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How to Market Your Startup

How to Market Your Startup
How to Market Your Startup

Starting a business can be a daunting task but there are some ways you get your business on its feet. When opening any business there has to be care and attention into how you market yourself and how you go about it. Once you are up and running there are a few things you should keep in mind to make sure your business has every chance of success. Marketing is not rocket science but you do need to be active and keep on top of the content you are putting out there. If you need some advice about where to start when it comes to marketing then you have come to the right place. Every business needs an online presence, no matter how big or small. If you are just starting your business then make sure you take your marketing seriously and do your research. Read on to find out some ways you can help promote your business and where you should start when marketing your startup.

Get On Social Media

Each form of social media offers you something different and each has a different way of reaching an audience and interacting with them. Being present and active on as many forms of social media will probably be beneficial to most people, but this can differ depending on the nature of your business. Twitter is a very powerful tool which enables you to connect and create a dialogue with lots of people. This can be useful for sharing detailed information and quick communication. For example a help line for a large company, restaurant delivery service or travel company. This form of social media also enables you to develop a personality and create a particular voice for your brand. If you are a small niche company this can be useful in helping you to stand out from the competition. Social media is a cheap and powerful tool that should be included in any marketing strategy. Being active is key but remember not to create too many posts that might be seen as spam to customers. Although it’s nice to hear about deals you’ve got, remember to tweet about other stuff too.

Create a Blog

Almost all sites have a blog, no matter what service they offer and no matter what they sell. Blogs are great ways of getting people clicking around on your site, and can be really useful in promoting your own products. They give sites a bit of heart, something interesting to read that gives genuine advice and information that would match the interests of your readers. Creating blog posts also makes you look like you are passionate about what you can offer customers, and that you have knowledge and expertise, making you a trusted source. If you want to enlist help with your marketing consider marketing professionals from Ascend2. Make sure you value quality over quantity. Readers are much less likely to read huge lengthy posts, so make sure you condense that information down and include only what is relevant. Again, you don’t want to be too overly promotional, but blogs are a great way to promote your products and services. Discussing the different benefits of different types of sports clothing that you sell is a great way to subtly promote yourself and gives your customers trust and credibility in you.


Including reviews and being transparent about your company is a great way to give yourself credibility and promote yourself. Any kind of customer engage like this is always a positive and can be very beneficial in starting your startup. Getting customers to say what they like about your service and product will encourage prospective buyers to make that choice to buy from you. Negative reviews don’t necessarily have to mean bad business for your startup either. If a customer shows negativity towards you company, consider this a great chance to show how you care about your customers and what you sell. Responding to these kinds of comments and giving offers or trying to resolve the issue publicly hows good faith on your part. Although negative reviews can put you at a disadvantage, sorting out the situation makes your business look good.

Marketing a new business can seem like a daunting task but consider it a great opportunity to promote yourself and make your company stand out. There are lots of cost effective ways of making your business stand out, and giving your company character too. Social media and blogs are a great place to start, so take full advantage of all they have to offer you.

Hernaldo Turrillo
Hernaldo Turrillo is a writer and author specialised in innovation, AI, DLT, SMEs, trading, investing and new trends in technology and business. He has been working for ztudium group since 2017. He is the editor of openbusinesscouncil.org, tradersdna.com, hedgethink.com, and writes regularly for intelligenthq.com, socialmediacouncil.eu. Hernaldo was born in Spain and finally settled in London, United Kingdom, after a few years of personal growth. Hernaldo finished his Journalism bachelor degree in the University of Seville, Spain, and began working as reporter in the newspaper, Europa Sur, writing about Politics and Society. He also worked as community manager and marketing advisor in Los Barrios, Spain. Innovation, technology, politics and economy are his main interests, with special focus on new trends and ethical projects. He enjoys finding himself getting lost in words, explaining what he understands from the world and helping others. Besides a journalist, he is also a thinker and proactive in digital transformation strategies. Knowledge and ideas have no limits.

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