All modern businesses should use technology to their advantage. That is true, regardless of the individual business model. For that reason, we wanted to release a post that focuses on the benefits of smartphone applications today. Most people have an iPhone or something similar in their pockets at the current time. So, developing an app is one of the best ways to ensure you always remain at the forefront of their minds. You can use the item to sell more products or provide information about your services. Nearly all companies that release an app claim it helped to boost their sales. With that in mind, let’s take an in-depth look at just some of the benefits you can expect to encounter.
For the customer, smartphone apps are a convenient way to browse and make purchases. In most instances, the app will remain logged into their account at all times. So, they can get the products they want with the click of a button. It’s much easier than having to type your website address into their browser. Indeed, that it why online retailers like Amazon have become so popular. Sure, they might offer a broad selection of different items to their customers. However, it’s the use of smartphone apps that keeps people coming back for more. Also, developing an app will help to make people familiar with your brand. They’ll have an icon on their phone on which you could include your logo.
A low-cost marketing solution
Modern business owners spend millions every single year on promoting their companies . In recent times, most of that cash goes into PPC advertising or social media marketing. However, a high percentage now goes towards the creation and improvement of mobile apps. Once you have the product up and running, it’s easy to make adjustments or add new pages. So, it’s a cheap way to push your brand to the right people. Just ensure your app is free to download. Most consumers aren’t willing to spend money to spend more money. That makes sense, right? The number of downloads you encounter will increase tenfold if you keep the app free.
Simplifies the customer service process
Dealing with customer complaints and other issues can become a real hassle for company bosses. However, smartphone applications could make the process easier. For example, some specialists now provide message queuing tools. They’re excellent because they allow you to manage all your correspondence at a steady pace. Spikes in traffic can often cause lots of messages to come in at the same time. That is no longer an issue if you use a suitable gadget to keep them in a queue. Research that subject when designing your app for the best results. There are lots of different platforms out there that you could incorporate.
We wish you the best of luck with your new business this year. If you use the advice from this page and check out some other articles on this site, you should be okay. At the end of the day, 50% of new companies fail within the first six months. So, if you manage to make it further than that, you’re on the path to success. Catch you back here next time folks!
Maria Fonseca is the Editor and Infographic Artist for IntelligentHQ. She is also a thought leader writing about social innovation, sharing economy, social business, and the commons. Aside her work for IntelligentHQ, Maria Fonseca is a visual artist and filmmaker that has exhibited widely in international events such as Manifesta 5, Sao Paulo Biennial, Photo Espana, Moderna Museet in Stockholm, Joshibi University and many others. She concluded her PhD on essayistic filmmaking , taken at University of Westminster in London and is preparing her post doc that will explore the links between creativity and the sharing economy.