As a business owner you realize that it is your duty to let the world know about your brand and ethos. Whether you’re employing innovative marketing strategies or attending trade shows to gain more recognition, there are so many ways in which you can make your business pop. Whether you’re attending your first trade show or you’re the ultimate pro, there is always more to learn. You need to be imaginative, open and daring to try new things otherwise your business will start to blend in with the rest. If you’re planning on attending a trade show soon you might want to consider some of the following clever strategies.
Be Creative
You can’t attend a trade show and be bland with your ideas. You need to find ways to really stand out and make an impact on all the passers by. You can turn your creative vision into a reality with Open Exhibitions. Their modular exhibition stands are completely customised to suit your individual requirements. This means that you won’t be able to see a single stand like yours anywhere else in the exhibition. Start drafting down some ideas on paper and you will soon have a finished product that is ready to be created. If you’re unsure where to begin, you might want to think about some of the following elements.
Evoke All the Senses
Nowadays you can’t just create an eye catching stand that is made up of bold and loud shades; you need to learn how to evoke all of the senses. Think about how you can incorporate touch, taste and smell into your stand. Do you have a good or drink product you can give out as a taster? Could you use scented diffusers to make your stand’s aroma stand out? There are so many ways to make your stand pop, so start exploring your options.
Choose Your Colour Schemes Wisely
Once you have figured out how to evoke all of the senses you will need to make the all important decision surrounding colour schemes. If you’re an eco friendly business then green seems like a stand out choice, but if you’re looking for a more unique shade you might go with purple or orange. There are so many different colours that you can experiment with so use your imagination and choose wisely.
Make It Interactive
People who are interested in purchasing your product will only do so if there is a certain level of interactivity that’s relevant to the product or service you’re offering. If you’re selling gym equipment you might want to give demonstrations and allow people to try it out. If you’re trialling a service you could give potential buyers a sneak peek into what they might get. Think of ways to boost the interaction between your trade show stand and your target demographic.
So use your instincts and discover how you can be completely innovative when it comes to creating your trade show stand. As long as you consider colour, the senses and interactivity yours will be bound to pop at the next event.
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Contributed content
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.