Small businesses that need a boost in sales should keep on promoting their products with product demo videos. Product demo videos introduce to the potential buyers about what the product can do for them. You can hire a company to make the demo video or make the demo video yourself.
The first option is sure to get you a good quality video as you can always find someone with talent in video production to produce the video. However, they will charge you an expensive fee that can be up to a few thousand dollars per video. The expensive cost is the reason why many small companies decide to create their own product demo videos.
With the second option, you can personalize the demo video according to your customers’ needs. Using video editing software to make your own video is not difficult at all. To start with, you can choose a beginner friendly video editor for PC like Movavi Video Editor that is easy to learn and has an affordable price. If you are promoting a physical product, you should take your camcorder and record the product in real life settings. You can come up with a creative storyboarding process to introduce your product to your prospective customers.
If you are demonstrating a non-physical product, you can record a screencast with voice-over to create a walk-through. Before recording, it is important to relax and take a deep breath. If you make a mistake, you can always start over from the last point. Doing so will make it more convenient to edit the video afterwards. You can sync your voice-over with the video by dropping it on the audio track in the timeline. You can insert the voice-over audio file at the specific point where you want it to start playing.
In the video, you can also add callouts on the screen to provide an explanation. Callouts can also be used to call to action at the end of the video. In the callouts tab, you can find different callouts including shapes, shapes with text, sketch, and highlighting. To add the callout, you must select it and drag it to the title track which is the first track in the timeline. You can reduce/increase the callouts duration by dragging the edges to the left or right. Once the callout is added on the timeline, you can drag it around to reposition it on the preview screen. If it is a callout with text, you can double click on the text box to add the text.
You must pay attention to the length of the video you are recording. You can take the time you need to convey the message to the audience but you must also remember that most people don’t have a lot of time to spend on watching a video. Ideally, you should keep your produce demo video short to no more than 30 seconds long.
You also want to make sure your video doesn’t have problems like shadows, shaky and blurry. You can rectify these flaws by clicking on the color adjustment tool and selecting the manual adjustment option. In color adjustments, you can drag the shadows slider to the left to reduce the shadowy area on the clip. If it is blurry, you can sharpen it by going to Effects and drag a sharpen filter onto the clip.
Contributed Content
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.