It can be a dream for a lot of people to set up and run their own business. There is something about being your own boss and responsible for your workload and also your income. However, there is so much more to the setup of any new venture that people fail to realise. While it all starts with an idea and a business plan, you also need to consider the future and safeguarding your empire. So I thought I would share with you some of the ways you could do that to ensure that your business has a future to succeed.
Consider trademarking the important elements of your business
You spend a lot of time in the beginning fine tuning your brand. This includes things like straplines, logo and even the business trading name. So it’s important to safeguard the future of those things by trademarking them. It is not as complicated as you might think thanks to attorneys doing all the legal legwork for you. For more information take a look online at websites like SecureYourTrademark.com.
Don’t make any digital mistakes
Social media is huge for some businesses. But yet many new businesses don’t take advantage of it as much as they should. Social media has the power to get your business in front of potential new customers. Some of which may not have been aware of what you had to offer if it wasn’t for you flashing up in their newsfeed. Social media offers you the chance to enhance your online presence and profile. Everything is online these days so don’t fall into the trap and forget about what will work for your business. However, while it is important to embrace social media and the online world, you need to ensure that you don’t make any digital mistakes. By that, I mean remaining professional with your uploads and being consistent. Once it’s published it’s online for the world to see, so make sure that you also promote accurate information. For more information about making more of your business social media take a look at websites like blog.hootsuite.com.
A website is key for the future of your business
A decent website is your online shopfront, it’s no surprise with more people using smartphones and the internet to find information or source products. This is where you need to make sure that your website is easy to use and engaging making it accessible for your future customers or clients. The last thing you want is people being put off by your site and then looking elsewhere.
Don’t forget the business plan
Some entrepreneurs take the time to organise their business plans. But once they are done they tend to forget about them going forward. Business gets in the way, and life moves on. But referring back to the business plan is essential to move forward. This enables you to have the best intentions of what you want to do. Giving you an opportunity to add to your plan as business moves forward. Don’t forget the importance of it.
I hope this helps you safeguard your business future.
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.