don’t like it when you try to fool them. Go nice and steady instead, focus on delivering high-quality content, and you should be rewarded in the end.
If your website is currently lacking in style rather than content, you might want to consider hiring a professional to take care of the web design for you. It is, after all, the first impression your customers get of your business and should be prioritised.
Now you can focus on improving the content on your site. Think about what your customers may plot into the search engine, first of all, and make sure that this is a part of your site as well. Again, don’t try to trick the system by filling it in everywhere; it should be a natural part of your website copy.
Link to other platforms
This is, however, just the basics of good SEO. One of the best ways to make sure that your site jumps ahead of your competition is to have a flora of connections to your website. We’re talking blog posts, of course, as well as social media platforms which should be both useful and relevant to your business.
The blog is an excellent way to team up with other business blogs as well, preferably those that are outside of your competition, of course, and see if you can make each other better. Help them out by allowing a few guest posts from them on your site – and craft together some posts with links to your site that they can post on their blog.
Use those social media profiles to market your blog content as well as your business. This is great for your general marketing efforts as well as SEO, though, and it can give those traffic numbers a tremendous boost if you do it right.
Hire someone to take care of it for you or simply outsource it if you don’t have the time or the skills to maintain social media platforms and that business blog. It is so important that this is done right so don’t neglect it; with time, you will definitely put your competitors far behind.
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Contributed content
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.