Creating a marketing packet with a presentation folder to match your brand is a great way to stand out. But what do you do when your competition also has awesome presentation folders?
Obviously, a unique design on the cover will entice people to check out the contents, but there are a few other things you can do to make your folder stand out. Pockets with a unique size or shape (such as vertical or wavy) is one way to go, but a different approach is changing up your business card slots.
No marketing package is complete without a business card, so why not dress up the slot? There are four-corner slots for horizontal or vertical business cards, as well as top and bottom corner slots. You can even take it a step further by using a custom slot to match the theme of your business or hold a uniquely shaped business card. For example, a boating business could use slots shaped like stars to mimic starfish.
Not sure what else you can do? Company Folders put together the infographic below to help you out.
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.